Retargeting Pricing, Features, Reviews & Comparison of Alternatives


Cart abandonment and email marketing automation solution

4.86/5 (7 reviews)

Retargeting overview is an eCommerce cart abandonment solution and marketing automation software designed to increase conversions from site visitors who have browsed but not bought, or abandoned their shopping carts. is the ONLY Easter European company geared towards ecommerce that offers API integration with both Google AdWords & Facebook/Instagram Ads. Not just that, but we've also automated the entire process, so you can have access to the full might of these platforms and within just a few minutes, finalize the setup for the campaigns. We'll do the rest, based on the behavioral browsing behavior tracking, we can automatically display ads that are tailored to each and every visitor.

We offer full access to the All-In-One marketing automation platform, from AdWords, Facebook ads, email, Behavioral Pop-ups, Push Notifications and SMS campaigns - all for just 3.5% of the extra revenue generated by Our array of features includes 3 different behavioral pop-ups, including dynamic subscription and product recommendation, and 15 options for personalized trigger emails, such as reminders, inactivity, wishlist, social sales, FAQ & help, and more. Behavioral Pop-ups are displayed on websites while visitors are still browsing, and can be used to offer discounts for email newsletter subscription, present special offers for products a visitor has shown interest in, or target visitors navigating away from the page. Email triggers are sent to visitors after they have left the site, based on visitor behavior, or linked to particular events such as visitors’ birthdays or Black Friday sales. allows users to test and compare the performance of different versions of their email and live triggers to identify those which produce the highest conversion rate. An unlimited number of versions can be tested at one time in a single multitest, and multiple tests for different triggers can be run at the same time. When a winning version is selected from a test, it automatically becomes the default template for that trigger.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Hungarian
Retargeting screenshotRetargetingRetargeting screenshotRetargeting screenshotThe marketing automation of tommorow, today!

Retargeting reviews


Very good

Value for money
Ease of use
Customer support
Geza Zakarias

Pay for performance

Used daily for 1-2 years
Reviewed 2019-03-11
Review Source: Capterra

Overall it is a pleasent and profitable experiece working with Retargeting.bizFor a beginer in use of marketing automation tools for me it was great to have billed based on the tools performance. Also it was a nice thing to have everything in the same platform realy easy to use.

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Loredana C

Easy to use

Used daily for 1-2 years
Reviewed 2019-03-12
Review Source: Capterra

I like that it doesn't require much work on our end. The team is very supportive, dynamic and creative.

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Octavian Hanganu

Really helpfull

Used daily for 6-12 months
Reviewed 2019-03-12
Review Source: Capterra

It’s very simple to setup FB and Google ads campains. Almost nothing to do

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Cazacu Cristian

Very good

Used daily for 6-12 months
Reviewed 2019-03-05
Review Source: Capterra

Automatization is the Best feature. An simplicity.

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Goof software

Used daily for less than 6 months
Reviewed 2019-03-08
Review Source: Capterra

The grow of online visitors and the grow of selling online.Automation, the simplicity of making advertisement

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Retargeting pricing

Starting from
Pricing options
Free trial
View Pricing Plans

14-day free trial, no credit card required.

Users pay per action for Retargeting’s triggers, and pay commission based on the additional sales generated by Retargeting.

Retargeting features

Access Control
Customizable Templates
Discount Management

API (185 other apps)
Activity Dashboard (71 other apps)
Automatic Notifications (69 other apps)
Content Management (75 other apps)
Custom Forms (60 other apps)
Customizable Branding (95 other apps)
Data Import/Export (68 other apps)
Drag & Drop Interface (78 other apps)
Electronic Payments (70 other apps)
Product Catalog (66 other apps)
Reporting & Statistics (67 other apps)
SSL Security (51 other apps)
Search Functionality (73 other apps)
Social Media Integration (48 other apps)
Third Party Integration (111 other apps)
eCommerce Integration (52 other apps)
eCommerce Management (65 other apps)

Additional information for Retargeting

Key features of Retargeting

  • Email Triggers
  • Live Triggers
  • Cart abandonment trigger
  • Cart saver
  • Product recommender
  • Dynamic subscription
  • Automatic cross-sell
  • Inactivity trigger
  • Product of interest trigger
  • Template imports
  • Multiple email versions
  • Trigger results view
  • Customizable email templates
  • User permissions management
  • SMS triggers
  • Discount codes
  • Multiple live trigger versions
  • Multivariate testing
  • Birthday email trigger
View All Features


Google AdWords, Facebook & Instagram Ads are displayed while visitors are browsing the web, and can be used to entice the visitors to return to your website and continue browsing or complete a purchase.

Recommendation Engine is based on a true AI cognitive matrix uses collective browsing behavior to come up with live recommendations in a few seconds of a visitor landing on your store and accurate of up to 80%.

Behavioral Pop-ups are displayed while visitors are browsing, and can be used to offer a discount on an item of interest without needing to attract the visitor back to the site.

Personalized Emails can be used to remind visitors of products of interest, alternative products, and offer discounts, all after the visitor has left the site.

Push Notifications for dynamic subscription offers a first order discount for browsing visitors if they subscribe to the newsletter.

All these features can be customized to match store branding, with users able to change templates, text, offers, and buttons.

Users can define how often the same email address can receive a trigger, with a default of 7 days between instances of the same trigger.