Sparkroom Pricing, Features, Reviews & Comparison of Alternatives


Marketing analytics software

4.5/5 (4 reviews)

Sparkroom overview

Sparkroom is a marketing software which provides marketers with deep, granular performance insights to help them make data-based decisions on how best to optimize media spend using marketing automation and analytics, plus lead management, workflow management, monitoring tools, and more. Designed for marketers focused on digital campaigns, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance.

Sparkroom offers customizable packages designed to meet the needs of marketers, and provides great detail into the analysis of full conversion cycles, empowering marketers with the data to help make their campaigns as efficient and effective as possible. Sparkroom supports a number of key features within lead management, marketing automation and marketing analytics including vendor and source management, data housing, lead generation, plus rule-based routing, call tracking, cross-channel attribution, and more.

Sparkroom helps users make strategic decisions by centralizing and simplifying campaign management operations with tools such as segmented buying, submission, routing and tracking, CSV-based media plans, custom posting and validation rules, and allocation setting. Sparkroom stores all campaign and lead data, serving as a transactional-level point of reference. Rule-based routing technology allows users to assign leads to sales reps automatically based on any data point, including zip codes, time of day, product or program. Users can check their most important KPIs quickly from the executive lead dashboard, as well as drill down into performance graphs.


Pricing options
Value for money
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Business size



United States

Supported languages

Sparkroom screenshot: Users can visualize metrics by lead provider, targeted campaign, or marketing channelSparkroom screenshot: Users can use the paid search dashboard to gain an executive-level view of their paid search campaigns (Google Adwords & Bing) Sparkroom screenshot: Geographic heat maps highlight volume and performance by stateSparkroom screenshot: Understand which combination of marketing channels leads prospects to inquire and convert with the multi-channel attribution dashboard

Sparkroom reviews


Very good

Value for money
Ease of use
Customer support
Daniel Meyers

Great Functionality and Top Notch Customer Service

Used daily for 2+ years
Reviewed 2018-11-30
Review Source: Capterra

My company generates thousands of inquiries a month and Sparkroom does a fantastic job at handling all incoming inquiries. Been using the software for almost three years and only once has there been a hiccup with the software, and it was resolved same day. My company also uses Sparkroom for a number of reports, most of which are automated and sent to stakeholder's emails. And Sparkroom always partners up with us if and when we need help generating the reports or if we have any issues. Not once has Sparkroom not had the time to help us, and the customer service is always great.The software has a ton of functionality and a great customer service team. If and when we have any issues or questions, they are always answered within hours, with 100% satisfaction. This really helps the relationship feel much more like a partnership than anything else.

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Helps us track our leads!

Used daily for 2+ years
Reviewed 2018-05-17
Review Source: Capterra

The system is very detailed. It houses lots of data and can be customized to make any report you may need. Once you're in the system for a while it's pretty easy to use.

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Daniel Meyers

Very good software with excellent customer service.

Used daily for 1-2 years
Reviewed 2017-09-18
Review Source: Capterra

Does exactly what it is supposed to do as a lead capturing program. And the customer service is excellent. If there are ever any problems or customization needed, our issues are addressed quickly and professionally. Our business wouldn't run efficiently without Sparkroom.

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jason wehner

Sparkroom user review

Used daily for 2+ years
Reviewed 2018-11-30
Review Source: Capterra

When we transitioned to sparkroom in 2012, it saved our business and streamlined tracking, costs, trending, and feedback loops to lead providers. It also enabled us to have a hierarchy of rules that were easily traceable to identify and leaks in lead delivery. the new funcatioality added over the years continues to be beneficial.Sparkroom technical support is awesome. They make up for the shortcomings of the system. The degree of configuration is limited only to your imagination.

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Sparkroom pricing

Pricing options
View Pricing Plans

Contact Sparkroom for pricing information.

Sparkroom features

Automatic Notifications
Data Import/Export
Lead Management
Real Time Data
Search Functionality
Third Party Integration

Activity Dashboard (80 other apps)
Activity Tracking (54 other apps)
CRM Integration (108 other apps)
Collaboration Tools (43 other apps)
Contact Database (48 other apps)
Customizable Templates (38 other apps)
Email Integration (44 other apps)
Lead Capture (38 other apps)
Reporting & Statistics (40 other apps)
Sales Analytics (49 other apps)
Sales Reporting (51 other apps)
Sales Tracking (42 other apps)

Additional information for Sparkroom

Key features of Sparkroom

  • Automated conversion feedback loop
  • Automated reporting
  • Call tracking
  • Custom FPI builder
  • Custom client validation rules
  • Custom mapping & implementation
  • Data housing
  • Data integration partners
  • Executive lead dashboard
  • Form & landing page API
  • Full-funnel data analytics
  • Geographic heat map
  • Lead capturing
  • Lead generation
  • Lead hygiene
  • Lead management
  • Lead-level detailed reporting
  • Marketing analytics
  • Marketing automation
  • Monitoring & notifications
  • PPL media planning
  • PPL vendor management
  • Paid search dashboard
  • Predictive intent modeling
  • Real time data
  • Routing & tracking
  • Rule-based routing
  • Scheduled reporting
  • Source management
  • Source tracking
  • Standard validation rules
  • Systemized invoicing
  • Third-party validation & verification
  • Time & milestone-based triggers
  • Vendor management
  • Workflow management
View All Features


• Sparkroom centralizes marketing and lead data, enabling marketers to work more efficiently and boost ROI.

• Monitoring technology serves to alert users immediately when data capture or delivery is interrupted.

• Sparkroom offers a number of pre-built integrations including Google Analytics, Velocify, Twilio, Eloqua, and more. Users can also integrate with any system that supports the automated export and import of data via API.

• Save, export and automate the distribution of standard and custom reports and files (XLS, CSV, PDF).

• Sparkroom collects, translates and reformats data from multiple sources, giving users a holistic view of their campaigns.