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Top Rated SEO Software with Keyword Rank Tracking in 2026

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Keyword rank tracking is important for SEO software as it monitors website performance for specific keywords, provides insights into search engine rankings, identifies trends, and helps adjust strategies to improve visibility and stay competitive. Our reviewers in SEO software rated this feature as important.

4 Best SEO Software with Keyword Rank Tracking

  • Ranktracker
  • Wix
  • Surfer
  • Semrush - Highly rated for keyword rank tracking

See other top SEO products with keyword rank tracking

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the seo software category. They also needed to have sufficient reviews about keyword rank tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for keyword rank tracking based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

Ranktracker logo
4.0
(247)
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User insights about the keyword rank tracking feature

Reviewers feel that Ranktracker's keyword rank tracking is accurate and reliable. They appreciate the detailed insights, ease of use, and the ability to track keywords on both desktop and mobile. Users highlight its affordability compared to other tools. Some mention issues with data clarity and occasional access problems.
“Overall, the rank tracker feature is one of the best I've tried. With the pricing, that makes it a very viable option for seo consultants or freelancers”
AH

Ahmed H.

Consultant

“Keyword Tracking is great, with options for both desktop and mobile. Just be careful with usage credits when tracking keywords on both device types.”
Verified reviewer profile picture

Jay P.

Technical Consultant

SEO key features coverage

Ranktracker offers 5 out of the 5 key features for SEO software identified by reviewers:

SEO Management2.5
Keyword Tracking --
Keyword Research Tools4.0
Competitive Analysis4.0
Mobile Keywords4.2

Pros and cons based on 247 verified reviews

60% of users rated Ranktracker 5 out of 5 stars, while 20% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 247 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Clean and intuitive UI

Comprehensive rank tracking

All-in-one SEO toolkit

Effective keyword tracking

Cons:

Allegations of scam practices

Issues with support plan

Frustration over lifetime deals

See pros and cons details

Pricing

Starting price:$18 flat rate/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Wix logo
4.4
(10.5K)
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User insights about the keyword rank tracking feature

Users report that Wix's keyword rank tracking feature provides valuable insights into website performance. They find it helpful for monitoring SEO efforts and making informed decisions. Reviewers appreciate the ease of use and the ability to track keyword rankings. Some users prefer using third-party tools like SEMRush for more advanced keyword tracking.
“Wix offers a keyword rank tracking feature that allows users to track the ranking of their website for specific keywords in search engines like Google. By monitoring their keyword rankings, users can see how their website is performing in relation to their competitors and make changes to their website or marketing strategy as needed.Keyword rank tracking can be especially useful for SEO purposes, as it allows users to see how well their website is ranking for the keywords that they are targeting. By understanding how their website is ranking, users can identify opportunities to optimize their website and improve its visibility in search results.Overall, Wix's keyword rank tracking feature can provide users with valuable insights into the performance of their website in search engines, helping them to make informed decisions about their SEO and marketing efforts.”
Verified reviewer profile picture

Godswill B.

Content Creator

“It is intuitive to apply with out too much of a mastering curve on wix, but receives the work carried out. Ranktracker is easy to use, no steep mastering curve and really clean to setup. It gives an in depth evaluate of the status of your keyword rating. On top of that you can do sizeable keyword studies and track your competition.”
TR

Toheed R.

Owner

SEO key features coverage

Wix offers 4 out of the 5 key features for SEO software identified by reviewers:

SEO Management4.2
Keyword Tracking --
Keyword Research Tools4.9
Competitive Analysis
Mobile Keywords4.3

Pros and cons based on 10,572 verified reviews

57% of users rated Wix 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 10,572 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Professional website creation

Intuitive drag-and-drop interface

Extensive template library

Comprehensive beginner tutorials

Versatile blog creation tools

Cons:

Slow website performance

Confusing and costly plans

Limited SEO capabilities

Inconsistent mobile compatibility

Complicated domain management

See pros and cons details

Pricing

Starting price:$17 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Surfer logo
4.9
(421)
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User insights about the keyword rank tracking feature

Reviewers indicate that Surfer's keyword rank tracking helps optimize content for search engine rankings. They find it useful for understanding keyword usage and adjusting content accordingly. Users appreciate the integration with Google Search Console for daily updates. However, some mention that Surfer is more focused on content optimization rather than comprehensive keyword tracking.
“Since I have multiple keywords, one per article written, I need to keep track of the ranking of each one. By connecting with Google Search Console, Surfer's Keyword Rank Tracking can keep me up to date at the click of a button on a daily basis. ”
BA

Bert A.

