Marketing Analytics Software

Best Comparison List of Vendor Applications & Tools
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147 apps

Cake  

16
Performance Marketing Software
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing. Read more about Cake
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Performance Marketing Software
CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing. Read more about Cake
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Bizible  

11
B2B revenue attribution & planning
Bizible is a B2B marketing attribution solution that enables hundreds of companies to optimize for what really matters: revenue. It's called pipeline marketing. Read more about Bizible
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B2B revenue attribution & planning
Bizible is a B2B marketing attribution solution that enables hundreds of companies to optimize for what really matters: revenue. It's called pipeline marketing. Read more about Bizible
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Outbrain  

22
Native Advertising Platform
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers. Read more about Outbrain
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Native Advertising Platform
Outbrain is the worlds leading native advertising platform. Connecting readers, publishers and marketers. Read more about Outbrain
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Kapost  

14
B2B marketing operating system
Kapost’s software helps make content marketing easy by managing every step of the process in a single platform with key features including a marketing calendar, workflows, and analytics, with all content types in one place. Kapost helps companies use content to drive more web visitors, nurtured leads and new sales. Read more about Kapost
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B2B marketing operating system
Kapost’s software helps make content marketing easy by managing every step of the process in a single platform with key features including a marketing calendar, workflows, and analytics, with all content types in one place. Kapost helps companies use content to drive more web visitors, nurtured leads and new sales. Read more about Kapost
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Improvado  

15
Marketing data aggregation tool
Improvado is a marketing data aggregation tool which allows users to connect a range of marketing platforms and business intelligence tools without developers. Read more about Improvado
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Marketing data aggregation tool
Improvado is a marketing data aggregation tool which allows users to connect a range of marketing platforms and business intelligence tools without developers. Read more about Improvado
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AdStage  

13
Closed-loop reporting and automation software for paid media
AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting. Read more about AdStage
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Closed-loop reporting and automation software for paid media
AdStage provides a single platform for cross-network PPC campaign creation, management, analytics, and reporting. Read more about AdStage
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Skyword  

13
Content Marketing Software & Services
The Skyword Platform offers both bird’s-eye and drill-down access to the content marketing metrics you need to build, manage, and evaluate your program. Read more about Skyword
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Content Marketing Software & Services
The Skyword Platform offers both bird’s-eye and drill-down access to the content marketing metrics you need to build, manage, and evaluate your program. Read more about Skyword
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Kissmetrics  

14
Web analytics solution
Kissmetrics is an analytic & metric solution that helps users identify, understand & improve the metrics that drive their online business. Read more about Kissmetrics
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Web analytics solution
Kissmetrics is an analytic & metric solution that helps users identify, understand & improve the metrics that drive their online business. Read more about Kissmetrics
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AppsFlyer  

17
Mobile attribution and marketing analytics for app marketers
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. Read more about AppsFlyer
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Mobile attribution and marketing analytics for app marketers
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. Read more about AppsFlyer
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Demandbase ABM Platform  

10
B2B marketing software for account-based marketing
Demandbase ABM Platform is a B2B marketing automation, advertising, website personalization and analytics solution with a specific focus on account-based marketing. Read more about Demandbase ABM Platform
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B2B marketing software for account-based marketing
Demandbase ABM Platform is a B2B marketing automation, advertising, website personalization and analytics solution with a specific focus on account-based marketing. Read more about Demandbase ABM Platform
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Localytics  

10
Analytics and marketing platform for marketers
Localytics is a Web-based analytics and marketing platform for web and mobile applications utilized by marketers to drive user engagement. Read more about Localytics
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Analytics and marketing platform for marketers
Localytics is a Web-based analytics and marketing platform for web and mobile applications utilized by marketers to drive user engagement. Read more about Localytics
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Slemma  

10
Business analytics app for teams
Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution. Read more about Slemma
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Business analytics app for teams
Slemma is a powerful, cost-effective, and easy-to-use marketing analytics solution. Read more about Slemma
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SqueezeCMM  

7
Content analytics platform for professional marketers
SqueezeCMM is a cloud-based platform designed to professional marketers analyze and manage the performance of content and generate leads. Key features include link management, ad click fraud detection, customer database creation, campaign planning, and customizable reporting. Read more about SqueezeCMM
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Content analytics platform for professional marketers
SqueezeCMM is a cloud-based platform designed to professional marketers analyze and manage the performance of content and generate leads. Key features include link management, ad click fraud detection, customer database creation, campaign planning, and customizable reporting. Read more about SqueezeCMM
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Appsee  

10
Mobile App Analytics
By making use of Appsee's integration with leading marketing attribution platform, AppsFlyer, you can zone in on user sessions that were acquired through specific marketing campaigns and see how they engaged with your app. Read more about Appsee
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Mobile App Analytics
By making use of Appsee's integration with leading marketing attribution platform, AppsFlyer, you can zone in on user sessions that were acquired through specific marketing campaigns and see how they engaged with your app. Read more about Appsee
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LeadBoxer  

6
B2B Online lead generation without forms
LeadBoxer is a sales lead generation and lead scoring platform for B2B sales teams of any size. Read more about LeadBoxer
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B2B Online lead generation without forms
LeadBoxer is a sales lead generation and lead scoring platform for B2B sales teams of any size. Read more about LeadBoxer
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comScore  

