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EmailOctopus Reviews

Overall rating

4.7

/5

292

Rating criteria

  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9.31/10

Reviews by rating

Pros and cons

Not as expensive! it's easy to use and works great. Never had a problem with it and always have had good success with it.
Excellent service and feels wonderful to support a smaller alternative service doing as great a job as long established players.
Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature.
However, they always get back to me quickly. Also, I'm desperate for list segmentation and have been asking for that feature for a while now.
The embeddable form are quite ugly, they look at least ten years old.
Most of the emails end up in spam. So the response rate is very low.
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292 reviews

Recommended

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David L.

Podcast host

Media Production, self-employed

Review source

Overall Rating

Great email marketing tool for low budgets

Reviewed 24 days ago

Transcript

David L.: Hi, I'm David. I am a podcast host and newsletter founder. I work for Echo Fox Media. We're...

AB
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Alex B.

CEO

Management Consulting, 1-10 employees

Review source

Overall Rating

Best Price performance

Reviewed 2 months ago

Transcript

Alex B.: Hi, my name is Alex. I used to have a consulting company, but since I'm now retired, I do work...

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Alfred O.

Writing and Editing, 1-10 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Cost-effective Email Marketing Tool

Reviewed 7 months ago

I was impressed because this tool is flexible and easy to use. Automation and segmentation have helped us to create and send targeted emails to our subscribers. And this was a great savior to our business because our email list have exploded. And their web-based program is easy and flexible.

Pros

I love the email editor because it allows you to build both HTML text and simple plain-text emails. Also, it's affordable. Their customer support is also outstanding. Whenever I have questions they will answer them accordingly.

Cons

I like everything about this software. I recommend it to anyone looking for an email marketing tool. It is worth your bucks.

DL
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Daniela L.

Marketing and Advertising, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Beautifully Simple

Reviewed 4 months ago
Pros

It has focus. If you want to write a simple and nice e-mail newsletter to stay in contact with your list it is the best software I found. They have a Texteditor that is easy to use (like writing an Email), you need little steps to send an email and the software works on a mobile device. The integration of forms to wordpress are super simple as well. The Platform is intuitive and easy to understand, you don't need a master in Marketing to use it.

Cons

It would be nice if it had an app for Android. But at least the web-app is mobile friendly so you can even use it on mobile phone to write email without an app.

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Stephen S.

Financial Services, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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Not Pleased

Reviewed 2 years ago

Very Unhappy

Pros

Used this software for 3 years for my business. Basic but did the job.

Cons

The Customer Service. After using Email Octopus for 3 years we left AWS and needed to use them via the standard service. We were told that we were not allowed to send emails through there standard service. You can imagine how upset we were.

Vendor response

Hi Stephen, We're very sorry that we were not able to move you over to our main EmailOctopus product from your existing Amazon SES integration. As an independent email marketing platform, we have to take extra care when approving accounts to ensure high deliverability rates for all of our customers. We understand that this may sometimes mean individuals feel unjustly penalised but we do not take these decisions lightly and will always offer EmailOctopus Connect as an alternative. We regret that this is not a suitable option for you at this time and wish you all the best in finding the right solution for your ongoing email marketing needs. Kind regards, EmailOctopus

CD
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Colin D.

Entertainment, self-employed

Used monthly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Author Newsletter

Reviewed a month ago

I've enjoyed my experience. Customer service is very, very responsive to every question I have asked, even to the point of reaching out unasked to see if I was having any more difficulties. I would recommend this service.

Pros

I like how easy it is to use. I use it primarily for biweekly newsletters, and it meets my needs admirably.

Cons

It had a one-day learning curve to learn how to set up the functionality I needed to use. This was a non-issue for me, and the videos provided were easy to use, but someone just expecting to jump in and instantly use the service will be disappointed. Once set up, it is almost automatic.

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John S.

Marketing and Advertising, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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EmailOctopus is an affordable and user-friendly email marketing software.

Reviewed a month ago

Overall, though, I've found EmailOctopus to be a solid option for small businesses on a budget. It may not have all the bells and whistles of some other email marketing software, but it gets the job done effectively and efficiently.

Pros

One of the things I appreciate about EmailOctopus is its simplicity. The interface is clean and easy to navigate, making it a breeze to create and send campaigns. Plus, the pricing is very reasonable, especially for the features you get.Another feature I've found helpful is the ability to create and manage multiple mailing lists. This is great for organizing contacts and targeting specific groups of subscribers with tailored content.

Cons

There are a few downsides to EmailOctopus. For example, the email editor could use some improvement in terms of design and functionality. It's a bit basic compared to some other email marketing software I've used. Additionally, the reporting features could be more robust.

CC
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Carmen Cristina P.

