Our clients were impressed by the reporting and when we used the software consistently we saw excellent results in increasing site rankings.
I like the ease of use, the way things are organized, and the vast selection of tools from a keyword manager to come competitive intelligence tools as well as the reporting.
I like the quick and easy reporting features. Love the big picture insights.
One of the many challenges is the loss of features.
I dislike having to look around to find features I'm looking for.
When canceling the billing cycle, the usage stops, so you cannot login and use the software for the remainder that you have paid for.