bpm'online CRM Pricing, Features, Reviews & Comparison of Alternatives

bpm'online CRM

Boost marketing, sales and service performance!

4.76/5 (74 reviews)

bpm'online CRM overview

Bpm’online CRM is a process-driven cloud based software that connects the dots between marketing, sales and customer service, efficiently managing the complete customer journey – from lead to order, and to ongoing account maintenance.

The BPM platform is an integral part of all solutions that raises the company above the most CRM vendors. Merger of CRM with BPM helps a business of any size design and automate processes to deliver outstanding customer experience.

Bpm’online marketing
A holistic multichannel marketing management application powered by out-of-the-box best practice processes delivering demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities. With the help of innovative visual campaign designer for efficient marketing campaign automation, marketing professionals plan the sequence of activities in a campaign and define rules for transition between the steps.
The app allows easily converting website visitors into leads, track sources and channels. A built-in content designer makes it easy to create simple and eye-catching email templates, which can be then tested through email split testing. Trigger emails allows for the automation of the lead nurturing process – from lead capture to sales-ready opportunities.

Bpm’online sales
Bpm’online sales is a process-driven cloud based CRM that drives efficient sales processes and enables total control over the entire customer journey - from lead generation to repeat sales. Employ out-of-the-box processes that will guide you through the most effective actions to make the most of your sales pipeline, minimizing missteps and boosting results.
The updated version of bpm’online sales dramatically expands the solution’s field force management and order management workflows. Innovative guided field selling tools available in bpm’online mobile app, guide the field sales rep through the steps they need to accomplish during the visit. The supervisors can intelligently plan visits for each sales rep, view locations on the map to choose the most convenient route, and monitor actual visits by geo-tags from field sales representatives’ check-ins in each of the locations.

Bpm’online service
Bpm'online service is a cloud-based solution with out-of-the-box processes for full-cycle service management, to deliver omnichannel customer service and support. Service agents can benefit from working in a unified environment to handle a rapidly growing number of service requests and cases, managing case queues and delivering personalized communications. The updated self-service portal with the new Home Page provides instant access to all the necessary information.

Eventually, if you’re looking for a faster implementation, with a monthly subscription that includes upgrade and support costs, a cloud-based bpm'online CRM can get you started quickly while avoiding capital expenses.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, Europe, Germany, United Kingdom

Supported languages

English, Czech, Dutch, French, German and 3 other languages, Italian, Portuguese, Spanish
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bpm'online CRM reviews

Value for money
Ease of use
Customer support
Veronika Chebotarova

Powerful CRM that streamlines the processes in the company

Used daily for 2+ years
Reviewed 2017-06-29
Review Source: GetApp

Working as a marketing manager in the big company, which has several offices all over the world, I can see the importance for us to effectively coordinate the teamwork and develop a unified approach to our customers. Bpm’online helped us to automate our core processes and align marketing, sales and service on a single platform. Our sales team is happy with the system, especially with lead management, opportunity management, field sales management and sales forecasting features. With bpm’online, they are able to manage end-to-end sales cycle and communication with the customers via multiple channels. Our service team outlines the problem management feature, as it allows unifying similar cases into a problem, assigning agents to resolve it. Moreover, customer support managers can track the agents’ performance in terms of problem resolution efficiency. As a marketing manager, I really enjoyed the website behavior tracking function. With the help of bpm’online marketing, all the information on the pages visited by a client and the time spent on each page is sent to the system. Thus, it enables to understand the needs of a prospect better, track the most effective lead generation channels and launch trigger campaigns based on lead’s preferences. By the way, it is so easy to create a campaign now with the intuitive campaign designer and then monitor its efficiency. What is more, with bpm’online, we automated our routine tasks, and now we are fully concentrated on the important issues.

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Rommel Bocker

Great CRM running over a nice business process tool

Reviewed 2016-10-31
Review Source: GetApp

BPMOnline, like most of the commercial tools out there, is a CRM build over a customizable framework. The main different with other tools, is what this framework offers, and the knowledge required to work on it. First, the business process tool is easy to use yet powerful and robust. It can be used to automate business tasks, implement rules and also, to develop integrations with third party tools. The framework was build in .NET, so certain customizations and scripts are build either in c# (server side code) or javascript (client side code). If you know those languages, your learning curve in BPMOnline (which is normally shorter than others) will be even shorter than the rest of users. On the user side, the system is very friendly and intuitive, so you normally don't get lost in tons of options. Most of then are hidden and reserved for administrators.

