Marchex Call Tracking Pricing, Features, Reviews & Comparison of Alternatives

Marchex Call Tracking

Call tracking for digital marketing strategies

4.48/5 (29 reviews)

Marchex Call Tracking overview

What is Marchex Call Tracking?

Marchex Call Tracking enables businesses to attribute phone calls to the media channel, block unwanted calls and get advance conversation analytics. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies can utilize Marchex’s products to transform business performance.

Marchex Call Tracking contains features including Search Analytics which provides real-time keyword attribution for every phone call from mobile search, and the Marchex Call Marketplace which is an analytics-enabled mobile advertising network that delivers high-quality inbound phone calls. Marchex helps businesses to understand who called, why they called, and helps them to turn more of these callers into customers.
www.marchex.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Marchex Call Tracking screenshot: Call loggingMarchex and the Human ConnectionMarchex Call Tracking screenshot: Call reportsMarchex Call Tracking screenshot: Reports dashboard

Marchex Call Tracking reviews

Value for money
Features
Ease of use
Customer support
  4.0
  4.1
  4.2
  4.1
Anonymous

Must Have Tool for Call Tracking

Used daily for 2+ years
Reviewed 2018-08-15
Review Source: Capterra

Pros
The program is easy to use and can handle high volume of information without affecting how it functions. If you run large call tracking campaigns it has the ability to be plugged into another tracking dashboard which is a huge plus! It provides stats within the program which is another plus, this allows you to quickly analyze data without having to physically do the calculations and comparisons yourself. You manage all of your information and campaigns which takes the headache out of dealing with a third party. Customer service is also really helpful in making sure you are using the program to its highest potential.

Cons
Sometimes it can glitch, and some of the features are definitely under-utilized due to accessibility. Overall I would recommend to everyone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Good Product for Call Tracing, easy to use

Used daily for 2+ years
Reviewed 2018-02-22
Review Source: Capterra

able to track calls generated from Google Adwords ad spend and focus on getting more calls and spending less in Google Adwords. Also able to track calls generated from Facebook. Calls are recorded and interface allows for easy listening to determine quality of the call.

Pros
customer support for set up is very good, quick and simple Keyword Level Tracking available integrates easy enough with Google Adwords for keyword level tracking, but haven't been able to track search terms used

Cons
customer support for trouble shooting is a little difficult interface is easy enough to use but calls data needs to be downloaded to generate reports getting in touch with a sales person is not easy not a lot of bells and whistles compared to other platforms

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Reporting to be desired

Used weekly for 2+ years
Reviewed 2018-02-23
Review Source: Capterra

marketing numbers and the ability to listen to them, the basics

Pros
It records the calls and allows you to create marketing numbers as needed. archex serves it's purpose but to sift through various calls to understand if it is a good or bad call can be daunting when a property receives 20+ calls a day. They have a service that can point out different words for a charge but I belive this should be standard to provide top of the line service to all customers.

Cons
I think the reporting could be a little more robust and organzied. Certain reports you have to click into one subject for example "by client" run a report to see another type of report pop up that you then elect and select which properties to go to. Reports are hiding and not clearly found. If you schedule reports for certian users you can't see which reports are schedueld for which user. There should also be a way to give access to only certain accounts and not one or all.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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kristi hector

We use this software to track and record calls that come in from digital marketing ads.

Used weekly for 6-12 months
Reviewed 2017-05-24
Review Source: Capterra

Pros
The data collected from the calls and the ability to know what ads they came from. The recordings help as well when sending them to clients for training.

Cons
The user interface and experience are not friendly at all. The information that is provided is great, but only if you can sort through the paths to get there.

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Ease of use
Features
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Rayne Bell

Always received great data, service, and support!

Used weekly for 2+ years
Reviewed 2018-02-26
Review Source: Capterra

Pros
Overall tracking ability. It's hard to put a value on being able to effectively track marketing campaigns, but Marchex has really made it possible for us to see what is working and what isn't. The platform has also increased our efficiency for new development transitioning.

Cons
Wish there was a little more detail on some of the reporting and how certain #s are effected. I get a fair amount of "Other" calls by status and am unsure what causes this, but it could be purely from my lack of knowledge about how that category works. I haven't done much research in the help guides regarding. I also have a hard time figuring out how my locations get categorized so I have properties that are broken out and listed just as "other" while the rest have their location names.

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Features
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Marchex Call Tracking pricing

Pricing options
Subscription
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Contact Marchex for pricing information.

Marchex Call Tracking features

API
Call Reporting
Caller ID
Third Party Integration

Activity Dashboard (92 other apps)
Automatic Notifications (72 other apps)
CRM Integration (77 other apps)
Call Monitoring (75 other apps)
Call Recording (111 other apps)
Call Routing (85 other apps)
Call Transfer (77 other apps)
Chat (88 other apps)
Communication Management (61 other apps)
Conferencing (81 other apps)
Instant Messaging (68 other apps)
Monitoring (70 other apps)
Real Time Reporting (62 other apps)
Reporting & Statistics (97 other apps)
Video Conferencing (64 other apps)
Voice Mail (63 other apps)

Videos and tutorials

Additional information for Marchex Call Tracking

Key features of Marchex Call Tracking

  • Caller ID
  • Real Time Analytics
  • Third Party Integration
  • Call Tracking
  • Call Reporting
  • Visual Analytics
  • Conversion Rate Optimization
  • Custom Landing Pages
  • API
  • Call Analysis
  • Referral Source Tracking
  • Campaign Management
  • Engagement Analytics
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Benefits

Drive actionable insights with analytics

Understand where leads came from

Integrate seamlessly with marketing tools

Customize a landing page