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Marketing Attribution Software

Last updated: April 2026

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37 software options

Funnel logo

Funnel

Marketing data aggregation and reporting platform

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Funnel is a marketing intelligence platform that aggregates data from multiple marketing sources into a centralized hub. The platform offers multiple connectors to integrate data from various advertising and analytics platforms, enabling automated reporting and data warehouse integration. Funnel provides AI-based measurement tools including marketing mix modeling and multi-touch attribution to analyze campaign performance across channels.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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AppsFlyer logo

AppsFlyer

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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EasyInsights logo

EasyInsights

Get cross-channel insightful marketing reports

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Build insightful marketing reports on Google sheets by combining metrics from multiple data sources such as Facebook Ads, Google Ads, Shopify, AppsFlyer etc.

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Adjust logo

Adjust

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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MixModeler logo

MixModeler

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Builds advanced marketing models without code

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MixModeler is a no-code marketing mix modeling platform that enables building advanced MMM models while maintaining data privacy on the user's device. The platform includes adstock transformations, saturation models, Bayesian MMM with Granger causality testing, and comprehensive diagnostics. Excel i

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Weberlo logo

Weberlo

Marketing and pay-per-click (PPC) attribution solution

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Weberlo is an online solution that provides real-time marketing and pay-per-click (PPC) attribution tools. The platform includes cookieless tracking as well as compliance with privacy standards to improve return on ad spend (ROAS) through ad tracking and insights into organic attribution.

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wecantrack logo

wecantrack

Affiliate marketing software

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wecantrack is an affiliate marketing software that helps businesses track traffic and conversion data in one place. With APIs, Postbacks, Scrapes, and Google Sheet files, teams can quickly and easily add all your affiliate networks and reports.

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ActiveDEMAND logo

ActiveDEMAND

An integrated marketing solution for marketers & agencies

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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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lc.cx logo

lc.cx

URL shortener and pixel retargeting tool

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lc.cx brings together on a single platform shortener for branded links pixel retargeting, and links page for social networks and QR code.

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VONQ logo

VONQ

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Marketing Attribution Platform

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VONQ is a marketing attribution platform that includes features such as recruitment analytics, labor market insights, and a comprehensive dashboard.

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Kochava logo

Kochava

Mobile attribution and analytics platform for app marketers

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Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

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Lebesgue logo

Lebesgue

AI Intelligence & First-Party Data for E-commerce Growth.

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Achieve accurate e-commerce marketing attribution with Lebesgue's AI and Le-Pixel (resilient first-party pixel). Integrates Shopify/Woo, Meta/Google/TikTok Ads & GA4 to reliably track ROAS, CPA & LTV by source, overcoming ITP/iOS limits. Get AI insights based on trustworthy first-party data.

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AnyTrack logo

AnyTrack

Conversion tracking and attribution management software

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AnyTrack helps digital marketers unlock their conversion data across their entire marketing stack. Clear visibility and clean and fully synced data enable marketers to scale their campaigns with data driven insights.

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Coact logo

Coact

Web-based tool for automating client reporting processes

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Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

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Trackier logo

Trackier

Real-time performance and affiliate marketing platform

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Trackier is a cloud-based performance marketing solution that helps marketing agencies manage campaigns, track affiliate sales, and optimize customer conversions. Key features include white-labeling, click tracking, traffic segments, geotargeting, real-time data, and reporting.

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SegmentStream logo

SegmentStream

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Cloud-based marketing solution for the sales team

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SegmentStream is an integrated marketing reporting solution to help users extract data on various marketing performances across channels and objectives.

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QuanticFy logo

QuanticFy

The real performance of every marketing investments

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Quanticfy is the first marketing attribution solution to recognize each user before the first purchase on sites and thus, give the real figures/ROAS of every marketing investment.

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BL.INK logo

BL.INK

Link management, URL shortening, and analytics platform

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BL.INK is a link management software designed to help enterprises shorten, brand, track and control URLs. Teams can monitor and measure touchpoints across engagement journeys, edit vanity keywords and utilize graphs or charts to gain insights into clicks between date ranges based on geographical locations.

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Affise logo

Affise

Affiliate marketing and mobile attribution platform

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Affise is an affiliate marketing and mobile attribution platform that helps businesses manage, attribute, and scale performance marketing across web and mobile channels. Trusted by 1,000+ companies since 2017, Affise combines precision tracking, partner management, and campaign analytics.

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monday.com logo

monday.com

Project management software

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An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.

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Twik logo

Twik

Real-time full GDPR compliant deals & revenue increase app.

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twik app for Shopify organizes your products catalog and navigation according to each visitor's intent (AKA personalization) automatically. No configuration needed, no coding skills nor maintenance needed. On average our client experience 2-digit conversion rate increase MoM.

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Dreamdata logo

Dreamdata

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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InfiniGrow logo

InfiniGrow

Revenue marketing platform with attribution insights

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InfiniGrow is a revenue marketing platform that helps B2B marketers measure, predict, and optimize impact on revenue through multi-touch attribution, customer journey analytics, and AI-powered forecasting. Transform your marketing strategy with data-driven insights and predictive intelligence.

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Eulerian logo

Eulerian

Attribution analytics and activation platform

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Eulerian is a unified marketing solution that combines attribution, analytics, and activation capabilities. The platform features real-time data collection through server-side and first-party methods, multi-touch attribution modeling including Markov-based models, and customizable dashboards with AI-powered insights. It offers audience segmentation tools, marketing mix modeling, and integrations with various platforms including e-commerce systems and analytics tools.

Read more about Eulerian

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