Salesforce App Cloud Pricing, Features, Reviews & Comparison of Alternatives

Salesforce App Cloud

Develop enterprise & customer-facing apps

4.23/5 (160 reviews)

Salesforce App Cloud overview

Salesforce App Cloud lets users build enterprise apps quickly that help connect employees, engage customers, track performance, and integrate everything. App Cloud is a single, unified ecosystem of tools and services including Force, Heroku Enterprise, and Lightning that adds up to the fastest, easiest way to take the lead in the app revolution. Even build Android apps and iOS apps.

Salesforce App Cloud offers an extensive feature set out of the box, which allows lines of business to develop enterprise apps without writing code. Visual tools allow administrators to build applications, create triggers and workflows, and manage the data architecture with a fully drag-and-drop interface. Best of all, applications built with Salesforce App Cloud are built once but run everywhere--on desktops, mobile phones, tablets, and even wearable devices. For custom solutions, Salesforce App Cloud allows developers to write code in any modern language, such as Node.js, PHP, Ruby, or Python (to name a few).
www.salesforce.com

Pricing

Starting from
$25/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Canada, China and 7 other markets, Europe, Germany, India, Japan, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English, Danish, Dutch, French, German and 3 other languages, Italian, Spanish, Swedish
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Salesforce App Cloud reviews

Value for money
Features
Ease of use
Customer support
  3.7
  4.2
  3.9
  3.8
Houston Barnett

Great Product, Questionable Updates and Prioritization of Features

Used daily for 2+ years
Reviewed 2018-02-08
Review Source: Software Advice

Ohana. Get used to it.

Pros
"Accidental Admin" is a concept that Salesforce uses to emphasize how anyone can pick up and learn to configure Salesforce as an admin. The configuration style (clicks, not code) leads to a low skill floor needed to start using Salesforce. Advanced users, developers, etc. have the flexibility to customize the system to a high degree as well.

Cons
The neglect. Salesforce regularly neglects key pieces of core CRM functionality, some for more than 10 years, while either ignoring the cries for help by its userbase, or promising to fix it - only to let 10 years go by with no update. Just browse around on the success.salesforce.com Idea Exchange and you'll see what I mean. I get that Salesforce puts emphasis on the fact that the system is highly configurable by a dedicated developer, but when key features and functionality are either half-implemented or abandoned altogether in favor of more money-making initiatives (like their half-baked AI platform), it gets to be extremely concerning and offputting. Sometimes they combine the two and continue to sell a half-baked product, which has already been abandoned and they KNOW it. Want an example? Try to find any documentation on Salesforce Inbox. At my company, we have been fighting with Salesforce support for MONTHS trying to get any semblance of an answer about how we can use Inbox or where we can find documentation, or if we can even pay a professional services team to help us. Finally after months, they have made it clear that Salesforce Inbox is abandonware. Yet they are still promoting and selling it. That is shady and corrupt.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Joan Jackson

Salesforce Review by a Sys Admin and Developer

Used daily for 2+ years
Reviewed 2017-12-07
Review Source: Software Advice

I enjoy working on the platform because you can really make it do what you want it to do with the right plug-in apps or with a decent developer on staff who can add customizations with the back-end functionality to go along with them. Salesforce is continually evolving, and new releases come out three times per year with new and improved features. Salesforce can be used for nearly any business model or business workflow. Just remember that when all is said and done, it is not a cheap solution for getting rid of that old, relational database legacy CRM system. You will ultimately end up paying for more than just licensing fees for your Salesforce users.

Pros
The best thing about the force.com platform is that it's flexible. It comes with a set of standard objects such as Accounts, Contacts, Cases, Contracts, Orders, and many others. It is very easy to add new objects that can be tailored for your business use case. Originally designed mainly as a Sales tool, Salesforce now has a Service Cloud, Marketing Cloud, Analytics, and other modules that can be added on easily to provide a full enterprise infrastructure. Adding automation to user tasks via workflow rules and process builder can be done without coding. Adding triggers via Apex Code is also fairly easy for developers, since Apex is an easy language to learn.

Cons
Out of the box, Salesforce is not a very efficient tool. To prevent users from having to manually enter every piece of data to sync up objects, customization of some sort is really required. Some types of data syncing or data entry can be done with declarative tools such as workflow rules or process builder. Other things that require more complicated logic do require trigger code written by someone who understands development. The platform comes with built-in limitations on file storage, data storage, number of fields you can have on an object, number of lines of custom code you can add to the platform, and quite a few others. Platform limits of certain types can be increased, but you will definitely pay for the privilege. If you want more automated or customized functionality and don't have a developer on staff, you will have to relay on plug-in products from the Salesforce App Exchange to provide the functionality you are looking for. While some of these products are free, many of them aren't and have licensing fees per user. The cost of paying for Salesforce licenses along with licenses for one or more plug-in apps can get quite spendy.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Naveen Gabrani

Flexible development platform on the cloud

Used daily for 2+ years
Reviewed 2018-05-16
Review Source: Capterra

The Product is very powerful. It provides flexibility to build almost any kind of applications. Business users can build useful apps without taking help from developers. Extensive set of resources are available to build expertise on the platform. Also customers/partners are always available to answer to queries.