CEO

“Keyword rank tracking help me understand that the articles I'm writing are based on keywords that satisfy users' needs.”
CT

Clint T.

Writer

SEO key features coverage

Surfer offers 5 out of the 5 key features for SEO software identified by reviewers:

SEO Management4.8
Keyword Tracking4.6
Keyword Research Tools4.7
Competitive Analysis4.4
Mobile Keywords4.6

Pros and cons based on 421 verified reviews

88% of users rated Surfer 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 421 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Enhanced team collaboration

Responsive customer support

Effective article optimization

Cons:

Restrictive credit system

High cost concerns

See pros and cons details

Pricing

Starting price:$182 other|Free version:Not available|Free trial:Not available

Prices may vary depending on the number of users and features.

Semrush logo
4.6
(2.3K)
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User insights about the keyword rank tracking feature

Reviewers appreciate Semrush's keyword rank tracking capabilities for providing accurate, daily updates on keyword performance. They find it valuable for monitoring SEO efforts, tracking competitors, and optimizing content. Users highlight its ease of use, detailed SERP data, and the ability to track keywords globally. Some note limitations in the number of keywords tracked and pricing concerns.
“ Semrush's Keyword Rank Tracking acts as a vital intelligence tool for your SEO campaign. It provides the data and insights needed to assess progress, identify opportunities, and make strategic decisions to improve your website's visibility”
we

wissal e.

freelancer

“The keyword rank tracking function in SEMRush is strong. I can easily set up and monitor my keywords performance. Plus, I can also track how my keyword performs in a specific country.”
CA

Carla A.

SEO Specialist

SEO key features coverage

Semrush offers 5 out of the 5 key features for SEO software identified by reviewers:

SEO Management4.6
Keyword Tracking4.5
Keyword Research Tools4.6
Competitive Analysis4.5
Mobile Keywords4.3

Pros and cons based on 2,315 verified reviews

70% of users rated Semrush 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,315 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

Cons:

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Pricing

Starting price:$139.95 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated SEO Software with Keyword Rank Tracking in 2026

SE Ranking logo

SE Ranking

An all-in-one SEO platform for agencies and SMB's

visit website
SE Ranking provides a complete set of tools for keyword rank tracking, comprehensive website audit, competitor analysis, keyword suggestion and much more

Read more about SE Ranking

Users also considered
HubSpot Marketing Hub logo

HubSpot Marketing Hub

All in one inbound marketing platform

visit website
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Read more about HubSpot Marketing Hub

Users also considered
AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
AgencyAnalytics is the all-in-one SEO reporting dashboard that impresses clients and saves time. Connect to multiple data sources & easily create automated, cross-channel SEO reports. Includes a full suite of SEO tools to track backlinks, keyword rankings, website analytics and more.

Read more about AgencyAnalytics

Users also considered
Wix logo

Website builder & business management platform

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Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

Read more about Wix

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

learn more
Team to turbocharge your marketing
Teamwork makes the dream work! Add a dedicated marketing team to your plan, so they can focus on growing your business while you focus on running it. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

learn more
Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

Users also considered
Surfer logo
Category Leaders

Cloud-based SEO management & content optimization software

learn more
Crack the SEO code with Surfer. Our accessible tools and data insights empower agencies, teams & marketers to automate tasks, drive traffic, simplify content, and achieve predictable growth. Stop second-guessing - Surfer simplifies SEO.

Read more about Surfer

Users also considered
Scalenut logo

AI that powers your entire content lifecycle.

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Scalenut is an all-in-one SEO GEO platform to plan, create, audit, and optimize content while tracking AI-driven visibility in AI search.

Read more about Scalenut

Users also considered
AccuRanker logo
Category Leaders

SERP rank tracker platform for enterprises & SEO agencies

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AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

Read more about AccuRanker

Users also considered
Frase logo

Better SEO Content, Faster.

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Frase helps you create better SEO content, faster.

