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Top Rated Survey Software with Customizable Forms in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable forms in survey software allow users to tailor questionnaires to specific needs, enhance branding, and create engaging designs. They support a wide range of purposes, from feedback collection to event registration, and improve data accuracy and respondent experience. Our reviewers in survey software rated this feature as highly important.

5 Best Survey Software with Customizable Forms

Product
User rating
Starting price
Jotform logo
4.7
(2.7K)
39
flat rate/per month
Typeform logo
4.7
(945)
39
flat rate/per month
Google Forms logo
4.7
(11.3K)
Free
SurveyMonkey logo
4.6
(10.4K)
30
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Survey products with customizable forms

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Survey software category. They also needed to have sufficient reviews about customizable forms, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable forms, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

Jotform logo
Reviews Sentiment
 
 
 
1-2(41)
3-4(703)
5(2,050)
Key Features
Customizable Questions4.8
Survey Builder4.7

User insights about the customizable forms feature

Reviewers appreciate Jotform's customizable forms for their high flexibility and ease of use. They report being able to add logos, adjust colors, and modify various elements to align with their brand. Users find the drag-and-drop functionality particularly helpful and value the ability to create forms that meet specific business needs, including conditional formatting and a wide range of question types.
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“Being able to customize forms to our companies needs is very crucial. This allows us to tailor each form or app to our business or client's situation so that we can better and more effectively reach and communicate with our clients.”
AF

Anzio F.

CEO

“The forms can be modified at various levels - background image, header image, font colors, data entry colorway, size of font, single column, multiple, ensuring a professional, branded look and feel. ”
Verified reviewer profile picture

Nicole F.

President

Starting price
39flat rate /
per month
Pros and Cons based on 2,794 verified reviews
Verified reviewer profile picture

Effortless form creation

Efficient survey development

Convenient diGital signatures

Restrictive usage limits

High cost for advanced features

See pros and cons details
Typeform logo
Reviews Sentiment
 
 
 
1-2(9)
3-4(265)
5(671)
Key Features
Customizable Questions4.8
Survey Builder4.7

User insights about the customizable forms feature

Reviewers feel that Typeform's customizable forms are a major strength, allowing for extensive design and branding options. They highlight the platform's user-friendliness and the ability to add images, videos, and conditional logic. Users appreciate the professional appearance of the forms, though some wish for more flexibility in displaying multiple questions on a single page.
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“Customability of Typeform - along with its user-friendliness - is its big selling point for me. Lots of designs plus being able to add relevant photos or even videos (though not your own videos) really brings the survey or form to life, to keep people engaged and enthused and help them even learn a bit as they go through the form/survey. This, in turn, provides a much better image for the company sending out the forms and boosts response rate.”
SA

Sabrina A.

Director

“I like that the forms are completely custom, every aspect of the form from typography and colour, to images and branding are all customisable. ”
Verified reviewer profile picture

Dylan C.

Software Developer

Starting price
39flat rate /
per month
Pros and Cons based on 945 verified reviews
Verified reviewer profile picture

Effective lead generation

Enhanced client interaction

High cost concerns

See pros and cons details
Google Forms logo
Reviews Sentiment
 
 
 
1-2(35)
3-4(3,233)
5(8,095)
Key Features
Customizable Questions4.7
Survey Builder4.7

User insights about the customizable forms feature

Users report that Google Forms' customizable forms are easy to use and offer essential features like adding logos, changing colors, and organizing sections. They appreciate the ability to create various types of forms, including quizzes and surveys, though some find the customization options limited compared to other platforms. Reviewers value the platform's simplicity and integration capabilities.

See related user reviews

“I like the fact that I can choose from a variety of pre-made themes, upload my own custom image to use as a header, change the colors of the text, buttons, and other elements of my form.”
MG

Mane G.

Administrative Assistant

“Customizable forms help ensure that the format suits different purposes, whether it's a survey, quiz, or feedback form, allowing for a more personalized and relevant user experience.”
MP

Matteo P.

Graphic Designer

Starting price
Pros and Cons based on 11,363 verified reviews

Facilitates team coordination

Enhances educational processes

Effective feedback mechanism

Cost-effective solution for surveys

Efficient data gathering

Functional constraints

Requires constant internet

Limited design options

Restricted media integration

See pros and cons details
SurveyMonkey logo
Reviews Sentiment
 
 
 
1-2(140)
3-4(3,485)
5(6,802)
Key Features
Customizable Questions4.6
Survey Builder4.6

User insights about the customizable forms feature

Reviewers indicate that SurveyMonkey's customizable forms are highly valuable for tailoring surveys to specific needs. They appreciate the ease of adding personalized information, adjusting fields, and creating unique surveys for different clients and industries. Users find the platform user-friendly and effective for collecting targeted data, though some mention the need for a membership for full customization options.
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“For our forms to follow our graphic profile, it is essential to be able to customise the forms. And SurveyMonkey certainly lets you do that. Which was one of the reasons we chose SurveyMonkey. SurveyMonkey has support for more customized branding, and the options for survey delivery are more flexible than Google forms. ”
Verified reviewer profile picture

Noel P.

