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Primo
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Designed for beauty centers, spas, and hairdressers
Table of Contents
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Primo - 2026 Pricing, Features, Reviews & Alternatives
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Primo overview
What is Primo?
Primo is an Italian-language software for managing beauty centers and hairdressing salons. The solution includes tools for managing customers, appointments, reminders, subscriptions and prepayments, marketing, and more.
With Primo, salon managers can work from any internet-enabled device to manage bookings and customers. The calendar allows users to view and manage the availability of stylists or beauticians, and resources including rooms and equipment. To increase customer loyalty, users can print and manage loyalty cards as well as sending out birthday greetings, promotions, and reminders to customers via SMS and WhatsApp. Support for barcode readers and cash registers lets users scan sales and take payments for services.
Starting price
Alternatives
with better value for money
Primo’s user interface
Primo pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.8
Features
4.8
Ease of use
4.7
Customer support
4.8
Reviews sentiment
What do users say about Primo?
Reviewers appreciate Primo for its intuitive design and straightforward setup, which they say makes daily tasks and invoicing easier. They find it simple to learn, with all essential functions easily accessible, and mention that it adapts well to their needs.
They report few problems while using it, and say any issues are resolved quickly by support. Some mention minor difficulties with statistics or power outages, but they feel these are rare and quickly addressed. They value its reliability, functional features, and the helpfulness of the team.
Who uses Primo?
Based on 57 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Primo's key features
Most critical features, based on insights from Primo users:
All Primo features
Features rating:
Primo alternatives
Primo
Starting from
No pricing info
Vagaro
Starting from
23.99
Per month
WellnessLiving
Starting from
69
Per month
Timely
Starting from
26
Per month
Primo pricing
Pricing plans
Pricing details:
Basic
No pricing info
Start
No pricing info
Smart
No pricing info
Plus
No pricing info
User opinions about Primo price and value
Value for money rating:
Primo integrations (4)
Integrations rated by users
We looked at 57 user reviews to identify which products are mentioned as Primo integrations and how users feel about them.
Integration rating: 5.0 (2)
Other top integrations
Primo support options
Typical customers
Platforms supported
Support options
Training options
Primo FAQs
Primo has the following pricing plans:
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. Who are the typical users of Primo?
Primo has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What languages does Primo support?
Primo supports the following languages:
English, Italian
Q. Does Primo support mobile devices?
Primo supports the following devices:
Android, iPad, iPhone
Q. Does Primo offer an API?
Yes, Primo has an API available for use.
Q. What other apps does Primo integrate with?
Primo integrates with the following applications:
HubSpot Marketing Hub, WhatsApp, Wati, HubSpot CRM
Q. What level of support does Primo offer?
Primo offers the following support options:
FAQs/Forum, Phone Support, Email/Help Desk, Chat, Knowledge Base
