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Market Research Software

Last updated: April 2026

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14 software options

Alchemer logo

Customer experience management and online survey platform

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The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees. Transform data into strategic action by effortlessly collecting, analyzing, and delivering actionable guidance—at any scale.

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Zoho Survey logo

Cloud-based tool for creating and manging surveys

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Zoho Survey offers a customizable online survey maker for businesses to gather insights. With over 30 question types, advanced logic, and multilingual support, users can create targeted questionnaires. Surveys can be distributed via email, social media, and QR codes, collecting responses online or offline. The platform provides analytics like sentiment analysis, word clouds, and cross tabulation to help organizations understand customer satisfaction, employee experience, and market research.

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Qualaroo logo

Powerful Survey And Feedback Management Tool

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Unlimited surveys, free account, & easy-to-use to gather feedback for product development, UI/UX optimization, marketing, and more. 100+ million insights collected.

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Sprinklr logo

Social media management, analytics & strategy planning.

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Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

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Galigeo logo

Location analytics platform for retail & FMCG businesses

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Galigeo provides high-class softwares and solutions to help retailers optimizing the development, management and activities of their points of sale.

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Bloomfire logo

Knowledge sharing & insights platform

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Bloomfire is an AI-powered knowledge management platform, unifying information access, collaboration, and actionable insights.

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QuestionPro logo

Cloud-based survey solution for generating insights

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QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

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KPI6 logo

Powerful and immediate consumer insights.

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KP16 is a market research solution that provides features such as customer segmentation, benchmarking, conditional logic, panel management, real time data, customizable templates, statistical analysis, and visual analytics.

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Alida logo

Customer experience and survey management software

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Alida’s total experience management platform was built with Community at its core to help companies gain access to the right customers, at the right time to fuel faster and more reliable insights that drive successful business outcomes.

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SurveyMonkey logo

Online survey and feedback collection platform

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SurveyMonkey empowers marketers with the market, customer, and brand insights needed to better reach target audiences, inform full-funnel and multi-touchpoint strategies, and build a beloved brand.

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Idiomatic logo

Use data to turn feedback into features with confidence.

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Idiomatic is the only customer feedback analytics solution that takes the time to train custom models on custom training data from each individual client we work with.

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InMoment logo

Customer and employee experience management software

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Market Experience (MX) focuses on intelligence from the broader market—competitors, non-purchasers, and other market dynamics not contained within traditional CX programs. The MX Cloud helps you understand how to differentiate from competitors, attract new customers, and identify emerging trends.

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Knowledge360 logo

AI and machine learning based business intelligence software

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Knowledge360 is a business intelligence software that helps organizations collect, discover, and analyze market and competition data. It offers access to several external data sources, such as FACTSET, SEC Filings, US Patent and Trademark office, job boards, and more on a centralized platform.

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XM for Strategy & Research logo

Customer insights & brand research survey management tool

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Qualtrics CoreXM is the the most trusted enterprise market research platform in the world to capture, analyze and act on data. Our flexible platform features make it easy to build beautiful, complex surveys with state of the art features. Track consumer behavior across diverse segments.

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