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Top Rated Marketing Analytics Software with A b testing - Page 5

Last updated: May 2026

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147 software options

Sailthru logo

Marketing automation for media & publishing and retail.

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Sailthru by Zeta is a marketing automation software and multi-channel personalization tool that serves media and retail brands. The software allows you to personalize customer experiences on every channel, including email, website, and mobile.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Locate and rank the campaigns and channels that have the highest lifetime value, so you can stop wasting time and money on under performers.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps, referral maps) show you where users click, scroll and spend time. User Recordings help you dive deeper into customer journeys. And A/B Testing and Editor help you test and make changes.

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Marin Software logo

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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Branch Metrics logo

Mobile attribution and linking platform

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Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

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ACTITO logo

Customer Engagement Platform

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Actito is an intuitive marketing automation tool, built for efficient customer activation. Non-technical marketers are able to leverage a powerful data model to translate a wealth of customer data into impactful multi-channel customer journeys.

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AppTweak logo

App Store Acquisition Platform Driven by Data Science

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AppTweak is the trusted app store acquisition partner for mobile leaders worldwide; we provide innovative solutions that help apps and games optimize their app store presence and increase downloads.

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Sendlane logo

Email marketing automation for eCommerce Stores!

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Short Description Behavior-based automation proven to help turn email marketing into your #1 growth engine for your eCommerce store.

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Docebo logo

AI learning platform with skills intelligence

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Docebo Learning Platform is a cloud-based LMS enabling organizations to create, deliver, and manage training for employees, customers, and partners. It offers AI-powered content tools, skills intelligence, automated management, and a marketplace with 30,000+ courses. Features include gamification, social learning, virtual coaching, analytics, and enterprise integrations, supporting use cases like onboarding, compliance training, and customer education.

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Maropost logo

Omnichannel campaigns that get results

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Maropost empowers businesses to scale and boost revenue with an easy-to-use marketing automation solution that enables users to hyper-segment their audience and rapidly create marketing campaigns that distinguish them from the competition.

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Adobe Analytics logo

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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MoEngage logo

An Insights-led Customer Engagement Platform

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MoEngage Analytics helps marketers and product owners understand customer behavior, campaign performance, and product feature usage.

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Veritone Attribute logo

Media attribution for radio & TV broadcasters

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Veritone Attribute is a real-time media attribution software which gives radio & television broadcasters the ability to measure the effectiveness of their advertising campaigns with features such as behavior analytics, campaign management, intelligent attribution, reports & dashboards, & more

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Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Iterable logo

Growth marketing and user engagement platform

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Iterable gives you real-time analytics on all your multi-channel marketing campaigns.

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Adobe Campaign logo

Cross-channel marketing application for customer engagement.

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Adobe Campaign is an enterprise-grade cross-channel marketing application that enables organizations to to orchestrate, launch, and measure personalized marketing campaigns for customer engagement.

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LeadsRx logo

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Influence logo

Social proof marketing software for businesses of all sizes

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Influence helps businesses track user activities, visitor traffic, sales trends, and other marketing data on a unified portal. The platform lets organizations display a variety of data like reviews, feedback, customer signups, sales, and more across websites via custom notifications in real-time.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

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ActiveDEMAND dashboards provide instant access to Google Analytics and AdWords, SEO, call tracking, social, email and other marketing analytic data.

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Outbrain logo

Native Advertising Platform

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Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers.

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Yext logo

Cloud-based digital presence platform

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Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

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Madgicx logo

The SuperApp for Meta Advertising

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Madgicx is used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads. Madgicx utilizes meachine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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AdRoll logo

Worldwide retargeting platform

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AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

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