Unbounce Features

Unbounce

The #1 Landing Page Platform for 15,000+ Brands

4.59/5 (181 reviews)

Unbounce Feature Summary

  • A/B testing
  • AMP Pages
  • Automatic SSL encryption
  • Collaborative workflow & management system
  • Custom Popups & Stickybars
  • Custom domains
  • Customizable branding
  • Customizable templates
  • Drag & drop design
  • Drag and drop interface
  • Dynamic text replacement
  • Integrations
  • Landing page templates
  • Lead generation tools
  • Lead notification email
  • Multi-user & client management
  • Real-time stats
  • Script manager
  • Two-factor authentication
  • Visual landing page editor

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (179 other apps)
API (476 other apps)
Activity Dashboard (290 other apps)
Automatic Notifications (179 other apps)
Campaign Analysis (240 other apps)
Campaign Management (274 other apps)
Content Management (237 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Data Import/Export (210 other apps)
Drag & Drop Interface (237 other apps)
Email Marketing Management (176 other apps)
Engagement Analytics (226 other apps)
Monitoring (228 other apps)
Multi-Channel Marketing (204 other apps)
Real Time Analytics (204 other apps)
Reporting & Statistics (287 other apps)
Social Media Integration (284 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (276 other apps)

Unbounce Feature Reviews

25 reviewers had the following to say about Unbounce's features:

Anonymous
( company, 11-50 employees)

Unbounce is an extremely easy way to manage landing pages with little background in web development.

2018-02-07

Central place for landing page creating, analysis, a/b testing, and a very usable and intuitive interface.

Pros

It's analytics make interpreting data simple.

Cons

It is generally limited in it's cookie cutter format. Templates are nice and you can build from scratch.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jordan Comstock

Unbounce works well for easy landing pages

2019-05-13

Also used for nurture campaigns.

Pros

It integrates well with marketing automation tools like Pardot, Salesforce, ect...

Cons

It took some effort to get the mobile page looking just right once you had the desktop one designed.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Unbounce


Hi Jordan,

Thanks for the awesome review! Glad to hear you were able to get up and running without too much trouble.

Working with mobile views does take a bit of finagling, and it is something on our team's radar, but I will make a note to the team regarding your concerns here :)

Cheers and happy converting,

Jen

Read more
Matthew Nichols

A great solution for landing pages and popups

2018-12-21

Support and online help was good and with the intuitive UI meant we we up and running very quickly

Pros

Great user interface with fantastic drag and drop super fast design. Easy to use plugins to integrate with 3rd party systems.

Cons

Only thing I would have liked is an API to access and delete responses in real time.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Unbounce


Thanks for reviewing us Matthew! Love the great feedback.

While we can't do anything about API access right now, you CAN delete individual responses in real time, thanks to a feature update detailed here: https://community.unbounce.com/t/new-delete-individual-leads-for-account-owners/14833

Hope this helps and if you have any other feedback, feel free to reach out!

Jennifer

Read more
Jacco de Bruijn

Unbounce is the easiest way to build effective landing pages

2018-12-05

Unbounce adds an easy and effective tool to the toolbox, a converting destination for many marketing campaigns.

Pros

Before our team was able to leverage design and engineering resources, our marketing efforts moved forward faster because we could put together effective landing pages ourselves. With drag and drop functionality and an impressive array of integrations, we generated a lot of business from this affordable tool.

Cons

Sometimes things live on our website and mobile didn't look the way we had designed it, but those were the advanced functionalities and now our designers don't have any issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jeff Molitor

UnBounce - Simple & Easy Landing Page Solution but Lacks Good UI/UX

2019-03-10

Probably the best known and most used landing page solution out there but I was always frustrated with the heavy UI and issues with converting designs to mobile - I always needed togo back & forth fixing one or the other.

Pros

Stands out in the area of optimization of competing landing page versions - the #1 feature. Easy to integrate additional javascript for tools like Google Tag Manager or Facebook tracking pixels.

Cons

In looking at so many options, I find better design solutions exist especially with the proliferation of full-site platforms like Wix & Squarespace now dipping into marketing themselves as landing page solutions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No

Response from Unbounce


Hi Jeff,

We appreciate your candid feedback, and it will help inform our product team of the best direction to take our product and where we should be investing our resources. So thank you!

To some of your points, Unbounce isn't meant to be a full site solution, but one of many tools in a marketer's back pocket, so we are inherently different from larger website solutions like a Wix or Squarespace. In regards to reporting, we do offer a lot of integrations with more robust analytics platforms (ie. Google Analytics) for traffic reporting.

