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Singular

Next-gen marketing analytics and attribution platform

Singular - 2024 Pricing, Features, Reviews, & Alternatives

Table of Contents

What is Singular?

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.

With Singular you are able to:

* Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.

* Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.

* Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.

* Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.

* Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.

Singular works with some of the leading marketing teams in the world, including Lyft, Twitter, Rovio, King and LinkedIn.

Benefits of using Singular

A number of advantages have enabled us to leapfrog the market:

* Superior Analytics: Automatically combine campaign data from any media source with attribution data to unlock the most accurate, timely, and actionable performance insights.

* Fraud Detection & Prevention: Block more fraud with the most detection methods available plus full custom rule capabilities, reporting transparency, and pre-attribution fraud rejection.

* Cross-Platform & Cross-Device: The only MMP with a native web attribution solution, which combines with our mobile attribution for reliable cross-device measurement, as well as web-to-app support.

* SKAdNetwork Attribution & Analytics- Singular SKAN: Singular is the vendor with the safest, most well-thought out solution providing support for more conversion models than any other provider.

Starting from

795

Per month

Alternatives with better value for money

Singular's key features

Most critical features, based on insights from Singular users:

ROI Tracking

4.4

(10)

Dashboard

4.3

(10)

Performance Metrics

4.6

(10)

Campaign Tracking

4.5

(6)

Cross Channel Attribution

4.4

(5)

Multi-Touch Attribution

4.5

(6)

Features

4.6

Ease of use

4.4

All Singular features

Multi-Channel Attribution

4.6

(5)

Click Tracking

5.0

(1)

Reporting/Analytics

4.5

(2)

Campaign Analytics

5.0

(2)

Social Media Integration

4.0

(1)

Reporting & Statistics

4.3

(3)

Data Mapping

4.5

(2)

Data Import/Export

4.0

(1)

Alerts/Notifications

5.0

(1)

Real-Time Reporting

5.0

(1)

Conversion Tracking

4.8

(4)

Data Connectors

5.0

(2)

Engagement Tracking

5.0

(1)

Push Notifications

4.0

(1)

Fraud Detection

4.0

(2)

Multi-Channel Management

(0)

Multi-Channel Marketing

(0)

Multiple Data Sources

(0)

Non-Relational Transformations

(0)

Multi-Channel Data Collection

(0)

Performance Management

5.0

(1)

Multi-Campaign

(0)

Monitoring

(0)

Mobile Access

(0)

Metadata Management

(0)

Match & Merge

(0)

Lead Capture

(0)

KPI Monitoring

(0)

Keyword Tracking

(0)

Job Scheduling

(0)

IP Blocking

(0)

IP Address Monitoring

(0)

Integration Management

(0)

In-App Events Tracking

(0)

Geolocation

(0)

Customer Experience Management

(0)

Workflow Management

(0)

Website Analytics

(0)

Web Traffic Reporting

(0)

Visual Analytics

(0)

Visitor Tracking

(0)

Version Control

(0)

Uninstall Tracking

(0)

Trend Analysis

(0)

Time on Site Tracking

(0)

Third-Party Integrations

4.0

(1)

Tag Management

(0)

SSL Security

(0)

Social Promotion

(0)

Social Media Monitoring

(0)

SMS Marketing

(0)

Single Sign On

(0)

Search/Filter

(0)

Revenue Tracking

(0)

Retention Tracking

(0)

Reminders

3.0

(1)

Refund Management

(0)

Real-Time Notifications

(0)

Real-Time Monitoring

(0)

Real-Time Data

(0)

Real-Time Analytics

(0)

Predictive Analytics

(0)

Pipeline Management

(0)

Customer Activity Tracking

(0)

Conversion Rate Optimization

(0)

Contextual Targeting

(0)

Compliance Management

(0)

Collaboration Tools

(0)

Cohort Analysis

(0)

Charting

(0)

Channel Management

(0)

Campaign Segmentation

4.0

(1)

Campaign Planning

(0)

Campaign Management

4.0

(2)

Behavior Tracking

(0)

Audience Targeting

(0)

Attribution Modeling

(0)

API

4.0

(1)

Alerts/Escalation

(0)

Advertising Management

(0)

