Bokun Pricing, Features, Reviews & Alternatives

Bokun

Cloud-based booking management solution for tourism industry

4.76/5 (327 reviews)

Bokun overview

What is Bokun?

Bokun is a cloud-based booking management solution which enables small to large travel and tourism businesses manage reservations, products content, images, categorization, pricing, inventory, and payments. The platform also offers an online booking engine which allows users to create custom booking websites.

Bokun provides a range of features such as API integration, credit card processing, channel management, B2B marketplace, operations management, detailed reports, and more. The solution allows users to manage commissions terms and contracts with sellers as well as suppliers. It helps users track sales, generate automatic invoices, and view accounts payable and receivable in real time. The integrated payments processing system enables businesses to accept online payments from credit and debit cards, issue refunds, and manage cancellations.

Bokun includes an inventory management module which lets organizations manage resources with real-time availability statuses. Users can create combo products, upsell, and let travelers customize products. The channel management feature helps users distribute their products, provide self-service logins to agents, or sell services directly through third-party websites. Bokun also provides access to passenger manifests, pickup lists, customer communications, and sales reports with analytics.
bokun.io

Pricing

Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Australia, Brazil, Canada, China and 5 other markets, Germany, India, Japan, Mexico, United Kingdom

Supported languages

English, Portuguese, Spanish, French, Italian and 4 other languages, Japanese, German, Norwegian (Bokmal), Chinese (Simplified)
Bokun screenshot: Bokun Marketplace Screenshot: Establish partnerships as both a re-seller and vendorWhat is Bokun?Bokun screenshot: Manage Offline Bookings Screenshot: Create, amend and cancel bookings
Bokun screenshot: Agent Areas Screenshot: Custom sales areas, account management tools, wallets, commission management, invoicing & billing, and reporting for agentsBokun screenshot: Custom Booking Engine Screenshot: Add a mobile-friendly booking widget to websitesIntroduction to Bokun

Bokun user reviews

Value for money
Features
Ease of use
Customer support
  4.7
  4.6
  4.5
  4.7
Maarten v.

Best way to grow our business

Used daily for 6-12 months
Reviewed 2019-06-17
Review Source: Capterra

If you run a small tour operation I would certainly recommend getting onto Bokun, it gets you started faster and at the same time set you up for bigger stuff in the future.

Pros
Bokun delivers a system that integrates just about every functionality we need as a Food Tour company. I particularly like how we can easily find new partners to hook up to the same functionality. Using bokun we can give our clients a seamless experience and at the same time keep administration on our end as lean as possible.

Cons
Cons isn't the right word, the company has a few places to work harder on. - Support could respond faster - Support and new feature roll-out has to get more transparent - E-commerce integration has to be enhanced. Up selling, down selling, cross selling are all in its infancy at this moment. - Partner integration needs more work, the software currently doesn't work well with a model where brick-and-mortar tour agencies sell tours on behalf of us. (Ticketing displays incorrect messages to the end user, invoices can only be sent to one party, not to a different invoicing department, payments are not assumed to come in just before or just after the tour date).

Response from Bokun


Hi Maarten,
Thank you for your feedback. We hear you loud and clear about each of your suggestions for improvement, and we thank you for taking the time to let us know. We are working on improving support response time, our new feature communications, and many product enhancements. Please do not hesitate to reach out to the support team with any other suggestions or ideas.

Best,
Bokun Support

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Viktoria J.

The only booking software with options to match all needs

Used daily for 2+ years
Reviewed 2021-01-22
Review Source: Capterra

We used it as an operator (selling our products), as a reseller (selling others products) and through the API which we used in the software we were building. It was very easy to use and set up and offered help whenever we needed. As we were using the API we talked to both developers and customer support often and they were kind and helpful.

Pros
Whatever we needed it to do, it did. Rare were the cases when we could not set up products as we wanted them and then the developers listened and made the options available. If you are looking for software to offer your tours or sell other companies' products, Bókun is the way to go.

Cons
Sometimes it had down time that lasted for longer periods of time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Carrie S.

Online Booking with Bokun

Used daily for 2+ years
Reviewed 2021-05-11
Review Source: Capterra

Once you are familiar with Bokun it's a superb tool and the support team is awesome, always just a few minutes away to help you solve your issues.

Pros
When we decided for Bokun it was the mix of an online booking system for accommodation, activities plus the all Bokun Marketplace where you could connect with suppliers and vendors from all over the world and resell their products or have them resell yours.