Pros
Force.com platform (Lightning) is very powerful development platform on the browser. It can be used to build applications for any industry. The pricing is on per user per month basis. Many tools like Validation rules, Workflows, process builder are available for business users. These tools allow business users to build apps on the platform with fairly complex logic. For additional functionality, developers are needed. Developers can build more advanced features using Apex, Visualforce and Lightning Communities. Trailhead and developer account are free resources available to build expertise on the product. Excellent community of customers/partners is available to support queries.

Cons
Like any complex software there is a steep learning curve. Hiring developers in the US on the platform can be expensive. The license pricing may also be expensive for small businesses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Good But Could Be Better

Used daily for 2+ years
Reviewed 2018-10-31
Review Source: Capterra

This program is extremely helpful for storing information, keeping track of clients, and using these tools to assist another co-worker if you are not familiar with a client's needs. It is also a great central access point with remote/field reps that may not have access to specific reports, files, data, etc.

Pros
The search feature is good, it pulls everything associated with what you are looking for.

Cons
Sometimes there are serious delays. The program will need to reset and what ever you just did does not save. The email link does not carry over the information from the email. It will log the email with the title but will not transfer the body of the email into Lightening. Not sure if this is specific to my job's version or not. Certain aspects of the program convert back to the original Salesforce Classic look

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Austin Schmidt

Excellent Platform, Robust, but Complex

Used daily for 2+ years
Reviewed 2017-11-07
Review Source: Software Advice

There's a saying that "nobody ever got fired for picking Salesforce" for a reason. It's an excellent, safe choice.

Pros
Salesforce is the most robust CRM in the market, a point that isn't debatable in my view. For an enterprise organization with complex needs, Salesforce is hard to beat. The sheer number of native integrations is a huge advantage over any other solution. The reporting you get with Salesforce is remarkable.

Cons
It's so robust, it can be overwhelming for those without Salesforce expertise, or a dedicated CRM manager in-house. The permissions are flat out hard. This is more of a con for a small business than a mid-sized to enterprise business with more internal resources. Expect to pay huge hourly rates for a consultant if you don't hire in-house.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Salesforce App Cloud pricing

Starting from
$25/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Employee Apps Starter: $25 per user, per month.
Employee Apps Plus: $100 per user, per month.
Heroku Enterprise Starter: from $4000 per company, per month.
App Cloud Unlimited: contact Salesforce for a quote.

Salesforce App Cloud features

API
Access Control
Activity Dashboard
Drag & Drop Interface
Reporting & Statistics
Workflow Management

Activity Tracking (74 other apps)
Alerts / Escalation (70 other apps)
Application Integration (70 other apps)
Auditing (89 other apps)
Automatic Notifications (116 other apps)
Collaboration Tools (70 other apps)
Customizable Reporting (67 other apps)
Data Import/Export (101 other apps)
Monitoring (204 other apps)
Real Time Data (84 other apps)
Real Time Monitoring (92 other apps)
Real Time Reporting (71 other apps)
SSL Security (74 other apps)
Third Party Integration (134 other apps)

Videos and tutorials

Additional information for Salesforce App Cloud

Key features of Salesforce App Cloud

  • Full Platform as a Service (PaaS)
  • Visual development
  • Programmatic development
  • AppExchange app store
  • Mobile services
  • Integration
  • Global enterprise cloud infrastructure
  • Sandboxes
  • Workflow engine
  • Integration with Active Directory
  • Authentication
  • Sharing & permission management
  • Global search
  • Event logging and auditing
  • Customizable reports and dashboards
  • Integrated social collaboration tools
  • File & document management
  • Translation workbench
  • Fully customizable UI
  • Custom app development
  • Schema builder
  • Process builder
  • Point-and-click development
  • Account management
  • Contact management
  • Task tracking
  • Event tracking
  • Employee community
  • Workflow & approvals
  • Mobile development kit
  • Real-time APIs
  • Cloud database
  • Custom objects, fields & relationships
  • Assets & work orders
View All Features

Benefits

Full PaaS (no hardware or underlying systems to manage)
Visual Development (Page Builder, Community Builder, App Builder, Process Builder, & Data Schema Builder)
Programmatic Development (Support for all Modern Languages, Team Administration, Access Controls, Logging)
Mobile Services (SDK, Push Notifications, Geolocation, Offline)
Integration (APIs, SOAP, REST, Point-and-Click Tools)