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Marketing Attribution Software

Last updated: April 2026

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38 software options

Funnel logo

Funnel

Marketing data aggregation and reporting platform

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Funnel is a marketing intelligence platform that aggregates data from multiple marketing sources into a centralized hub. The platform offers multiple connectors to integrate data from various advertising and analytics platforms, enabling automated reporting and data warehouse integration. Funnel provides AI-based measurement tools including marketing mix modeling and multi-touch attribution to analyze campaign performance across channels.

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Accutics logo

Accutics

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Marketing data management platform for the enterprise

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At Accutics we help enterprises with standardizing, governing and connecting campaign metadata across every team and channel from a single platform.

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ROIVENUE logo

ROIVENUE

Attribution tool for maximization of marketing ROI

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Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

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CTM logo

CTM

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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Marin Software logo

Marin Software

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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Odyssey Attribution logo

Odyssey Attribution

Marketing attribution & spend recommendation for advertisers

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Odyssey Attribution helps you identify the true performance of your marketing campaigns by looking at multi-touch attribution. Unique to Odyssey is the integration with Google Analytics, meaning we can use your historical data. Set up only takes 2 minutes and doesn't require development resources.

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DailyStory logo

DailyStory

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Terminus logo

Terminus

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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ASK BOSCO logo

ASK BOSCO

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO's® advanced attribution functionality allows users to measure the true impact of each channel, including paid search, SEO, social, and display, using multi-touch attribution models that track customer journeys from initial interaction to final purchase.

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Claravine logo

Claravine

Take the drama out of your marketing data

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Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences.

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EasyInsights logo

EasyInsights

Get cross-channel insightful marketing reports

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Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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Adjust logo

Adjust

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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Liine logo

Liine

AI-powered call tracking, marketing analytics and ad optimiz

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AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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Apptrove logo

Apptrove

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Mobile Marketing Platform for app owners

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Apptrove is a comprehensive Mobile Measurement Partner (MMP) platform designed to manage the performance of mobile apps. The platform offers a suite of features to empower app marketers, data analysts, and product teams.

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NinjaCat logo

NinjaCat

PPC & SEO reporting platform for agencies

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NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.

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Adsmurai Marketing Platform logo

Adsmurai Marketing Platform

Born from necessity

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Adsmurai’s Marketing Mix Modeling (MMMs) redefines how brands measure, allocate, and optimize their ad spend.

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Looker logo

Looker

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

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wecantrack logo

wecantrack

Affiliate marketing software

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wecantrack is an affiliate marketing software that helps businesses track traffic and conversion data in one place. With APIs, Postbacks, Scrapes, and Google Sheet files, teams can quickly and easily add all your affiliate networks and reports.

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Hive9 logo

Hive9

Marketing resource management and optimization solution

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Hive9 is a marketing resource management solution, which helps businesses plan marketing campaigns and optimize their budget to improve return on investment (ROI). The platform comes with a centralized database, which enables managers to store sales and marketing data for future reference.

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Phonexa logo

Phonexa

Cloud-based all-in-one marketing platform

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Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

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ActiveDEMAND logo

ActiveDEMAND

An integrated marketing solution for marketers & agencies

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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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Heeet logo

Heeet

Cloud-based sales engagement platform

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Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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AnyTrack logo

AnyTrack

Conversion tracking and attribution management software

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AnyTrack helps digital marketers unlock their conversion data across their entire marketing stack. Clear visibility and clean and fully synced data enable marketers to scale their campaigns with data driven insights.

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Coact logo

Coact

Web-based tool for automating client reporting processes

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Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

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Reaktion logo

Reaktion

Marketing analytics solution for eCommerce businesses

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Reaktion is a marketig analytics solution that helps businesses with accurate tracking, profit-driven insights, automated reporting and near real-time dashboards. Teams can track the orders with advanced plug-and-play Conversion API integrations. Users can gain eye-opening insights for increased profits and align the team as well as agency partners.

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