Google Data Studio Features

Google Data Studio

Interactive dashboard reporting and data visualization tool

4.43/5 (122 reviews)

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API
Access Controls/Permissions
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Campaign Tracking
Charting
Collaboration Tools
Customizable Branding
Customizable Dashboard
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Mapping
Data Transformation
Data Visualization
Database Support
Drag & Drop
Financial Reporting
Functions/Calculations
KPI Monitoring
Key Performance Indicators
Marketing Reports
Monitoring
Multiple Data Sources
OLAP
Performance Metrics
Private Dashboards
Public Dashboards
Publishing / Sharing
Quantitative Analysis
Query Builder
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
Sales Reports
Scheduled / Automated Reports
Scorecards
Search/Filter
Self Service Data Preparation
Social Media Monitoring
Strategic Planning
Third Party Integrations
Trend / Problem Indicators
Trend Analysis
Visual Analytics
Visual Discovery
Website Analytics
Widgets
Visit WebsiteCompare App
API
Access Controls/Permissions
Ad hoc Analysis
Ad hoc Query
Ad hoc Reporting
Alerts/Notifications
Analytics/ROI Tracking
Campaign Tracking
Charting
Collaboration Tools
Customizable Branding
Customizable Dashboard
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Connectors
Data Import/Export
Data Mapping
Data Transformation
Data Visualization
Database Support
Drag & Drop
Financial Reporting
Functions/Calculations
KPI Monitoring
Key Performance Indicators
Marketing Reports
Monitoring
Multiple Data Sources
OLAP
Performance Metrics
Private Dashboards
Public Dashboards
Publishing / Sharing
Quantitative Analysis
Query Builder
Real Time Analytics
Real Time Data
Real Time Reporting
Reporting & Statistics
Reporting/Analytics
Role-Based Permissions
Sales Reports
Scheduled / Automated Reports
Scorecards
Search/Filter
Self Service Data Preparation
Social Media Monitoring
Strategic Planning
Third Party Integrations
Trend / Problem Indicators
Trend Analysis
Visual Analytics
Visual Discovery
Website Analytics
Widgets
Visit WebsiteCompare App

Google Data Studio Feature Reviews

25 reviewers had the following to say about Google Data Studio's features:

Anonymous
(Legal Services company, 51-200 employees)

Fantastic free data visualisation tool

2020-09-23

Great free data visualization tool.

Pros

Google Ads, LinkedIn Ads, Facebook, etc) and create dashboards which update automatically.

Cons

Integrations are free with other Google products however you need to buy third party data connectors to integrate with other advertising platforms.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Joost K.

Great tool! I hope more integrations follow soon

2019-07-29

It helps us keep overview of the most important metrics. It goes beyond what you can get out of Analytics in this way.

Pros

You can connect data from multiple points - for example Google Analytics and Google Search console. 3.

Cons

The only downside for me was that it does not integrate with many other projects yet.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Arsalan J.

Data visualization without having to code

2020-07-01

The tool definitely needs improvements when it comes to data filters and data source integrations.

Pros

. - Perfect for newbies entering in the world of data analytics and visualization. - Free

Cons

. - More data source integrations required.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Occasionally

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Hardian N.

Simplified Microsoft BI

2020-06-11

Its ok, i use it daily to view search engine marketing performance, can create a really detailed report compared to Google Ads custom report, faster too.

Pros

- Quick and Dirty, Easy to use (only learn from intro creation youtube and learn on the go) - Data report can be easily created matching with company branding - can connect with any data source - fast, is a google web app - easy to share - its free

Cons

I can only add like 3 data pivot per page, but can you can add - read only report, unless you share access - automated data refresh interval on some data source are quite long - limited visualization, and comparisson

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 10001+ employees)

Cool tool to share dashdoards from different sources

2021-04-11

It's a very useful tool to build reports for live or stored data you can connect to databases, google analytics and google spreadsheets among others.

