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Direct Mail Pricing

Pricing overview

Value for money rating

4.8

/5

134

Price starts from

15

/user

Per month

Pricing options
Free plan
Subscription
Free trial

Pricing details

Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30, based on the number of email credits required.
SMTP plan: $299/year.

What users say

Consistently improving and enhancing the application. Great value for the money.
Easy to use, good value for the money, would recommend.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great mail program with extensive features

Reviewed a year ago

I was looking for a low-cost mail program that was very easy to learn and get up and running. The major issue was getting a zap to work, but once that was working, I was very happy with the result. Likewise, zaps for onsite forms. But the learning curve for actually USING it, and sending emails. Cost per email is very very low - I buy 10K at a time for $99 so one cent each. Pretty good pricing! Delivery is almost instantaneous, and it is fun to watch the responses roll in.

Pros

Low cost per email, campaign reports, mailing lists easy to build and maintain, easy to use block editor. I use this via zaps with Shopify, as well as forms on my WP site. Much smaller learning curve compared to mail chimp.

Cons

Not as common support - required a zap to connect to Shopify, rather than directly connect, as will bigger company products. I appears to not detect duplicates in lists. I would like a more powerful editor, more like Divi for constructing emails. However, the basic block editor works pretty well.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One word: excellent

Reviewed 6 months ago

Very very good. Combination support, documentation and ease of use make it a positive experience

Pros

WYSIWYG editor Tracking opens and being able to generate list of emails 'not opened' on a campaign Support is excellent

Cons

A bit expensive copy paste from word to editor unexpected results where formatting differs and is difficult and time consuming to change Inability to 'save-as' a word document. We collaborate and the common platform is word. Currently have to view online, save-as, export into a word document which has lots of formatting issues. A simple 'SAVE-AS' (word / PDF) would be an appreciated feature.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail always hits the spot

Reviewed a year ago

One of my oldest clients is a company that offers PR monitoring software and for the last five years we have been sending out email campaigns every week (Tuesdays through Thursdays) and I know that they are getting customers signing up to their services as a result. We update their campaigns on a regular basis and with Direct Mail's excellent interface I can adapt and amend things very quickly. For...

Pros

Direct Mail is a powerful and comprehensive, but easy-to-use, email delivery platform that makes every email campaign a joy to design, develop and implement. It's intuitive interface allows you to design a campaign, create a distribution list and then monitor the results in realtime. The templates that are provided by Direct Mail are almost infinitely adaptable, but you can create your own formats or import templates. Either way, you have at your fingers tips a professional system that I would now not want to be without.

Cons

There is very little, if anything, to dislike, but if there is one improvement they could make it would be to have the option to use the email sign-up forms as a contact form. At the moment, when creating automated sign-up forms, the only option is for users to 'subscribe', but if Direct Mail could incorporate the option to choose 'submit' and not 'subscribe' that instantly turn it into a powerful and highly editable contact form, which you can incorporate into any website.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Direct Mail made me happier and swear less (and saved me money)

Reviewed 2 years ago

Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

Pros

I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one. I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin. The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

Cons

It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The MUST HAVE email marketing tool for Apple users!

Reviewed a year ago

Overall the experience I've had has been wonderful. I also use Daylite in my business and Direct Mail integrates with this program which is such a time saver. That's just one of the integrations and there are a massive amount that make the software super flexible for any use case.

Pros

Direct Mail is a product native to Apple products which is amazing. Because of this, it's easy to use. If you can draft an email in the stock Mail app, you can use Direct Mail. The sign-up forms are easy to create and can be integrated into Facebook pages and websites with an easy cut and paste of the embed code. The partner app Stamps for iOS allows you to check your campaigns on the go and is just as easy to use. The pricing is amazing compared to competitors. Instead of charging for both the numbers of subscribers and the amount of emails sent, Direct Mail pricing is based off of subscriber count only (the monthly plan) and includes unlimited email sends.

Cons

There aren't many cons to this software, but one that does stand out for my use is that the open rate percentage and click rate percentage for all campaigns sent is kind of elusive. This isn't something that would deter me from recommending or using the product though as it can be calculated quickly if needed. The other thing I wish that it had was the ability to draft and build out campaigns from within the mobile app, though I wouldn't consider this a con. I'm finding the more that I use it, the more I'm okay with having to do the campaign building from my laptop. It keeps me from obsessing over things which can sometimes cause me to nit pick something that doesn't need to be picked at.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Option for Small Business/Enterprise

Reviewed a year ago

The customer service was very fast when I couldn't remember how to switch back to my own account from the community account. It was great that I could figure into the cost the exact amount I would need for that project's budget. You are in control.