CEO

“You can anytime customize your page. Either add a page to your survey or you can edit any field according to your requirements. Survey can also be customized using themes also. ”
CV

Chirag V.

Systems Engineer

Starting price
30per user /
per month
Pros and Cons based on 10,427 verified reviews
Verified reviewer profile picture

Effective feedback collection

Efficient poll creation

Expensive and limited plans

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,999)
5(10,298)
Key Features
Customizable Questions
Survey Builder4.6

User insights about the customizable forms feature

Reviewers appreciate Mailchimp's customizable forms for their ease of use and integration options. They find the form builder intuitive and value the ability to tailor forms to their brand. Users note that while the platform offers basic customization, more advanced options are limited unless you are a subscribing user. Some also mention the need for additional customization features.
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“For simple task we can use their readymade forms else, we can create our own form which is highly customizable with their CMS form builder. We can add more than 50 fields to your form but there is a limit to the number of field addition.”
BS

Balaji S.

Associate Manager - Program Management

“Customizable forms helps me tailor my campaign to suits with my audience needs.”
Verified reviewer profile picture

Raymond O.

Brand manager

Starting price
13flat rate /
per month
Pros and Cons based on 17,572 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Survey Software with Customizable Forms in 2026

Sogolytics logo

Sogolytics

Customer and employee experience management platform.

visit website
SogoSurvey empowers individuals and small teams to uncover what recipients really think without needing advanced research skills.

Read more about Sogolytics

Users also considered
Typeform logo

Typeform

Interactive form builder for data collection

visit website
Capture richer insights with conversational surveys, smart logic, and AI-powered analysis that brings trends to the surface.

Read more about Typeform

Users also considered
SurveySparrow logo

SurveySparrow

Software for creating and managing feedback and surveys

visit website
SurveySparrow lets you turn surveys into conversations. With a conversational interface, SurveySparrow enables users to create and share highly engaging, mobile-first surveys that offer a chat-like experience.

Read more about SurveySparrow

Users also considered
Formstack Forms logo

Formstack Forms

Solution for collecting and managing data

visit website
Formstack Forms simplifies the data collection process allowing you to create beautiful online forms in seconds. Spin up forms and survey’s in seconds all from one centralized app.

Read more about Formstack Forms

Users also considered
Formstack Suite logo

Formstack Suite

Cloud-based tool for form building and workflow automation.

visit website
Formstack is a cloud-based form building solution that helps organizations with the tools to build online forms, collect information, integrate systems, automate workflows, and more.

Read more about Formstack Suite

Users also considered
SurveyJS logo

SurveyJS

JavaScript Form Builder — Simplify forms. Secure your data.

visit website
SurveyJS is a product family of client-side UI components that simplify data collection in your JavaScript application. Create and style dynamic JSON-based forms using a self-hosted form builder that features a CSS theme editor and GUI for conditional rules and form branching.

Read more about SurveyJS

Users also considered
Jotform logo

Jotform

Cloud-based form builder tool for digital forms.

visit website
Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

Read more about Jotform

Users also considered
Leapsome logo

Leapsome

AI HR tool for performance and talent management

visit website
With Leapsome you can run engagement surveys, pulse surveys, and collect eNPS to gather meaningful feedback and insights from employees. With the powerful survey analytics you can understand the drivers that impact engagement levels and employee churn so you can develop and retain your team.

Read more about Leapsome

Users also considered
SurveyLegend logo

SurveyLegend

Mobile-friendly survey management platform

visit website
SurveyLegend enables you to create beautiful, mobile-friendly surveys, forms, or polls effortlessly. Gather valuable feedback, understand customer needs, and make smarter decisions. With engaging and accessible survey designs, you’ll boost response rates and uncover insights that drive real results.

Read more about SurveyLegend

Users also considered
Birdeye logo

Birdeye

AI-based webchat assistant for business conversations

visit website
Birdeye is the leading AI-powered reputation and social media management platform for local brands. Over 150,000 businesses use Birdeye to maximize online reputation, engage across social channels, and gain insights to enhance customer experience and grow.

Read more about Birdeye

Users also considered
Alchemer logo

Alchemer

Customer experience management and online survey platform

visit website
The Alchemer Platform is the ideal solution for teams, departments, or for an entire organization looking to close the feedback loop with their customers and employees.