11
Advertising lifecycle management for marketers & media firms
comScore is a web analytics and digital marketing software that assesses your website and online platforms performances based on visitor trends and search engine results. comScore lets you identify your digital audiences in depth and enables you to drill down on vital traffic data and in turn segment your audiences for retargeting content campaigns. Read more about comScore
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Advertising lifecycle management for marketers & media firms
comScore is a web analytics and digital marketing software that assesses your website and online platforms performances based on visitor trends and search engine results. comScore lets you identify your digital audiences in depth and enables you to drill down on vital traffic data and in turn segment your audiences for retargeting content campaigns. Read more about comScore
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BIME  

10
Build reports and dashboards with multiple data sources
Bring together your siloed marketing data from ads, websites, and apps. Do better analyses and showcase results in beautiful dashboards. Read more about BIME
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Build reports and dashboards with multiple data sources
Bring together your siloed marketing data from ads, websites, and apps. Do better analyses and showcase results in beautiful dashboards. Read more about BIME
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Swydo  

8
AdWords and PPC monitoring, analytics, and reporting tool
Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more. Read more about Swydo
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AdWords and PPC monitoring, analytics, and reporting tool
Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more. Read more about Swydo
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AdClarity by BI Science  

6
Competitive Digital Ad Intelligence, Desktop, Mobile + Video
Quickly and easily find the traffic sources that convert. Uncover the networks that perform, the publishers that succeed, and the audiences that are right. Read more about AdClarity by BI Science
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Competitive Digital Ad Intelligence, Desktop, Mobile + Video
Quickly and easily find the traffic sources that convert. Uncover the networks that perform, the publishers that succeed, and the audiences that are right. Read more about AdClarity by BI Science
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SessionCam  

6
Session Replay | Website Heatmaps | Conversion Funnels | SessionCam
Use SessionCam to record every customer journey made on your website. Replay individual sessions, generate heatmaps, understand and investigate funnel and form drop-off. Tackle abandonment, improve conversion and reduce support costs. SessionCam is a cloud-based solution that's easy to implement and generates super-fast ROI for our clients. Read more about SessionCam
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Session Replay | Website Heatmaps | Conversion Funnels | SessionCam
Use SessionCam to record every customer journey made on your website. Replay individual sessions, generate heatmaps, understand and investigate funnel and form drop-off. Tackle abandonment, improve conversion and reduce support costs. SessionCam is a cloud-based solution that's easy to implement and generates super-fast ROI for our clients. Read more about SessionCam
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App Annie  

9
Analytics software & competitor intelligence for mobile apps
App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization. Read more about App Annie
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Analytics software & competitor intelligence for mobile apps
App Annie provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization. Read more about App Annie
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Surefire Local  

5
Cloud-based local marketing platform for small businesses
Surefire Local is a cloud-based digital marketing solution designed to help local businesses manage digital marketing campaigns, online reviews, and customer communications. Key features include lead management, email marketing, search tools, reputation management, content marketing, and more. Read more about Surefire Local
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Cloud-based local marketing platform for small businesses
Surefire Local is a cloud-based digital marketing solution designed to help local businesses manage digital marketing campaigns, online reviews, and customer communications. Key features include lead management, email marketing, search tools, reputation management, content marketing, and more. Read more about Surefire Local
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DemandJump  

6
Consumer Insights - Cross-Channel Analytics - Attribution
Channel Optimization - Consumer Research - Content Marketing Insights - Analytics. Read more about DemandJump
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Consumer Insights - Cross-Channel Analytics - Attribution
Channel Optimization - Consumer Research - Content Marketing Insights - Analytics. Read more about DemandJump
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Tealium IQ  

5
Enterprise Tag Management
Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Read more about Tealium IQ
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Enterprise Tag Management
Tealium helps brand marketers fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Read more about Tealium IQ
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Allocadia  

3
Marketing Performance Management Software
Allocadia is cloud software designed to make an organization’s marketing planning process more efficient and more strategic. Create, collaborate and share marketing plans that align with company priorities. Forecast the ROI from plans and predict revenue impact. Read more about Allocadia The solution helps marketing teams of 25 and up collaborate to create and manage global budgets in any currency without the need for spreadsheets. Allocadia gives marketing leaders complete visibility into their marketing performance. It integrates with CRM, finance, and marketing technology systems. Powerful analytics let CMOs get quick and accurate insights into any aspect of marketing — from plans all the way through to revenue.
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Marketing Performance Management Software
Allocadia is cloud software designed to make an organization’s marketing planning process more efficient and more strategic. Create, collaborate and share marketing plans that align with company priorities. Forecast the ROI from plans and predict revenue impact. Read more about Allocadia The solution helps marketing teams of 25 and up collaborate to create and manage global budgets in any currency without the need for spreadsheets. Allocadia gives marketing leaders complete visibility into their marketing performance. It integrates with CRM, finance, and marketing technology systems. Powerful analytics let CMOs get quick and accurate insights into any aspect of marketing — from plans all the way through to revenue.
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