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250ok

Cloud-based email management, analytics and deliverability

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250ok Pricing, Features, Reviews and Alternatives

250ok product overview

Price starts from

$

5000

/yryear
Per Feature

What is 250ok?

250ok is a provider of advanced email analytics and deliverability products, offering a customized platform boasting global seed coverage with over 100 mailbox providers. Employed by some of the leading Email Service Providers (ESPs) and enterprise-level marketers, the suite of 250ok products drive insights around inbox performance, sender reputation, DMARC compliance / fraud protection, design rendering on multiple devices and also customer engagement. Starting with 250ok Inbox, users can test, monitor and resolve inbox placement issues in real time by leveraging coverage of international B2B and B2C mailbox providers. Optimized seed testing, via 250ok's patent pending Seedlist Optimizer, is streamlined to focus only on email list composition and the providers being mailed while automated notifications promise to highlight the issues of most importance. The rule-based 250ok Alerts can send email, SMS, webhook notifications alongside in-app support for third-party apps including Slack, HipChat and PagerDuty.

Key benefits of using 250ok

  • 250ok is a cloud-based email analytics and deliverability monitoring suite with 250ok Inbox measuring inbox placement and 250ok Reputation gauging email marketing reputation.

  • 250ok DMARC collects and analyzes DMARC reports to flag up compliance issues and suggest corrective action, while 250ok Analytics provides real-time engagement tracking, holistic performance data, with report filtering and segmentation tools.

  • Preview campaigns in over 70 email clients and devices with 250ok Design, importing ESP templates or HTML to then render screenshot previews using leading providers Litmus and Email on Acid.

  • The product's patent pending Seedlist Optimizer feature allows users to focus only on the mailbox providers being sent to, uploading and analyzing the composition of a mailing list to identify ISPs worth targeting.

  • Deliverability Dashboards offer customizable, widget-based reporting capabilities that can eb shared between teams, while 250ok Alerts provide rule-based deliverability monitoring notifications via email, SMS, webhook message or third-party apps.
  • Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Knowledge Base
    Email/Help Desk
    Chat
    Phone Support

    Training options

    Documentation
    Live Online
    In Person
    Webinars

    250ok pricing information

    Value for money

    4.6

    /5

    10

    Price starts from

    $

    5000

    /yryear
    Per Feature

    Pricing options

    Free plan
    Subscription
    Free trial
    Pricing range

    Value for money contenders

    250ok features

    Functionality

    4.3

    /5

    10
    Total Features35 2 categories

    Most valued features by users

    Reporting/Analytics
    API
    Third Party Integrations
    Alerts/Notifications
    Activity Dashboard
    Data Import/Export
    Real Time Reporting
    Widgets

    Functionality contenders

    250ok users reviews

    Overall rating

    4.8

    /5

    10

    Positive reviews

    100%

    Write a review
    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9.11/10
    Rating distribution

    5

    4

    3

    2

    1

    8

    2

    0

    0

    0

    Pros
    250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.

    Andrew M.

    We receive good support and results for a specific need. It has been worth the relationship/cost.

    BA

    Byron A.

    Seamless interface and integrations, pleasure to use by both devs and luddites.

    Anna W.

    Cons
    We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.

    AV

    Anne V.

    You really have to have a deep understanding of the inter-workings of email to understand what this group does - which makes it hard to sell up the corporate ladder.

    DM

    Danielle M.

    Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.

    BA

    Byron A.

    Overall rating contenders

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    250OK is a great email analytics tool to provide high level analytics on email deliverability

    Reviewed 3 years ago

    250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.

    Pros

    Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc.

    Cons

    Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Good deliverability monitoring and email seed usage

    Reviewed 2 years ago

    We receive good support and results for a specific need. It has been worth the relationship/cost.

    Pros

    It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program.

    Cons

    The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend8/10

    Share this review:

    Good tool for email program optimization

    Reviewed 6 months ago
    Pros

    I like the most the granular reporting, which helps to optimize our email program a lot.

    Cons

    The functionality should be wider for such a price.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support

    Share this review:

    Seamless interface and integrations, pleasure to use by both devs and luddites.

    Reviewed 4 years ago
    Pros

    The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.

    Cons

    It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.

    Overall Rating
    • Value for money
    • Ease of use
    • Features
    • Customer support
    • Likelihood to recommend9/10

    Share this review:

    Great for monitoring spam traps

    Reviewed 4 years ago

    We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.

    Pros

    I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.

    Cons

    It's not comprehensive - there are other systems that monitor traps not covered by 250ok. I wish that their "coverage" in this respect was more wide-reaching so we could deal with them exclusively!

    250ok FAQs and common questions

    250ok has the following pricing plans:
    Starting from: $5000.00/year
    Pricing model: Subscription


    250ok has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business


    250ok supports the following languages:
    English


    Yes, 250ok has an API available for use.


    250ok integrates with the following applications:
    Email on Acid, Salesforce Marketing Cloud, Litmus, SendGrid, Slack, PagerDuty, Maropost, Act-On, Mailchimp, Marketo Engage


    250ok offers the following support options:
    Knowledge Base, Email/Help Desk, Chat, Phone Support

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