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Amazon Pay - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: December 2025

Amazon Pay overview

What is Amazon Pay?

Amazon Pay is a payment processing tool offering key features such as online payments, payment fraud prevention, and data security, among others.

Key benefits of using Amazon Pay

1. Access the Amazon customer base by letting potential customers check out with the information already stored in their Amazon accounts.
2. Streamline your checkout experience for fast, frictionl
ess purchases. Increase conversions by decreasing cart abandonments caused by a complex checkout process.<br/>3. Advanced fraud protection lets you benefit from Amazon’s reputation for security and consumer trust.<br/>4. Stay current with the latest innovations with constant updates and optimization.<br/>5. Customers have access to Amazon Alexa-enabled updates to check in on order status and improve customer satisfaction.<br/>6. Integrate Amazon Pay easily with built-in support for popular service providers like BigCommerce, as well as APIs for custom environments. Plus, our friendly support team is always available to assist your team.<br/>

Who uses Amazon Pay?

Reviews for Amazon Pay come from a wide variety of industries, including Information Technology and Services (10% of reviewers), Education Management (8%), and Computer Software (8%). The most frequent use case for Amazon Pay cited by reviewers is payment processing (82% of reviewers).

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Amazon Pay’s user interface

Ease of use rating:

Amazon Pay pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(2)
3-4(44)
5(105)

What do users say about Amazon Pay?

Reviewers indicate Amazon Pay is easy to use, secure, and integrates well with online shopping, allowing fast payments and bill management from a single account. They find the interface user-friendly and appreciate the convenience of not re-entering payment details, along with reliable access control and fraud protection. They say it offers various payment options, including UPI and wallet features, and provides frequent cashback and discounts on transactions.

Some report limited wallet functionality, occasional app lag, and wish for broader merchant acceptance and more generous cashback offers. They feel customer support is generally responsive but note occasional difficulties reaching assistance.

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Who uses Amazon Pay?

Based on 151 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Information Technology and Services
Education Management
Computer Software
Retail
Others

Use cases

Payment Processing
Shopping Cart
Recurring Billing
Mobile Credit Card Processing
Small Business eCommerce

Amazon Pay's key features

GetApp's analysis of 35 verified user reviews collected between March 2022 and October 2024 identifies Amazon Pay's most critical features and summarizes user sentiment about those features.

Online payments

Reviewers appreciate Amazon Pay's online payments feature for its ease of use and speed. They report that it supports payments at various merchants, including international ones, and integrates well with the Amazon app for quick transactions. Users find it secure, with encrypted data, and value the ability to make payments via UPI, bank transfer, or contacts. They highlight the convenience of using Amazon Pay across different platforms and the benefit of receiving gift cards and cashback. Of the 21 Amazon Pay users who gave detailed accounts of their use of Online Payments, 100% rated this feature as important or highly important.

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“Amazon Pay help me in paying at different merchants stores where I cannot pay with my bank cards, especially with international bank cards. ”
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Qaisar S.

Research Assistant

“While using it on a smartphone, especially the Amazon app that is included, I can make payments really quickly. Using simply a phone, you may pay for purchases while charging items at home.”
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dasaroju v.

student


Payment fraud prevention

Users report that Amazon Pay's payment fraud prevention is highly effective, with multiple security layers including OTP and UPI pin verification. They appreciate the system's ability to identify malicious software, fraudulent links, and QR codes. Reviewers feel reassured by the notifications and warnings about potential fraud, and they value the high security measures, such as encrypted data and immediate account holds on suspicious activity. They also highlight Amazon's strong customer service and reimbursement policy for fraudulent transactions. Of the 21 Amazon Pay users who gave detailed accounts of their use of Payment Fraud Prevention, 100% rated this feature as important or highly important.

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“Payment fraud prevention is one of the most important factors of using Amazon pay as it identfies the malicious software or apps or websites containing fraud payment links and qr codes. ”
AS

Akash S.

Quality Assurance Engineer

“It prevents the frauds happening by asking OTP and UPI pin.”
PM

Pratap M.