Pros

- It has a lot of integration with data providers - It's a good way to share Google Analytics funnels with non-technical users

Cons

It takes some time to understand how to filter information, once you get it, it starts to flow on how you can build reports

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Haley N.

Data Studio

2021-01-27

I used Google Data Studio for about a year, and ultimately had to give up trying to perfect it.

Pros

I liked being able to make beautiful, fully customizable reports integrating data from multiple sources.

Cons

Issues with metrics breaking for no reason, and difficulty fixing them.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Health, Wellness and Fitness company, 11-50 employees)

Great For Reports ... When It Works

2021-01-15

If you are looking to make a report of basic queries pulled from Google Analytics Data, this is a great tool to make clean looking reports.

Pros

Google Data Studio is an easy way to create clean looking reports for my team.

Cons

I regularly experience issues with data not matching Google Analytics. When the data is correct the tool is great but I spend a lot of time resetting the same search criteria in Google Analytics, only to find out the numbers are different and that I can't use the report.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Kim F.

Data Studio Will Change Your Analytics Life

2020-11-23

Pros

You can literally build your own dashboard and control it by date or other filters you choose - and you can use Google Analytics as your data source. Imagine being able to filter, sort and pivot just about any Google Analytics data point.

Cons

The one drawback is that it can get heavy and take some time for results to resolve onscreen if your report(s)/board(s) are very large.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
John H.

The best reporting platform

2019-08-01

I love Google Data Studio!

Pros

You can easily pull data from Google properties, and others with support, to create customized reports to observe any and all metrics that guide your organization.

Cons

There are limited features when incorporating data from non-Google sources, which require a third party tool to access easily.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jonathan W.

Google Data Studio: Great For Aggregating and Visualizing Data From Various Google Platforms

2021-07-31

If you need other social or video reporting added to a combined reporting platform, it may make more sense to pay for another reporting tool rather than pay to have that data added to Google Data Studio.

Pros

If all you need to do is combine and visual data from various Google platforms and products (i.e., Google Ads, Google Analytics, Google Search Console, etc.), then Google Data Studio is an excellent choice.

Cons

So while it is free, you will definitely have to spend some time setting up and connecting everything you want to use.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ben S.

User Friendly Data Dashboards

2020-01-14

But this is a FREE platform and it have more key features than a majority of these paid data platforms.

Pros

You can change the data range filter easily for all metrics. The dashboard also is easily shareable to all team members and you can export the dashboard to a PDF.

Cons

In order to automatically bring in your social media data or data from other sources (such as digital advertising or 1st party ecommerce data) you need to purchase a "connector".

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Eliel B.

A must if you are using Google Analytics

2021-02-09

Great so far, especially because the tools are free and is fully integrated with Google Analytics, so you don't have to code or know SQL.

Pros

As a person who doesn't work as a Data Analyst or Scientist, Data Studio allows you to create dashboards in a relatively intuitive way, as long as you have experience with Google Analytics. I really like the fact that there are standard dashboards that you can customize to show the data that you need, just by customizing the reports and graphs you can easily recognize the variables and values because it's fully integrated with GA you can even grab the segments and apply them.

Cons

But If you are not a Data Analyst or you are not into data, keep it with the premade dashboards. The options and customizations can appear a little intimidating.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Dee O.

Great for integrating with Google Analytics for client reporting!

2019-08-06

There's a lot more that Google Data Studio can do - we haven't scratched the surface yet!

Pros

Ability to create custom reports from Google Analytics data.

Cons

Can be tricky to pull in the right data at a first glance.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Moh A.

Best Tool to showcase your reports

2021-07-01

Pros

It help to import data directly from Google Analytics, Google Search console and gives me complete access to create report as per my need like including charts, graph, etc

Cons

Google Data studio is good, there is nothing I felt least lied features yet.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Mussie T.

Data Studio Rocks!