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josef mayer

CRM that meets your business needs

Used daily for 2+ years
Reviewed 2016-09-22
Review Source: GetApp

The bpm’online tools with omnichannel capabilities improved the communication not only with our clients but also within each team and department of our company. Our team had access to all emails, calls, notifications and could track client communications efficiently. It synchronized the work of our marketing, sales and services departments creating a single business environment.

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Daniel Myers

Best CRM

Used daily for less than 6 months
Reviewed 2016-09-27
Review Source: GetApp

With the deployment of the bpm’online software, we aligned the work of our marketing, sales and service teams and integrated data from different locations and channels. What our agents liked is that the bpm’online system enabled them to deliver personalized services and to support each client. Business process management capabilities are a huge advantage of bpm’online for us. Moreover, the bpm’online platform is scalable and flexible and meets the changing needs of the travel market. Finally, the implementation process was thoroughly planned which ensured the success of the project.

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Derek Boshard

Good choice for the fair price

Used daily for less than 6 months
Reviewed 2016-11-18
Review Source: Software Advice

There were numerous CRM options for us to choose from, and they all seem to have strengths. What we liked about bpm’online was that it provides one place for everything we need, from business development through to managing projects, processing orders and more. We’re still making internal decisions on naming conventions and numerous details which is stalling the process. I think we will benefit from being able to allocate tasks to various people which will help us to track and manage all of our projects.

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bpm'online CRM pricing

Starting from
Pricing options
Free trial
One time license
View Pricing Plans

Bpm’online offers a number of various editions and pricing, which allows you to select the edition that best fits your business model.

All bpm'online licenses include basic support plan, product maintenance and free updates.

bpm'online CRM features

Activity Dashboard
Activity Tracking
Automatic Notifications
Automatic Reminders
CRM Integration
Calendar Management
Contact Database
Customizable Branding
Data Import/Export
Email Integration
Social Media Integration
Third Party Integration

Custom Fields (138 other apps)
Customer Database (140 other apps)
Customizable Reporting (143 other apps)
Customizable Templates (146 other apps)
Electronic Payments (123 other apps)
Mobile Integration (124 other apps)
Reporting & Statistics (199 other apps)

GetApp Analysis

An intelligent solution for business process management (BPM), bpm’online CRM covers the complete customer journey. The web-based software is designed to align marketing, sales, and service on a single platform. It provides tangible benefits to businesses, with an online interface that has a social look and feel, and a convenient user experience that works across all platforms and devices.

Bpm’online has discovered a way to merge extended CRM functionality with its BPM capabilities. This allows for efficient management of the complete customer journey— from lead all the way to order, and ongoing account maintenance. Bpm’online CRM is setup as a bundle, with three products on one platform. These products include: bpm’online marketing, bpm’online sales, and bpm’online service. Key features of bpm’online CRM include 360° customer views, project management, business process management, mobile sales, opportunity management, omni-channel communications, orders and invoices, and lead management.

What is bpm'online CRM?

Bpm’online CRM is a process-driven CRM that enables companies of all sizes to gain the agility to change processes at lightning speed. It also aligns marketing, sales, and service on a single CRM platform. Continued agility means businesses that use bpm’online CRM can continue to test, modify, and improve their processes, with the ultimate goal of boosting marketing, sales, and service performance.

Merging CRM and BPM software helps businesses automate processes and deliver better customer experiences. All bpm’online products are backed by an impressive business process management platform, and organizations don’t need access to an IT specialist to change processes on a dime. Businesses that are looking for the fastest possible implementation can utilize the cloud-based bpm’online CRM with a monthly subscription, which is inclusive of all update and support costs.

Who is bpm'online CRM for?

  • Experience level: All experience levels
  • Industry: Financial services, professional services, retail, wholesale, and distribution, telecoms, real estate, transportation, and other industries
  • Business size: SMBs, SMEs and large enterprises
  • Departments/roles: All departments
  • Budget/point: Pricing starts at $25 per user, per month
  • Example customers: Heinz, Bayer Corporation, Century 21, Yandex

Main features

Campaign Management

When organizations use bpm’online, they’re able to create their own multi-channel campaigns. The software allows for communication chains with defined conditions for transition between stages and monitoring processes. It also allows businesses to setup criteria for successful conversions and modify campaign flows in real-time.

