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Marketing Attribution Software

Last updated: April 2026

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56 software options

Funnel logo

Funnel

Marketing data aggregation and reporting platform

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Funnel is a marketing intelligence platform that aggregates data from multiple marketing sources into a centralized hub. The platform offers multiple connectors to integrate data from various advertising and analytics platforms, enabling automated reporting and data warehouse integration. Funnel provides AI-based measurement tools including marketing mix modeling and multi-touch attribution to analyze campaign performance across channels.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Odyssey Attribution logo

Odyssey Attribution

Marketing attribution & spend recommendation for advertisers

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Odyssey Attribution helps you identify the true performance of your marketing campaigns by looking at multi-touch attribution. Unique to Odyssey is the integration with Google Analytics, meaning we can use your historical data. Set up only takes 2 minutes and doesn't require development resources.

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CPV Lab Pro logo

CPV Lab Pro

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Zoho Marketing Automation logo

Zoho Marketing Automation

Multichannel marketing automation, simplified

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See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

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ASK BOSCO logo

ASK BOSCO

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO's® advanced attribution functionality allows users to measure the true impact of each channel, including paid search, SEO, social, and display, using multi-touch attribution models that track customer journeys from initial interaction to final purchase.

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AdRoll ABM logo

AdRoll ABM

Account-based execution, made easy

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RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

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wecantrack logo

wecantrack

Affiliate marketing software

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wecantrack is an affiliate marketing software that helps businesses track traffic and conversion data in one place. With APIs, Postbacks, Scrapes, and Google Sheet files, teams can quickly and easily add all your affiliate networks and reports.

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Adjust logo

Adjust

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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HockeyStack logo

HockeyStack

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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RedTrack logo

RedTrack

Performance tracking for affiliates and advertisers

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RedTrack.io is a SaaS affiliate marketing campaign management & analytics platform designed to aid affiliates and advertisers with tracking campaign performance

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MixModeler logo

MixModeler

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Builds advanced marketing models without code

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MixModeler is a no-code marketing mix modeling platform that enables building advanced MMM models while maintaining data privacy on the user's device. The platform includes adstock transformations, saturation models, Bayesian MMM with Granger causality testing, and comprehensive diagnostics. Excel i

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Swaarm logo

Swaarm

Performance marketing platform

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Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution.

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SAS Customer Intelligence 360 logo

SAS Customer Intelligence 360

SAS CI360 reinvents marketing via data-driven decisioning

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Being able to stitch digital and traditional data together to create a complete customer profile allows you to perform the cross-channel digital engagement and attribution. SAS 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.

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Weberlo logo

Weberlo

Marketing and pay-per-click (PPC) attribution solution

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Weberlo is an online solution that provides real-time marketing and pay-per-click (PPC) attribution tools. The platform includes cookieless tracking as well as compliance with privacy standards to improve return on ad spend (ROAS) through ad tracking and insights into organic attribution.

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DATA POEM logo

DATA POEM

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AI-enabled enterprise intelligence software

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DATA POEM is a Large Causal Model that maps cause and effect relationships at enterprise scale. The system processes trillions of data points to reveal connections between business decisions and outcomes, functioning as a central nervous system for organizations. DATA POEM works within existing security environments while maintaining data privacy and offers industry-specific models for automotive, retail, e-commerce, and other sectors.

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Phonexa logo

Phonexa

Cloud-based all-in-one marketing platform

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Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

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Trialfire logo

Trialfire

Marketing attribution platform

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Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

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N.Rich logo

N.Rich

(0)

Account-based advertising platform.

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N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

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Simpli.fi logo

Simpli.fi

Digital advertising & programmatic campaign management tool

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Simpli.fi is a digital advertising platform that helps marketing agencies conduct and streamline programmatic advertising through sales campaigns. Supervisors can create custom audiences by selecting specific devices, browser types, geographical regions, recency, contextual content, and browsing behavior according to requirements.

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lc.cx logo

lc.cx

URL shortener and pixel retargeting tool

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lc.cx brings together on a single platform shortener for branded links pixel retargeting, and links page for social networks and QR code.

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VONQ logo

VONQ

(0)

Marketing Attribution Platform

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VONQ is a marketing attribution platform that includes features such as recruitment analytics, labor market insights, and a comprehensive dashboard.

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DailyStory logo

DailyStory

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Adobe Analytics logo

Adobe Analytics

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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CTM logo

CTM

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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