EmailOctopus Pricing

Email Octopus is really a great tool for—in my opinion—80–90% of situations where you need email marketing. For the large part it "just works", and I have no trouble getting my clients to use it, which cannot be said about other similar tools.It's quite easy to make great-looking forms and landing pages, and the WordPress plugin is a joy to use—makes things much easier!

If it's a great tool for 80–90% of situations, then I have to admit it has some shortcomings for those less-common use cases where you really need something robust and more flexible.Its API documentation is a bit lacking, for example, and while things "just work" for the most part, a consequence of this is that you don't have nearly as much control over precise details as you would with a larger—and admittedly more expensive—tool in this same spce.

I am a solopreneur who is in the process of building her email empire. At the moment, I have an absolutely tiny email list. I was really struggling to find a company that could meet my needs as someone just getting started. So many other providers were so expensive that I could not justify the cost of the program. Email Octopus is a company that will grow with me - and won't break my budget once I get to where I want to be. Building emails is simple - it works just like other drag-n-drop email builders, but the difference is that it is somehow even easier to use. The landing page builder is also simple and functional. The couple of interactions I have had with the Email Octopus team have been overwhelmingly positive.

Audience segmentation leaves some things to be desired. While Email Octopus is on par with Constant Contact and Flodesk in terms of segmentation, they don't have as many customization options as MailChimp. This isn't a problem for me right now at this stage, but it is something that I am a little worried about for the future.

EmailOctopus provides a dependable platform at a reasonable price, with exceptional customer service. Questions are swiftly and thoroughly answered. The platform is simple to use and offers a wide range of options that i have use to write our newsletter and email marketing content.

I'd want to see the email builder drag and drop functionality enhanced. It works okay, and the emails are attractive, but it isn't as polished as some other newsletter builder software that I have used. The email template should be more customizable and easy to add a design into it.

Customer service and price (extra characters to get to the minimum)

EO is catching up to its competitors on features, but it's not there yet

Ease of use, campaign scheduling and reporting statistics available in the free version, flexible price plan depending on contact list size

Image management was great until 2 months ago, now I cannot view the images I integrate into campaigns from the campaign editing page , although they appear correctly in the email presentations.

Thanks for your review, Randy. It's great to hear that our features and price point work out nicely for you. Regarding the issue with images – in many cases, it's related to your device or network firewall settings. While we can't do much to fix it on our end, we can certainly help you solve it. If you're still struggling with it, please reach out to us at contact@emailoctopus.com and we'll help!

Even though it has been a stiff learning curve from my previous ESP (Madmimi), I've been able to quickly set everything up. The support has been top notch!! Honestly, the learning curve isn't because of anything on EmailOctopus's side but me having learned an entirely different and older system. The help articles and the chat feature has been nothing less than amazing. Another HUGE benefit and why I ultimately choose EmailOctopus was the price. For a small business owner in this economy, I needed to stay in a certain price range and EmailOctopus gives me everything I need (and what the more expensive sites offer) without the huge price tag. That's why I've already recommended the site!!

I've had to work through in my mind how to create the correct 'tags' and then learn to 'segment' my list. Once that was accomplished, learning to set up an automation took a bit but again, the help articles were there to help.

Hi Lynda, Thank you for taking the time to review EmailOctopus. Switching to a new Email Service Provider is always a big commitment, so I'm happy to hear we turned out to be the right one for your business. Our support team is always on hand to help, so feel free to reach out if you need anything at all along the way. And we're also really glad you found us ;) Thanks again for recommending us!

The 2500 price point is a great help for those starting out gives them a bit more time to learn and start making some money with their list and to make the payment easier too. Most of the help tutors are easy to understand and if you have trouble the support has been outstanding. Even though it is a chat and I usually don't care for that but theirs has been top-notch. They have good knowledgeable people working the chat and that really a big plus.

Pros: They are reasonably priced and offer excellent support. Easy to learn and use with a low learning curve in most areas. They also have more advanced options for integration into many of the more well-known platforms for controlling larger businesses. You also have a knowledge base you can go to when Chat is offline at night that which is very helpful for people like me that do a lot at night.Cons: My biggest pet peeve with them is not being able to use HTML templates made by others you are kinda stuck using theirs and some of them are not too professional looking or fit the needs to might have. Yeah, I'm old school but I can make them work the way I need easier to install on some websites I have custom software and I have to create workarounds to get things working sometimes.

Easy to use, almost never a bug, affordable

UI can be a bit weird, but is super minor. Its a really great product

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.

In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.

EmailOctopus has a robust template system that makes it easy for anyone to create marketing emails that look nice. The branding template is smooth enough to upload your brand colors, and the tagging, segmenting, and contact field sections allow for customizing demographics for specific emails. EmailOctopus is user-friendly and a wonderful tool at a wonderful price.

I would like to see more flexibility in custom reporting, especially when comparing campaigns. In addition, email automation is not intuitive and needs more work.

Easy to use, uncluttered user interface. All the features I need, great pricing plans, excellent customer service.

Honestly can't think of anything. I've used a lot of email service providers in the past, including all the 'big names', and EmailOctopus is my favourite by far. Absolutely love it.

Thanks for your lovely review, Edwina! We're thrilled to hear you enjoy using EmailOctopus, and we're honoured to be part of your email marketing journey. Thanks again for recommending us. You know where to find us if you need anything along the way ;)

My favorite features are:1. creating your own template2. scheduling campaigns

Although it integrates with StoryOrigin (the platform I use to deliver magnet readers and do newsletter swaps with other authors), EmailOctopus's API doesn't support list stats. Because I swap with other authors, it helps to show my stats (list size, open rate and chick rate). But the support team was quick to respond and open to suggestions, so I'm hoping they will fix this in another update.

