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Top Rated Marketing Attribution Software with Multi touch attribution

Last updated: September 2026

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90 software options

Looker logo

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

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Funnel logo

Marketing data aggregation and reporting platform

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Funnel is a marketing intelligence platform that aggregates data from multiple marketing sources into a centralized hub. The platform offers multiple connectors to integrate data from various advertising and analytics platforms, enabling automated reporting and data warehouse integration. Funnel provides AI-based measurement tools including marketing mix modeling and multi-touch attribution to analyze campaign performance across channels.

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Phonexa logo

Cloud-based all-in-one marketing platform

Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

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Usermaven logo

Privacy-friendly analytics for websites and SaaS products.

Usermaven is a cloud-based analytics tool with pre-built reports to help businesses analyze the behavior of their visitors and customers. It respects the privacy and is hosted in the EU. It makes setting up the dashboard quick and easy. Users can discover the sources of traffic, the most popular pages, and the conversion-driving actions.

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Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

Achieve accurate e-commerce marketing attribution with Lebesgue's AI and Le-Pixel (resilient first-party pixel). Integrates Shopify/Woo, Meta/Google/TikTok Ads & GA4 to reliably track ROAS, CPA & LTV by source, overcoming ITP/iOS limits. Get AI insights based on trustworthy first-party data.

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CTM logo

Conversation analytics for marketing attribution

CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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Dreamdata logo

Dreamdata is an Agentic B2B Attribution Platform

Dreamdata is an Agentic B2B Attribution Platform for B2B marketing teams. Answer any question about marketing's impact and know where to invest next.

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monday.com AI Work Platform logo

Project management software

An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.

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GA Connector logo

CRM and Google Analytics integration platform

GA Connector integrates customer relationship management systems with Google Analytics to track lead sources and revenue attribution. The solution imports website visitor information into CRM platforms including Salesforce, Pipedrive, HubSpot, and Zoho CRM, while also sending closed deal data back to Google Analytics. It provides multi-channel attribution tracking, capturing first-click and last-click data along with device and geolocation information.

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ROIVENUE logo

Attribution tool for maximization of marketing ROI

Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

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Measured logo

#1 Media Mix Modeling, Powered by Incrementality

Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Marketo Measure logo

Business software application that automates B2B attribution

Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Clear Ring logo

Clarity with every call.

Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

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AITA logo

Artificial Intelligence Tool for Advertisers

AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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DailyStory logo

Marketing automation and services for SMBs

DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

twik app for Shopify organizes your products catalog and navigation according to each visitor's intent (AKA personalization) automatically. No configuration needed, no coding skills nor maintenance needed. On average our client experience 2-digit conversion rate increase MoM.

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Plezi logo

B2B marketing automation solution

Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Coact logo

Web-based tool for automating client reporting processes

Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

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SegMetrics logo

Marketing analytics software with reporting segmentation

SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Attribution logo

Multi-touch attribution for B2B and B2C marketers

Allocated percentages to your conversions from your ad spend in one dashboard.

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Singular logo

Next-gen marketing analytics and attribution platform

Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.

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Weberlo logo

Marketing and pay-per-click (PPC) attribution solution

Weberlo is an online solution that provides real-time marketing and pay-per-click (PPC) attribution tools. The platform includes cookieless tracking as well as compliance with privacy standards to improve return on ad spend (ROAS) through ad tracking and insights into organic attribution.

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Trialfire logo

Marketing attribution platform

Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

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