Read more about Frase

Users also considered
BrightLocal logo
Category Leaders

Local SEO tools for agencies and in-house marketers.

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BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Read more about BrightLocal

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

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Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

Read more about Marketo Engage

Users also considered
Screpy logo
Category Leaders

AI-enabled website monitoring solution

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Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

Read more about Screpy

Users also considered
Google Search Console logo

Web-based SEO tool for optimizing website visibility

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Google Search Console is a web-based tool designed to help businesses measure websites’ search traffic and performance, resolve issues, and improve site ranking in Google Search results.

Read more about Google Search Console

Users also considered
Moz Pro logo

Boost Your Rankings & Search Engine Visibility with Moz Pro.

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Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Read more about Moz Pro

Users also considered
WriterZen logo

Cloud-based SEO management and content optimization tool

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WriterZen is a cloud-based SEO management software designed to help businesses generate, analyze, and optimize website content. Supervisors can develop a structured knowledgebase or content architecture with various topics and access high-ranking topics or headlines from the web.

Read more about WriterZen

Users also considered
Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered
SiteGuru logo
Category Leaders

SEO audit and website monitoring tool

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Find and fix SEO issues on your website by running an extensive SEO audit. SiteGuru finds duplicate content, broken links, slow pages, issues with meta descriptions and page titles.

Read more about SiteGuru

Users also considered
Screaming Frog SEO Spider logo

Search engine optimization (SEO) software

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Screaming Frog SEO Spider is a search engine optimization (SEO) software that helps businesses create site visualizations, conduct spell checks, generate XML sitemaps, and more from within a unified platform. It enables staff members to crawl websites to identify broken links and server errors.

Read more about Screaming Frog SEO Spider

Users also considered
Seobase logo

Suite of SEO tools

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seobase is a suite of SEO tools that is built to help businesses boost their search engine rankings, conduct keyword research, improve SERP results, analyze backlinks, identify SEO errors, and more.

Read more about Seobase

Users also considered
Squirrly SEO logo

Boosting SEO with AI & advanced tools

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Squirrly SEO is an AI-powered platform that simplifies search engine optimization. Providing over 650 features for SEO, it guides you step by step with keyword research, content optimization, audits, rank tracking, and more—helping your site climb Google rankings and drive consistent organic traffic

Read more about Squirrly SEO

Users also considered
Seodity logo
Category Leaders

Search engine optimization software

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Seodity is an all-in-one SEO platform that helps businesses, marketers, and SEO professionals optimize online presence and gain insights with domain analysis, keyword research, and competitor analysis. Teams can streamline workflows and boost the website's visibility with Seodity.

Read more about Seodity

Users also considered
RankIQ logo

Search engine optimization software for bloggers.

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RankIQ is an AI-based search engine optimization software that helps bloggers frame outlines to curate content for blog posts. The platform offers a library including high traffic keywords, which enables administrators to select lowest competition words for blog topics.

Read more about RankIQ

Users also considered
Wincher logo
Category Leaders

Grow your business with better SEO insights.

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Keep track of your Google rankings, keep an eye on your competitors, perform end-to-end keyword research, and improve your on-page SEO all in one

Read more about Wincher

Users also considered

Key features for SEO software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • SEO Management: Reviewers highlight tools that track keyword rankings, backlinks, and site audits. They value real-time data, content suggestions, and competitor analysis features. 95% of reviewers rated this feature as important or highly important.
  • Keyword Tracking: Users appreciate the ability to monitor keyword performance over time, identify trends, and refine SEO strategies based on real-time insights and competitor comparisons. 94% of reviewers rated this feature as important or highly important.
  • Keyword Research Tools: Users find keyword research features essential for discovering high-volume, low-competition keywords, analyzing competitor keywords, and optimizing content for improved search visibility. 91% of reviewers rated this feature as important or highly important.
  • Competitive Analysis: Reviewers emphasize tools that provide insights into competitors' strategies, keywords, and backlinks, helping refine their own SEO tactics and identify new opportunities. 90% of reviewers rated this feature as important or highly important.
  • Mobile Keywords: Users highlight the importance of tracking mobile-specific keywords to understand mobile search behavior, optimize mobile SEO strategies, and enhance mobile user experience. 85% of reviewers rated this feature as important or highly important.