Retargeting Pricing, Features, Reviews & Comparison of Alternatives

Retargeting Reviews


Cart abandonment and email marketing automation solution

  0 reviews
6,200     226

Retargeting is an eCommerce cart abandonment solution and email marketing automation software designed to increase conversions from site visitors who have browsed but not bought, or abandoned their shopping carts.

Retargeting includes 3 different live trigger types, including dynamic subscription and product recommendation, and 12 options for personalized trigger emails, such as reminders, inactivity, wishlists, social sales, FAQ & help, and more. Live triggers are displayed on websites while visitors are still browsing, and can be used to offer discounts for email newsletter subscription, present special offers for products a visitor has shown interest in, or target visitors navigating away from the page. Email triggers are sent to visitors after they have navigated away from the site, based on visitor behavior, or linked to particular events such as visitors’ birthdays or Black Friday sales.

Retargeting allows users to test and compare the performance of different versions of their email and live triggers to identify those which produce the highest conversion rate. An unlimited number of versions can be tested at one time in a single multitest, and multiple tests for different triggers can be run at the same time. When a winning version is selected from a test, it automatically becomes the default template for that trigger.

Retargeting Screenshots (5)

Retargeting screenshot: Retargeting's dashboard gives users an overview of all sent triggers, broken down by type, with traffic, conversion rates, and revenueRetargeting screenshot: Users can view performance metrics for each individual trigger in RetargetingRetargeting screenshot: Email triggers in Retargeting can be used for cart abandonment, product recommendations, and time-limited discounts and special offersRetargeting screenshot: Retargeting's live triggers are displayed to visitors browsing the website, to offer discounts on products, encourage newsletter subscriptions, and prevent cart abandonmentRetargeting screenshot: Users can upload discount codes manually into Retargeting, or they can be automatically imported via API


Intended Users
Large Enterprises, Mid Size Business, Small Business
Devices Supported
Supported Countries
Asia, Australia, Brazil, Canada, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom, United States
Supported Languages
Support Options
FAQs, Online Support, Phone Support

Retargeting Pricing

Pricing model: Subscription
Free Trial: Available (No Credit Card required)

14-day free trial, no credit card required.

Users pay per action for Retargeting’s triggers, and pay commission based on the additional sales generated by Retargeting.

Email triggers cost €0.03 each, SMS triggers €0.05 each, and live triggers €0.01 each.

Commission percentages start at 3.5% for revenue under €50000, and reduce to 3% and 2.5% for higher revenues.

Competitors Pricing


Pricing model: Open-source
Free Trial: Available (No Credit Card required)

Campaign Monitor

Starting from: $9.00/month
Pricing model: Open-source, Subscription
Free Trial: Available (No Credit Card required)


Starting from: $20.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Users who visited Retargeting also visited

Key Features of Retargeting

  • Email Triggers
  • Live Triggers
  • Birthday email trigger
  • Multiple live trigger versions
  • SMS triggers
  • Multivariate testing
  • Discount codes
  • User permissions management
  • Customizable email templates
  • Cart abandonment trigger
  • Cart saver
  • Product recommender
  • Dynamic subscription
  • Automatic cross-sell
  • Inactivity trigger
  • Product of interest trigger
  • Template imports
  • Multiple email versions
  • Trigger results view


Live triggers are displayed while visitors are browsing, and can be used to offer a discount on an item of interest without needing to attract the visitor back to the site.

Email triggers can be used to remind visitors of products of interest, alternative products, and offer discounts, all after the visitor has left the site.

Live trigger for dynamic subscription offers a first order discount for browsing visitors if they subscribe to the newsletter.

Triggers can be customized to match store branding, with users able to change templates, text, offers, and buttons.

Users can define how often the same email address can receive a trigger, with a default of 7 days between instances of the same trigger.

Alternatives to Retargeting