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Google Data Studio

4.5
(202)

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Interactive dashboard reporting and data visualization tool

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(27)

Google Data Studio Pricing

Pricing overview

Value for money rating

4.8

/5

202

Price starts from

Free

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Free plan
Subscription
Free trial

Pricing details

Google Data Studio is available for free.

What users say

Would certainly recommend for it's value for money benefit.
You can edit your KPIs and visualizations as you wish. Very effective and price performance product.

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Reviewers who mentioned pricing said:

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Marcos S.

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Google Data Studio good tool for 0 cost

Reviewed 2 months ago
Pros

it's 0 cost, and it's easy to use. You can invite others to visualize it without any login.

Cons

it's not easy to merge data from several data sources.

IJ
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Izhar J.

Marketing and Advertising, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Google Data Studio Is A Must For Data Visualization

Reviewed a month ago

To have a data dashboard free of charge with all the connectors is great value and for organisations that need even more options there is the paid Looker Pro version.

Pros

I love that when you understand the basics you have a lot of possibilities to visualise data to help you take more data driven decisions.

Cons

Sometimes there are errors for some reason that do not reflect the data as wanted. Some connectors have long loading times.

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Neels V.

Verified reviewer

Information Technology and Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing Value At No Cost

Reviewed 4 months ago

Before DataStudio I had to prepare dashboards and reports in spreadsheets and documents and compile the raw data into reports in a manual way. I saved a tremendous amount of time by setting up the data flows and report/dashboard structures once in DataStudio and then just scheduling regular reports to go out automatically

Pros

The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and insightful way. Coupled with the wide range of data connectors that are available natively and also third-party connectors, which expands the scope widely. Once you have understood the overall way of working, the tool is very easy to use. There are lots of training videos available and lots of support available over the internet, in case you get stuck. Integration into my business practises was easy because of the flexibility in data input sources. If a specific connector does not exist, then you can always fall back on file imports.

Cons

The most important missing feature for me personally is a native (free) data connector to Facebook Ads. One has free access to all the Google platforms and I have a constant struggle to get a decent data connector to Facebook ad platform data. One improvement that I suggest is to add the functionality to do processing on calculated fields to do for instance 7-day moving average calculations on the platform itself. Now I have to do those calculations on a Google Sheet first and then import the results into the DataStudo reports. Or even make that a built-in function?

AR
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Anonymous Reviewer

Verified reviewer

E-Learning, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google Data Studio will handle my needs?

Reviewed 6 months ago

I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice.

Pros

Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.

Cons

Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.

BR
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Brent R.

Media Production, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Reporting that is powerful enough for most, and affordable for all

Reviewed 6 months ago

Data Studio has really improved over the last year or two. It's much more stable than it used to be, and is more in depth. As a small agency, I haven't found much that is missing. Outside of setting up integrations and data sources and then creating the dashboard connections, the rest is fairly simple to set up. Customizing a dashboard is easy, and sorting data is easy once you do a couple and learn the dimensions of how data is displayed. Having a free dashboard and reporting tool that integrates directly with other Google products is awesome.

Pros

I love that it's a tool directly from the same company where I get most of my data already. I use Google Analytics and Google Ads heavily in my business, so it's awesome to have a data analysis and reporting tool that has stable connections to both of these. Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty...

Cons

It's a bit of a pain to get set up, and to fully integrate. The documentation, while large, is not easy to follow in my opinion. Adding a data source and then creating a dashboard using a specific source can be a little hit and miss. It shouldn't take 3 or 4 screens of options to tell my dashboard that I want to get data from a specific source. Once you get past it, it's fine. But setting up a new dashboard, and organizing dashboards, is cumbersome.

AR
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Anonymous Reviewer

Verified reviewer

Logistics and Supply Chain, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A little clunky to use but improving very rapidly as a BI tool

Reviewed 6 months ago

Overall, despite its challenging user experience, it's still a great tool. The quality of the reports and charts are topnotch. For a free BI tool, it's a good value for our money

Pros

I like that it's basically free and it's easy to create good-looking reports and share them with your colleagues. We're able to basically have another BI tool at our disposal without going through a lengthy procurement and deployment process.

Cons

Connecting a database is quite challenging with Google Data Studio. The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason.

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Guido N.

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A free, comprehensive data visualization application

Reviewed 10 months ago

We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are.

Pros

It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users.

Cons

It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio)

TC
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Thomas C.

Computer Software, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Powerful, amazing reports of my web applications and websites, for my customers!

Reviewed a year ago

Absolutely amazing. It's like I have landed on Mars! I have discovered so many cool features and things I could offer my client "at a cost", for "no cost on me".

