Dynamic Yield Pricing, Features, Reviews & Comparison of Alternatives

Dynamic Yield

Personalization & customer experience management

4.25/5 (4 reviews)

Dynamic Yield overview

What is Dynamic Yield?

Dynamic Yield is a personalization technology solution for omnichannel personalization, recommendations, optimization and messaging across web, mobile, and email. With features including A/B testing, conversion tracking, user segmentation, customer behavior tracking, real-time data, and more, Dynamic Yield aims to help businesses to maximize the lifetime value of every customer.

Designed for eCommerce, media, B2C marketing, travel, and gaming industries, Dynamic Lead allows businesses to personalize their user experience and monitor the results through A/B testing and real time analytics. Customer segmentation allows users to create and micro-target specific user groups based on past behavior, geolocation, customer journey phase, subscription status, and more. With the aim of increasing conversions, users can create personalized product recommendations based on information collected by Dynamic Yield’s machine learning engine or from setting up custom criteria.

Potential leads and conversions can be targeted with personalized messages, developed using behavioral data, and notifications or popups can be triggered to target users with exit intent. In order to monitor performance, Dynamic Yield allows users to carry out continuous A/B tests across desktop, mobile web, and mobile apps. Multivariate tests can also be deployed in order to test multiple combinations and allocate the best performing options to the most appropriate user cohorts.


Pricing options
Value for money
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Business size



United States, Canada, Australia, China, India and 4 other markets, Japan, Germany, Brazil, Mexico

Supported languages

English, French, German
Dynamic Yield screenshot: Gain insight into visitor statistics including lead sources, devices used, countries, and moreIntroducing Dynamic Yield for Mobile WebDynamic Yield screenshot: Personalize web pages with targeted promotions and layout customizationDynamic Yield screenshot: Create actionable customer segments based on defined criteriaDynamic Yield screenshot: Create a personalized homepage for each user to optimize salesDynamic Yield screenshot: Give mobile app users a personalized experience with segmentation and messagingDynamic Yield screenshot: Compare the success of page designs and other visual changes with A/B testingDynamic Yield screenshot: Visually design and preview web pages using the WYSIWYG editor Dynamic Yield screenshot: Provide customers with targeted recommendations based on historical dataDynamic Yield screenshot: Send push notifications to native app users based on segments and test their successDynamic Yield screenshot: Analyze customer behavior using reports and statistics

Dynamic Yield user reviews

Value for money
Ease of use
Customer support
Luis Daniel Rivas Oliva

Complete control of testing and audience optimization

Used weekly for 1-2 years
Reviewed 2019-08-02
Review Source: Capterra

I like that you can build templates in HTML, CSS and Javascript. It's also useful to have a very robust audience manager.

I don't like that you can't pause an experience, the only option is to archive the experience instead of pausing it.

Rating breakdown

Ease of use
Customer support

Likelihood to recommend: 9/10

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Steven Koch

Dynamic Yield for development without borders

Used daily for 1-2 years
Reviewed 2019-03-27
Review Source: Capterra

To define how suitable Dynamic Yield would be in your team’s environment, new users can easily make a request for a solution’s demo. We think this is really the best way to find out the truth whether you will love the solution and find it useful and efficient or not.

With Dynamic Yield for mobile web, we have made it easy to deliver personalized, relevant experiences and services. Such a technology is not a barrier for our marketers to apply their own imagination and creativity to go to market fast enough and in a way that is cost-effective. What we appreciate about Dynamic Yield is the program’s opportunities for personalization, of course. For instance, there are really powerful features for personalizing content objects, inserting product recommendations, etc. We do believe that Dynamic Yield is definitely a sample of top-notch programs. What is more, due to the great accessibility of the service, it is really hard to find any alternatives on the market with at least similar opportunities. Since more than 50% of the traffic is actually coming from mobile phones and tablets, it is really important to increase the rate of conversions happening on these channels. And that is what Dynamic Yield does for us.

