Virtuous - 2026 Pricing, Features, Reviews & Alternatives

Virtuous is a cloud-based customer relationship management (CRM), email marketing, and donor management solution for nonprofit organizations, which aims to help build lasting relationships with donors and increase giving. Included are tools for donation tracking, online giving, predictive constituent scoring, email marketing, and more.

Virtuous includes a donor database which gives users access to data-rich views of their contacts and donors, and enables relationship management. Data and images can be scraped from social profiles and other public data sources, and relationships between givers can be mapped to identify the value of existing donor networks. An integrated map view displays nearby donors to enable the building of local connections. Predictive analytics scores donors based on their social and financial data to identify strong opportunities, and generates suggested gift asks to prompt users to make the right requests at the optimum time. With Virtuous, users can also segment donors into groups for personalized communications, based on their persona, passions, group affiliations, or communication preferences, using customizable tags.

The email marketing features in Virtuous allow users to automate follow-ups with donors and track the effectiveness of marketing campaigns. Drag-and-drop tools enable the design of custom, mobile-responsive emails, while best practice automation templates assist users in automating their email marketing. All donor data, including custom CRM fields, can be merged to personalize communications, and donor queries can be used to generate mailing lists in real time. Virtuous also gives users insight into send, open, and click-through statistics at the campaign and donor level.