Read more about Alchemer

Users also considered
Constant Contact logo

Constant Contact

Streamlines marketing to grow loyal audiences

visit website
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Suggestion Ox logo

Suggestion Ox

Software for designing & managing anonymous suggestion boxes

visit website
Don't wait for the exit interview to find out what your employees are really thinking. Collect 100% anonymous feedback team with Suggestion Ox, the leading Survey Software designed to build healthier workplaces & happier teams. Trusted by leaders and HR professionals at more than 60,000 companies.

Read more about Suggestion Ox

Users also considered
doForms logo

doForms

Mobile forms & mobile data collection

visit website
doForms is a mobile form creation solution which is designed to help businesses of all sizes to gather, connect, and share any type of data that is relevant to their workflows. The cloud-based tool offers a DIY form builder, dispatch and tracking tools, back-office integration, and more.

Read more about doForms

Users also considered
OstendiHR logo

OstendiHR

Base your personnel decisions on credible data

The 360-degree evaluation can help identify employee strengths and development areas, and foster a feedback-oriented culture within your organization.

Read more about OstendiHR

Users also considered
Formidable Forms logo

Formidable Forms

Application and Form Builder Plugin for WordPress

Take on bigger freelance projects, earn more clients and grow your business with an application and form builder that helps you build any type of project you need. Create directories, job boards, real estate listings, calculators, contact forms, review sites, recipe sites, and many more.

Read more about Formidable Forms

Users also considered
Formly logo

Formly

Mobile forms & surveys for offline data collection

Formly is a tool for building custom digital forms and checklists to help teams collect data anytime, anywhere, even offline.

Read more about Formly

Users also considered
VideoAsk logo

VideoAsk

Get personal with face-to-face interactions: at scale

Get better data and more engagement for your surveys with short and simple interactive videos. VideoAsk lets you scale face-to-face interactions, and personalize the way you ask.

Read more about VideoAsk

Users also considered
SMG logo

SMG

(0)

Changing how brands act on customer + employee insights

SMG is a leading experience management (XM) provider, accelerating value by changing how brands act on customer + employee insights.

Read more about SMG

Users also considered
Netigate logo

Netigate

Manage and analyse feedback from customers and employees

Create, send, and analyse surveys in one secure platform. Netigate helps you gather actionable feedback from customers and employees alike.

Read more about Netigate

Users also considered
Bonfyre logo

Bonfyre

Employee engagement solution

Bonfyre is the only "closed loop" employee engagement platform, helping customers like Duke Energy, Medtronic, and Adtalem drive engagement at enterprise scale and save 5-7 figures annually with lower software and rewards costs. 

Read more about Bonfyre

Users also considered
Checkbox Survey logo

Checkbox Survey

Secure survey software for governments and businesses

Professional online survey software for individuals, teams and enterprises. Available in hosted and on-premises versions.

Read more about Checkbox Survey

Users also considered
Betterworks logo

Betterworks

Intelligent Performance Management

Betterworks simplifies performance management, fostering greater manager effectiveness, higher employee engagement, and intelligent decision-making for HR leaders and organizations.

Read more about Betterworks

Users also considered
Connecteam logo

Connecteam

Enhance employee management with the only all-in-one app

An all-in-one employee app that's both powerful, affordable and easy to use, especially for the mobile workforce. Start for free!

Read more about Connecteam

Users also considered
Woorise logo

Woorise

Contest management solution

Create surveys with 2,000+ templates, multi-page forms, and conditional logic to guide respondents. Capture partial entries, enable instant notifications, and analyze feedback with real-time analytics while ensuring privacy, GDPR compliance, and secure data export.

Read more about Woorise

Users also considered

Key features for Survey software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Customizable Questions: Reviewers highlight the flexibility and variety of question types, including logic and templates, enabling tailored, precise data collection for diverse needs. 97% of reviewers rated this feature as important or highly important.
  • Survey Builder: Users appreciate the intuitive design, diverse question formats, customization options, and ease of creating and distributing surveys for various purposes. 94% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Reviewers value the detailed insights, export options, real-time data access, and graphical representations that help optimize survey performance and inform decisions. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the integration with spreadsheets, CSV, and other tools helpful for organizing, analyzing, and sharing survey data efficiently. 88% of reviewers rated this feature as important or highly important.
  • Access Controls/Permissions: Reviewers highlight the ability to manage user access, ensuring data security, privacy, and effective collaboration on surveys. 87% of reviewers rated this feature as important or highly important.
  • Question Branching: Users appreciate the conditional logic that personalizes surveys, improves respondent experience, and enhances data relevance. 86% of reviewers rated this feature as important or highly important.