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Easy-to-use, affordable email marketing tool.
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David L.
Podcast host
Media Production, self-employed
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David L.: Hi, I'm David. I am a podcast host and newsletter founder. I work for Echo Fox Media. We're...
Alex B.
CEO
Management Consulting, 1-10 employees
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Alex B.: Hi, my name is Alex. I used to have a consulting company, but since I'm now retired, I do work...
Alfred O.
Writing and Editing, 1-10 employees
Used weekly for 1-2 years
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I was impressed because this tool is flexible and easy to use. Automation and segmentation have helped us to create and send targeted emails to our subscribers. And this was a great savior to our business because our email list have exploded. And their web-based program is easy and flexible.
I love the email editor because it allows you to build both HTML text and simple plain-text emails. Also, it's affordable. Their customer support is also outstanding. Whenever I have questions they will answer them accordingly.
I like everything about this software. I recommend it to anyone looking for an email marketing tool. It is worth your bucks.
Daniela L.
Marketing and Advertising, self-employed
Used daily for less than 6 months
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It has focus. If you want to write a simple and nice e-mail newsletter to stay in contact with your list it is the best software I found. They have a Texteditor that is easy to use (like writing an Email), you need little steps to send an email and the software works on a mobile device. The integration of forms to wordpress are super simple as well. The Platform is intuitive and easy to understand, you don't need a master in Marketing to use it.
It would be nice if it had an app for Android. But at least the web-app is mobile friendly so you can even use it on mobile phone to write email without an app.
Stephen S.
Financial Services, 1-10 employees
Used monthly for 2+ years
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Very Unhappy
Used this software for 3 years for my business. Basic but did the job.
The Customer Service. After using Email Octopus for 3 years we left AWS and needed to use them via the standard service. We were told that we were not allowed to send emails through there standard service. You can imagine how upset we were.
Hi Stephen, We're very sorry that we were not able to move you over to our main EmailOctopus product from your existing Amazon SES integration. As an independent email marketing platform, we have to take extra care when approving accounts to ensure high deliverability rates for all of our customers. We understand that this may sometimes mean individuals feel unjustly penalised but we do not take these decisions lightly and will always offer EmailOctopus Connect as an alternative. We regret that this is not a suitable option for you at this time and wish you all the best in finding the right solution for your ongoing email marketing needs. Kind regards, EmailOctopus
Colin D.
Entertainment, self-employed
Used monthly for 6-12 months
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I've enjoyed my experience. Customer service is very, very responsive to every question I have asked, even to the point of reaching out unasked to see if I was having any more difficulties. I would recommend this service.
I like how easy it is to use. I use it primarily for biweekly newsletters, and it meets my needs admirably.
It had a one-day learning curve to learn how to set up the functionality I needed to use. This was a non-issue for me, and the videos provided were easy to use, but someone just expecting to jump in and instantly use the service will be disappointed. Once set up, it is almost automatic.
John S.
Marketing and Advertising, self-employed
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Overall, though, I've found EmailOctopus to be a solid option for small businesses on a budget. It may not have all the bells and whistles of some other email marketing software, but it gets the job done effectively and efficiently.
One of the things I appreciate about EmailOctopus is its simplicity. The interface is clean and easy to navigate, making it a breeze to create and send campaigns. Plus, the pricing is very reasonable, especially for the features you get.Another feature I've found helpful is the ability to create and manage multiple mailing lists. This is great for organizing contacts and targeting specific groups of subscribers with tailored content.
There are a few downsides to EmailOctopus. For example, the email editor could use some improvement in terms of design and functionality. It's a bit basic compared to some other email marketing software I've used. Additionally, the reporting features could be more robust.
Carmen Cristina P.
Fine Art, 1-10 employees
Used monthly for 2+ years
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Love them
Easy to use and beautiful layout! Love the customer service -- quick and responsive.
All good, no complaints or cons at this time.
Jules J.
Entertainment, 1-10 employees
Used daily for less than 6 months
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Easy to set up, including landing page and form.
Email template design options are limited and editor is not the easiest to use
Stefan D.
Information Technology and Services, self-employed
Used daily for less than 6 months
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Easy to use. Really easy. I also like statistics.
Hmm, not sure for real. Everything I need - I have it with EmailOctopus.
Lilla G.
Civic & Social Organization, 1-10 employees
Used monthly for 1-2 years
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I use it for a monthly electronic news and send it to my church
It's clear and easy to understand every features. I can send emails to 150 people within a seccond.
It would be good if I could organize my templates
Suzanne E.
Food & Beverages, 1-10 employees
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It has been great. All produced very quickly without too much fuss
Having templates to use that are easy to adapt mean you can focus on content and produce a professional newsletter.Easy to use facilities. I like being able to track how many subscribers are accessing our newsletter too
I am struggling to fill this bit in! Nothing really. I like it all
Josh E.
Real Estate, 1-10 employees
Used weekly for 2+ years
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Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!
The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.
In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.
Ahmed H.
Internet, 51-200 employees
Used weekly for 1-2 years
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My overall experience is very positive; I wished that I had switched earlier
EmailOctopus comes as an acronym for value-for-money; it does the job as efficient as a $4k/month software but doesn't leave the guilt when skipping some campaigns
With a lack of direct integrations, using Zapier is easy but costly. However, they provide a straightforward API that I'm planning to make use of, but of course, it'd be even better to have direct integration available
Elle H.