Pros

This software can link up with your Google Analytics account and retrieve data from there. So instead of using the slopping reporting function inside Google Analytics, you can make use of the power offered by Google Data Studio. It can make simple, but sophisticated table-based data using columns (or calculated columns), to present your data in many ways. OR, you can choose to use one of the many...

Cons

User identifyiable information cannot be reported when linking up with Google Analytics. This includes things like email address.

AR
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Anonymous Reviewer

Verified reviewer

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Powerful reporting tool in the right hands.

Reviewed 2 years ago

Seeing many data sources in a single view with multiple date ranges and comparisons.

Pros

I would recommend every business used this, from small to large. The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost.

Cons

The customisation has to come from someone with a fair bit of knowledge of the product when sharing with others. In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it. It is also a little slow when doing lots of data and changing the views.

MM
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Michelle M.

Music, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Google Data Studio Makes Reporting Easier

Reviewed a year ago

I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a subscription to any of the commercially available options. I found Data Studio by mistake about three or four years ago and I haven't used any other "reporting" tool since discovering it.

Pros

What I like most about Google Data Studio is that it's free. Honestly, that's the main reason I use it, because I consult as a part-time gig with one-off projects and I simply cannot afford to buy into anyone else's "business analytics," "business intelligence," or "reporting" software tools. The fact that it works, is customizable, and is fairly easy to figure out if you've ever worked with web-based, data-driven visualizations are just icing on the cake.

Cons

Getting started with it can be a challenge, especially if you've never worked with "connectors" for database-driven projects before. The initial walk-through provided by Google is just enough to get you completely lost. I think more companies would use this tool if they provided a better introduction to how to properly set up your projects.

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Andrea S.

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Industry standard for digital advertising data visualization

Reviewed 6 months ago

Overall, Data Studio is great: doesn't require extensive technical knowledge, is free, versatile and offers the ability to create real-time dashboard using different data sources - including blended ones - very easily. As an ad agency, it's one of our most used tools.

Pros

There's a reason why most agencies and marketers use Google Data Studio to create dashboards using advertising data: it's fairly powerful, integrates natively with Google's ad stack, offers decent integrations to other ad networks when using a connector (we use Supermetrics), and it's very easy to use. For a free tool, the value just can't be beat.

Cons

Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at pulling data from non-Google sources and it's got bugs - such as tables and charts breaking randomly, and then working again after a refresh, but overall is a fairly good tool. Some customization options are also suprisingly limited: for example, there is a strangely limited amount of fonts which can be used in the dashboards.

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Matthew B.

Verified reviewer

Computer Software, 10,001+ employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Professionally and easily create online dashboards and interfaces for internal and external use.

Reviewed 7 months ago

To summarize, this was the most cost-effective solution for me because I needed just Google platforms for which to generate reports, and I wanted to save money on a reporting program. If you want additional social or video reporting for a combined reporting platform, it may be more cost effective to purchase a separate reporting product than to pay for Google Data Studio to incorporate that data.

Pros

Google Data Studio's greatest asset is the fact that it is completely free to use. It's a no-brainer to use Google Data Studio if you only need to aggregate and visualize data from numerous Google products and platforms (such as Google Ads, Analytics, Search Console, etc.). You don't have to pay per connection or result for any of these products because they can all connect to Google Data Studio for free.

Cons

As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for reporting is rather high. With the new program, we had to spend a lot of time learning it before we could start using it, which meant that we had one person of our team responsible for reporting.

AR
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Anonymous Reviewer

Verified reviewer

Consumer Goods, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Amazing Free Resource

Reviewed 6 months ago

Overall I am satisfied with the tool and I have used it several times in the past to create simple and effective dashboards.

Pros

I think that Google Data Studio is severely underused as a free tool for Google Workspace subscribers. Anytime I hear about someone paying for the expensive Tableau access I tell them to check out this program instead. Very comparable tool at little to no price.

Cons

Some features are difficult to understand how to use, but resources (free online classes) are available to teach yourself how to solve the issue. I just wish they would put more time into thinking of how to make the feature intuitive in the first place so that courses are not needed.

AR
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Anonymous Reviewer

Verified reviewer

Retail, self-employed

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A free and excellent visual data tool

Reviewed 7 months ago

Overall, it's fairly easy to manipulate dashboards and see specific data. When building dashboards from scratch, it can be a bit time consuming, especially when first getting started. I've found that finding templates and copying how data is pulled makes setting up new dashboards much faster.

Pros

Besides the FREE price point, it's fairly easy to get started using pre-made data templates. Templates are customizable or you can build your own dashboards to filter and see the exact information you'd like. It connects natively with all of Google's products (Analytics, BigQuery, Optimize, Ads, Sheets) making it easy to get data from multiple sources.

Cons

Dashboards can sometimes be slow to load since data is pulled in real-time. If you're new to DS, it can take some searching to get the data into the dashboard that you want. Once you understand where and how to find things, it's fairly simple to build off of that.

