EmailOctopus Reviews - Pros & Cons, Ratings & more

Constant Contact

Brevo

HubSpot Marketing Hub

Mailchimp

MailerLite

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

EmailOctopus

Web-based

owner

Not as expensive! it's easy to use and works great. Never had a problem with it and always have had good success with it.

founder

Excellent service and feels wonderful to support a smaller alternative service doing as great a job as long established players.

Manager

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature.

Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school. Great costumer service as well.

Marketer

Real-time statistics: watch in real time how your campaigns perform. Outstanding support: I needed support to use the API and got great help from them.

Author

They responded within hours and were extremely friendly. I have been very pleased with this program and will definitely be recommending it to others.

Journalist

I switched from Mailchimp to Emailoctopus when my mailing list grew and I think it was a good, money saving choice. What's more, Octopus is easy to use and their customer support is great.

District Associate

It has been easy, affordable, and effective to get our email campaigns going with EmailOctopus. It really is the right solution for us.

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there.

Easy to use and setup with excellent and prompt support if help is needed.

author

However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.

Founder

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

I like that I have 90% of the functionality as with the more expensive options, like MailerLite. This allows me to build my newsletter list without the hefty price tag.

CEO 

The software and the team behind it are fast, reliable, and responsive.

Business Owner

What I like and appreciate most is the support team. I am always in a hurry, managing various projects and haven't had time to read all the support articles.

The embeddable form are quite ugly, they look at least ten years old.

Most of the emails end up in spam. So the response rate is very low.

It took a minute to get used to the editor, but there's been no email service provider I've come across where that wasn't the case.

Definitely love how easy it is to put together emails, and see the success rate on them. It's a huge help to my business, and I don't know why I didn't start sooner.

8 Thumbs Up!

Hi Gretch, what a pleasure to see such a lovely review – ending 2024 on a high note ;) We're indeed aiming to make EmailOctopus easy to use and we plan to make our platform even more user-friendly, so look out for our updates. Thank you for sharing your experience. 💜

Very good. I recommend to any marketeer or small/medium business as a less bloated alternative.

Efficient, productive, simple email marketing

Hi Josh – thank you for the kind words. We're thrilled to hear EmailOctopus aligns with your values of simplicity and quality. Keeping things simple and affordable is at the heart of what we do, so it's great to know that's working well for you. Regarding your feedback about lists – this is something we aim to tackle later this year, so hopefully your list management experience will improve shortly. If you ever need anything, we're here to help. Happy emailing! 🐙

My overall experience so far has been nothing short of wonderful. I particularly appreciate the responsiveness of the entire support team.

Excellent Service from an Outstanding Email Marketing Company

Hi Jeremy, thank you for such a fantastic review! 💜 We're thrilled to hear you've had an outstanding experience with both our platform and our support team. Providing excellent service is something we truly care about, so it means a lot to know that it’s made a difference for you.

If you ever need anything, we’re always here to help. Thanks again for recommending EmailOctopus! 🐙

Overall, I had a good experience, but I really wish that they fix their email builder, and it's buggy.

A good affordable email marketing tool

Hi Ankit,

Thanks for the review and glad you love our value for money.

In respects to your feedback around the email builder, you'll be glad to know we are overhauling it this year and making it much simpler to copy and paste from your favourite tools, while retaining the correct formatting. 

Our forms, as you've also mentioned, saw an update last year. I think you may have misunderstood the update, as we do not use iFrames and we never have done. All our forms can be style completely by you using CSS, and we have no plans to ever change that. We agree iFrames are not the right solution to use.

If you'd like help styling your forms, please contact our team and we'd be glad to show you how.

Big fan and highly recommend this tool

Thank you for such a brilliant review!  💜We're thrilled to hear you enjoy using EmailOctopus and that your experience with the team has been so positive ;) Good news: the preference centre is coming later this year. We'll definitely announce it in our newsletter, but if you'd like a notification when it's available, just drop us a note and we'll make sure to reach out. Thanks again for recommending us!

