Salesforce App Cloud Pricing, Features, Reviews & Comparison of Alternatives

Salesforce App Cloud

Develop enterprise & customer-facing apps

4.24/5 (175 reviews)

Salesforce App Cloud overview

What is Salesforce App Cloud?

Salesforce App Cloud lets users build enterprise apps quickly that help connect employees, engage customers, track performance, and integrate everything. App Cloud is a single, unified ecosystem of tools and services including Force, Heroku Enterprise, and Lightning that adds up to the fastest, easiest way to take the lead in the app revolution. Even build Android apps and iOS apps.

Salesforce App Cloud offers an extensive feature set out of the box, which allows lines of business to develop enterprise apps without writing code. Visual tools allow administrators to build applications, create triggers and workflows, and manage the data architecture with a fully drag-and-drop interface. Best of all, applications built with Salesforce App Cloud are built once but run everywhere--on desktops, mobile phones, tablets, and even wearable devices. For custom solutions, Salesforce App Cloud allows developers to write code in any modern language, such as Node.js, PHP, Ruby, or Python (to name a few).

Pricing

Starting from
$25/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 3 other markets, India, Japan, Germany

Supported languages

English, Danish, Dutch, French, German and 3 other languages, Italian, Spanish, Swedish
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Salesforce App Cloud reviews

Value for money
Features
Ease of use
Customer support
  3.8
  4.2
  4.0
  3.9
Naveen Gabrani

Flexible development platform on the cloud

Used daily for 2+ years
Reviewed 2018-05-16
Review Source: Capterra

The Product is very powerful. It provides flexibility to build almost any kind of applications. Business users can build useful apps without taking help from developers. Extensive set of resources are available to build expertise on the platform. Also customers/partners are always available to answer to queries.

Pros
Force.com platform (Lightning) is very powerful development platform on the browser. It can be used to build applications for any industry. The pricing is on per user per month basis. Many tools like Validation rules, Workflows, process builder are available for business users. These tools allow business users to build apps on the platform with fairly complex logic. For additional functionality, developers are needed. Developers can build more advanced features using Apex, Visualforce and Lightning Communities. Trailhead and developer account are free resources available to build expertise on the product. Excellent community of customers/partners is available to support queries.

Cons
Like any complex software there is a steep learning curve. Hiring developers in the US on the platform can be expensive. The license pricing may also be expensive for small businesses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Houston Barnett

Great Product, Questionable Updates and Prioritization of Features

Used daily for 2+ years
Reviewed 2018-02-08
Review Source: Software Advice

Ohana. Get used to it.

Pros
"Accidental Admin" is a concept that Salesforce uses to emphasize how anyone can pick up and learn to configure Salesforce as an admin. The configuration style (clicks, not code) leads to a low skill floor needed to start using Salesforce. Advanced users, developers, etc. have the flexibility to customize the system to a high degree as well.

Cons
The neglect. Salesforce regularly neglects key pieces of core CRM functionality, some for more than 10 years, while either ignoring the cries for help by its userbase, or promising to fix it - only to let 10 years go by with no update. Just browse around on the success.salesforce.com Idea Exchange and you'll see what I mean. I get that Salesforce puts emphasis on the fact that the system is highly configurable by a dedicated developer, but when key features and functionality are either half-implemented or abandoned altogether in favor of more money-making initiatives (like their half-baked AI platform), it gets to be extremely concerning and offputting. Sometimes they combine the two and continue to sell a half-baked product, which has already been abandoned and they KNOW it. Want an example? Try to find any documentation on Salesforce Inbox. At my company, we have been fighting with Salesforce support for MONTHS trying to get any semblance of an answer about how we can use Inbox or where we can find documentation, or if we can even pay a professional services team to help us. Finally after months, they have made it clear that Salesforce Inbox is abandonware. Yet they are still promoting and selling it. That is shady and corrupt.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Ashleigh Hall

Fantastic for large organisations but expensive

Used daily for 6-12 months
Reviewed 2020-07-26
Review Source: Capterra

Great but too expensive for what we require. We've decided we'll be moving to an alternative supplier once our contract expires.

