App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

Verified user reviews

GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.

Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

PPC Software with Keyword Research Tools (2026)

Last updated: March 2026

Why are keyword research tools important for PPC software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Keyword research tools enable PPC software to identify valuable keywords, analyze competitiveness, and optimize campaign strategies. They provide insights into market trends, cost metrics, and help enhance ad performance by targeting the best keywords. Of the 57 reviewers who rated keyword research tools, 77% rated this feature as important or highly important.

Key features of PPC software based on insights from 542 verified reviews

Advertising Management: Reviewers highlight the ability to create, optimize, and control ad spend while achieving marketing goals. 93% of reviewers rated this feature as important or highly important.
Campaign Management: Users appreciate the ease of managing, editing, and optimizing multiple campaigns, enhancing marketing strategy success. 93% of reviewers rated this feature as important or highly important.
Budget Management: Reviewers value tools for monitoring, pacing, and preventing overspend, simplifying budget control across multiple accounts. 92% of reviewers rated this feature as important or highly important.
Multi-Campaign: Users find managing multiple campaigns simultaneously helpful for targeting different segments and scaling PPC operations. 89% of reviewers rated this feature as important or highly important.
Campaign Analytics: Reviewers note the importance of detailed metrics and insights to optimize and make informed advertising decisions. 88% of reviewers rated this feature as important or highly important.
Campaign Planning: Users highlight tools like keyword planners and bid strategies that assist in setting up and expanding successful campaigns. 83% of reviewers rated this feature as important or highly important.