Even though EmailOctopus(EO) is a relatively new tool but it has all the features you will expect it to have. The best this is that it's really affordable.

The major problem with EmailOctopus is there UI of email builder. It's really bad and buggy. Also if you try pasting content from Ms-Word or Notion then it changes the formatting which is troublesome to edit. Also if you want to run referral programs for your newsletter then EmailOctopus has very few integrations. They also pushed new update for their forms which makes it compulsory to use it with iframe and not custom html tags. That makes it very static and you can't use your own designs.

Hi Ankit, Thanks for the review and glad you love our value for money. In respects to your feedback around the email builder, you'll be glad to know we are overhauling it this year and making it much simpler to copy and paste from your favourite tools, while retaining the correct formatting. Our forms, as you've also mentioned, saw an update last year. I think you may have misunderstood the update, as we do not use iFrames and we never have done. All our forms can be style completely by you using CSS, and we have no plans to ever change that. We agree iFrames are not the right solution to use. If you'd like help styling your forms, please contact our team and we'd be glad to show you how.

EmailOctopus comes as an acronym for value-for-money; it does the job as efficient as a $4k/month software but doesn't leave the guilt when skipping some campaigns

With a lack of direct integrations, using Zapier is easy but costly. However, they provide a straightforward API that I'm planning to make use of, but of course, it'd be even better to have direct integration available

I love that it's easy to use, has all the features we need without low limits on numbers of campaigns or automation, etc.

Not being able to save templates from automation, but there's a workaround I figured out.

Thanks for taking the time to review EmailOctopus, Whitney! Our Customer Success team is indeed always here for you, so I'm happy we've been able to help. You mentioned you could not save your automated emails as templates, and that you found a workaround – that's great to hear! In case it's useful, we support choosing an existing automated email as a base of any template, campaign or automated email, so you can always reuse your previous designs without needing to save them separately ;) If you need any help with it, feel free to reach out. Thanks again for recommending us.

Its pretty easy to use and makes campaign & list management very easy. The integration with wordpress is great as well. The tracking & analytics are fantastic so far showing detailed engagement for each recepient of our emails.

More templates could be added and made better, the forms could have a bit more customization to them both visually and condition wise.

straight out of the box, the customer service is top-notch, real people, detailed responses not generic bs, and such an easy user interface you don't have to hunt for hidden features. fast, effective, reporting is top-notch. it takes care of everything without the expense of Mailchimp... actually, it makes Mailchimp look prehistoric in comparison.

Really nothing has popped up that's been an issue, no extra charges, nothing.

EmailOctopus is appreciated for its user-friendliness, quality templates, drag-and-drop editor, and strong customer service. Its value is highlighted, along with positive feedback from Capterra and G2 reviews.

While praised for its ease and value, some users desire improvements in email list segmentation and additional template options.

Easy to use: I love how easy it is to navigate! Our company works really hard to make our own solutions easy to use and intuitive to our clients, so we appreciate other companies/tools that value the same thing. Support: The knowledge base is great, but the support emails are quick and personal. Again that is something our company strives for is personal customer support without going through 'robots' and I like that EmailOctopus has a dedicated support team that is super helpful if you have questions.

I don't dislike anything, though I wish for campaigns there were more video options supported like Loom. But I can easily get around that with some coding. Not enough to deter me at all.

EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.

I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.

EmailOctopus is incredibly easy to use, yet still full-featured enough to fill the needs of most business owners. I appreciate the intuitive backend, handsome emails, and exceptional deliverability EmailOctopus provides in a simple and pleasing package. I've used other industry-leading emailers, but this is the one I enjoy working with the most.

Can't think of a thing I don't like about EmailOctopus.

I like that I have 90% of the functionality as with the more expensive options, like MailerLite. This allows me to build my newsletter list without the hefty price tag.

I wish there were more analysis-type features, like being able to tell me at a glance which subscribers haven't opened an email in six months, and then a mechanism to pull that group out and cull them from my list. Right now the process is manual and time-consuming.

EmailOctopus is flexible in their pricing. Instead of suddenly breaking into an expensive category because of additional subscribers, EmailOctopus has a gentler system. They even reduce the charge if you lose subscribers! Perfect for someone like me with a modest budget.

The dashboard was a little bit difficult to negotiate at first, and the emails hard to design until I got the knack--now it's not hard at all.

Thanks for taking the time to leave us a review, Lynne. We strive to cater to many different use cases, but our main goal is to make email marketing accessible for teams with big ambitions, but smaller budgets. So I'm really happy to hear our pricing works out well for you ;) It's also great that you got a hang of our editor, but feel free to contact our Customer Success team if you need a hand in the future! Thanks again for recommending us.

I have only been using an email newsletter for 6 months, so I’m new to email marketing. Email Octopus has a straightforward list management tool that I find easy to use. I like that my dashboard gives me my recent campaign stats. For someone like myself who is just starting to build a list, the price is great and the functionality is simple and easy to understand and execute.

Now that I’m 6 months in with Email Octopus, I wish they had some deeper engagement tracking per subscriber - i.e. location, time of open. Some deeper engagement tracking would help in understanding how, when, and where subscribers are interacting with the campaign.