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Metricool Logo

Analyze, manage, and measure your digital content

Table of Contents

Metricool - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Metricool overview

Based on 97 verified user reviews

What is Metricool?

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (32%). The most frequent use case for Metricool cited by reviewers is social media marketing (62%).

What do users say about Metricool pricing?

Reviewers indicate that Metricool’s free plan is useful for beginners and allows testing before purchase. Users feel paid plans offer good value for managing multiple accounts, but some users report high costs for advanced features and team use.

What are the most popular integrations for Metricool?

The Metricool integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Metricool.

Starting price

12 /
per month

Alternatives

with better value for money


Pros & Cons

Social Media Management

Scheduling

Data Analytics

Brand Management

Posting

Metricool’s user interface

Ease of use rating:

Metricool review summaries overview

Verified reviewer profile picture
Verified reviewer profile picture

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(6)
3-4(32)
5(59)

What do users say about Metricool?

Reviewers appreciate Metricool for simplifying social media management by allowing them to monitor multiple accounts, schedule posts, and analyze performance from one platform. They find it intuitive and easy to use, with features that help them save time and improve their social media strategies, though some mention occasional issues with integrations and content scheduling limitations.

Users indicate that the free version is useful for beginners but has notable restrictions, such as limited connected profiles and data history. They feel the paid plans can be expensive, especially for teams, and wish more advanced features were available without extra cost.

Select to learn more


Who uses Metricool?

Based on 97 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Entertainment
Non-Profit Organization Management
Apparel & Fashion
Others

Use cases

Social Media Management
Social Media Marketing
Social Media Analytics Tools
Social Media Monitoring

Metricool's key features

Most critical features, based on insights from Metricool users:

Post scheduling
Multi-Account management
Engagement tracking
Customer engagement

All Metricool features

Features rating:

Activity dashboard
Automated scheduling
Benchmarking
Calendar management
Campaign analytics
Campaign planning
Campaign scheduling
Commenting/Notes
Competitor monitoring
Content management
Customer engagement
Customizable branding
Customizable reports
Dashboard
Data visualization
Engagement tracking
Image library
Influencer tracking
Monitoring
Multi-Account management
Multi-Channel data collection
Multi-Channel management
Multi-Channel marketing
Performance metrics
Post scheduling
Real-Time analytics
Real-Time reporting
Reporting/Analytics
Reporting & statistics
Sentiment analysis
Social advertising
Social listening
Social media monitoring
Social Performance Management
Social promotion
Visual analytics

Metricool alternatives

Metricool logo

Starting from

12

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
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Free

Free trial
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Hootsuite logo

Starting from

99

/user

Per month

Free trial
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Ease of Use
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Zoho Social logo

Starting from

15

Per month

Free trial
Free version
Ease of Use
Features
Value for Money
Customer Support

Metricool pricing

Starting from

12

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Metricool price and value

Value for money rating:

Of 21 reviews that provide robust commentary on Metricool's price and value, mention it in a positive light.

Reviewers appreciate that Metricool offers a free plan with essential tools, making it easy to get started and test the platform’s suitability. They indicate the free version covers basic needs for beginners, but some users report limitations such as restricted access to LinkedIn and advanced analytics. Some reviewers find paid plans accessible and profitable, especially for managing multiple accounts, while others feel the cost is high relative to the features offered. Some users say advanced functionalities, like personalized reports and historic data, are only available in paid plans, which they find less scalable for teams.

, and

Metricool integrations (1)

Integrations rated by users

We looked at 97 user reviews to identify which products are mentioned as Metricool integrations and how users feel about them.

Integration rating: 4.7 (13)

Per la diffusione dei miei contenuti. Su instagram faccio pubblicità al canale youtube.

Verified reviewer profile picture

Augusto C.

Youtuber

Twitter/X logo
Twitter/X

Integration rating: 5.0 (8)

Integration rating: 4.0 (6)

YouTube logo
YouTube

Integration rating: 4.5 (5)

to show my work and direct them to my FaceBook account

Easy to link video messages.

Verified reviewer profile picture

Philip B.

Owner

1/2
Canva logo
Canva

Integration rating: 5.0 (4)

Integration rating: 4.5 (4)

Metricool support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat

Training options

Documentation
Webinars
Videos

Metricool FAQs

Q. Who are the typical users of Metricool?

Metricool has the following typical customers:
Small Business, Freelancers

These products have better value for money


Q. What is Metricool used for?

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon: Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device


Q. Does Metricool support mobile devices?

Metricool supports the following devices:
iPad, Android, iPhone


Q. What level of support does Metricool offer?

Metricool offers the following support options:
Chat

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