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Marketing Analytics Software with A/B Testing (2026) - Page 4

Last updated: April 2026

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145 software options

Branch Metrics logo

Mobile attribution and linking platform

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Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

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Zoho Marketing Automation logo

Multichannel marketing automation, simplified

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Access real-time dashboards and detailed reports to track campaign performance, audience behavior, and ROI. Make informed decisions with insights that show what’s working and where to optimize.

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Marin Software logo

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Locate and rank the campaigns and channels that have the highest lifetime value, so you can stop wasting time and money on under performers.

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Apteco FastStats logo

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Spotler Activate logo

Customer data platform for cross-media marketing

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Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.

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Agency360 logo

Advertising agency and marketing analytics software

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Agency360 is designed to help marketing agencies streamline social media marketing, web analytics, and search engine optimization operations.

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Kasplo logo

Set up professional email campaigns that engage your users.

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Realtime statistics for all your marketing campaigns.

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FUNNELCAST logo

Sell more. Spend less.

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Concise predictive and prescriptive insights that help you sell more. Data-driven sales forecasting, optimization and planning.

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WASK logo

AI-based digital marketing and advertising solution

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WASK is an AI-based SaaS solution designed to assist advertisers in managing their digital campaigns. The platform helps advertisers achieve better results without requiring technical knowledge by automating the optimization of campaigns to target more customers and users. WASK also facilitates the measurement of website and application visitors and customers.

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Zoho Marketing Plus logo

Unified marketing platform

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Unify your team on one platform and manage your marketing more effectively with Zoho Marketing Plus. The platform combines email, SMS, social media, surveys, events, webinars, and more, and offers a centralized repository for content creation and brand asset management so that you can manage your entire marketing operation from one place.

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data.ai Intelligence logo

Analytics software & competitor intelligence for mobile apps

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App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.

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cxomni logo

The Leader in Customer Journey Management

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cxomni is a leading Journey Management platform combining mapping, analytics, and AI to optimize experiences and drive improvements.

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Tagger logo

Influencer marketing platform.

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Powered by advanced analytics and machine learning, Tagger by Sprout Social gives marketers an edge to conduct comprehensive competitive analysis, connect directly with influencers, and accurately track performance and measure conversions.

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Cordial logo

Cloud-based marketing automation platform

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Cordial is a marketing platform that empowers brands to fully automate their marketing strategies and transform the way they work.

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SqueezeCMM logo

Content analytics platform for professional marketers

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SqueezeCMM is a cloud-based platform designed to professional marketers analyze and manage the performance of content and generate leads. Key features include link management, ad click fraud detection, customer database creation, campaign planning, and customizable reporting.

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Maropost logo

Omnichannel campaigns that get results

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Maropost empowers businesses to scale and boost revenue with an easy-to-use marketing automation solution that enables users to hyper-segment their audience and rapidly create marketing campaigns that distinguish them from the competition.

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Solitics logo

Personalised, real-time journeys for fintech and iGaming.

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Solitics is an AI-powered engagement platform for iGaming, trading, fintech and banking. Launch real-time, hyper-personalised journeys using all your data. Respond to user behaviour in 1.8 seconds. Go live in 45 days. One platform. Full control. Real-time results.

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Marketing Optimizer logo

Digital Marketing Optimization Software

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Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

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Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

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No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions. With built-in marketing analytics, it helps optimize campaigns and offers.

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LeadsPedia logo

Lead Distribution and Call Tracking Platform

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LeadsPedia is a trusted performance marketing platform that streamlines lead and call management, offering scalability, real-time insights, and exceptional support. Designed for businesses of all sizes, it helps maximize ROI, optimize workflows, and drive measurable success.

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EXADS logo

EXADS is an ad server built with developers in mind.

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EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

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Compas logo

Integrated planning and analytics for the mid-market

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Compas is a sophisticated EPM tool that combines planning and analytics in the same platform. Its powerful multi-dimensional database can build detailed forecasts of sales, cash flows, production requirements from just a few inputs. Forecasts can automatically update as new actuals are received.

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Adobe Advertising Cloud logo

Programmatic advertising software for marketing agencies

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Adobe Advertising Cloud is a programmatic advertising software, which helps enterprises and marketing agencies segment audience groups for optimal ad targeting and plan, purchase, and, analyze advertisements of multiple channels, formats, and devices.

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