getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Marketing Attribution Software with Lead Capture (2026)

Last updated: March 2026

Verified reviewer profile picture
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.

Key features of Marketing Attribution Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Conversion Tracking: Reviewers value accurate and customizable conversion tracking, real-time updates, and detailed reporting for understanding customer journeys and optimizing ad performance. 100% of reviewers rated this feature as important or highly important.
  • Performance Metrics: Users appreciate clear, comprehensive performance metrics that help optimize campaigns, understand ROI, and provide actionable insights across various channels. 99% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers highlight customizable reports, real-time data analysis, and user-friendly dashboards that simplify understanding campaign performance and audience behavior. 99% of reviewers rated this feature as important or highly important.
  • ROI Tracking: Users emphasize the importance of detailed and accurate ROI tracking for optimizing budgets, measuring campaign success, and making informed decisions. 97% of reviewers rated this feature as important or highly important.
1 filter applied

Features

Integrated with

Pricing model

Devices supported

Organization types

User rating

36 software options

monday.com logo

Project management software

learn more
An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.

Read more about monday.com

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

learn more
AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

Read more about Liine

Users also considered
CTM logo

Conversation analytics for marketing attribution

learn more
CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

Read more about CTM

Users also considered
Phonexa logo

Cloud-based all-in-one marketing platform

learn more
Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

Read more about Phonexa

Users also considered
Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

learn more
Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

Read more about Dreamdata

Users also considered
ActiveDEMAND logo

An integrated marketing solution for marketers & agencies

learn more
ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

Read more about ActiveDEMAND

Users also considered
Plezi logo

B2B marketing automation solution

learn more
Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

Read more about Plezi

Users also considered
Singular logo

Next-gen marketing analytics and attribution platform

learn more
Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.

Read more about Singular

Users also considered
AdRoll ABM logo

Account-based execution, made easy

learn more
RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

Read more about AdRoll ABM

Users also considered
Kochava logo

Mobile attribution and analytics platform for app marketers

learn more
Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

Read more about Kochava

Users also considered
Salespanel logo

Identify, track, and qualify leads.

learn more

Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

Read more about Salespanel

Users also considered
Factors.ai logo

B2B Account Intelligence & Analytics Platform

learn more
Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

Read more about Factors.ai

Users also considered
CPV Lab Pro logo

track, test and optimize marketing campaigns

learn more
CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

Read more about CPV Lab Pro

Users also considered
Marketo Measure logo

Business software application that automates B2B attribution

learn more
Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

Read more about Marketo Measure

Users also considered
Revenue.io logo

Sales engagement and call tracking platform

learn more
Revenue.io is a cloud-based sales engagement platform designed to help Salesforce users manage leads, identify revenue-generating channels, and analyze performance. Features include lead prioritization, real-time recommendations, workflow automation, reporting, call monitoring, and transcription.

Read more about Revenue.io

Users also considered
CAKE logo

Performance Marketing Software

learn more
Measure true customer acquisition costs across channels against customer lifetime value, enhance campaign performance and media mix.

Read more about CAKE

Users also considered
Zoho Marketing Automation logo

Multichannel marketing automation, simplified

learn more
See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

Read more about Zoho Marketing Automation

Users also considered
Spotler Activate logo

Customer data platform for cross-media marketing

learn more
Squeezely is an online customer data platform for collecting customer data centrally. Target groups can be determined based on data points. The platform synchronizes all online channels, allowing cross-media campaigns to be executed more easily.

Read more about Spotler Activate

Users also considered
SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

learn more
Being able to stitch digital and traditional data together to create a complete customer profile allows you to perform the cross-channel digital engagement and attribution. SAS 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.

Read more about SAS Customer Intelligence 360

Users also considered
Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

learn more
Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

Read more about Black Crow AI

Users also considered
Clear Ring logo

Clarity with every call.

learn more
Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

Read more about Clear Ring

Users also considered
Markey logo

Digital Marketing Software for Small & Medium Businesses

learn more
Markey.ai is a digital marketing automation tool that simplifies online marketing efforts for small and medium businesses.

Read more about Markey

Users also considered
DailyStory logo

Marketing automation and services for SMBs

learn more
DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

Read more about DailyStory

Users also considered
Microsoft Advertising logo

Campaign management and search engine optimization software

learn more
Microsoft Advertising is a pay-per-click software designed to help businesses select searchable keywords to configure advertisements and manage campaigns. Administrators can define budgets, measure return on investment (ROI), and adjust spending on a unified interface.

Read more about Microsoft Advertising

Users also considered