Writing and Editing, self-employed
Used weekly for 1-2 years
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I couldn't have asked for a better experience. I'm proud of the email marketing I do, and--once again--I feel so good about working with this company, because I can see that they honor their values. I'm at the beginning of my career so this past year has seen a lot of growth, and EO has grown right alongside me. Looking forward to many more years!
I *love* the way my newsletter looks, and I appreciate the streamlined management system. I also just adore this company and the fact that they give back to the community. Every employee I've spoken to has been kind, helpful, and friendly.
As an author who's constantly learning, I follow many of my fellow authors' newsletters, so I notice that there are a few features that other newsletter programs have which are not--to my knowledge--on EmailOctopus. Yet. In the year+ that I've used EO, I've seen them add features fairly regularly.
Sumeet C.
Retail, 1-10 employees
Used monthly for 2+ years
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Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.
I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.
Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.
Brian T.
Automotive, 1-10 employees
Used monthly for 2+ years
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Very positive.
We use EmailOctopus for our small agency to send our newsletters and other targeted email campaigns. Their tool is extremely easy to use and is very cost efficient for small agencies that have to watch every penny. Plus the are continually adding new features to the platform which makes the value increase every quarter!
Would like the ability to create sub-accounts. And it's a bummer to pay a foreign transaction fee every month.
Verified reviewer
Marketing and Advertising, self-employed
Used other for 1-2 years
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I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.
I like how quickly I was able to set it up. I also frequently give their API documentation as an example of a perfectly written document. While composing a new campaign, the UI doesn't get in the way and I'm able to just get down to work.
I couldn't figure out a way to "merge" multiple user lists, or send a campaign to users from multiple different lists at once.
Ben L.
Information Technology and Services, self-employed
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I'm very happy using this email marketing provider, I'm sending one Marketing mail weekly!
I tried several email marketing tools, and EmailOctopus is the best option, is very friendly and easy to use.
No negative feedbacks for now, I'm very happy to find and use this tool to connect with my client's trough this e-mail service.
Freeman L.
Education Management, 1-10 employees
Used weekly for 2+ years
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EmailOctopus is focused on one thing - helping you send beautiful emails to your subscribers. It's not bloated, it's simple to use, and it's priced very competitively. We switched from Mailchimp a few years ago. We love the ability to use our Amazon SES account to keep costs low for our high volume of weekly email sends. I've also switched client's from Mailchimp to the EmailOctopus Pro plan and it always saves them time and money.
Would be great to have more integrations with other content management systems but they keep improving every day!
Ken C.
Entertainment, 11-50 employees
Used daily for 1-2 years
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The experience has been very good. Hopefully they will continue to improve the product with quick editing features.
It's integration with amazon ses is key which lowers the overall price when compared to aweber or other products.
Needs a better system for removing inactive users.
Gavin P.
Computer Software, 1-10 employees
Used daily for 2+ years
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Very good.
Easy to use and plenty of analytics. Works well.
The ability to search all of your email lists for emails instead of having to search each list individually.
Sheila R.
Graphic Design, self-employed
Used weekly for 2+ years
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I'm getting more emails out and having more interaction with my customers. With the algorithms on social media changing daily, being able to consistently connect with my customers through email marketing is so important.
Email Octopus is so much easier to use that other email marketing products. The templates are simple and impactful, making sending new email campaigns an absolute breeze instead of a full-time job.
The only thing I would suggest is that email octopus develop an app for mobile users. That would make it even easier to use!
Silvia C.
Writing and Editing, self-employed
Used daily for 6-12 months
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It was intuitive and easy to use and set up, the learning curve is low.
Definitely, the editing & formatting of the templates. This have drived me crazy sometimes.I found it hard even after creating and automatized lots of emails already.I haven't managed to "set up" a predefined format, to use it in my new emails.I know you can save your customized templates once you worked on them. But, for instance, if I have on my email a certain color and font, and then I edit and add some new paragraph, this one is added in the original predefined color and font, not in the color and font I'm using, and this is really annoying.It might be possible fix this, but I still haven't find an intuitive way to do it!
Verified reviewer
Publishing, 11-50 employees
Used weekly for less than 6 months
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The fact that the free version comes with 2500 subscribers. 200 more than MailChimp.
For me there's no serious cons of this software. they did good job in improving their drag and drop editor. But i don't feel they keep up with enough updates. The sector of email marketing providers is crowded and if you don't keep up like what MailChimp did with launching Inbox and Surveys features plus their brand new editor: We as customers and therefore our clients will choose the most advanced solution.
Leslie H.
Real Estate, 11-50 employees
Used weekly for 2+ years
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Very happy.
We set up email octopus to automatically update our lists from various Google Sheets generated from our CRM and transaction backups. We also use the landing pages to build our lists. The analytics are well organized and easy to understand. The interface is user friendly. It's an affordable alternative to the "big guys." Customer service has also been very good. We have been very happy with the product.
Templates cannot be organized into categories or tagged. It's hard to find an old one you used before and want to use again.
Jesse K.
Construction, 1,001-5,000 employees
Used weekly for 6-12 months
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Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature! Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school! Great costumer service as well. This is the first time our company has ever used an email platform software and it has made my job so much more efficient and the communication between our entire membership and school has never been stronger before! On top of that, I finally get to do something in my position that is creative, I love playing around with the templates and adding my special touches, it has helped me bring fun into my job!
I would of loved more flexibility in creating my own templates, some features as far as how the emails look but other than that nothing!