Thanks again for taking the time to let us know where we're winning and where we're falling short.

Cheers,

Jen

Read more
Yoav Guttman

EASIEST WAY TO GET LANDING PAGES UP AND RUNNING

2019-07-17

Makes it easy to create landing pages to support our marketing content.

Pros

Incredibly customizable with great templates and soooooo easy to use.

Cons

It would be great to see an integration with Salesforce so that you can generate a page or embed data from Salesforce or Marketo onto a page dynamically.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Unbounce


Thanks for taking the time to review us and provide such detailed feedback, Yoav!

Really happy to hear that Unbounce is providing a quick and easy solution for your LP needs. As for integrating with Salesforce and Marketo, this feature is available on our Premium plans and above, but a good workaround if you're on Essential, is to use Zapier.

Hope that helps and if you have further questions, please give us a holler at support@unbounce.com.

Cheers,

Jen

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Katie Doyle

Unbounce has saved us a lot of time & resources.

2017-07-18

Puts design & launch of pages in our control vs. having to pay outside contractors.

Pros

Also, it includes great A/B testing and marketing integration capabilities.

Cons

Although they have some great templates to use, users who do not have strong vector editing skills may find themselves on a bit of a learning curve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Vivek Khandelwal

Meant only for landing pages

2018-10-05

We tried moving to Unbounce for our PPC campaigns and I guess from a lead generation point of view, it does the job.

Pros

You can choose from 100's of templates and have a landing page set real quick. A/B Testing pages is another cool feature that is handy.

Cons

For instance, we could not implement push notifications on the landing pages because Unbounce team did not allow to place files on a specific path.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Cody Jackson

Great Landing Page Software

2019-08-30

With Unbounce, you can test out landing pages rapidly which is especially useful on CMS' that for some reason or another are time consuming to update (e.g. approvals or coding needed).

Pros

Google Analytics) - New features often released

Cons

There were a couple of features that should have been included in the lower level packages at no extra cost, but overall, great tool!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Unbounce


Hi Cody, really appreciate you taking time to write this review and give us some valuable feedback. It's awesome to hear about your positive experience using Unbounce, and we hope to continue supporting you in your conversion efforts for many campaigns to come :)

Cheers,

Jen

Read more
Jordan Daley

Who knew spinning up landing pages could be this easy?

2019-08-04

Easy to unboard (i.e. great learning docs), easy to implement and great customer support.

Pros

One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Cons

Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Unbounce


Thank you Jordan! Appreciate the kudos and congratulations on building some amazing landing pages . Glad we were able to help you bring your campaign visions to life.

Cheers and happy converting,

Jen

Read more
Anonymous
(Information Technology and Services company, 1001-5000 employees)

Easy to use landing page builder

2018-10-07

Pros

Intuitive UI and drag and drop capabilities help the users to understand the tool in an easy way.

Cons

Basic reporting for A/B testing. Limited templates bultin.

Rating breakdown

Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Pamela Gacioppo

Cool tool to easy build web pages

2018-09-29

I am really satisfied with Unbounce, because it allows creating high-converting pages for my business in a short time. I can manage multiple marketing campaigns, check the one that has the best conversions and attract customers in one click!

Pros

The builder is really intuitive and offers many functionalities to create landing pages, sticky bars and pop-ups. The A/B test function is excellent to check what content best fits your marketing needs.

Cons

When you start using Unbounce you might find some difficulty understanting how to hide the elements on the mobile version.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Subash Bidare

Build & Test Landing Pages With Ease

2018-04-28

Easy to use Landing page building & A/B testing platform.

Pros

The A/B testing functionality helps is testing out different variations of the landing pages.

Cons

Even we had issues with data from page variants not having full data on Google Analytics especially no bounce stats were available on the account, which makes it difficult to understand what is happening on the pages to make conversion rate improvements for the landing page variants.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Samuel Lang

Unbounce Provides Dynamic, High-Value Landing Pages

2017-11-20

Unbounce is great for companies that need dynamic landing pages and don't want to spend a ton of time creating them by hand.

Pros

We used Unbounce to create a variety of aesthetically pleasing and easily navigable landing pages for our digital marketing campaigns.

Cons

Unbounce wasn't the best for us when trying to integrate with our other platforms like Act-On.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Patrizia Iacovelli

A must have in your marketing software pool

2018-10-30

It allows saving time and money for web design by creating cool landing pages and banners on your own.

