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Customer Engagement Software with Customer Experience Management (2026)

Last updated: April 2026

Why is customer experience management important for customer engagement software users?

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Customer experience management enhances customer engagement by facilitating feedback collection, tracking interactions, and personalizing experiences. It enables quick resolution of issues, builds trust, and fosters customer satisfaction and loyalty. Of the 90 reviewers who rated customer experience management, 96% rated this feature as important or highly important.

Key features of customer engagement software based on insights from 2902 verified reviews

  • Communication Management: Reviewers highlight the ability to organize contacts, schedule texts, and track interactions, enhancing communication efficiency and responsiveness. 95% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Users appreciate detailed analytics that provide insights into customer interactions, helping refine strategies and improve campaign effectiveness. 91% of reviewers rated this feature as important or highly important.
  • Customer Database: Reviewers value the centralized storage of customer information, allowing for personalized interactions and targeted marketing, which improves customer relationships. 90% of reviewers rated this feature as important or highly important.
  • Activity Tracking: Users find it essential for monitoring actions and interactions, gaining insights into performance, and optimizing strategies for better outcomes. 89% of reviewers rated this feature as important or highly important.
  • Alerts/Notifications: Reviewers emphasize the importance of timely notifications for responding to customer messages, ensuring prompt and effective communication. 88% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users appreciate comprehensive analytics and reporting tools that offer actionable insights, enabling data-driven decision-making and strategic planning. 87% of reviewers rated this feature as important or highly important.
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290 software options

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Digital experience insights for any business selling online

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Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

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Weave is the all-in-one customer communications and engagement platform for small and midsize business. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey.

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Kangaroo’s powerful loyalty marketing solution can be completely customized to engage customers via personalized offers and rewards, automated marketing, digital gift cards, branded app, custom omnichannel experience & robust reporting. Kangaroo is available in English, French, Spanish & Portuguese.

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

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