When you manage your campaigns with bpm’online, you’re able to maintain constant dialogue with prospects. Bpm’online supports multiple types of marketing campaigns, including one-time campaigns and trigger campaigns. Trigger campaigns can be launched immediately after customers have filled in web forms, or after any pre-set scenario has occurred.

Field Sales Management

With a single window in bpm’online sales, managers can keep track of their field forces and create scheduled visits for each representative. Bpm’online provides users with the ability to view locations on maps, monitor actual visits with geo-tags, and leverage the resulting data to improve departmental efficiencies.

Create your own rules for representatives working in the field based on their roles within your organizations or the customers they’re visiting. Bpm’online can “hint” at the appropriate action during each step of the customer interaction—prompting representatives to check-in, demo products, or place orders. The results of interactions between your representatives and your customers are accessible via bpm’online immediately after each meeting has occurred.

Managing Sales Pipelines

Tracking leads in a systematic way from the initial communication through the closing of a deal is imperative for growing organizations. Bpm’online CRM provides a way for its users to streamline their pipelines to ensure the continued success of their sales operations.

Define your company’s sales processes within bpm’online and use the pipeline to track progress between each sequence. By mapping your customer journey through all the stages of the pipeline, you’ll be able to uncover (and remove) any bottlenecks along the way. In addition, it provides sales teams with reminders of when to follow up with clients. Sales pipeline tools also improve communication internally between various departments.

Opportunity Management

Bpm’online’s out-of-the-box business process defines tactics for each business opportunity and identifies key decision makers within prospective organizations. The software converts leads into opportunities and runs reference processes to decrease workloads for managers. It also tracks competitors and analyzes strengths and weaknesses.

Using bpm’online’s opportunity management capabilities, you can quickly generate sales forecasts that take your clients’ budgets, opportunity stages, and probability into account. Regardless of the status, you can track each opportunity’s complete history, including all activities, emails, quotes, files, feed discussion, and internal notes. You can also return to any stage of the client interaction when you’re looking for clues into what went wrong.


Bpm’online CRM has a three-tier architecture, providing greater scalability and configurability of its applications. Bpm’online CRM uses an open API, which enables the system to become integrated with almost any third-party application using SOAP or RESTfull web-services, as well as the OData protocol based around REST. Bpm’online also utilizes AJAX/ AJAJ technology.

Bpm’online CRM provides all the necessary tools. Among most popular native integrations are Google (Gmail, Contacts, Calendar), MS Exchange, and Mailchimp/Mandrill. Social media integrations include Facebook, Twitter, and more.


Bpm’online offers a number of editions and pricing schedules, allowing clients to select the editions that best fit their business models. All bpm’online licenses include a basic support plan, product maintenance and free updates. Pricing for bpm’online starts at $25 per user, per month. Depending on company size, number of users and customer needs, more features can be added at a custom price.

Bottom line

  • Process-driven CRM solution
  • Used by more than 6,500 customers worldwide
  • Merges extended CRM functionality with BPM capabilities
  • Helps with process modification and testing in response to the immediate needs of businesses
  • Wide range of out-of-the-box integrations

Additional information for bpm'online CRM

Key features of bpm'online CRM

  • 360° customer view
  • Mobile sales
  • Synchronization, integration and import
  • Email-marketing and event management
  • Omnichannel communications
  • Orders and invoices
  • Porduct management
  • Project management
  • Service catalogue
  • System designer and unlimited customizations
  • Case and request management
  • Knowledge management
  • Marketing campaign management
  • Dashboards, Analytics and Reporting
  • Business process management
  • Lead management
  • Document and contract automation
  • Collaboration tools
View All Features


Out-of-the-box processes

Bpm’online applications include out-of-the-boxt that guide users through the most effective actions and make it easy to jump start using the system and bring industry best practices to their work.

A complete view of the customer journey

Bpm’online delivers end-to-end processes to manage the complete customer journey. Connecting the dots between marketing, sales and customer service allows companies to effectively manage every step of the customers’ interactions.

Engaging interface that users love

Bpm’online products have engaging user interface with a social look and feel, which makes working with the application easy and user adoption period.

Email integrations

Bpm'online CRM integrates with Gmail and Outlook.