Ad hoc Reporting

(0)

Ad hoc Analysis

(0)

Activity Tracking

(0)

Activity Monitoring

(0)

Activity Dashboard

(0)

Accounting Integration

(0)

Account Alerts

(0)

Access Controls/Permissions

(0)

A/B Testing

(0)

Funnel Analysis

(0)

For Marketers

(0)

Event Triggered Actions

(0)

Email Marketing

(0)

Email Alerts

(0)

Email Address Extraction

(0)

Drag & Drop

(0)

Database Support

(0)

Data Visualization

4.5

(2)

Data Transformation

(0)

Data Synchronization

(0)

Data Storage Management

(0)

Data Source Connectors

(0)

Data Replication

(0)

Data Quality Control

(0)

Data Modeling

(0)

Data Migration

(0)

Data Extraction

(0)

Data Capture and Transfer

(0)

Data Analysis Tools

3.0

(1)

Dashboard Creation

(0)

Customizable Templates

(0)

Customizable Reports

(0)

Customizable Fields

(0)

Customizable Branding

(0)

Customer Segmentation

4.0

(1)

Customer Journey Mapping

(0)

Singular alternatives

Singular

4.6

(27)

Starting from

795

Per month

Free trial

Free version

Ease of Use

4.4

Features

4.6

Value for Money

4.8

Customer Support

4.9

CleverTap

4.4

(55)

visit website

Starting from

No pricing info

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.1

Customer Support

4.3

Supermetrics

4.4

(104)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.1

Features

4.3

Value for Money

3.7

Customer Support

3.7

Adverity

4.5

(26)

visit website

Starting from

Free trial

Free version

Ease of Use

4.0

Features

4.4

Value for Money

4.2

Customer Support

4.5

Singular pricing

Pricing options

Free plan

Subscription

Free trial

Pricing range

view pricing plans

Value for money

4.8

Starting from

795

Per month

Other

Singular support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Phone Support

24/7 (Live rep)

FAQs/Forum

Knowledge Base

Training options

Live Online

Webinars

In Person

Documentation

Videos

Singular reviews

Overall rating

4.6

Positive reviews

100

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.63/10

Rating distribution

Pros

With web conversions being tracked now, it helps understanding the performance of the website. Extremely detailed creative analysis also available with creative clustering.

Ishita A.

Manager - Digital Marketing

Complete Marketing Analytics solution with outstanding Customer Support.

Luiz R.

Head of Data

Singular checking data for gaps, errors, ... works very well. Creative reporting is easy to set up thanks to user friendly flow.

Verified reviewer

Anonymity request

Cons

The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance.

Anand K.

Performance Marketer

Sometimes the connection with your mobile networks fails.

ziv z.

Marketing Owner

Once a while data delay but could be adnetworks' issues.

Jill H.

Operation Director

Read all reviews

Singular FAQs

Q. What type of pricing plans does Singular offer?

Singular has the following pricing plans:
Starting from: $795.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money

Q. Who are the typical users of Singular?

Singular has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

Q. What languages does Singular support?

Singular supports the following languages:
English, Chinese (Simplified), Chinese (Traditional), Japanese, Korean

Q. Does Singular support mobile devices?

Singular supports the following devices:
Android, iPad, iPhone

Q. Does Singular offer an API?

Yes, Singular has an API available for use.

Q. What other apps does Singular integrate with?

Singular integrates with the following applications:
BigQuery Connector for Jira, Dropbox Business, Amazon S3, Amazon Redshift, Liftoff, Pinterest, Google Drive, PostgreSQL, Vungle, Twitter/X, MySQL, Aiven for PostgreSQL, ironSource, Snapchat, UnityIS, SFTP To Go, TikTok, Meta for Business, SFTPPlus, Criteo, Snowflake

Q. What level of support does Singular offer?

Singular offers the following support options:
Email/Help Desk, Chat, Phone Support, 24/7 (Live rep), FAQs/Forum, Knowledge Base

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Related categories

Click Fraud

Marketing Analytics

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ETL

Mobile Analytics

Mobile Marketing

Select your country

US office

56 Top Gallant Road
Stamford, CT 06902
USA

Registered office

Calle Álava 121
08018 Barcelona,
Spain

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