FireDrum Email Marketing Pricing, Features, Reviews & Comparison of Alternatives

FireDrum Email Marketing

Email marketing and engagement solution

4.5/5 (209 reviews)

FireDrum Email Marketing overview

FireDrum Email Marketing is a scalable, cloud-based platform for managing email marketing within businesses using tools such as 'do it yourself' campaign creation, managed services, white label marketing, A/B campaign testing, automation, contact management, engagement tools, and more.

Take control of business email marketing success with FireDrum. The web tool focuses on simplicity, personal support and powerful tools such as automation; so that users can focus their time on important tasks, while FireDrum manages marketing and client engagement. FireDrum's easy-to-use software allows users to quickly create and share beautiful email campaigns, automate distribution, track their results, manage contacts, and so much more.

FireDrum also integrates with a range of third party applications including SalesForce, WordPress, Zapier, Google Analytics, and more, in order to facilitate seamless workflows and data synchronization between platforms.


Starting from
Pricing options
Value for money
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Business size



United States

Supported languages

FireDrum Email Marketing screenshot: Create custom marketing emails using our intuitive drag & drop editor.Drag & Drop Email EditingFireDrum Email Marketing screenshot: 100's of free email templates that can be used as is or customized to your business!FireDrum Email Marketing screenshot: Utilize FireDrum's free image database to add ready-made content to email campaigns.FireDrum Email Marketing screenshot: Benefit from detailed campaign reporting on metrics such as opens, clicks, bounces and more.FireDrum Email Marketing screenshot: Get device email previews before sending out to contacts in order to ensure emails are optimized for each platform.

FireDrum Email Marketing reviews

Value for money
Ease of use
Customer support
Alexander Patocs

Firedrum's Email Product, Customer Service and Personal Experience

Used weekly for 2+ years
Reviewed 2017-01-30
Review Source: Capterra

Firedrum has a great interface. You can bulk import with duplicate detection. You can either use the drag and drop interface (which is easy for an absolute beginner), use a WYSIWYG editor, or upload traditional HTML upload for email gurus. They have Email on Acid to help work out email client compatibility issues. (Not every emails show the same depending upon the code.) They do a preliminary spam check with Spam Assassin with notes on how to lower your spam score. One can send test emails. Once you have your email ready, you can schedule an email, automatically resend and integrate into social media like Faceook. You do have the option to setup RSS to send email and use Google Analytics to track engagement. Regarding customer support, they have a chat service and phone service. I have found chat service faster and easier since I am already in the Firedrum portal when I have a question. I have used the phone service about 3 times during the our company's use. No problems. They do listen to their customers. They had Email on Acid and then stopped. I requested the feature back. During their revamp of the product, they brought it back. Overall, I am happy with the product. We use it for a white-label for our various magazines and newspapers. I am on the technical side and find it easy to use. We do have sales reps, who are not and don't have a problem with the drag and drop. They used to charge per account and now charge per email address block. It looks like everyone is now using that convention. It is a small company in comparison to Constant Contact and MailChimp, so you get to actual know people on a first name basis. They have been around a while and don't foresee them going anywhere. Both Firedrum and our company are in Phoenix, so it is good to know that we are helping local businesses (If you care about that sort of thing.)I like Email Acid and the Spam Assassin filter.

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Betty Winn

FireDrum Took My Marketing to the Next Level

Used weekly for 2+ years
Reviewed 2018-09-25
Review Source: Capterra

I use Outlook and you can't send out to over 50 contacts at a time. I have grown to nearly 600 contacts and need to be able to do my marketing effortlessly and FireDrum does that for me. Also, I own a real estate licensing school and tell all my students about FireDrum... hope you are getting a lot of business.I like that my campaigns are always available to change for the next class I am offering. I very seldom have to create a new one. However, now that I know how to create them, I can do so in very little time.

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Peter Ovens-Brown

Firedrum is a brilliant marketing tool!

