What is Singular?Singular is a marketing intelligence and analytics solution designed to convert raw data into actionable insights. Businesses are able to connect campaign data with cross-device attribution data, which allows for a detailed, tailored comparison across various marketing channels. Additionally, through analysis, Singular exposes intelligent insights, while helping marketers automate workflows (e.g. alerts/notification). Automation allows users to focus less on basic tasks and more on innovation and strategy.
Key features include data governance, performance analytics, creative analytics, ad monetization analytics, fraud prevention, audience management, creative reporting, and budget management. As an example, fraud prevention allows marketers to monitor ad budgets routinely and to be alerted of potential fraud. All settings are customizable, giving management the flexibility when combating fraud. Users also have the option to calculate ROI across all marketing channels and campaigns via Singular's centralized user interface. Additionally, Singular has an extensive list of integrated partners, each specializing in analytics, attribution, and audience.
Software by Singularwww.singular.net