Very Positive.  Easy to use and the free templates are attractive and easy to personalise

Great for starting a newsletter 

Thanks for your review, Pauline! We're glad you find EmailOctopus easy to use – that's exactly what we're trying to achieve. It’s great to hear you like our templates, too – do you have a favourite? If you ever need anything, we're here to help! 🐙

Managing email lists, details and campaign driven email marketing is made easy by Octopus

Octupus Makes things easy !

Thanks for your 10/10 review, Deirdre. 💜We're glad you find EmailOctopus easy to use – that’s exactly what we aim for!

We love your suggestion about tips on growing your subscriber list. In fact, we share some list-building strategies on our blog and would be happy to create more resources to help. Stay tuned!

It's an amazing service that is helping my small business to grow and keep me in touch with my clients and partners.

Awesome email service!

Hi Murilo – thank you for taking the time to review EmailOctopus. We're glad to hear our price point and ease of use work well for you. And thank you for your feedback related to templates – could you please let us know what kind of options you'd like added to improve our current email editor? We'd love to get more specific feedback so that our product team can consider it in future improvements ;)

Its been really great experience no problems at all

Greatest app

A great place to start email campaigns for beginners

Thanks for your review, Lauren! We're thrilled to hear that you find EmailOctopus beginner-friendly – making email marketing accessible and affordable is a big focus for us.

We appreciate your feedback on customisation options and are always looking to improve. If you have any specific features in mind, we’d love to hear them!

it was great. very easy to use and very cheap. those were the major wins for me. the monetization features of some competitors and such were not as important for me at the time. volume of followers for a cheap price was the major selling point

love the affordability!

Hi Mark,

Thanks for taking the time to review EmailOctopus. Affordability and simplicity are incredibly important for us, so I'm happy to hear you found us ;) If you have any issues using the API, feel free to reach out to our support – we'd be happy to help!

Thanks again for recommending us.

Magdalena
Customer Success Manager

I'm very happy and have already recommended the site to someone else having to leave Madmimi. 

Glad I found EmailOctopus

Hi Lynda,
Thank you for taking the time to review EmailOctopus. Switching to a new Email Service Provider is always a big commitment, so I'm happy to hear we turned out to be the right one for your business. Our support team is always on hand to help, so feel free to reach out if you need anything at all along the way. And we're also really glad you found us ;)

Thanks again for recommending us!

Excellent. It has never failed to deliver my newsletters.

Top Notch Newsletter service

Hi Kerri, I'm really happy to hear EmailOctopus does exactly what you need. We're thrilled we can participate in your business growth – thanks for recommending us!

Fantastic. Easy to set up and get going, and any issues or queries I had were responded to promptly by helpful, friendly customer service representatives. Overall, I absolutely love using EmailOctopus and highly recommend them.

Best ESP Ever - And I've Tried Them All

Thanks for your lovely review, Edwina! We're thrilled to hear you enjoy using EmailOctopus, and we're honoured to be part of your email marketing journey. Thanks again for recommending us. You know where to find us if you need anything along the way ;)

great support and link clicks analytics works well

Would recommend this to my friends

Thanks for your review, Koen. Happy to hear our support and analytics work well for you. I noticed you mentioned you'd like a refreshed editor – we're actually working on revamping many parts of our interface, so hopefully, it'll be more intuitive to use ;) Thanks again for recommending us!

Fantastic! We switched from Mailchimp when they raised prices and have been very pleased!

The Best Free Plan Around!

Hi Michael,

Thanks for reviewing us and for raising the editor issue. I might have some good news for you – we're implementing a brand new editor, which will soon be available to all our users. Hopefully it'll make your designing experience even more enjoyable ;)

I've tried email marketing platforms that were expensive and much more difficult to set up. EmailOctopus has everything you need, in a very clean user interface and very reasonable pricing.

Easy, helpful, and very reasonably priced!