Used daily for 2+ years
Reviewed 2017-02-03
Review Source: Capterra

Out business sends hundreds of email campaigns each month, and with Firedrum it's a breeze. The uncomplicated system, and the support start always ready to go and aid with any issues, there's nothing we can't overcome. I'd definitely recommend Firedrum. It's a great marketing tool, and it always feels good to know you're supporting a local company. Thanks Firedrum!Fast and easy. Staff are always there to help with any issues. Just a quality product!

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Eric Bragg

Ease of Use

Used weekly for 2+ years
Reviewed 2018-09-25
Review Source: Capterra

Simple to send out newsletters whether you have 100 subscribers or 25,000. Their stats dashboard makes it easy to keep up with things, especially what subscribers are most interested in. We have had an excellent experience with this company.I have been using Firedrum Email Marketing for quite awhile. The online software used to be somewhat difficult to work with but the people at Firedrum have made it mush easier to use and more simplistic. They have cut my time sending out our newsletters substantially by consistently upgrading their software. I am very pleased with their ability to keep their service on the cutting edge. I would highly recommend them.

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Timarie MacKie

Been using FireDrum for over 10 years and they are best practices!

Used monthly for 2+ years
Reviewed 2018-09-25
Review Source: Capterra

What a fantastic team! the entire support staff, FireDrum goes above and beyond to make sure my team and I are satisfied and that any problems we face are addressed and rectified within 24 hours. We really couldn't ask for a better partner.Our agency uses FireDrum as a solution for many of our in-house clients and we do so with complete confidence. We like that we have the choice of a DIY method or a fully managed, customized service and we can adapt for each of our clients based upon their respective needs/wishes. Additionally, the fact that FireDrum continues to add functionality and value to its software just allows us to pass that value onto our clients. It's not just another email marketing is so much more. As an example, we now have the ability to implement automated drip campaigns! FireDrum does not disappoint, and the affordability makes it an even smarter choice for us all.

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FireDrum Email Marketing pricing

Starting from
Pricing options
Free trial
View Pricing Plans

Free to try! Price is based on number of unique contacts.

Starting at $5/month for 5 users and 500 contacts. (or $4/month when billed annually)

Beginner plan is free for 1 user and 100 contacts.

Enterprise plans are also available. Contact FireDrum for a custom quote.

FireDrum Email Marketing features

A/B Testing
Activity Dashboard
Campaign Analysis
Campaign Management
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Multi-Channel Marketing
Real Time Analytics
Real Time Data
Reporting & Statistics
Social Media Integration
Social Network Marketing
Third Party Integration

Tagging (145 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for FireDrum Email Marketing

Key features of FireDrum Email Marketing

  • A/B campaigns
  • Campaign creation
  • Contact import
  • Contact list management
  • Customizable fields
  • Drip campaigns
  • Dynamic content
  • Email automation
  • Email marketing
  • Email previews
  • Email template creation
  • Engagement management
  • Engagement reporting
  • Image editor
  • Integrated image database
  • Landing pages/web forms
  • Lead capture forms
  • Mass email delivery
  • Mobile optimized emails
  • Recurring emails
  • Reporting/analytics
  • Saved searches
  • Subscribe/unsubscribe
  • Third party integration
  • WYSIWYG email editor
View All Features


• Create professional emails: choose from FireDrum’s free template library and customize to match company branding. Users can even create templates from scratch, and the drag and drop editor enables users to create emails with ease; no design or technical skills needed.

• Increase deliverability: spam checking, live mobile and tablet email preview as you build, and unlimited email previews with the Email on Acid integration.

• Engagement tools: get more opens with OpenBoost by auto-sending emails to contacts who didn't open the first time.

• Smarter segmentation: by isolating and excluding contacts who are not engaged businesses can instantly boost their campaign's engagement rates.

• Contact management: FireDrum Email Marketing offers unlimited custom fields and lists. The saved searches allow users to define dynamic contact segments.

• Marketing Automation: A/B test variations for campaigns. Set a limit and allow the winning email to send to the remaining chosen contacts. Set up autoresponders for new contacts, trigger emails on opens or clicks, set up recurring emails, and more.