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Upper Hand

Innovative sports and fitness software

Table of Contents

Is this product right for your business?

Find out with a

Upper Hand - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

Upper Hand overview

What is Upper Hand?

Upper Hand is the leading provider of full-suite sports and fitness management software that enables businesses to achieve more while doing less.

Sports and fitness facilities, studios, and businesses - from small enterprises to large franchises - use Upper Hand’s integrated software and payments platform to operate their business more efficiently, increase customer satisfaction, and leverage real-time data for better decision-making.

Features of Upper Hand include online scheduling and registration, auto-renewal memberships, facility management, retail and inventory, marketing and client retention tools, reporting and analytics, and more. It comes with integrated payment and POS solutions, which lets staff track, refund and report on online transactions and prevent failed payments by automatically updating expired or replaced cards on the system. Additionally, administrators can utilize the platform to manage staff availability, payroll, program association and more.

For more information on how Upper Hand is reinventing the way business is done in sports and fitness, visit upperhand.com.

Why Upper Hand? Let's explore some benefits.

Optimize business operations:

- Saved time and money by eliminating time-consuming workarounds from inefficient tools/processes

- Improved staff efficiency, morale, turnover, and overall business productivity

- Reduced risk of costly errors and scheduling conflicts from manual tasks and processes

Increase member satisfaction:

- Higher conversion rates via easy booking process that reduces friction during checkout

- Protection against lost sales and churn from client frustrations incurred from poor, sluggish scheduling/software experiences

- Increased customer satisfaction from more convenient and flexible ways to engage and transact

Make better business decisions:

- Instantaneous access to accurate customer and payments data in real-time

- Visualize business KPIs over time, discover buyer trends, & detect impending blockers to growth

- Integrated software & payments platform eliminates need to aggregate data from multiple costly sources

Key benefits of using Upper Hand

Easy-to-use software protects against member churn and lost revenue incurred from confusing sluggish experiences

Online and client app scheduling options enable members to book autonomously at their convenience and drives repeat booking

Drives recurring revenue growth with flexible auto-renewal memberships that can be elevated with class credits, retail benefits, and other perks that increase value to clientele

Eliminates costly/frustrating double-booking conflicts by automatically blocking out availabilities of the assigned staff and resources after booking

Business app lets you manage transactions, adjust schedules, and keep you connected with your business at all times

Create any type of program - from lessons to events and rentals - with flexible pricing and billing options that add convenience and encourage higher dollar purchases

Critical client notices, including missing waivers, overdue balances, and remaining credits, appear right from their contact card, allowing your staff to stay up to date with the most important information at a glance

Connected payment and software platform provides instantaneous access to accurate customer and payments data in real-time and saves time aggregating data from outside sources?

Visualize sales performance and buying trends over time, analyze pricing strategies, and spot impending blockers to growth with customizable reports?

Calendar acts as your central hub, giving your staff one place to manage scheduling and availability, check-in clients, view upcoming session details, and transact?

Cloud EMV and hardware integrations make transacting and managing payments seamless on any device, from anywhere

Account updater provides an uninterrupted billing experience and protects against lost revenue and cancellations from card declines

Create segmented contact groups, schedule custom marketing emails, and maximize marketing ROI with contact reporting like heat maps, login dates, and purchasing trends

Payment and billing options including payment plans, package pricing, proration, and Pay Later, offer increased convenience and drive higher dollar purchases

Increase pro shop revenue with retail management tools and real-time inventory reporting that saves time and reduces shrinkage?

Automate your payroll with flexible commission rules and time-clock actions that save you time and eliminate calculation errors?

Membership analytics and detailed sales reports show performance over time, enabling more informed decisions for growth

Starting price

79flat rate /
per month

Alternatives

with better value for money

Pros & Cons

Calendar View

Features

Booking Sessions

Ease of Use

Membership Management

Customer Support

Upper Hand’s user interface

Ease of use rating:

4.1

(110)

Upper Hand pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(12)

3-4(51)

5(47)

What do users say about Upper Hand?

Made it difficult to book.

Select to learn more

Who uses Upper Hand?

Based on 110 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Sports

Sporting Goods

Health, Wellness and Fitness

Professional Training & Coaching

Others

Use cases

Scheduling

Membership Management

Calendar

Registration

Coaching

Upper Hand's key features

Most critical features, based on insights from Upper Hand users:

Calendar management

3.8

(22)

Online booking

4.0

(19)

Real-time scheduling

4.5

(17)

Mobile access

3.9

(14)

Dues management

4.4

(14)

Mobile app

4.4

(7)

All Upper Hand features

Features rating:

3.8

(110)

Space management

2.0

(1)

Online registration

3.7

(6)

Payment processing

4.3

(25)

Registration management

4.3

(4)

Equipment management

1.0

(1)

Event management

5.0

(1)

Customizable reports

3.0

(2)

Electronic payments

4.4

(7)

Calendar/Reminder system

5.0

(2)

Booking management

5.0

(2)

Facility scheduling

3.5

(2)

Member portal

5.0

(1)

Recurring/Subscription billing

4.0

(4)

Attendee tracking

5.0

(1)

Email marketing

5.0

(1)

Real-Time updates

3.0

(2)

Customer database

3.0

(5)

Website integration

5.0

(1)

Alerts/Notifications

4.0

(2)

Event scheduling

5.0

(2)

Member database

4.3

(17)

Membership renewals

4.3

(15)

Billing & invoicing

4.3

(4)

Scheduling

4.8

(4)

Appointment management

5.0

(2)

Reminders

2.0

(3)

Membership management

4.0

(2)

Customizable forms

1.0

(2)

Real-Time data

(0)

Progress tracking

(0)

Website management

(0)

Program management

(0)

Point of sale (pos)

