Experiture is a cloud-based marketing platform targeted at both B2B and B2C marketers and offers personalized marketing automation and customer engagement features. The software offers a variety of features including email marketing, personalized marketing content, search engine marketing tools and analytics.
Experiture helps marketers to build automated multi-channel campaigns, generate new leads, score & nurture leads, and convert leads into opportunities & deals. The platform supports email marketing, SMS marketing, the creation of custom landing pages and personalization of emails & marketing content across all channels. The tool gives a unified view of the marketing database and can help sync the customer data warehouse with the client's IT systems. The product also integrated with third-party CRM systems such as Salesforce, Microsoft Dynamics CRM, SugarCRM and Velocify. Experiture helps to improve the impact of online advertising campaigns by maximizing the effectiveness and efficiency of search engine marketing, retargeting, display and PPC efforts. The software provides reporting, dashboard, and analytics features that help to measure the effectiveness of campaigns in multiple channels and allows users to export data to different file formats such as CSV, XLSX, PDF or HTML. Other features offered by the product include WYSIWYG tools, drag-and-drop program designers, and social marketing tools.
The solution is targeted at players in a wide range of industries including automotive, retail & e-commerce, healthcare & life sciences, financial services, travel & hospitality, education, entertainment, and non-profits.
Software by Experiture, Inc.www.experiture.com