Student


Data security

Reviewers indicate that Amazon Pay provides robust data security, keeping all sensitive information like bank details and personal data encrypted and safe from hackers. They appreciate the two-step verification process and the requirement to log in with separate credentials. Users feel confident making transactions, knowing their data is protected by advanced encryption. They also value that Amazon Pay does not share their information with other platforms and consistently maintains high security standards. Of the 22 Amazon Pay users who gave detailed accounts of their use of Data Security, 100% rated this feature as important or highly important.

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“Amazon pay have all the details of their customers regarding payments like bank details , debit , credit card details , upi details , but all are kept very secure , never faced any data leak.”
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Ananthu K.

Senior RPA Developer

“There is a two step verification factor to avoid fraud. Encryption is a fundamental component of data security. Payment information, personal details, and other sensitive data should be encrypted during transmission and storage”
CK

Chigurupati K.

Student


Payment processing

Users report that Amazon Pay's payment processing is fast, easy, and reliable. They highlight the convenience of using stored credit cards for quick transactions and appreciate the seamless integration with major e-commerce platforms. Reviewers find the service reduces friction during checkout and values the quick resolution of any declined transactions. They also mention the absence of transaction charges and the ability to link payments to UPI, ensuring smooth and secure processing. Of the 23 Amazon Pay users who gave detailed accounts of their use of Payment Processing, 96% rated this feature as important or highly important.

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“On a scale of 0 to 10, Amazon Pay received scores of 9 or 10 for "easy of usage" and "speed of transaction," respectively. Customers may now make purchases without pulling out their credit cards and manually entering their information thanks to Amazon Pay. By removing the need to register for different websites, the service reduces friction during the checkout process.”
Verified reviewer profile picture

sandeep k.

Application developer

“The Payment Processing in Amazon Pay gives easy and fast money transactions”
AK

Abraham K.

Graphic Designer


All Amazon Pay features

Features rating:

Mobile access
Payment options
Recurring invoicing
Alerts/Notifications
eCommerce management
Mobile payments
Debit/Credit card processing
Multiple payment options
Order management
Third-Party integrations
Reporting/Analytics
Reporting & statistics
Recurring/Subscription billing
Fraud detection
Customer accounts

Amazon Pay awards

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Amazon Pay integrations (27)

Integrations rated by users

We looked at 151 user reviews to identify which products are mentioned as Amazon Pay integrations and how users feel about them.

BigCommerce logo
BigCommerce

Integration rating: 4.7 (3)

Amazon Pay support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Amazon Pay FAQs

Q. Who are the typical users of Amazon Pay?

Amazon Pay has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

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Q. What is Amazon Pay used for?

Amazon Pay is a payment method that optimizes your checkout experience by letting customers use the information stored in their Amazon accounts. There is no need to create a new account or password. Implementing Pay lets you harness the power of the Amazon brand and access its global audience of potential customers. No matter the size of your business, you can leverage the payment solution hundreds of millions of Amazon customers know and trust to simplify your checkout process. Amazon Pay is a frictionless checkout experience that lets Amazon customers make a purchase with fewer clicks. By implementing a fast, secure payment method, you can transform your user journey and increase conversions. Amazon Pay helps merchants build their audience and decrease cart abandonment. Shoppers can also elevate their experience with Amazon Alexa-enabled delivery notifications for order status updates and improved customer satisfaction. With the strength of the Amazon brand behind them, merchants can increase customer trust. They also benefit from Amazon’s advanced fraud protection and security. Plus, constant updates and learnings from Amazon.com inform continuous optimization and performance enhancements. Amazon Pay offers a simple integration process to help you get started now. With built-in support, access to a friendly team, and seamless plug-ins for the leading shopping service providers like BigCommerce and Adobe Commerce, implementing Amazon Pay is fast and easy. You can also integrate APIs for custom environments. Transform your checkout process now. Sign Up for Amazon Pay.


Q. What languages does Amazon Pay support?

Amazon Pay supports the following languages:
English


Q. Does Amazon Pay support mobile devices?

Amazon Pay supports the following devices:
Android


Q. Does Amazon Pay offer an API?

Yes, Amazon Pay has an API available for use.


Q. What other apps does Amazon Pay integrate with?

Amazon Pay integrates with the following applications:
Zuora, BigCommerce

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