(0)

Personalization

(0)

Performance metrics

(0)

Parent portal

(0)

Online payments

(0)

Multiple user accounts

(0)

Multi-Location

(0)

Member types

(0)

Member management

(0)

Member directory

(0)

Member communication

(0)

Member accounts

(0)

Waiver management

(0)

Wait list management

(0)

Visual analytics

(0)

User management

(0)

Transaction history

(0)

Training management

(0)

Timesheet management

1.0

(2)

Third-Party integrations

(0)

Team management

(0)

Student management

(0)

Staff management

(0)

Sport Coaching

(0)

Session notes

1.0

(1)

Self service portal

(0)

Secure login

(0)

Search/Filter

(0)

Sales reports

(0)

Sales activity management

(0)

Royalty management

(0)

Room booking

5.0

(1)

Resource scheduling

(0)

Reporting/Analytics

(0)

Reporting & statistics

(0)

Refund management

(0)

Real-Time reporting

(0)

Data import/export

5.0

(1)

Customization

(0)

Customizable fields

4.0

(1)

Customizable branding

5.0

(1)

Customer accounts

(0)

CRM

(0)

Credit card processing

5.0

(1)

Contact management

(0)

Contact database

(0)

Communication management

4.0

(1)

Commission management

(0)

Commenting/Notes

(0)

Color codes/icons

(0)

Client profiles

3.0

(1)

Client portal

4.0

(1)

Client management

5.0

(1)

Class scheduling

(0)

Class registration

(0)

Class management

4.0

(1)

Capacity management

(0)

Availability management

(0)

Automated scheduling

(0)

Attendance tracking

3.0

(1)

Attendance management

(0)

Appointment scheduling

5.0

(1)

API

(0)

Address book

(0)

Lead management

(0)

Invoice management

1.0

(1)

Inventory management

(0)

Instructor management

(0)

In-person trainer

(0)

Hybrid trainer

(0)

Group scheduling

(0)

Group registration

(0)

Franchise intranet

(0)

Forms management

(0)

Forecasting

(0)

For yoga/pilates studios

(0)

For martial arts

(0)

For gyms

(0)

For dance studios

(0)

Financial reporting

(0)

Financial management

(0)

Facility asset management

(0)

Event ticketing

(0)

Event registration

(0)

Event calendar

(0)

Employee management

4.0

(1)

Email reminders

(0)

Email management

(0)

Document storage

(0)

Discount management

(0)

Data security

(0)

Upper Hand alternatives

Upper Hand

4.1

(110)

Starting from

Per month

Free trial

Free version

Ease of Use

3.9

Features

3.8

Value for Money

4.0

Customer Support

4.3

Connecteam

4.6

(4.9K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Dash

4.3

(31)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

SmartRec

4.3

(146)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Upper Hand pricing

Value for money rating:

4.0

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Start - For independent coaches and trainers

Per month

Features included:

Advanced Registration & Scheduling
Customizable Calendar
Contact Management
Credit Passes
Messaging Tools
Online Waivers
Point of Sale
Online Payment Processing
One-page Website
Membership Management
Staff Schedules
Facility Resource Management

Grow - For single facilities and expanding programs

199

Per month

Features included:

Advanced Registration & Scheduling
Contact Management
Credit Passes
Customizable Calendar
Discount-Based Memberships and Mobile App
Email & Text Reminders
Exclusive Event-Type Memberships
Messaging Tools
Online Payments &
Online Waivers
Point of Sale
Staff Schedules
Transaction & Revenue Reporting

Scale - For franchises and multi-location operations

No pricing info

Features included:

Advanced Registration & Scheduling
Contact Management
Credit Passes
Customizable Calendar
Discount-Based Memberships
Email & Text Reminders
Exclusive Event-Type Memberships
Facility Resource Management
Messaging Tools
Online Payments &
Online Waivers
Point of Sale
Retail & Inventory Management. and Mobile App
Staff Schedules
Transaction & Revenue Reporting

User opinions about Upper Hand price and value

Value for money rating:

4.0

(110)

To see what individual users think of Upper Hand's price and value, check out the review snippets below.

“I like the ease of this software, both for the customer and our company. It is super easy to send out marketing and information emails to all contact or select groups.”

Morgan R.

CPA, coach

“We've really enjoyed the experience with Upper Hand's staff and software. Every interaction has been friendly, engaging, informational, professional, and super helpful.”

Sean S.

Team Member

Upper Hand integrations (2)

Top integrations

Snowflake

Fivetran

Upper Hand customer support

What do users say about Upper Hand customer support?

Customer support rating:

4.0

We analyzed 31 verified user reviews to identify positive and negative aspects of Upper Hand customer support.

Widely noted by reviewers, Upper Hand's customer support is highly responsive and helpful in resolving issues and answering questions.

A significant portion of users appreciate the support team's willingness to go above and beyond to address specific needs and requests.

A minority of users report slow response times, lack of phone support, and occasional difficulty reaching the support team promptly.

Support options

Email/help desk

Chat

Phone support

Faqs/forum

Knowledge base

24/7 (live rep)

Training options

Webinars

Videos

In person

Documentation

Live online

To see what individual users say about Upper Hand's customer support, check out the review snippets below.

“The support staff, or specifically our point of contact, has been very responsive, helpful, and helped implement developments directly related to our request to the entire product.”

Alex D.

Owner

“Overall it has been a very good experience. When something comes up, whether a customer has a problem using the software or I need help with something on our end, the customer support team has been very responsive and helpful.”

Morgan R.

CPA, coach

“There is not enough support staff to serve us as a user. When we have issues it is difficult to get a response from upperhand the same day and no phone support offered is awful as not everything can be handled by email 2-3 days later!”

Jason S.

Asst GM