Fine Art, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great graphcs, ease of use, and customer serice

Reviewed a month ago

Love them

Pros

Easy to use and beautiful layout! Love the customer service -- quick and responsive.

Cons

All good, no complaints or cons at this time.

JJ
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Jules J.

Entertainment, 1-10 employees

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to use, free basic email campaigns

Reviewed 2 months ago
Pros

Easy to set up, including landing page and form.

Cons

Email template design options are limited and editor is not the easiest to use

SD
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Stefan D.

Information Technology and Services, self-employed

Used daily for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Launch your newsletter with EmailOctopus.

Reviewed a month ago
Pros

Easy to use. Really easy. I also like statistics.

Cons

Hmm, not sure for real. Everything I need - I have it with EmailOctopus.

LG
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Lilla G.

Civic & Social Organization, 1-10 employees

Used monthly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Good review for EmailOctopus

Reviewed a month ago

I use it for a monthly electronic news and send it to my church

Pros

It's clear and easy to understand every features. I can send emails to 150 people within a seccond.

Cons

It would be good if I could organize my templates

SE
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Suzanne E.

Food & Beverages, 1-10 employees

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Email Octopus is great!

Reviewed 13 days ago

It has been great. All produced very quickly without too much fuss

Pros

Having templates to use that are easy to adapt mean you can focus on content and produce a professional newsletter.Easy to use facilities. I like being able to track how many subscribers are accessing our newsletter too

Cons

I am struggling to fill this bit in! Nothing really. I like it all

JE
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Josh E.

Real Estate, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Probably one of the best & most cost-effective ESP's out there!

Reviewed 2 years ago

Truly outstanding customer service. Quick response times and always willing to go out their way to ensure that you are properly looked after. This too is one of the key reasons why we are still with EO and have no intention of leaving. Solid company and staff all round!

Pros

The thing we love most, is that when you link your Amazon SES account with Email Octopus, you can get a real bargain, esp. when compared to other ESPs out there. The user interface is very intuitive and simple to use, yet, it comes with very advanced email marketing features. All in all, we can recommend EO to anyone looking for an advanced email marketing system that doesn't break the bank.

Cons

In terms of advanced segmentation, the current version is still somewhat limited, but I've been in touch with their support team who have ensured us that it's on it's way. But other than that, no complaints whatsoever.

AH
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Ahmed H.

Internet, 51-200 employees

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The most to-the-point software I have ever used

Reviewed 7 months ago

My overall experience is very positive; I wished that I had switched earlier

Pros

EmailOctopus comes as an acronym for value-for-money; it does the job as efficient as a $4k/month software but doesn't leave the guilt when skipping some campaigns

Cons

With a lack of direct integrations, using Zapier is easy but costly. However, they provide a straightforward API that I'm planning to make use of, but of course, it'd be even better to have direct integration available

EH
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Elle H.

Writing and Editing, self-employed

Used weekly for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent Options for Newsletters!

Reviewed 7 months ago

I couldn't have asked for a better experience. I'm proud of the email marketing I do, and--once again--I feel so good about working with this company, because I can see that they honor their values. I'm at the beginning of my career so this past year has seen a lot of growth, and EO has grown right alongside me. Looking forward to many more years!

Pros

I *love* the way my newsletter looks, and I appreciate the streamlined management system. I also just adore this company and the fact that they give back to the community. Every employee I've spoken to has been kind, helpful, and friendly.

Cons

As an author who's constantly learning, I follow many of my fellow authors' newsletters, so I notice that there are a few features that other newsletter programs have which are not--to my knowledge--on EmailOctopus. Yet. In the year+ that I've used EO, I've seen them add features fairly regularly.

SC
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Sumeet C.

Retail, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Email Marketing System

Reviewed 3 years ago

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.

Pros

I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.

Cons

Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.

BT
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Brian T.

Automotive, 1-10 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Small Agency ESP Review

Reviewed 3 years ago

Very positive.

Pros

We use EmailOctopus for our small agency to send our newsletters and other targeted email campaigns. Their tool is extremely easy to use and is very cost efficient for small agencies that have to watch every penny. Plus the are continually adding new features to the platform which makes the value increase every quarter!

Cons

Would like the ability to create sub-accounts. And it's a bummer to pay a foreign transaction fee every month.

AR
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Verified reviewer

Marketing and Advertising, self-employed

Used other for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Simple mailing lists

Reviewed 2 years ago

I don't think I've ever had a better experience integrating with an API than with EmailOctopus. Their email support is also one of the best I've ever dealt with.

Pros

I like how quickly I was able to set it up. I also frequently give their API documentation as an example of a perfectly written document. While composing a new campaign, the UI doesn't get in the way and I'm able to just get down to work.

