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Metricool Logo

Analyze, manage, and measure your digital content

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Metricool - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: September 2026

Metricool overview

Based on 98 verified user reviews

What is Metricool?

By industry, Metricool reviewers are most commonly professionals in marketing and advertising (33%). The most frequent use case for Metricool cited by reviewers is social media marketing (60% of reviewers).

What are the most popular integrations for Metricool?

The Metricool integration most frequently cited by reviewers is Instagram, a social networking product rated 4.5 out of 5 for its integration with Metricool.

Starting price

20flat rate /
per month

Alternatives

with better value for money


Pros & Cons

Social Media Management

Scheduling

Data Analytics

Brand Management

Posting

Do you work for Metricool? Manage this product listing

Metricool’s user interface

Ease of use rating:

Metricool reviews

Overall rating

4.4

/5

98

Positive reviews

79

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend0.79/10
Rating distribution

5

4

3

2

1

60

29

3

0

6

Pros
“Multiple Auto Scheduling maps and heat map by day and time for best posting times, although I am not convinced of the accuracy.”
JL

Josie L.

MD

“I like the ability to easily schedule content, along with the ability to schedule the first comment too.”
RT

Ricki T.

Owner

“We’ve swapped brand ownership to keep our schedule intact, but are now actively looking at competitors who understand how real-world teams function. If you're a solo creator, Metricool might work for you. But for any professional team or agency, this tool is a liability unless they overhaul how notifications work and stop misrepresenting what the platform can do.”
DL

Dayna L.

Social Media

Cons
“There’s no way to assign a post to a teammate for manual publication. If the owner is unavailable, the post doesn't go out.”
DL

Dayna L.

Social Media

“I’ve tried so many other scheduling tools and they were not as good as Metricool. If you want to use a platform that gives you wholistic knowledge about your brand(s)”
PP

Prerna P.

Social Media Marketing Specialist

“Customer service is robotic and unhelpful, software is ok, but content becomes very generic.”
JL

Josie L.

MD

Who uses Metricool?

Based on 98 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Marketing and Advertising
Entertainment
Computer Software
Non-Profit Organization Management
Others

Use cases

Social Media Marketing
Social Media Management
Social Media Analytics Tools
Social Media Monitoring

Metricool's key features

Most critical features, based on insights from Metricool users:

Post scheduling
Multi-Account management
Collaboration tools
Brand tracking
Social media integration
Campaign management
Engagement tracking
Customer engagement

All Metricool features

Features rating:

A/B testing
Access controls/permissions
Activity dashboard
Activity tracking
Alerts/Notifications
API
Approval process control
Automated publishing
Automated scheduling
Benchmarking
Brand tracking
Calendar management
Campaign analytics
Campaign management
Campaign planning
Campaign scheduling
Charting
Click tracking
Collaboration tools
Commenting/Notes
Competitor monitoring
Content library
Content management
Conversion tracking
Customer engagement
Customer segmentation
Customizable branding
Customizable reports
Dashboard
Dashboard creation
Data import/export
Data visualization
Drag & drop
Email marketing
Engagement tracking
Filtering
Generative ai
Image library
Impact measurement
Influencer tracking
Keyword filtering
Keyword tracking
Lead attribution
@mentions
Monitoring
Multi-Account management
Multi-Campaign
Multi-Channel data collection
Multi-Channel management
Multi-Channel marketing
Performance metrics
Post scheduling
Real-Time analytics
Real-Time data
Real-Time monitoring
Real-Time reporting
Reporting/Analytics
Reporting & statistics
Role-Based permissions
Search/Filter
Sentiment analysis
Social advertising
Social listening
Social media integration
Social media monitoring
Social mentions tracking
Social Performance Management
Social promotion
Tagging
Third-Party integrations
Trend analysis
Visual analytics
Workflow management

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Metricool pricing

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Free

0.00

Starter

20

Per month

Advanced

53

Per month

Custom

Empty state illustration for "No pricing info"

No pricing info

User opinions about Metricool price and value

Value for money rating:

Of 21 reviews that provide robust commentary on Metricool's price and value, mention it in a positive light.

Some users report that Metricool’s free plan offers enough features for beginners and allows them to test the platform before committing to a paid plan. Users think the paid plans provide good value compared to other solutions, especially for managing multiple accounts, though some say the price feels high. Some reviewers feel that advanced features, like downloading personalized reports or accessing historic data, are only available on paid plans, which can be limiting. Some users say the jump in price for team use is steep, and a few indicate that the paid plans seem expensive for the features offered.

, and

Metricool integrations (17)

Integrations rated by users

We looked at 98 user reviews to identify which products are mentioned as Metricool integrations and how users feel about them.

Integration rating: 4.7 (13)

Su TikTok è facile fare grandi numeri e diventare virali, ma su Instagram è più facile fidelizzare i follower e creare una vera community. Inoltre permette di ripubblicare con un clic i video di TikTok direttamente nelle Storie o nei Reels.

Verified reviewer profile picture

Giovanni S.

Internet

Integration rating: 5.0 (8)

I connected my X account to OwlKonnect, so I can create, write, and schedule my posts directly from OwlKonnect, and they automatically get published on X at the time I set.

BN

Blessing N.

Content writer and social media manager

Integration rating: 4.0 (6)

The Meta integration is valuable for viewing paid social activity alongside other marketing channels. It helps keep campaign analysis and planning in one place instead of moving between separate ad platforms.

GL

Garry L.

Analytics Director

Integration rating: 4.5 (5)

Canva logo
Canva

Integration rating: 5.0 (4)

Nous aide dans la création d'envoi courriel.

JF

Jean-François P.

Directeur de l'exploitation

TikTok logo
TikTok

Integration rating: 4.5 (4)

Metricool support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Chat
FAQs/Forum
Email/Help Desk

Training options

Documentation
Webinars
Videos

Metricool FAQs

Q. Who are the typical users of Metricool?

Metricool has the following typical customers:
Small Business, Freelancers, Mid-size Business, Large Enterprises

These products have better value for money


Q. What is Metricool used for?

Metricool is a platform that allows you to analyze, schedule, and manage your social networks like a real pro. The tool designed to take your social networks to the moon: Schedule your posts, analyze the data that matters and create a winning strategy. From PC or mobile device


Q. Does Metricool support mobile devices?

Metricool supports the following devices:
iPad, Android, iPhone


Q. What level of support does Metricool offer?

Metricool offers the following support options:
Chat, FAQs/Forum, Email/Help Desk

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