Cons
It was rather complex to get acustomed with the product. Bokun is not a simple "plug & play" solution. You will have to own a good amount of time, dig in, get to know it and then strategically plan what you want to get out of the system and how, before doing it. A clear con today is that Bokun no longer has a focus on the accommodation section, unfortunately. Because we were on it from the beginning we still have access to the tool, which is sadly our most important tool. But Bokun is no longer putting any effort into developing the accommodaton part.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Where shall one begin...?

Used daily for 2+ years
Reviewed 2021-04-12
Review Source: Capterra

Bókun is hard to avoid in Iceland if one is working in tourism - sadly, there is way more room for it to improve than would be desirable after so many years, especially when accommodation and transport also come into play... Still, hopefully, the current down time has been used to efficiently improve the program.

Pros
In the Icelandic tourism industry, in which I used to work for 5 years, Bókun seems to be insurmountable when it comes to booking activities related to a trip, be it individual or (small) group excursions. It is a wonderful attempt at pooling all operators into one platform.

Cons
Maintenance during business hours without any notification toward operators, resellers, and administrators. Synchronisation issues between Bókun and operators on what is available and what is not (group size/vehicle capacity etc.) resulting in extremely iffy situations with clients as well as between operators and resellers. Less enthusiastic customer support, available only during banking hours, definitely not on weekends. No updates on changes regarding bookings in the system - unless one does everything in triples: updating Bókun, notifying the operator, wait for confirmatiom from operator, notify client. Key-word search is quite cumbersome. Software getting less and less user-friendly with every update. Inability to edit certain aspects of bookings and the invoice, so one has to cancel everything, and re-book, while keeping their fingers crossed that the re-booking will work and no one will take the seats while Bókun is thinking its life through.

Response from Bokun, A TripAdvisor Company


Hello there, thanks for your review and we're happy to hear that you think our platform is a good tool to have all operators in one platform, however, we're sorry to hear that there're a couple of things you don't appreciate. We're always trying to improve the platform and value the feedback we receive from our customers and we're sorry that you feel that our support hasn't been as enthusiastic, however, we do provide 24 hr chat support if needed. We weren't able to identify you via the info provided but please feel free to share any additional improvement ideas with us. You can always reach out to us via support@bokun.io and we'd be happy to discuss any of the points you've mentioned with you.
Many thanks, Michaela - Bokun Support

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 1/10

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Boris T.

Great service that constantly improves

Used daily for 6-12 months
Reviewed 2021-03-10
Review Source: Capterra

Using Bókun, either through the API or through their own booking channels is easy and straightforward. The pricing is in range of other booking systems out there. We used Bókun for a few of our clients and for a few websites we made ourselves, and it is always very easy to deploy. If I had to give one reason for you to use Bókun it would be because they have a solid customer support for an already easy to use system. If you need a booking system, Bókun should be the one.

Pros
The redesigned user interface is great. It is now simpler to use and product management is much better than a few years back when I first used Bókun. I like the ease of finding historical bookings for customer service issues.

Cons
I used to like their pricing policy until they changed it recently. Now it became much more expensive than it ever was before (ever since there was a flat fee paid per account, thankfully that is no longer the case). In general, other than the price surge, I think it is still one of the best booking systems out there. There were some issues with availability and accessibility to service some time ago but less since they switched owners. I worked with a company that used Bókun's API to book tours and setting the API was a bit challenging due to their API documentation being a few iterations behind the actual code.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Bokun pricing

Pricing options
Free
Free trial
Subscription
View Pricing Plans

Contact Bokun for pricing details

Bokun features

API
Access Controls/Permissions
CRM
Customizable Branding
Mobile Access
Reporting & Statistics
Third Party Integrations

Activity Dashboard (410 other apps)
Alerts/Notifications (444 other apps)
Calendar Management (316 other apps)
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Customer Database (336 other apps)
Customizable Templates (326 other apps)
Data Import/Export (444 other apps)
Email Management (329 other apps)
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Reporting/Analytics (651 other apps)
Search/Filter (318 other apps)
Social Media Integration (324 other apps)
Surveys & Feedback (307 other apps)

Videos and tutorials

Additional information for Bokun

Benefits

• Bokun connects businesses to all the major OTAs for global distribution, providing instant exposure to a wider customer base.

• Publish real-time availability, create product combos, and manage add-ons and product customizations with Bokun's inventory management tools.

• Bokun centralizes bookings, inventory, pricing, availability and channel distribution in a single platform.

• Mobile-friendly booking engine widgets allow customers to books from anywhere, any time, on any device.

• Manage multiple rates, currencies and offers across different channels using Bokun’s flexible pricing features.