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Marketing Attribution Software

Last updated: April 2026

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10 software options

Marin Software logo

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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ASK BOSCO logo

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO's® advanced attribution functionality allows users to measure the true impact of each channel, including paid search, SEO, social, and display, using multi-touch attribution models that track customer journeys from initial interaction to final purchase.

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AppsFlyer logo

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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Apptrove logo

Mobile Marketing Platform for app owners

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Apptrove is a comprehensive Mobile Measurement Partner (MMP) platform designed to manage the performance of mobile apps. The platform offers a suite of features to empower app marketers, data analysts, and product teams.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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AITA logo

Artificial Intelligence Tool for Advertisers

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AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Wrike logo

AI powered workflow management platform

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Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.

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Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Branch Metrics logo

Mobile attribution and linking platform

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Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

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Linkrunner logo

AI driven mobile marketing measurement platform

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Linkrunner is a mobile attribution platform that tracks the full journey from ad click to in-app revenue across Meta, Google, TikTok, and more. Unifies attribution and deep linking in one SDK. Starts free with 25,000 installs, then pay-per-install pricing with no seat limits or hidden fees.

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