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Upfluence Logo

Influencer & marketing campaigns management software

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Upfluence - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: November 2025

Upfluence overview

What is Upfluence?

Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage their social media marketing campaigns. The platform includes an artificial intelligence (AI) system, which helps marketers determine prices for hiring influencers. Its data-driven search engine allows users to send automated bulk emails, streamline workflows and measure return on investment (ROI). You can also leverage our outreach templates and personalize messages with our AI to boost reponse rates.

Upfluence analyzes data from different social media platforms to suggest popular keywords, influencers, and expected monetary value (EMV) calculations. Features include profile comparisons, historical engagements, real-time statistics, task scheduling, personalized emails, and more. The solution allows businesses to connect with global audiences via automated invoicing, influencer data collection, payments, procurement and tax calculations. Campaign management functionality lets marketers manage multiple concurrent campaigns, budgets, approvals, agreements and payments.

Upfluence comes with an analytics module, which assists organizations with performance monitoring, click-through tracking and traffic analysis. Real-time statistics provide insights into earned media value, impressions, media engagement, and audience reach of posts. The platform supports various social platforms including Instagram, Youtube, TikTok, Twitter, Twitch, andPinterest.

Upfluence now integrates with Shopify, WooCommerce, Magento, BigCommerce, Klaviyo and Hootsuite.

Key benefits of using Upfluence

Find the Right Creators for Your Brand: Discover thousands of vetted influencers in seconds, that are fit for your brand based on their content, audience, and performance.
Easily vet creators using our data-rich profiles, considering engagement rates, audience size, demographics, and more. Plus, seamlessly connect your Shopify store to identify influencers who already love your brand.

Powerful Search Criteria to find the right creators in half the time: 20+ filters, including keywords, geolocation, engagement rates, and audience demographics, ensuring precision in influencer selection.
By utilizing our robust criteria, you can tailor your outreach to influencers who align perfectly with your brand, ensuring maximum impact and relevance for your campaign.

Increase Response Rates with Personalized Emails:
Conduct influencer outreach at scale through our bulk email feature, leveraging our best performing templates and AI that will allow you to personalise the emails to beat industry response rates.

Save time sending payments: Calculate custom commission payouts automatically and send multiple payments both nationally and internationally.

Robust Analytics to Measure your Campaign's success: Gain valuable insights through our analytics dashboard and monitor mentions and sales to assess the impact of your influencer marketing efforts and understand which creator yielded the highest ROI.

Starting price

Free

Alternatives

with better value for money

Upfluence’s user interface

Ease of use rating:

Upfluence reviews

Overall rating

4.4

/5

44

Positive reviews

86

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.88/10
Rating distribution

5

4

3

2

1

29

9

4

0

2

Pros
“The onboarding specialist, [sensitive content hidden], was incredibly supportive, and our sessions gave me the confidence I needed to set up our campaigns successfully.”

Verified reviewer

Anonymity request

“Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.”
Verified reviewer profile picture

David H.

Co-founder

“I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce.”
EG

Emily G.

Influencer & Partnerships Strategist

Cons
“The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything.”
ps

petra s.

tech

“They are very unhelpful in working with influencers. They have greatly hurt my small business and have been very unaccommodating.”
AU

Austin U.

Marketing Director

“We are very disappointed with Upfluence. CAUTION: They force you to sign a year contract with them, and you cannot get out of it.”
AU

Austin U.

Marketing Director

Who uses Upfluence?

Based on 44 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Marketing and Advertising
Health, Wellness and Fitness
Retail
Apparel & Fashion
Others

Use cases

Influencer Marketing
Social Media Marketing
Advertising Agency

Upfluence's key features

Most critical features, based on insights from Upfluence users:

Influencer discovery
Influencer tracking
Campaign management
ROI tracking
Influencer relationship management
Content management

All Upfluence features

Features rating:

Multi-Campaign
Multi-Channel marketing
Keyword filtering
Email marketing
Reporting/Analytics
Conversion tracking
Contact management
Social media integration
Campaign planning
Task management
Campaign analytics
Faceted search/filter
Payment tracking
Automated scheduling
Workflow management
Multi-Channel management
Third-Party integrations
Template management
Performance metrics
Project tracking
Task scheduling
Real-Time analytics
Real-Time data
Reminders
Reporting & statistics
Task progress tracking
Search/Filter
Social media monitoring
Social Performance Management
Status tracking
Tagging
Activity dashboard
Activity tracking
API
Approval process control
Assignment management
Billing & invoicing
Campaign Segmentation
Client management
Commenting/Notes
Communication management
Contact database
CRM
Data import/export
Demographic Data
Digital asset management
Document management
Email management
Engagement tracking
File sharing
Filtering
Keyword tracking
Monitoring

Upfluence awards

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Upfluence pricing

Value for money rating:

Starting from

Empty state illustration for "No pricing info"

No pricing info

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Upfluence price and value

Value for money rating:

To see what individual users think of Upfluence's price and value, check out the review snippets below.

“The onboarding specialist, [sensitive content hidden], was incredibly supportive, and our sessions gave me the confidence I needed to set up our campaigns successfully.”

Verified reviewer

Anonymity request

“Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.”
Verified reviewer profile picture

David H.

Co-founder

Upfluence integrations (10)

Integrations rated by users

We looked at 44 user reviews to identify which products are mentioned as Upfluence integrations and how users feel about them.

Gmail logo
Gmail

Integration rating: 5.0 (2)

used this every day so that all of the communication came directly to my inbox

EG

Emily G.

Influencer & Partnerships Strategist

Shopify logo
Shopify

Integration rating: 5.0 (3)

Integration rating: 5.0 (2)

WooCommerce logo
WooCommerce

Integration rating: 5.0 (2)

PayPal logo
PayPal

Integration rating: 5.0 (1)

Hootsuite logo
Hootsuite

Integration rating: 5.0 (1)

BigCommerce logo
BigCommerce

Integration rating: 5.0 (1)

Klaviyo logo
Klaviyo

Integration rating: 5.0 (1)

Upfluence support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Email/Help Desk
Chat
Knowledge Base
FAQs/Forum

Training options

Webinars
Documentation
Live Online
Videos

Upfluence FAQs

Q. What type of pricing plans does Upfluence offer?

Upfluence has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Upfluence?

Upfluence has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does Upfluence support?

Upfluence supports the following languages:
English


Q. Does Upfluence offer an API?

Yes, Upfluence has an API available for use.


Q. What other apps does Upfluence integrate with?

Upfluence integrates with the following applications:
Microsoft Outlook, WooCommerce, PayPal, Refersion, Zapier, Gmail, Klaviyo, Hootsuite, BigCommerce, Shopify


Q. What level of support does Upfluence offer?

Upfluence offers the following support options:
Phone Support, Email/Help Desk, Chat, Knowledge Base, FAQs/Forum

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