Lofty - 2026 Pricing, Features, Reviews & Alternatives

Lofty is a powerful, all-in-one, AI-powered real estate growth platform designed to help agents, teams, & brokerages attract more leads, convert them faster, & manage relationships more effectively — all from one intuitive system. By combining advanced AI, marketing automation, IDX-integrated websites, & a robust CRM, Lofty empowers real estate professionals to scale their businesses, streamline workflows, & deliver exceptional client experiences from first contact to closing.

🚀 Intelligent IDX Websites That Drive Results

Your website is often a client’s first impression — and Lofty makes sure it’s a great one. Our IDX-integrated, SEO-optimized websites are designed for speed, responsiveness, & conversion. With built-in lead capture tools & smart search functionality, they provide visitors with personalized property recommendations based on browsing behavior & preferences. Every interaction is tracked & analyzed, feeding directly into your CRM so you can see which listings prospects engage with most, which neighborhoods they’re exploring, & how close they are to taking action.

Customizing your site is simple thanks to Lofty’s content management system. Choose from modern templates, easily update content, & showcase your brand — no coding required. Built for both desktop and mobile, Lofty websites ensure a seamless experience on any device while maximizing visibility & lead conversion potential.

🤖 AI-Driven CRM & Smart Automation

At the heart of Lofty is its AI-powered CRM — your digital command center for managing leads, clients, & transactions. The CRM automates repetitive tasks, such as lead assignment, follow-ups, & email campaigns, freeing up more time for meaningful conversations & closing deals. With predictive insights and behavior-based automation, you’ll always know which leads are most likely to convert and how best to engage them.

Lofty’s Smart Plans take nurturing a step further. These fully customizable workflows respond dynamically to lead behavior, ensuring timely, relevant communication at every stage of the buyer or seller journey. Whether it’s sending automated property alerts, follow-up texts, or market updates, Lofty keeps you top-of-mind with every prospect.

📞 Power Dialer: Close More Deals, Faster

Speed to lead is critical — and Lofty’s Power Dialer ensures you’re always the first to connect. It automatically builds prioritized call lists, drops pre-recorded voicemails with one touch, & even assists with dialing, allowing you to make more calls in less time. This streamlined communication tool helps agents stay proactive, consistent, & responsive, dramatically improving conversion rates and client satisfaction.

📊 Real-Time Analytics & Performance Insights

Data is power, & Lofty puts that power at your fingertips. With performance dashboards and reporting tools, you can track team productivity, monitor revenue growth, analyze marketing ROI, & measure web traffic performance — all in real time. These actionable insights help you make smarter business decisions, refine strategies, & continuously improve outcomes.

📣 Advanced Marketing & Lead Generation

Lofty isn’t just a CRM — it’s a complete marketing engine. With over 33 lead generation methods & 360° cross-platform advertising, Lofty maximizes visibility across Google PPC, Facebook, Instagram, direct mail, & more. Automated drip campaigns, social media scheduling, & targeted ad tools help build brand authority and keep your pipeline full.

🔁 Seamless Integration for End-to-End Growth

Every Lofty feature — from your IDX website & marketing tools to your CRM & Power Dialer — is seamlessly connected. This unified system ensures lead data flows smoothly from one stage of the funnel to the next, enabling personalized follow-ups, consistent communication, & a frictionless client experience. Whether you’re generating new leads, nurturing existing ones, or closing deals, Lofty keeps your business running smoothly & efficiently.