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Metricool Logo

Analyze, manage, and measure your digital content

Table of Contents

Metricool - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Metricool overview

Based on 97 verified user reviews

What is Metricool?

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (32%). The most frequent use case for Metricool cited by reviewers is social media marketing (62%).

What do users say about Metricool pricing?

Reviewers indicate that Metricool’s free plan is useful for beginners and allows testing before purchase. Users feel paid plans offer good value for managing multiple accounts, but some users report high costs for advanced features and team use.

What are the most popular integrations for Metricool?

The Metricool integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Metricool.

Starting price

12 /
per month

Alternatives

with better value for money


Pros & Cons

Social Media Management

Scheduling

Ease of Use

Brand Management

Posting

Metricool’s user interface

Ease of use rating:

Metricool pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(6)
3-4(32)
5(59)

What do users say about Metricool?

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (32%). The most frequent use case for Metricool cited by reviewers is social media marketing (62%).

Select to learn more


Who uses Metricool?

Based on 97 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Entertainment
Non-Profit Organization Management
Apparel & Fashion
Others

Use cases

Social Media Management
Social Media Marketing
Social Media Analytics Tools
Social Media Monitoring

Metricool's key features

Most critical features, based on insights from Metricool users:

Post scheduling
Multi-Account management
Engagement tracking
Customer engagement

All Metricool features

Features rating:

Activity dashboard
Automated scheduling
Benchmarking
Calendar management
Campaign analytics
Campaign planning
Campaign scheduling
Commenting/Notes
Competitor monitoring
Content management
Customer engagement
Customizable branding
Customizable reports
Dashboard
Data visualization
Engagement tracking
Image library
Influencer tracking
Monitoring
Multi-Account management
Multi-Channel data collection
Multi-Channel management
Multi-Channel marketing
Performance metrics
Post scheduling
Real-Time analytics
Real-Time reporting
Reporting/Analytics
Reporting & statistics
Sentiment analysis
Social advertising
Social listening
Social media monitoring
Social Performance Management
Social promotion
Visual analytics

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Metricool pricing

Starting from

12

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Metricool price and value

Value for money rating:

Of 21 reviews that provide robust commentary on Metricool's price and value, mention it in a positive light.

Reviewers indicate that Metricool’s free plan offers enough features for beginners and is appreciated for allowing users to test the platform before committing. Users think the paid plans provide good value, especially when managing multiple accounts, and say the cost is reasonable compared to similar tools. Some users report that the price feels high for advanced features or team use, and they find certain functionalities, like downloading personalized reports, are only available in paid plans. Some reviewers feel the scalability of pricing could be improved and that the free plan lacks advanced analytics.

, and

Metricool integrations (1)

Integrations rated by users

We looked at 97 user reviews to identify which products are mentioned as Metricool integrations and how users feel about them.

Instagram logo
Instagram

Integration rating: 4.7 (13)

Twitter/X logo
Twitter/X

Integration rating: 5.0 (8)

Integration rating: 4.0 (6)

YouTube logo
YouTube

Integration rating: 4.5 (5)

Canva logo
Canva

Integration rating: 5.0 (4)

Integration rating: 4.5 (4)

Metricool support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat

Training options

Documentation
Webinars
Videos

Metricool FAQs

Q. What is Metricool used for?

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon: Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device

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