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Jakub N.

Verified reviewer

Marketing and Advertising, 501-1,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fantastic tool for both beginners and professionals

Reviewed 7 months ago

I love how dynamic is the development process of GDS, how many new features are added each month.

Pros

It's the easiest and the most affordable data visualization tool on the market. It's quite easy to learn, just enough to jump in and create your first dashboards in a short time. Despite that, it's used by professionals in many corporate companies to visualize data and create interactive dashboards - so why not use it?

Cons

There are things that are hard to accomplish in Data Studio, like specific types of charts; some of them are confusing, like data blending; and some of them are limited, like free connectors.

BT
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Barış T.

E-Learning, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Report your Data with GDS

Reviewed 6 months ago

I make presentations by processing and visualizing the data I obtained through Google analytics.

Pros

An easy to use application. You can edit your KPIs and visualizations as you wish. Very effective and price performance product

Cons

There isn't any feature that I don't like. Users will see it when they start using it.

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Lainey T.

Verified reviewer

Marketing and Advertising, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Google Data Studio for Automated Reporting

Reviewed a year ago

Very good to date, it's a very comprehensive product and free!

Pros

We can collate all our data sources into one automated report for our clients.

Cons

Third-party connectors can be quite expensive.

JN
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Jacob N.

Health, Wellness and Fitness, 11-50 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Google Data Studio worth using

Reviewed 4 months ago

I'm able to integration my advertising campaign results in an affordable system and build my own reporting.

Pros

I like the many possibilities of integrations with the data studio. It helps when you have multiple advertising campaigns to report on

Cons

It is a little difficult to create your own custom reporting charts.

AI
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Alex I.

Marketing and Advertising, 201-500 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Google Data Studio - The perfect starting point

Reviewed 10 months ago

Google Data Studio is a great starting point for visualizing data.

Pros

I liked that you can tie in different data sources like Google Analytics. That way you can show reports to your clients and show value. I like they you can compare different time windows.

Cons

I don't like how often you have to update and reconnect things. It seems things change out of thin air all the time, or that you have to reconnect data sources too often.

AL
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Alec L.

Legal Services, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Solution for Affordable Data Visualization

Reviewed 6 months ago
Pros

The customization and usability of GDS makes it a top choice for data visualization and reporting. That fact that it's free makes it our #1 choice.

Cons

Limited connections makes pulling in from multiple data sources a bit difficult and sometimes costly.

AR
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Anonymous Reviewer

Verified reviewer

Telecommunications, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Data analytics tool in the cloud- a blessing for G-suite users

Reviewed 3 years ago

It is a good tool without much hassle or any installation required. Directly runs in cloud and gets your work done straight away! We use for some monthly dashboards and the usual one or two visualization requirements. Would certainly recommend for it's value for money benefit.

Pros

One of the most productive feature is the ability to link with Google sheets and its integration with the Google platform/products. The collaboration features of G-suite are also evident in Data studio. It is simple at the moment, but gets the work done for quick and small-medium projects.

Cons

The Geo-mapping is not great as compared to a tool like Tableau. The Data visualization is not completely customizable which leaves something to desire. You need a google account to work on it, so not for everyone.

TS
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Tim S.

Automotive, 201-500 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great free data visualization tool

Reviewed 6 months ago

This is a great tool. It's easy to build robust dashboards with multiple data sets.

Pros

Google Data Studio is free and easy to use. The value is immense.

Cons

I wish the data connectors had better options. The best I found was a paid connector unfortunately.

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Fernando Yuuki O.

Verified reviewer

Marketing and Advertising, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Data Visualization

Reviewed 5 months ago

Overall I'm very satisfied with GDS. Easy to integrate and valuable to show my marketing performance results to my clients.

Pros

Easy integration with all the Google Marketing Plataform. Including Youtube, Google Analytics.

Cons

Expensive Facebook Ads data integration and there's no Google My Business Integration.

MM
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Miquel M.

Retail, 501-1,000 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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If you use Cloud Storage / Big Query, DataStudio is a Must

Reviewed 5 months ago
Pros

I Use it as my main data visualization tool. Is easy to set up, Easy to use, and cheap.

Cons

Kinda less customizable in terms of visuals, lack of gantt charts done by google (there are 3rd party visuals) but i do not recommend them.

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Brian K.

Marketing and Advertising, 501-1,000 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great value for a free tool

Reviewed 3 years ago
Pros

Considering GDS is free, it's a great value. The platform has come a long way since it's inception, and in my time using it, has continued to evolve in the right direction.

Cons

There are still a number of functions which can be done in GA which are difficult or impossible in GDS. Make sure you map out your reporting before setting out.