Pros

I have used Direct Mail for several years, for my own small business and also for a community outreach project. It was wonderful to find an option that allowed me to pay for the amount of emails I would need instead of a monthly fee. The set up was easy, and the "sign up for newsletter" option is excellent, allowing you to brand it with your own logo. Once a person signs up you are notified. I was able to build a sizable email list. The emails are very easy to configure and again you can use your own graphics. You can reuse and build upon a previous email. It also has a test feature to help you avoid being considered spam. I am very happy with Direct Mail.

Cons

Nothing really, it fit my needs and works perfectly.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Value, Top-Notch Customer Service

Reviewed a year ago

It allowed me to provide a high level of service to my clients at a very reasonable price.

Pros

Cost drew me to Direct Mail for Mac; I was sending out up to 50,000 weekly e-mails for a client at one point. It was by far the lowest-cost option for bulk e-mailing on that scale. But there were other things that made the experience so great. On the few times I had deliverability issues, I got one-on-one attention from the developers who talked me through the adjustments I needed to make on my DNS settings. They are very protective of their sender reputation, which increased my deliverability rates vs. other vendors without dedicated IPs.

Cons

I'm using it a lot less these days because my workflow has changed and it isn't a good fit for what I am trying to accomplish at the moment. But if I were to return to mass sechduled e-mails, Direct Mail for Mac would still be my first choice.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Direct mail Direct Profit

Reviewed a year ago

Its based on three factors. One) Being a designer gives me freedom to design as I like. It looks pro yet very user friendly. I never feel any inconvenience from day one I am using this app. Smooth file integration gives me ease of operation. Two) The most useful and very important thing is the report. I can give the summery of my campaign in respectable manner. Three) Price of mailer is affordable. Very economical, customers always happy with the budget.

Pros

Freedom of design. Smooth file integration. Campaign Summery. Affordable price.

Cons

Nothing compared to other applications from any point.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Effective, low cost direct marketing

Reviewed a year ago

What I like most about Direct Mail for the Mac is that, having used it for several years, it is just there and reliable. I know that if I go a couple of months without using it that it will still meet my requirements. Sometimes, it can take a while to get back up to speed but the effort is always worth it.

Pros

This is a straightforward and easy to learn piece of software that is packed full of functionality. It has certainly made our marketing more focused and effective over a number of years, first with our management consulting business and latterly with our bed and breakfast business.

Cons

Probably the most challenging aspect is getting to be familiar with the newsletter layout and making adjustments. Once you get to know this it seems you don't need to be a graphics designer or creative to produce a passable newsletter that looks good.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simply the best

Reviewed a year ago

I use it for everything regarding my newsletters. Managing subscribers, editing emails, evaluate tracking.

Pros

Runs as a client on your computer. No need to use a terrible web interface. Works offline. Greatest tracking features I have seen so far. Different useful options in pricing. Intuitive usage. Option to use your own SMTP server.

Cons

Should offer usage of European servers and/or a solution to host your own subscriber database.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use, maximise Direct Marketing success

Reviewed a year ago

Love it from the beginning.

Pros

If you are a Mac-User - there is no better way to start your Email-Marketing. Newsletter setup very handsome, easy to use, import contact date and go ahead. Wonderful templates that you may change as you like.

Cons

That I learned about it too late ;) smtp-access-costs around 240 €/year, sounds a little bit expensive for this feature.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Tracking Readership for a small business

Reviewed 3 years ago

As I learn all its features I like it more and more

Pros

Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, [Mac]Mail. Works very well on my Mac. I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me.

Cons

The reporting could be improved(?) if we could be sure the receiver has actually 'opened' the email, or merely saw the summary on their device, especially the case for people who receive the email on there mobile device. I haven't figured out how file management works on the system yet.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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An extremely valuable email tool on many levels

Reviewed a year ago

I've used Direct Mail for email marketing and general group communication for years. It was a good product when introduced and has only gotten better over time. Kudos for a job well done!

Pros

The way it helps manage emailing lists and be responsive to recipient feedback. It does this while making compliance with can spam guidelines very easy.

Cons

Nothing. I love using it, I love the interface, I love the reliability and the ongoing costs, should you choose to use their outgoing mail server, are extremely low.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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In Love with Software

Reviewed a year ago

Awesome, reliable, and easy to use.

Pros

In containing and distributing updated content and news to our members is critical on time and knowing that the email is getting to them. Email addresses verification is also important together with usable templates. This is what makes Direct Mail so critical for us as an organization. It is user friendly reliable and quick.

Cons

Bundles should be more affordable and more templates for sports should be included together with a feature to include the collection of funds from the email management. Also, consider including a database add on.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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I LOVE and use Direct Mail WEEKLY

Reviewed a year ago

Overall, I love it and use it regularly.