Pros
It's great how robust the system is. It really helped us implement better support and sales processes within the business

Cons
Setup is extremely difficult, which is why they recommend you use a third party partner which is extremely expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Michael Jones

Powerful Once You Learn How to Use It (But Expensive)

Used daily for 2+ years
Reviewed 2018-02-02
Review Source: Software Advice

Pros
Salesforce is the backbone of our company. It is tied into everything and used by every team. It is incredibly customizable and it seems they have a way to do almost anything you need. We use it for Sales, Support, Marketing, and product feature usage. We have it hooked into other apps and other saas products. This is the product that will scale with your business and can support a company at any stage of growth. There are a ton of integrations out of the box (on their salesforce exchange) and their APIs allow savvy developers to build custom integrations that aren't available.

Cons
When the company initially implemented it, they tried to "wing it" and it was a complete mess. You really need someone who knows what they are doing to setup, administer, and maintain the software. It is also expensive. We got grandfathered into some great pricing, but if we weren't, we're not sure we would be able to continue to use SFDC as we grow. SFDC also loves to gobble up other apps and brand them with the SFDC name. So they have become a jack of all trades - however, some of the things you can't do are surprising (just go check out their community page for all of the list of enhancements that haven't been implemented). For example, we use cases for our help desk, but there is a lot of functionality missing compared to a best in breed help desk software like ZenDesk. Support is terrible here by the way. They really push you toward self-service or community based service. You're lucky if you ever get a response.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Andrew Neilson

Lightning takes Salesforce to the next level

Used daily for 2+ years
Reviewed 2020-04-07
Review Source: Capterra

I'm able to be so much more efficient with the switch to lightning. The tab functionality and the layout of the pages make it so much more user friendly.

Pros
While the initial switch from classic was a little rough from a users standpoint, now I couldn't go back to use classic. It is so much more intuitive and is a nice and sleek experience.

Cons
It was an adjustment during the initial switch from classic and it took a little while for the entire Sales team to feel comfortable in using lightning regularly.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Salesforce App Cloud pricing

Starting from
$25/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

Employee Apps Starter: $25 per user, per month.
Employee Apps Plus: $100 per user, per month.
Heroku Enterprise Starter: from $4000 per company, per month.
App Cloud Unlimited: contact Salesforce for a quote.

Salesforce App Cloud features

API
Access Control
Activity Dashboard
Drag & Drop Interface
Reporting & Statistics
Workflow Management

Activity Tracking (109 other apps)
Alerts / Escalation (109 other apps)
Auditing (109 other apps)
Automatic Notifications (154 other apps)
Collaboration Tools (106 other apps)
Compliance Management (112 other apps)
Data Import/Export (141 other apps)
Data Visualization (102 other apps)
Monitoring (252 other apps)
Permission Management (96 other apps)
Real Time Data (101 other apps)
Real Time Monitoring (127 other apps)
Role-Based Permissions (96 other apps)
Third Party Integration (206 other apps)

Videos and tutorials

Additional information for Salesforce App Cloud

Key features of Salesforce App Cloud

  • Full Platform as a Service (PaaS)
  • Visual development
  • Programmatic development
  • AppExchange app store
  • Mobile services
  • Integration
  • Global enterprise cloud infrastructure
  • Sandboxes
  • Workflow engine
  • Integration with Active Directory
  • Authentication
  • Sharing & permission management
  • Global search
  • Event logging and auditing
  • Customizable reports and dashboards
  • Integrated social collaboration tools
  • File & document management
  • Translation workbench
  • Fully customizable UI
  • Custom app development
  • Schema builder
  • Process builder
  • Point-and-click development
  • Account management
  • Contact management
  • Task tracking
  • Event tracking
  • Employee community
  • Workflow & approvals
  • Mobile development kit
  • Real-time APIs
  • Cloud database
  • Custom objects, fields & relationships
  • Assets & work orders
View All Features

Benefits

Full PaaS (no hardware or underlying systems to manage)
Visual Development (Page Builder, Community Builder, App Builder, Process Builder, & Data Schema Builder)
Programmatic Development (Support for all Modern Languages, Team Administration, Access Controls, Logging)
Mobile Services (SDK, Push Notifications, Geolocation, Offline)
Integration (APIs, SOAP, REST, Point-and-Click Tools)