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ZoomInfo Marketing Logo

Demand side platform (DSP) and marketing solution

Table of Contents

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ZoomInfo Marketing - 2026 Pricing, Features, Reviews & Alternatives

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Last updated: March 2026

ZoomInfo Marketing overview

What is ZoomInfo Marketing?

ZoomInfo MarketingOS is an end-to-end marketing solution that helps marketers understand their customers, grow their business, and expand their reach. It offers an integrated platform for managing paid search campaigns on Google AdWords, Bing Ads, and Facebook and as a plug-in for web analytics software like Google Analytics.

ZoomInfo MarketingOS lets users access the demand-side platform to gain insights into visitors' behavior, demographics, and interests to better understand how to convert them into buyers. Team members can automatically adjust form fields to maximize conversion rates and optimize leads in real-time. With the visitor tracking module, employees can convert IP address from traffic into buyer profiles.

It also lets businesses integrate the platform with several third-party solutions, such as HubSpot, Zoho, Salesforce Pardot, and Neverbounce.

Starting price


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ZoomInfo Marketing reviews

Overall rating

4.3

/5

4

Positive reviews

50

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.50/10
Rating distribution

5

4

3

2

1

2

1

1

0

0

ZoomInfo Marketing's key features

Most critical features, based on insights from ZoomInfo Marketing users:

Activity dashboard
Activity tracking
Ad hoc reporting
Ad inventory management
AI/Machine learning
Alerts/Notifications
API
Audience targeting
B2B lead generation
Behavior tracking

All ZoomInfo Marketing features

Features rating:

Activity dashboard
Activity tracking
Ad hoc reporting
Ad inventory management
AI/Machine learning
Alerts/Notifications
API
Audience targeting
B2B lead generation
Behavior tracking
Bidding strategies
Budget management
Built-In database
Calendar management
Campaign analytics
Campaign management
Campaign Personalization
Campaign tracking
Competitive analysis
Contact database
Contact management
Content delivery
Conversion Rate Optimization
Conversion tracking
CRM
Customer activity tracking
Customer journey mapping
Customer profiles
Customer segmentation
Customizable fields
Customizable reports
Customizable scoring
Dashboard
Database support
Data enrichment
Data import/export
Data source connectors
Data synchronization
Data visualization
Demographic/Firmographic data
Display ad management
Email alerts
Email marketing
Email tracking
Engagement tracking
Event triggered actions
Intent data
Interaction tracking
Lead capture
Lead generation
Lead nurturing
Lead qualification
Lead scoring
Lead segmentation
Marketing automation
Multi-Campaign
Multi-Channel attribution
Multi-Channel communication
Multi-Channel data collection
Multi-Channel marketing
Multiple scoring models
Performance metrics
Personalization
Pipeline reports
Predictive analytics
Prioritization
Process/Workflow automation
Real-Time analytics
Real-Time data
Real-Time notifications
Real-Time reporting
Real-Time updates
Reporting/Analytics
Reporting & statistics
ROI tracking
Sales reports
Search/Filter
Segmentation
Social media integration
Summary Reports
Target account identification
Third-Party integrations
Trend analysis
Web forms
Website analytics
Web traffic reporting
Workflow management

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ZoomInfo Marketing integrations (1)

Integrations rated by users

We looked at 4 user reviews to identify which products are mentioned as ZoomInfo Marketing integrations and how users feel about them.

HubSpot CRM logo
HubSpot CRM

Integration rating: 4.0 (1)

L'intégration HubSpot est vitale pour automatiser le flux de données. Elle synchronise instantanément les leads qualifiés et les scores d'intention, évitant la saisie manuelle et les doublons CRM.

HG

Hervé G.

CEO

ZoomInfo Marketing support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support

Training options

Live Online
Webinars
Documentation
Videos

ZoomInfo Marketing FAQs

Related categories