Cons

I couldn't figure out a way to "merge" multiple user lists, or send a campaign to users from multiple different lists at once.

BL
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Ben L.

Information Technology and Services, self-employed

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best Email Marketing option!

Reviewed 7 months ago

I'm very happy using this email marketing provider, I'm sending one Marketing mail weekly!

Pros

I tried several email marketing tools, and EmailOctopus is the best option, is very friendly and easy to use.

Cons

No negative feedbacks for now, I'm very happy to find and use this tool to connect with my client's trough this e-mail service.

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Freeman L.

Education Management, 1-10 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love EmailOctopus!

Reviewed 3 years ago
Pros

EmailOctopus is focused on one thing - helping you send beautiful emails to your subscribers. It's not bloated, it's simple to use, and it's priced very competitively. We switched from Mailchimp a few years ago. We love the ability to use our Amazon SES account to keep costs low for our high volume of weekly email sends. I've also switched client's from Mailchimp to the EmailOctopus Pro plan and it always saves them time and money.

Cons

Would be great to have more integrations with other content management systems but they keep improving every day!

KC
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Ken C.

Entertainment, 11-50 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Email Octopus Save Money

Reviewed 7 months ago

The experience has been very good. Hopefully they will continue to improve the product with quick editing features.

Pros

It's integration with amazon ses is key which lowers the overall price when compared to aweber or other products.

Cons

Needs a better system for removing inactive users.

GP
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Gavin P.

Computer Software, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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EmailOctopus are very good

Reviewed 7 months ago

Very good.

Pros

Easy to use and plenty of analytics. Works well.

Cons

The ability to search all of your email lists for emails instead of having to search each list individually.

SR
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Sheila R.

Graphic Design, self-employed

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Email Octopus makes it designing and sending emails easy and affordable

Reviewed 2 years ago

I'm getting more emails out and having more interaction with my customers. With the algorithms on social media changing daily, being able to consistently connect with my customers through email marketing is so important.

Pros

Email Octopus is so much easier to use that other email marketing products. The templates are simple and impactful, making sending new email campaigns an absolute breeze instead of a full-time job.

Cons

The only thing I would suggest is that email octopus develop an app for mobile users. That would make it even easier to use!

SC
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Silvia C.

Writing and Editing, self-employed

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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It helped to take my business to the next level

Reviewed 7 months ago
Pros

It was intuitive and easy to use and set up, the learning curve is low.

Cons

Definitely, the editing & formatting of the templates. This have drived me crazy sometimes.I found it hard even after creating and automatized lots of emails already.I haven't managed to "set up" a predefined format, to use it in my new emails.I know you can save your customized templates once you worked on them. But, for instance, if I have on my email a certain color and font, and then I edit and add some new paragraph, this one is added in the original predefined color and font, not in the color and font I'm using, and this is really annoying.It might be possible fix this, but I still haven't find an intuitive way to do it!

AR
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Verified reviewer

Publishing, 11-50 employees

Used weekly for less than 6 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Not-so-bad Alt to MailChimp

Reviewed 2 years ago
Pros

The fact that the free version comes with 2500 subscribers. 200 more than MailChimp.

Cons

For me there's no serious cons of this software. they did good job in improving their drag and drop editor. But i don't feel they keep up with enough updates. The sector of email marketing providers is crowded and if you don't keep up like what MailChimp did with launching Inbox and Surveys features plus their brand new editor: We as customers and therefore our clients will choose the most advanced solution.

LH
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Leslie H.

Real Estate, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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We love EmailOctopus

Reviewed 7 months ago

Very happy.

Pros

We set up email octopus to automatically update our lists from various Google Sheets generated from our CRM and transaction backups. We also use the landing pages to build our lists. The analytics are well organized and easy to understand. The interface is user friendly. It's an affordable alternative to the "big guys." Customer service has also been very good. We have been very happy with the product.

Cons

Templates cannot be organized into categories or tagged. It's hard to find an old one you used before and want to use again.

JK
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Jesse K.

Construction, 1,001-5,000 employees

Used weekly for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Email Octopus Review

Reviewed 3 years ago
Pros

Ease of use, effectiveness, sends emails efficiently and quickly. The ability to choose from templates or create your own is a great feature! Being able to see who has been sent an email, see when they opened it, and if they clicked on any links is such a wonderful feature for our school! Great costumer service as well. This is the first time our company has ever used an email platform software and it has made my job so much more efficient and the communication between our entire membership and school has never been stronger before! On top of that, I finally get to do something in my position that is creative, I love playing around with the templates and adding my special touches, it has helped me bring fun into my job!

Cons

I would of loved more flexibility in creating my own templates, some features as far as how the emails look but other than that nothing!