Circulio - 2026 Pricing, Features, Reviews & Alternatives

Ask the owner of a technical equipment hire business what their website does, and the honest answer is almost always the same: it shows the catalogue. Customers can browse but they cannot book. They call, or they email, or they submit an enquiry form and wait.

Meanwhile the catalogue is probably out of date, because updating it means updating the website separately from the rental management system, and there are only so many hours in the day.

This is the normal state of technical equipment rental today. Circulio was built to end it.

Circulio is not a rental management system with a website plugin added on. It is a rental eCommerce platform in which the website and the operations platform are the same thing. One product catalogue. One availability engine. One order management system.

When a product is updated in the back office it is updated on the website at the same moment. When a customer visits the site they see real availability. When they place an order it is already in the system. There is no reconciliation, no data transfer, no manual step between an online booking and an operational order.

The comparison with other rental platforms is stark. Rentman, Current RMS, HireHop and Booqable all require a separate website and cannot take online bookings natively. Quipli offers a single online storefront but serves the construction market and cannot produce multiple independent branded channels.

Circulio is the only platform that delivers genuine rental eCommerce across multiple simultaneously operating branded channels from a single console.

That multi channel capability is architecturally unique. A single Circulio platform can power any number of independently branded rental websites at the same time. Each channel has its own brand identity, its own domain, its own product selection, its own pricing and its own customer access rules.

Assets can be dedicated to a single channel or made available across multiple channels with different rates applying to different customer types. One client operates twelve branded rental channels from a single Circulio platform.

Kit management is a further differentiator that no competitor replicates. Kits in Circulio are virtual: defined by constituent products, with availability calculated dynamically by reading through to the availability of those individual assets in real time. A hire business with five products that can be combined in five configurations can present twenty five distinct kits on their website without holding twenty five separate products. No other rental platform does this.

Serialised assets and asset pools are both handled natively. A serialised asset is a discrete individually tracked item with its own identity, condition record and Bill of Materials. An asset pool is a quantity based holding of undifferentiated stock such as cables and connectors, where the customer needs a number of units rather than specific ones.

Canon, FujiFilm, Panasonic Lumix and Sony try before you buy, press fleet and trade show fleet programmes run on Circulio in the UK. Medtech manufacturers use Circulio for evaluation unit and HCP demonstration loan programmes with access controlled channels, serialised tracking and complete audit trails.

Available in English and French across the UK, France and Canada. Integrates with Stripe, Stripe Identity, Xero, ShipStation, Shippo, Klaviyo, Mailchimp, PayPal and Trustpilot. Subscription pricing with no per user fees.