SparkPost Pricing, Features, Reviews & Comparison of Alternatives

SparkPost

Predictive email intelligence solution with analytics

3.58/5 (26 reviews)

SparkPost overview

SparkPost is a cloud-based email analytics solution designed to help businesses of all sizes optimize email performance, deliverability, engagement, and more. The platform includes predictive intelligence technology, which allows marketers to gain insights into campaign health, engagement rate and spam links to diagnose performance issues.

SparkPost includes real-time analytics, which let managers view and manage email delivery performance based on metrics such as bounce rate, blocks, and read/open status. It offers a host of features including A/B testing, instant alerts, spam trap indicator, recipient validation, optimization recommendations, and more. The PowerMTA module, an on-premise message transfer system, assists organizations with sending bulk emails. Customizable templates help teams create personalized emails for marketing.

SparkPost’s customer engagement insights let users analyze data related to unsubscribe ratio and spam complaint rate to improve ROI. The platform also integrates with various websites and third-party systems such as Boomtrain, Kickbox, Ongage, Zapier, Magento, Cordial, Blueshift, OpenText, and mGage using an API.
www.sparkpost.com

Pricing

Starting from
$20/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
SparkPost screenshot: SparkPost email health score pageSparkPost Signals DemoSparkPost screenshot: SparkPost spam traps reportSparkPost screenshot: SparkPost engagement rate screenshot

SparkPost reviews

Value for money
Features
Ease of use
Customer support
  3.8
  3.8
  3.8
  3.0
Anonymous

Great Transactional E-mail service that get the job done

Used daily for 1-2 years
Reviewed 2019-05-08
Review Source: Capterra

We use this on all our projects to handle transactional emails, this has definitely been a useful software, it's great all round but event webhooks that are domain specific would be great

Pros
Obviously its ability to send transactional emails. It gives insight on a user's activity in-relation to the email you will have sent which make studying trends easy. Great email event filtering tool It offer an adequate amount of free monthly e-mails for large services.

Cons
The API for getting events for emails sent doesn't have an option to set different endpoint for different domains. I can't view contents of an email sent, it'd be great if it stored an actual copy of the email being sent It can be slow to send messages at times.

Response from SparkPost


Thanks for your review and your feedback! We have passed along your suggestion to our product team. Would you be willing to chat with them for further feedback?

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Scott Bradford

Great email delivery service at an even better price

Used daily for 1-2 years
Reviewed 2018-04-04
Review Source: Capterra

Pros
Works wonderfully as a basic SMTP service for our office's needs with plenty of additional features available for web developers as well. Definitely one of the cheapest SMTP services out there. Good customer support and responses are usually within 24 hours of submitting the ticket should a problem arise. Decent reporting/tracking dashboard via the web app allows us to track bounces from our email campaigns and clean up our database accordingly. Auto-suppression list prevents us from emailing invalid addresses more than once. Overall, great service at a great price.

Cons
Recent update to "Message Events" report dashboard requires more clicks than before and is a bit cumbersome when selecting a date range/filter options, but is still functional. Also there is no way to remove dedicated IP's from your account after purchasing without reaching out to customer support, but this is a minor complaint.

Rating breakdown

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Ease of use
Features
Customer support

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Leonhard Melzer

Full-featured API-first ESP with great support

Used daily for less than 6 months
Reviewed 2017-05-03
Review Source: Capterra

Pros
We love the ability to integrate our own software stack at will (e.g. through the maintained sparkpost-python package or Webhooks) and have SparkPost just provide a solid general purpose interface. The reports section in the dashboard gives us everything you expect. Onboarding was great as well as customer service which we contacted on different occasions and always got back to us in a timely manner with a helpful response. This company and employees clearly know their (tricky) business. Hope the A/B testing feature graduates from their "labs" and finds it's way into the stable product API. Received a great merch t-shirt for filling out one of their developer surveys (now everyone on the team wants one...). No matter whether you fall under the generous free plan (100k) or need to scale really hard - a lot of other services will impose strict limits on your budget when you start sending a million or more emails per month. Simple summary: We're happy users and can recommend to everyone. Rock on!

Cons
Would be great have access to more detailed billing stats. The missing piece really is solid "email templating" but then you have to understand that SparkPost is not in the market for that and give you the tools (expose API endpoint for that) to instead integrate your own solution.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Wilco van Beijnum

Good service to make sure your emails will arrive where they should

Used weekly for 1-2 years
Reviewed 2019-04-14
Review Source: Capterra

Pros
I never had the problem of an email not arriving or getting into the spam folder after installing Sparkpost. It has an easy to install WordPress plugin that makes sure all emails that are sent by the website get sent via Sparkpost. Before installing Sparkpost we had several clients complaining that filled in contact forms would land in their spam folder but we haven't had the problem after installing Sparkpost. It is also very cheap to use. For our use-case we haven't even gotten above the free threshold.

Cons
It can be a hassle sometimes to activate a domain for sending, requiring altering the DNS of the website. You can also activate it via an email address associated with the domain but this doesn't always work great either. After a domain has been added to another account it can't be added or transfered to a different account afterwards without the old account deleting the domain. We had this problem with one client for which we couldn't activate Sparkpost because it had been installed by another party before and we didn't know who this was so we couldn't ask them to remove the domain from Sparkpost.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Great, generous offerings for users grandfathered into their 100k free plan

Used daily for 2+ years
Reviewed 2018-05-26
Review Source: Capterra

Pros
I switched to SparkPost from Sendgrid because of their more generous free plan back in 2016, and found it easy to drop in replacement code/API snippets to transition to SparkPost

Cons
All good things must come to an end and the 100k/month tier is no longer offered! Good while it lasts, though one wonders if the now grandfathered plan will one day end.

Response from SparkPost


Glad you're enjoying the service! We do not plan on un-grandfathering anyone who took advantage of the 100K free plan back in 2016. But we do want you to be successful, so hopefully your business will grow and you'll be sending a lot more than 100K emails/month eventually. Best of luck and Happy Sending!

Rating breakdown

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Ease of use
Features

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SparkPost pricing

Starting from
$20/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

SparkPost pricing is based on the number of emails sent per month. It offers a free Test plan for users to try out SparkPost's analytics and alerting functionalities. Paid plans start from $20/month for up to 50k emails, and $30/month for up to 100k emails on the Starter plan, with real-time alerts, spam trap monitoring, email health alerts, and predictive analytics. The Premier plan starts from $75/month for up to 100k emails, $170/month for up to 250k emails, $290/month for up to 500k emails, and $525/month for up to 1 million emails, for A/B testing scheduled sending, subaccounts, and more. Enterprise plans are also available on request for customers sending more than 1 million emails per month.

SparkPost features

API
Real Time Analytics
Real Time Reporting
Reporting & Statistics
Third Party Integration

Activity Dashboard (85 other apps)
Automatic Notifications (65 other apps)
CRM Integration (73 other apps)
Call Monitoring (72 other apps)
Call Recording (104 other apps)
Call Reporting (63 other apps)
Call Routing (79 other apps)
Call Transfer (73 other apps)
Caller ID (72 other apps)
Chat (84 other apps)
Conferencing (76 other apps)
Instant Messaging (65 other apps)
Monitoring (67 other apps)
Video Conferencing (58 other apps)
Voice Mail (59 other apps)

Additional information for SparkPost

Key features of SparkPost

  • Routing
  • Signature Management
  • Template Management
  • Email Monitoring
  • A/B Testing
  • Event Triggered Email
  • Bounce Tracking
  • Queue Manager
  • Unsubscribe Database
  • Spam Check
  • Subscriber Management
View All Features