The program’s benefits definitely make its drawbacks something not so important. One of the greatest things about Dynamic Yield is that they remain up-to-date with evolving technology. It is amazing that this provider cares not only about how advanced and productive the product’s functions will be. Dynamic Yield also pays a lot of attention to the suitability and accessibility of their services. The only thing we dislike about Dynamic Yield is its problems with their support service.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 8/10

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Ciprian Popescu

Too complex, too slow, too finicky

Used daily for 1-2 years
Reviewed 2020-01-05
Review Source: GetApp

I have used this app for a long time and, while the reporting the features are great, the rest lacks in finishing touches.

This software looks like a startup app, with some great potential, but bad implementation, no documentation and astronomical pricing.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 0/10

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Itay Drory

The Best Product For Personalizing Your Website

Used daily for 1-2 years
Reviewed 2018-06-28
Review Source: Capterra

We achieved 3X ROI in less than 60 days of deployment.

We've been using Dynamic Yield for about a year - one person on our team primarily manages the account and it has been a breeze! Dynamic Yield makes it very easy for us to deploy personalization throughout our entire website. We use it to serve highly targeted messages to boost engagement across our website, and it allows us to run A/B tests while we sit back, relax and allow machines to allocate traffic to the best performing variations.

Some of the features provided in the platform user interface occasionally could be a little easier to understand.

Rating breakdown

Value for money
Ease of use
Customer support

Likelihood to recommend: 10/10

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Dynamic Yield pricing

Pricing options
View Pricing Plans

Contact Dynamic Yield for pricing information.

Dynamic Yield features

Automatic Notifications
Campaign Analysis
Campaign Management
Customizable Templates
Data Import/Export
Engagement Analytics
Real Time Analytics
Reporting & Statistics
Third Party Integration

Activity Dashboard (410 other apps)
Campaign Segmentation (225 other apps)
Content Management (304 other apps)
Customizable Branding (312 other apps)
Drag & Drop Interface (270 other apps)
Email Marketing Management (220 other apps)
Monitoring (266 other apps)
Multi-Channel Marketing (262 other apps)
Social Media Integration (338 other apps)
Template Management (217 other apps)

Videos and tutorials

Additional information for Dynamic Yield

Key features of Dynamic Yield

  • Recommendation engine
  • Behavioral targeting
  • Abandoned cart saver
  • Website personalization
  • Contextual targeting
  • Experience management
  • Customer profiles
  • Content analytics
  • Account based marketing
  • Automatic notifications
  • Customer analysis
  • Customer history
  • Customizable templates
  • Data extraction
  • Instant messaging
  • Lead generation
  • Mobile integration
  • Multi-channel management
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time notifications
  • Third party integration
  • Mobile alerts
  • Customer segmentation
  • Campaign analysis
  • Conversion optimization tools
  • Data import/export
  • Custom landing pages
  • Testing management
  • Event triggered actions
  • A/B testing
  • WYSIWYG editor
  • Event triggered email
  • Sales trend analysis
  • Filtered views
  • Email invitations & reminders
  • Reporting & statistics
  • Customer activity reporting
  • Data capture and transfer
  • Campaign management
  • Widgets
  • Engagement analytics
  • Geolocation
  • Behavior tracking
  • Customer experience management
  • Visitor targeting
  • Email nurturing
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Dynamic Yield’s machine learning optimization automatically iterates, analyzes and optimizes information on customer behavior in order to understand users and tailor to their needs.

Target specific user groups and high-value customers with Dynamic Yield’s advanced targeting and micro-segmentation. Users can create audience segments based on geo-specific events, referral source, website interaction, psychographic factors and more.

Analyze the success of updates and changes with Dynamic Yields A/B testing and multivariate testing and integrate A/B test results with any third-party platform to record customer preferences and conversions.

Offer multiple recommendation strategies, flexible merchandising, contextual recommendation layouts, and content targeting rules by creating a single recommendation widget.

Personalize any native mobile app content based on user profiles, real-time behavior analysis, purchase history, content consumption, and more. Trigger in-app messages and push notifications to optimize conversions and retain customers.