Creatio - 2026 Pricing, Features, Reviews & Alternatives

Creatio is an AI-native CRM and workflow platform deployable via cloud (SaaS) or on-premises, designed for midsize organizations and enterprises across 20+ industries including banking, insurance, manufacturing, retail, telecom, pharma, and the public sector. The platform unifies sales, marketing, and service CRM applications with a no-code composable architecture, enabling organizations to automate end-to-end customer-facing and internal workflows without writing code. A unified AI layer (Creatio.ai) combines predictive, generative, and agentic AI in a single environment, with all AI-native capabilities included in the base platform license at no additional cost.

The sales CRM covers the full sales cycle: lead and opportunity management, account and contact database, sales forecasting, and order and contract management, including B2C and e-commerce order processing. The marketing CRM supports omnichannel campaign management, audience segmentation, lead capture and nurturing, a landing page and email designer, and campaign analytics. The service CRM provides case management, a knowledge base, omnichannel customer support, and AI-driven case resolution recommendations. Across all three modules, role-based prebuilt AI agents handle tasks such as account research, meeting preparation, quote and proposal generation, case resolution, and CRM record updates autonomously. An AI Command Center provides a centralized console for creating, managing, and monitoring all AI agents and skills across the organization.

The platform is built on a microservice architecture with Freedom UI Designer and BPMN 2.0 Process Designer for no-code workflow and application development. Prebuilt connectors and REST APIs support integration with ERP systems, cloud platforms, communication tools, and productivity suites including MS Outlook and MS Teams. The Creatio Marketplace offers prebuilt apps, industry-specific workflow templates, and out-of-the-box AI agents for rapid deployment. Enterprise-grade multi-level security and access management is included, and customer data is not stored by LLM providers or used for model training, supporting compliance requirements in regulated industries. The platform imposes no limits on users, agents, or workflows, supporting scale from mid-market operations to large enterprise deployments.