Hi Jay,

That's some excellent feedback, thank you for sharing it! I'm thrilled to hear you find EmailOctopus easy to use, it's in our top goals every year ;) Indeed, it's meant to be simple to create customised templates, but we're actually rolling out dozens of new designs every few weeks, and there are now over 60 inspirational templates you can choose from.

Thanks for recommending us and you know where to find us if you need anything along the way 💜

Magdalena
Customer Success Manager

I enjoy it, and I use it with my clients as well.

Best Email Program

Thank you for recommending us, Karen. We're glad to see you're using EmailOctopus successfully, even with your clients. We're here if you need anything along the way 💜

Implementation of the software has enabled us to keep track of all email related activities and enhance segmentation.

Modern day emails marketing tool.

Thank you for reviewing EmailOctopus, Mmoham. It's great to see you're happy with your conversion rates. Regarding our templates – they're indeed fully customisable, please reach out to our support if you have any issues with it and we'll be happy to help!

My overall experience with EmailOctopus is excellent.

EmailOctopus Review

Hi Onur, 

Thank you for reviewing EmailOctopus – happy to hear you've had an excellent experience! You mentioned that you'd like us to improve our customer support processes – would you be able to give us some more details on what didn't quite work for you? Feel free to drop us an email or start a chat directly from your account – I'd love to hear from you!

Thanks!

Magdalena, Customer Success Manager

I get requests through my site and I haven’t developed a ticketing system yet so it works for me.

Good for Business

Thanks for reviewing us, Jenny! If you'd like to receive notifications about new subscribers, you can set it up using a third-party tool like Make. Feel free to reach out to our support, and we'll guide you through it ;) And perhaps you can even automate some of your workflow so that you don't need to track your new subscribers manually!

In any case, thanks for recommending EmailOctopus 💜

Love how simple it is to use

Thank you so much for your kind words! We’re delighted to hear that you find EmailOctopus reliable, affordable and easy to use. It’s great to know our platform helps you send emails quickly and customise them to suit your style.

I'm also glad our support team has been there for you when you needed it. I have some good news – we do plan to add birthday emails option to our automation in the next few months ;)

Thanks for choosing EmailOctopus! 💜

Overall, I highly recommend EmailOctopus to anyone in need of a reliable, affordable, and feature-rich email marketing solution. Whether you're a small business owner, a marketer, or an entrepreneur, EmailOctopus has everything you need to create successful email campaigns without breaking the bank.

Affordable & Effective Email Marketing

Hi Anny,

Thanks for taking the time to leave a review. We appreciate the feedback.

When it comes to our Customer Support response times, have you considered using our Live Chat service? While we respond to emails, on average, within 40 minutes using chat will connect you to a team member (no AI Chat bots!) within seconds and is included across all our paid plans and for your first 30-days on a free plan.

Try it out next time you're on the platform by using the (?) bubble in the bottom right-hand corner.

We look forward to hearing from you :)

I've been with Email Octopus for years and I recommend it to other solopreneurs. It's easy to get started and I find that the product can grow with you. It's not overwhelming with too many options to begin, but as you get more advanced with email marketing, you can use more advanced techniques.

Great, I've been with them for years

Thank you for your lovely review, Leijla! We're glad to hear that our price point and simplicity work out well for you. We noted your feature request related to actions based on a specific link clicked – we indeed hope to add this option down the line ;) Thanks again for trusting us for so many years and for recommending us – we're here if you need anything!

My overall experience has been amazing!  They customer support is out of this world! They are responsive and so helpful!

And, WHY ARE YOU NOT USING EMAILOCTOPUS?