Pros

There is also an A/B testing function that allows monitoring the results of each design and the global performances of your campaign.

Cons

Video visualization might not be perfectly optimized on mobile devices.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 11-50 employees)

Great product with even better customer service!

2018-03-06

Ability to put up landing pages and A/B test in just a few hours.

Pros

Unbounce is great for A/B testing landing pages for marketing campaigns.

Cons

It would be great if they offered a more affordable tier for small business and startups to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Elisa Palombo

A great tool for creating inviting and attractive landing pages

2018-10-11

I strongly suggest it for setting up marketing campaigns in a simple and quick way.

Pros

You can make A/B tests to monitor the results of different copy and graphic design.

Cons

Videos are not perfectly optimized for mobile view. The price is a little bit high.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Jango van Dun

Quick and easy drag and drop webpage builder

2019-10-10

Unbounce gives the opportunity to design and make our suggested changes and test them without having to change the actual site of the customer.

Pros

It's easy to use and implement for our customers. The drag and drop system feels intuitive.

Cons

Unbounce makes an automatic translation of the destop pages you make to mobile, I think this could be done better.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Unbounce


HI Jango, thanks for all your feedback, we really appreciate it! Good to hear that you're liking the drag-and-drop functionality. We know that mobile pages can be a bit finicky, we will pass your thoughts on to the team for review.

Cheers,

Jen

Read more
Brittney Holcomb

Best Landing Page Design Tool For Agencies

2018-11-20

Unbounce is hand down my favorite secret weapon for PPC campaigns. I am able to create a landing page so quick and have it live within minutes so I can create the most customized experience for our customers.

Pros

The ease of drag and drop capabilities makes landing page design easy for anyone!

Cons

Most of the templates were upgrades that you needed to pay for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Medical Practice company, 11-50 employees)

Great starting point for landing pages.

2019-03-06

Pros

The templates are also very intuitive so someone completely new to online marketing can be up and running in a few hours.

Cons

Outside of the regular A/B testing there is little you can do to measure audience engagement.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Unbounce


Thanks for taking the time to write this review! We're very excited to hear that you're finding Unbounce easy to use.

If you're looking for more tools/resources to help optimize your landing pages, we have Landing Page Analyzer that you can test out here: https://unbounce.com/landing-page-analyzer/ and there's also a section in our Community where you can drop in your LP and others can provide feedback: https://community.unbounce.com/c/landing-page-feedback

Cheers,

Jen

Read more
Paola Peralta

Impressive landing pages in seconds!

2018-08-29

Using it to deliver targeted landing pages for my own photography company and a number of clients who work with us in our marketing efforts.

Pros

Plus, the template galleries are beautiful and act as a great start because item placeholders are not randomly thrown in place but actually come from conversion-tested models.

Cons

The only difficulty I ever encountered with this tool was when I tried adding a video on a page to show on mobile, but it wouldn't be properly displayed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Caleb Baitz

Excellent drag & drop creation of landing pages

2018-11-15

This has made for a more personal and relevant experience for our users, and thus helped us generate more leads and close more sales.

Pros

You can literally drag & drop, click and drag, or start from a beautiful template.

Cons

The most restrictive feature of Unbounce is that it doesn't have "evergreen" scheduled content. For example, if I wanted to set up a recurring webinar (once per week), I would have to update the same landing page every week with new dates or create separate landing pages.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Maria Muro

It's a great tool for making landing pages!

2017-06-07

Pros

It's pretty simple to use and comes with quite a few templates that can be adapted to just about any type of content / offer you are promoting.

Cons

It's often hard to organize landing pages within the system. The WordPress plugin can also be problematic and pages break without you knowing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Camille Bosley

Make Landing Pages without a Developer

2018-04-26

Launch landing pages fast and not bogging my design/development team down with requests.

Pros

Unbounce has a large template library, and you can drag and drop elements easily.

Cons

I've only run into two issues: mobile versions of landing pages take a lot of time to edit (they don't just snap in place if you make changes to a template), and editing page elements is not always intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Santiago Cura

Great tool but don't expect much from their support

2018-08-24

Good software, bad support (don't expect much from them, if you need help hire someone)

Pros

Once you use it a couple of times it's quite straightforward, useful for Google Ads and Social Media campaigns.

Cons

Their support used to be good, but lately every time you ask something they only send you to an article that does not explain what you are asking for.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more