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Metricool Logo

Analyze, manage, and measure your digital content

Table of Contents

Metricool - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Metricool overview

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Based on 96 verified user reviews

What is Metricool?

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (32%). The most frequent use case for Metricool cited by reviewers is social media marketing (62%).

What do users say about Metricool pricing?

Reviewers indicate that Metricool’s free plan is useful for beginners and allows testing before purchase. Users feel paid plans offer good value for managing multiple accounts, but some users report high costs for advanced features and team use.

What are the most popular integrations for Metricool?

The Metricool integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Metricool.

Starting price

12 /
per month

Alternatives

with better value for money


Pros & Cons

Social Media Management

Scheduling

Ease of Use

Brand Management

Posting

Metricool’s user interface

Ease of use rating:

Metricool pros, cons and reviews insights

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To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(6)
3-4(32)
5(58)

What do users say about Metricool?

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (32%). The most frequent use case for Metricool cited by reviewers is social media marketing (62%).

Select to learn more


Who uses Metricool?

Based on 96 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Broadcast Media
Retail
Computer Software
Others

Use cases

Social Media Marketing
Social Media Management
Social Media Analytics Tools
Social Media Monitoring

Metricool's key features

Most critical features, based on insights from Metricool users:

Post scheduling
Reporting/Analytics
Multi-Account management
Content management
Performance metrics
Multi-Channel data collection

All Metricool features

Features rating:

Real-Time analytics
Data visualization
Customizable reports
Campaign analytics
Reporting & statistics
Real-Time reporting
Automated scheduling
Competitor monitoring
Engagement tracking
Campaign planning
Social media monitoring
Dashboard
Calendar management
Sentiment analysis
Social promotion
Customer engagement
Monitoring
Social listening
Social advertising
Social Performance Management
Visual analytics
Multi-Channel marketing
Multi-Channel management
Influencer tracking
Image library
Customizable branding
Commenting/Notes
Campaign scheduling
Benchmarking
Activity dashboard

Metricool awards

Metricool alternatives

Metricool logo

Starting from

12

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support
Instagram logo

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Starting from

Empty state illustration for "No pricing info"

No pricing info

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Metricool pricing

Starting from

12

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Metricool price and value

Value for money rating:

Of 21 reviews that provide robust commentary on Metricool's price and value, 63% mention it in a positive light.

Reviewers indicate that Metricool’s free plan offers enough features for beginners and is appreciated for allowing users to test the platform before committing. Users think the paid plans provide good value, especially when managing multiple accounts, and say the cost is reasonable compared to similar tools. Some users report that the price feels high for advanced features or team use, and they find certain functionalities, like downloading personalized reports, are only available in paid plans. Some reviewers feel the scalability of pricing could be improved and that the free plan lacks advanced analytics.

, and

To see what individual users think of Metricool's cost and value, check out the review excerpts below.

“In general, I love the free plan, but I'm buying the Pro 5 Plan because I need to see historic data and I need to connect LinkedIn.”
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Karen P.

Sr. Digital Analyst

“Easy to useGood value for moneyAn all-in-one tool that allows easily to manage social media.”
SR

Selva R.

CEO

“The tool is expensive and there has not been many feature updates for the last 6 months or so. If your team is into trends and long term analysis, the free version does not cut it.”
AC

Andres C.

Marketing Specialist

Metricool integrations (2)

Integrations rated by users

We looked at 96 user reviews to identify which products are mentioned as Metricool integrations and how users feel about them.

Instagram logo
Instagram

Integration rating: 4.8 (5)

Our fastest growing platform, absolutely need to be able to schedule and get analytics

PG

Paula G.

Co-founder

Other top integrations

Metricool support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat

Training options

Documentation
Webinars
Videos

Metricool FAQs

Q. Who are the typical users of Metricool?

Metricool has the following typical customers:
Freelancers, Small Business

These products have better value for money


Q. What is Metricool used for?

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon: Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device


Q. What languages does Metricool support?

Metricool supports the following languages:
Catalan, English, French, Spanish


Q. Does Metricool support mobile devices?

Metricool supports the following devices:
Android, iPad, iPhone


Q. Does Metricool offer an API?

No, Metricool does not have an API available.


Q. What level of support does Metricool offer?

Metricool offers the following support options:
Chat

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