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Q. Who are the typical users of 250ok?
Q. What other apps does 250ok integrate with?
250ok is a provider of advanced email analytics and deliverability products, offering a customized platform boasting global seed coverage with over 100 mailbox providers. Employed by some of the leading Email Service Providers (ESPs) and enterprise-level marketers, the suite of 250ok products drive insights around inbox performance, sender reputation, DMARC compliance / fraud protection, design rendering on multiple devices and also customer engagement. Starting with 250ok Inbox, users can test, monitor and resolve inbox placement issues in real time by leveraging coverage of international B2B and B2C mailbox providers. Optimized seed testing, via 250ok's patent pending Seedlist Optimizer, is streamlined to focus only on email list composition and the providers being mailed while automated notifications promise to highlight the issues of most importance. The rule-based 250ok Alerts can send email, SMS, webhook notifications alongside in-app support for third-party apps including Slack, HipChat and PagerDuty.
Typical customers
Platforms supported
Support options
Training options
Starting from
5000
Per year
Per Feature
Starting from
22
Per month
Usage Based
Functionality
4.3
/5
10
Total features
20
2 categories
Functionality contenders
Overall Rating
4.8
/5
10
Positive reviews
100
%
8
2
0
0
0
Overall rating contenders
Andrew M.
Computer Software, 51-200 employees
Used daily for 1-2 years
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250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.
Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc.
Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look.
Byron A.
Publishing, 1,001-5,000 employees
Used weekly for 1-2 years
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We receive good support and results for a specific need. It has been worth the relationship/cost.
It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program.
The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.
Verified reviewer
Internet, 51-200 employees
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I like the most the granular reporting, which helps to optimize our email program a lot.
The functionality should be wider for such a price.
Anna W.
201-500 employees
Used daily for 2+ years
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The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.
It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.
Anne V.
Used daily for 6-12 months
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We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.
I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.
It's not comprehensive - there are other systems that monitor traps not covered by 250ok. I wish that their "coverage" in this respect was more wide-reaching so we could deal with them exclusively!