2019-08-28

We mostly use it to create dashboards for periodic analytics reports and analysis.

Pros

It's intuitive, loaded with all kinds of functionalities you can expect and is easy to learn.

Cons

To be honest, nothing. It's been a while and I still like the heck out of it.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Consumer Electronics company, 10001+ employees)

Powerful data visualization suite

2021-04-08

We were looking for a way to visualize mobile app analytics beyond the capabilities of Firebase: when we found out about Data Studio we were able to build data views much more tailored to our needs.

Pros

An excellent data visualization layer which plays nice with data from Google Analytics and Firebase.

Cons

Having pre-set metrics and templates is helpful, but it can be a bit misleading at times, when you need to build custom metrics that have similar but different meanings to the default ones.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Hardware company, 51-200 employees)

A great way to setup beautiful dashboard that my entire team can view

2019-09-06

Decent dashboarding tool that extends beyond our current BI tool.

Pros

It's a great way to create nice looking dashboards based on my Google Analytics website data.

Cons

It can be tricky to navigate and setup the dashboards. There is a learning curve to setup everything just the way you want to see it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 51-200 employees)

Powerful reporting tool in the right hands.

2020-10-13

Seeing many data sources in a single view with multiple date ranges and comparisons.

Pros

The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost.

Cons

In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Marketing and Advertising company, 1-10 employees)

Powerful, if a little flawed

2021-02-09

The main issue we had was the lack of first party connection to Facebook

Pros

It allows you to combine multiple data sources into a single dashboard, and to display this data in a multitude of ways

Cons

One of the main issues we had with Google Data Studio was the lack of first party connectors to other data sources, meaning that you often need to pay for third party connectors.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
AYSEM Z.

Recommended, useful and easy

2020-11-20

I enjoy using Google Data Studio and suggested it to other startups.

Pros

An easy and quick analytics dashboard can be done using Google Data Studio.

Cons

Although it is easy to pick up on how to use it, the journey is not very smooth.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Lainey T.

Google Data Studio for Automated Reporting

2021-08-27

Very good to date, it's a very comprehensive product and free!

Pros

We can collate all our data sources into one automated report for our clients.

Cons

Third-party connectors can be quite expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Roop T.

The Best Data Analyzing and Reporting tool

2021-05-24

And helps us to connect the dots between the clients and between the team members.

Pros

It is very easy to visualize important data within the team or from the client and represent overall data in best analytical way. Data blending is very easy to turn the important data into the meaningful information.

Cons

Honestly, I have not come across anything that I dislike about THE GOOGLE DATASTUDIO but it is not very easy to make a connection between non-google product and google data studio.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Digital Marketing Coordinator (Automotive company, 501-1000 employees)
Verified Reviewer

Your one stop for all Repoerting + Automation!

2019-11-04

Pros

. - Almost all the needed metrics are offers. - Linking to your Ads, Analytics is simple, takes minutes. - Setting up automation is easy, takes less to none practice!

Cons

I wish there was a way to link Bing Ads account to have reporting come from Google Data Studio!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Nonprofit Organization Management company, 51-200 employees)

Excited to see what this can do

2019-12-14

Looking forward to seeing more of what this can do but afraid it takes a specialized skill set to be useful.

Pros

Exciting to see how this evolves and compliments Google Analytics data with reporting.

Cons

I'm not sure I have the data expertise to make it work for my teams reporting needs.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Occasionally

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Education Management company, 11-50 employees)

A Bit of a Learning Curve - But Great Once It Gets Going

2020-12-23

The fact that Google provides it at no additional cost and that it integrates with most digital platforms such as Facebook/Instagram is the reason we continue to use Data Studio.

Pros

But once the reports are setup and all the metrics are tracking, the reports look beautiful and presenting results to a group or a team is a breeze.

Cons

If you do not change the data sources when copying a report, if you change it later, the original report will also get affected which became a cause for embarrassment for us at one time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more