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Top Rated Marketing Attribution Software with Customer segmentation - Page 2

Last updated: September 2026

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77 software options

Apptrove logo

Mobile Marketing Platform for app owners

Apptrove is a comprehensive Mobile Measurement Partner (MMP) platform designed to manage the performance of mobile apps. The platform offers a suite of features to empower app marketers, data analysts, and product teams.

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Heeet logo

Cloud-based sales engagement platform

Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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Simpli.fi logo

Digital advertising & programmatic campaign management tool

Simpli.fi is a digital advertising platform that helps marketing agencies conduct and streamline programmatic advertising through sales campaigns. Supervisors can create custom audiences by selecting specific devices, browser types, geographical regions, recency, contextual content, and browsing behavior according to requirements.

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InfiniGrow logo

Revenue marketing platform with attribution insights

InfiniGrow is a revenue marketing platform that helps B2B marketers measure, predict, and optimize impact on revenue through multi-touch attribution, customer journey analytics, and AI-powered forecasting. Transform your marketing strategy with data-driven insights and predictive intelligence.

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Eulerian logo

Attribution analytics and activation platform

Eulerian is a unified marketing solution that combines attribution, analytics, and activation capabilities. The platform features real-time data collection through server-side and first-party methods, multi-touch attribution modeling including Markov-based models, and customizable dashboards with AI-powered insights. It offers audience segmentation tools, marketing mix modeling, and integrations with various platforms including e-commerce systems and analytics tools.

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Improvado logo

Marketing analytics and intelligence platform

Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Adobe Customer Journey Analytics logo

Analyze and optimize the complete customer journey.

Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights.

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Kochava logo

Mobile attribution and analytics platform for app marketers

Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

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AdRoll ABM logo

Account-based execution, made easy

RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

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Agency Reporter logo

Fast. Easy. Beautiful. Attribution Reporting.

Agency Reporter clearly shows the marketing impact marketing agency delivers to clients and is quick to deploy and demonstrate clear ROI on marketing services.

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StackAdapt logo

Programmatic advertising platform for marketing campaigns

StackAdapt is a programmatic advertising platform designed to help businesses in travel, government, and other sectors plan, execute and analyze marketing campaigns to enhance the customer experience. Managers can use the Ad Previewer to view display, video, and other advertisements before launch.

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Mapp Marketing Cloud logo

Data handled. Engagement automated. Marketers liberated.

Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

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Zoho Marketing Automation logo

Multichannel marketing automation, simplified

See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

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AnyTrack logo

Conversion tracking and attribution management software

AnyTrack helps digital marketers unlock their conversion data across their entire marketing stack. Clear visibility and clean and fully synced data enable marketers to scale their campaigns with data driven insights.

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Spotler Activate logo

Customer data platform for cross-media marketing

Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

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Solitics logo

Cloud customer engagement platform for B2C brands

Cloud-based customer engagement and gamification platform for B2C brands in iGaming, fintech, and e-commerce with loyalty and rewards.

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HockeyStack logo

SaaS web analytics and attribution platform

HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Adjust logo

Drive your app growth with Adjust’s analytics platform.

Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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TapClicks logo

A Unified Marketing Operations Platform Powered By Your Data

TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Marketo Engage logo

AI-powered marketing automation platform

Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Ringside Data logo
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Analytics and attribution for sales that close offline

Marketing analytics and attribution, specialising in businesses where the sale doesn't complete on the website. Connects ad data, website behaviour and back-end sales into one customer journey.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Agility logo
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The Agility Precision Brand Advertising Platform.

Create new buyers. Grow with certainty. Agility is the only complete brand advertising solution.

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Skro logo
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Ad tracking & conversion attribution platform

Marketing analytics software that helps in tracking, analyzing, and optimizing campaigns for affiliate marketers and ad agencies.

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