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Metricool Logo

Analyze, manage, and measure your digital content

Table of Contents

Metricool - 2026 Pricing, Features, Reviews & Alternatives

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: June 2026

Metricool overview

Based on 97 verified user reviews

What is Metricool?

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Metricool cited by reviewers is social media marketing (60% of reviewers).

What do users say about Metricool pricing?

Reviewers appreciate Metricool’s free plan for essential tools and easy onboarding, and they indicate it covers basic needs. Some users report limitations and restricted features, while others feel paid plans are costly and less scalable for teams.

What are the most popular integrations for Metricool?

The Metricool integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Metricool.

Starting price

12 /
per month

Alternatives

with better value for money


Pros & Cons

Social Media Management

Scheduling

Data Analytics

Brand Management

Posting

Metricool’s user interface

Ease of use rating:

Metricool review summaries overview

Verified reviewer profile picture

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(6)
3-4(32)
5(59)

What do users say about Metricool?

Users report Metricool streamlines social media management by consolidating analytics, scheduling, and posting across multiple platforms. They find it saves time, supports campaign optimization, and enables easy comparison with competitors. Some say it offers useful collaboration features, but note limitations with notifications and integration for less popular networks. They appreciate the reporting tools and intuitive interface, though they mention occasional bugs and restrictions in the free version.

Reviewers indicate scheduling posts is efficient and helps maintain a consistent presence, but they experience issues with video uploads, automation, and platform-specific posting. They feel pricing is higher than competitors, with advanced features requiring paid plans and free options being somewhat limited.

Select to learn more


Who uses Metricool?

Based on 97 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Entertainment
Non-Profit Organization Management
Apparel & Fashion
Others

Use cases

Social Media Management
Social Media Marketing
Social Media Analytics Tools
Social Media Monitoring

Metricool's key features

Most critical features, based on insights from Metricool users:

Post scheduling
Multi-Account management
Engagement tracking
Customer engagement

All Metricool features

Features rating:

Activity dashboard
Automated scheduling
Benchmarking
Calendar management
Campaign analytics
Campaign planning
Campaign scheduling
Commenting/Notes
Competitor monitoring
Content management
Customer engagement
Customizable branding
Customizable reports
Dashboard
Data visualization
Engagement tracking
Image library
Influencer tracking
Monitoring
Multi-Account management
Multi-Channel data collection
Multi-Channel management
Multi-Channel marketing
Performance metrics
Post scheduling
Real-Time analytics
Real-Time reporting
Reporting/Analytics
Reporting & statistics
Sentiment analysis
Social advertising
Social listening
Social media monitoring
Social Performance Management
Social promotion
Visual analytics

Metricool alternatives

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12

Per month

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Zoho Social logo

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Metricool pricing

Starting from

12

Per month

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Metricool price and value

Value for money rating:

Of 21 reviews that provide robust commentary on Metricool's price and value, mention it in a positive light.

Reviewers appreciate that Metricool offers a free plan with essential tools, making it easy to get started and test the platform’s suitability. They indicate the free version covers basic needs for beginners, but some users report limitations such as restricted access to LinkedIn and advanced analytics. Some reviewers find paid plans accessible and profitable, especially for managing multiple accounts, while others feel the cost is high relative to the features offered. Some users say advanced functionalities, like personalized reports and historic data, are only available in paid plans, which they find less scalable for teams.

, and

Metricool integrations (1)

Integrations rated by users

We looked at 97 user reviews to identify which products are mentioned as Metricool integrations and how users feel about them.

Integration rating: 4.7 (13)

Receber comentários e directs.

posting and posting with schedules

Verified reviewer profile picture

Karynna M.

Empresária

1/2

Integration rating: 5.0 (8)

Integration rating: 4.0 (6)

Managing Facebook and Instagram through Meta's native tools when you're also on TikTok and YouTube is a workflow killer. Vista Social consolidates it all — one place, one session, done.

PJ

Ples J.

Owner

YouTube logo
YouTube

Integration rating: 4.5 (5)

posting and posting with schedules

DR

Desmund R.

Captain CEO

Canva logo
Canva

Integration rating: 5.0 (4)

TikTok logo
TikTok

Integration rating: 4.5 (4)

posting and posting with schedules

DR

Desmund R.

Captain CEO

Metricool support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat

Training options

Documentation
Webinars
Videos

Metricool FAQs

Q. Who are the typical users of Metricool?

Metricool has the following typical customers:
Small Business, Freelancers

These products have better value for money


Q. What is Metricool used for?

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon: Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device


Q. Does Metricool support mobile devices?

Metricool supports the following devices:
iPad, Android, iPhone


Q. What level of support does Metricool offer?

Metricool offers the following support options:
Chat

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