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Marketing Analytics Software with A/B Testing (2026) - Page 2

Last updated: April 2026

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145 software options

Dataslayer logo
Category Leaders

Streamline Data, Amplify Insights.

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Dataslayer.ai provides robust marketing analytics, integrating data from sources like Google Analytics and Facebook Ads. Gain actionable insights, track campaign performance, and create customizable reports to optimize marketing strategies and improve ROI, all within a user-friendly interface.

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LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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SocialClimb logo

Automated growth platform for medical practices

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SocialClimb's platform helps doctors, medical practices, and hospital service lines grow their business by taking charge of their online presence, sending ads targeted to the right patients, and measuring marketing campaign patient acquisition costs.

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Affise logo

Affiliate marketing and mobile attribution platform

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Affise is an affiliate marketing and mobile attribution platform that helps businesses manage, attribute, and scale performance marketing across web and mobile channels. Trusted by 1,000+ companies since 2017, Affise combines precision tracking, partner management, and campaign analytics.

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NVECTA logo

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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WhatConverts logo

Call, lead and conversion tracking with real-time reporting

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WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

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Microsoft Clarity logo
Category Leaders

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Bloomreach logo

Bloomreach personalizes the e-commerce experience

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Explore Bloomreach’s integration capabilities and leverage insights from past, predicted, and in-session customer behavior to elevate your marketing strategy. Maximize CLTV, optimize marketing impact, identify churn risks, tailor offerings to seasonal trends, guide resource allocation, and more.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps, referral maps) show you where users click, scroll and spend time. User Recordings help you dive deeper into customer journeys. And A/B Testing and Editor help you test and make changes.

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Amplitude logo

App, web and mobile analytics software

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Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

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Yext logo

Cloud-based digital presence platform

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Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

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CleverTap logo

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND dashboards provide instant access to Google Analytics and AdWords, SEO, call tracking, social, email and other marketing analytic data.

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Bunker DB Analytics logo

Make data work for you.

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Audit, analyze and optimize your marketing efforts in one single place. Automate operational processes, audit your media investment, analyze your social networks’ performance, competitors, sites, ecommerce, audience's sentiment, configure KPIs and closely monitor all the data from all your platforms

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Iterable logo

Growth marketing and user engagement platform

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Iterable gives you real-time analytics on all your multi-channel marketing campaigns.

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SendX logo

Affordable Email Marketing Software

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SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX provides unlimited email sends, powerful automation tools, 24x7 live support, great email deliverability. Starts with 14 days free trial. Pricing starts at $9.99/month.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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Madgicx logo

The SuperApp for Meta Advertising

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Madgicx is used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads. Madgicx utilizes meachine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.

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Influence logo

Social proof marketing software for businesses of all sizes

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Influence helps businesses track user activities, visitor traffic, sales trends, and other marketing data on a unified portal. The platform lets organizations display a variety of data like reviews, feedback, customer signups, sales, and more across websites via custom notifications in real-time.

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Adhook logo

Social Media Management, Digital Advertising, Analytics

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adhook provides technology for Google & Social Media brand management to plan & publish activities and coordinate collaboration across teams.

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ADA logo

ADA AI Conversational Marketing Platform

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ADA personalizes customer engagement by putting the power of AI in the hands of the people who know your business best. With ADA, it's simple for non-technical teams to build an automated, enterprise-class chatbot that solves 80% of customer inquiries.

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Adriel logo

Your one-stop marketing data and insights platform.

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Adriel has all the tools you need to handle complex marketing campaigns and reach your advertising goals.

Goodbye endless spreadsheets, PDFs, and back-and-forth emails. Adriel is unified, business-ready marketing data at your team's fingertips anytime, anywhere.

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6sense logo

Predictive intelligence platform for B2B marketing and sales

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6sense is a B2B predictive intelligence platform for marketing and sales.
Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and wh6sense is a revenue intelligence platform that helps businesses capture intent signals from known and anonymous sources, connecting them to pen.

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AdRoll logo

Worldwide retargeting platform

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AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

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