Pros

Easy to use. Reliable. Great online (via chat) customer service.

Cons

A Little on the expensive side for purchased email credits as compared to other companies I've use. Not great phone support (talking to a human).

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy to use, but above all; great results!

Reviewed a year ago

My overall experience with Direct Mail is great. I have used a few others in the past, but Direct Mail beats them all. A very user friendly UI....

Pros

What an easy to use piece of software. Within no-time you built fantastic newsletters and mailings. They look great and give fantastic response. I know with every mailing I send out, I will score multiple leads...

Cons

To be honest; the software works flawless... the only con I can think of is the pricing. Yes, I know, I am a cheap dutchman.... but I prefer a one time fee...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Terrific Basic Service for Digital Marketing

Reviewed 4 years ago

Very Good!

Pros

Great product for the price We use Direct Mail to manage our customer base for two separate target audiences. The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements. Overall DM has worked well for our small business. We cannot afford to invest in other CRM services such as MailChimp, Constant Contact, GetResponse or other email marketing services. DirectMail fulfills our current needs.

Cons

Wish the interface were more user friendly Wish there were more customization tools for the templates

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great for basic emailing and if don't need modern automation, ecommerce, etc. needs

Reviewed a year ago

Overall, is a super great tool to manage regular advertising emailing campaigns and periodically newsletters, but will find trouble if need integration with ecommerce or automation tools.

Pros

Mac native and works offline. Graphic and html easy switching and simple to use to achieve great looking emails. Free and affordable subscription or pay per mail plans. Detailed tracking system. Integration with own domains for SMTP.

Cons

Lacks of modern marketing automation tools. My sensation is like other sender get lower bounce rate. Full features are unlocked by paying and subscribing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great deal

Reviewed a year ago

I am really happy with this software! It is really easy to use - simple and effective!

Pros

. It has great possibilities for filtering and you can send via your own server, which is much cheaper than other softwares. Address lists and various combinations are very easy to make.

Cons

It opens very slowly. When you resend a newsletter as a normal email it appears very far to the right in the email message.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Great tool for email campaigns and management.

Reviewed 8 months ago

We are happy to work this software, and the people behind it. Subscriptions models are expensive, and we wish that a change will occur in the future, on that aspect. We feel that this software has more unrealized potential, like a better and more comprehensive design (similar to Big Sur+).

Pros

We can customize the email templates through the html code. Whatever we build it will work with every device out there. Email list management is one of our favourite features. Honest analytics is critical and we love them.

Cons

We cannot fully customize the forms, therefore we are not utilize them, so we are loosing a lot of the software's capacities. It's a shame.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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A great all-around DM solution

Reviewed 5 years ago
Pros

Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions. The automatic management of unsubscribers is also very handy. For someone with zero previous DM experience but wanting to send out a weekly newsletter this is fantastic value for money.

Cons

Can't think of anything specific even though I would like to group reports (i.e. comparing flights of the same campaign or issues of the same newsletter. Presently I export to Excel but it would be practical to have these inside.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great value for a non-professional user

Reviewed 4 years ago

I have used DM for Mac for several years and found it truly powerful and complete. Even the novice user will appreciate powerful yet easy to use features such as automatic unsubscribes, bounces or complaints, helping you keep your mailing list clean and well-managed. Hundreds of templates make sure you can find the format that's right for you and then customize with graphics, logo, etc.

Pros

Ease of use, editor, templates, address manager

Cons

I would like an option to compare performance of weekly newsletter

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Mail Manager at a great price

Reviewed 4 years ago

Been using it for years and never a problem. Clean, easy interface. Can handle your emails through your own servers or theirs--software is free to use if you use their servers. If you have a small list to manage, that is even free. They are constantly updating to software.

Pros

Easy to use, works well, they continually update. Software is free if you use their servers, and they have reasonable pricing tiers.

Cons

Nothing really. It works well, just as advertised

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Super cheap emailing service.

Reviewed 4 years ago

Affordable enterprise level email management system.

Pros

I like that they offer the one time payment for their software in order to use it with your own email servers. It provides a super cheap option for enterprise level emails.

Cons

You get what you pay for. With their one time payment option you don't get much customer service and you'll need to maintain your own servers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Truly thankful

Reviewed a year ago

Every time I venture out reaching customers and prospects I'm pleasantly surprised by the traffic it generates and the amount of sales I realize. The use of this program is truly added value to the way I function in the market. Thx to everyone involved, great product, great software, GREAT tool.

Pros

I love the fact that I can trace how well my mailings are received

Cons

Too often my mailings end up in the spam box of my receivers.