Wow, what an amazing review, Dr Jen! Thank you so much for your kind words and enthusiasm. We’re delighted to hear that you find EmailOctopus easy to use and professional, and it’s fantastic to know our support team has made a positive impact. We truly appreciate your recommendation and are here whenever you need us. 💜

Best Price performance 

Alex B.:                                               Hi, my name is Alex. I used to have a consulting company, but since I'm now retired, I do work basically as a board director for several not-for-profit corporations. Specifically, I use EmailOctopus to communicate with a base of about 15,000 members of the not-for-profit corporations. Because of its marvelous price performance, I give EmailOctopus five out of five stars.
                                                       Before finding EmailOctopus, I used all the other standard software packages such as Constant Contact, Mail Chimp, Survey Monkey, Sendblue. I looked at them all and used some of them as well. And then I found EmailOctopus, which I found was outstanding.
                                                       Before finding EmailOctopus through the web, I had tried a series of other packages, and what I loved about EmailOctopus, it's great price performance, and the service that I got and get is outstanding.
                                                       I went through the process. They suggested, first of all, that I clean all my emails that I had, which was a very important step, and they actually showed me how to clean the email addresses because a lot of the membership database had invalid email addresses. So that was a very important step that none of the other service providers ever did. Once I had a good, clean email address list, it was very simple, less than a minute, to upload all the email addresses and get my email messages out to start communicating with the 15,000 members.
                                                       The best way of using EmailOctopus, I think, for others is to basically try and play with it. It's very easy. My hope is that, in time, as EmailOctopus expands, it will also add more and more features, but right now the product is solid. It works, and the service is marvelous, so the only recommendation is try it. You'll like it.

Great email marketing tool for low budgets

David L.:                                              Hi, I'm David. I am a podcast host and newsletter founder. I work for Echo Fox Media. We're a team of two, it's me and my girlfriend. As far as the rating for EmailOctopus, I would give it a five out of five.
                                                       So before, I was using MailChimp. The main issues that I had with that was mostly just the price because I was expanding my subscriber account, and the more emails that you have to send out, the more they charge. And so I started looking in to see what other newsletter services were out there that were a little bit more on the budget friendly side, and I saw that EmailOctopus across the board from everything that I'd seen online was the cheapest one. I mean, it's free up for to I think like 10,000 or something like that. So the main issue that I had was price. EmailOctopus definitely came through for me on that one.
                                                       So one of the big reasons why I chose EmailOctopus was that I saw a lot of people that I'm friends with on Twitter using it. Because for me, social validation is a big thing. If I see other people that are podcast hosts, other newsletter writers that are using it, to me, that shows me that it's pretty legit. Like I mentioned before, price was a big thing, but just seeing that other people were using it and having good experiences, I never really saw anyone make any complaints or have any issues with it. So for me, it was a pretty straightforward decision.
                                                       Yeah, so getting started with EmailOctopus was pretty good. At first it took a little bit to get my contacts transferred over and some of my campaigns, getting that imported. It was pretty easy, but just took a little bit of figuring out because obviously it's a new platform. But once I had everything imported, it didn't really take too long to figure out how to navigate around the new platform. It's pretty simple. They have the automations, they have the campaigns, they have your contacts list. It is pretty similar to what I've been used to with MailChimp before. So I mean, it takes a little bit of getting used to, but nothing too crazy. Yeah.
                                                       Yeah, so for anyone else who might be thinking about using EmailOctopus, I would say definitely go for it especially if you're more on a budget, because like I had mentioned before, once you start building up your subscriber account, it can get pretty spendy with sending things out. Another piece of advice that I would give for joining is just make sure that you spend time to get to know the platform. Like I mentioned before, it's pretty straightforward, but you'd want to know the ins and outs, like getting to know how their campaigns work, their automations for sending out welcome emails, because that's a big thing for making sure that you're retaining your followers, is spending time to make sure your automations are good. So just really get to know the platform.
                                                       Also, use some of the resources that they have because I've been taking advantage of... I forget the name of it, but there's a database that they have a partnership with so that you can reach out to other newsletters that use EmailOctopus that might be in a similar category. For me, mine is on History, so I actually use that to find a couple other history newsletters that I did ad exchanges with. So I would say also take advantage of the resources that they offer you.

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