Direct Mail Pricing Plan & Cost Guide

Direct Mail

Email marketing for Mac

4.68/5 (53 reviews)

Direct Mail Pricing

Starting from: $15.00/month

Pricing model: Free, Subscription

Free Trial: Available

Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $299 one-time.

Competitors Pricing

SIGNiX

Starting from: 120.00/year
Pricing model: Subscription

ADWARY

Starting from: 19.00/month
Pricing model: Free, Subscription
Free Trial: Available

Smartling

Starting from: 200.00/month
Pricing model: Subscription, Open Source

iSpionage

Starting from: 59.00/month
Pricing model: Free, Subscription

Friendbuy

Starting from: 249.00/month
Pricing model: Subscription
Free Trial: Available

Direct Mail Pricing Reviews

Pros
  • Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions.Gianni C.Read the full review
  • Outstanding customer support. Excellent selection of easily, editable templates.Bob R.Read the full review
  • I bought Direct Mail years ago and it continues to impress me with its functionality, ease of use and clean look & feel.Jason W.Read the full review
Cons
  • Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails.John S.Read the full review
  • Sometimes we have OPT-In list but recipients clicked on Spam Complaints. We use filters to be sure that recipients are OK.Xavier H.Read the full review
  • Customer Service Just Stopped Communicating with Me 2 1/2 Months Ago.Jeni B.Read the full review
98%
recommended this to a friend or a colleague

14 reviewers had the following to say about Direct Mail's pricing:

Clint P.

Super cheap emailing service.

Used daily for 6-12 months
Reviewed 2018-05-10
Review Source: Capterra

Affordable enterprise level email management system.

Pros
I like that they offer the one time payment for their software in order to use it with your own email servers. It provides a super cheap option for enterprise level emails.

Cons
You get what you pay for. With their one time payment option you don't get much customer service and you'll need to maintain your own servers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Lloyd S.

Great Mail Manager at a great price

Used weekly for 2+ years
Reviewed 2018-08-06
Review Source: Capterra

Been using it for years and never a problem. Clean, easy interface. Can handle your emails through your own servers or theirs--software is free to use if you use their servers. If you have a small list to manage, that is even free. They are constantly updating to software.

Pros
Easy to use, works well, they continually update. Software is free if you use their servers, and they have reasonable pricing tiers.

Cons
Nothing really. It works well, just as advertised

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Kirby S.

Terrific Basic Service for Digital Marketing

Used occasionally for 2+ years
Reviewed 2019-01-05
Review Source: Capterra

Very Good!

Pros
Great product for the price We use Direct Mail to manage our customer base for two separate target audiences. The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements. Overall DM has worked well for our small business. We cannot afford to invest in other CRM services such as MailChimp, Constant Contact, GetResponse or other email marketing services. DirectMail fulfills our current needs.

Cons
Wish the interface were more user friendly Wish there were more customization tools for the templates

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Ignacio G.

Great

Used weekly for 1-2 years
Reviewed 2018-05-10
Review Source: Capterra

Pros
Easy to send emails, tracking is great and the interface to build the email campaigns so much easier than other products.

Cons
The price is a bit high, but they give you 150 emails a month free to use as you like, so and they have a subscription by month or by email, so, plenty of choices either way.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Bob R.

Outstanding e-mail marketing app

Used weekly for 2+ years
Reviewed 2018-02-15
Review Source: Capterra

Pros
Consistently improving and enhancing the application. Great value for the money. Outstanding customer support. Excellent selection of easily, editable templates.

Cons
Occassionally requires reading the user guide to get a handle on some of the functionality. Not so much a con as operator laziness.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Roberto V.

Using this software since years - great value for money

Used weekly for 2+ years
Reviewed 2018-02-01
Review Source: Capterra

Great value for money. Forget MailChimp or others, where you pay a lot when your mail lists grow ...

Pros
You can buy a one-time fixed "SMTP" licence and use the software without any transactional costs. We send hundreds of thousands of emails without an costs and great convenience. The product never failed to work and is easy to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jeff B.

Wonderful software and a very fair price

Used monthly for 2+ years
Reviewed 2020-05-07
Review Source: Capterra

Pros
Integration and ease of use, great software for Mac

Cons
Would like to see better reports on if email is actually viewed or not....your support team said even though it says not viewed, many are viewed....so it seems like a low view rate?

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jack A.

Very useful marketing tool

Used occasionally for 2+ years
Reviewed 2019-01-24
Review Source: Capterra

Pros
Very easy to use design functions. Quick to prepare newsletters etc.

Cons
High cost of purchasing email credits restricts how much we can use this tool.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Awesome Software

Used monthly for 2+ years
Reviewed 2019-03-28
Review Source: Capterra

Amazing

Pros
It is very helpful. Without too much cost, it allows me to send emails. Have not faced any problems till date. Also allows you to view clicks.

Cons
Just the fact that it's not free but nothing worth having ever is.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Ashley M.

Easy to use for first time users

Reviewed 2016-11-15
Review Source: Capterra

I send out newsletters and have a Mac. This has been a really good system for a first time user. It is also cost effective since goes by how many people are subscribers.

Pros
Ease of use

Cons
Not that many creative options

Response from e3 Software


Thanks for the review, Ashley! We hope you get a chance to check out our latest update, Direct Mail 5.0. It packs a ton of new creative options and an expanded gallery of templates.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Carrie H.

Direct Mail made me happier and swear less (and saved me money)

Used weekly for less than 6 months
Reviewed 2020-04-20
Review Source: Capterra

Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.

Pros
I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one. I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin. The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.

Cons
It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Terry L.

The latest version is great, major improvements and great for my business

Used monthly for 2+ years
Reviewed 2017-11-06
Review Source: Capterra

It's on my Mac rather than being in the cloud.

Pros
There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic. The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon. Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response. You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way). Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.

Response from e3 Software


Thanks a million for the review, Terry! We are really glad that you are liking the new update.

I wanted to let you know that we added some great cloud features to Direct Mail a little while ago. You can now save your projects to the cloud, access them from any Mac, and even sync and collaborate with other users. More info is available at our website.

Thanks again!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Gianni C.

A great all-around DM solution

Used weekly for 2+ years
Reviewed 2017-12-13
Review Source: Capterra

Pros
Great Templates, Ease of use and customization, Very good analytics. Renders very well on all kinds of devices and there's plenty of additional testing functions. The automatic management of unsubscribers is also very handy. For someone with zero previous DM experience but wanting to send out a weekly newsletter this is fantastic value for money.

Cons
Can't think of anything specific even though I would like to group reports (i.e. comparing flights of the same campaign or issues of the same newsletter. Presently I export to Excel but it would be practical to have these inside.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Doug J.

Tracking Readership for a small business

Used weekly for 2+ years
Reviewed 2019-08-21
Review Source: Capterra

As I learn all its features I like it more and more

Pros
Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, [Mac]Mail. Works very well on my Mac. I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me.

Cons
The reporting could be improved(?) if we could be sure the receiver has actually 'opened' the email, or merely saw the summary on their device, especially the case for people who receive the email on there mobile device. I haven't figured out how file management works on the system yet.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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