Sparkroom is a marketing software which provides marketers with deep, granular performance insights to help them make data-based decisions on how best to optimize media spend using marketing automation and analytics, plus lead management, workflow management, monitoring tools, and more. Designed for marketers focused on digital campaigns, Sparkroom performance marketing technology integrates data from disparate marketing systems to provide a holistic view of marketing performance.
Sparkroom offers customizable packages designed to meet the needs of marketers, and provides great detail into the analysis of full conversion cycles, empowering marketers with the data to help make their campaigns as efficient and effective as possible. Sparkroom supports a number of key features within lead management, marketing automation and marketing analytics including vendor and source management, data housing, lead generation, plus rule-based routing, call tracking, cross-channel attribution, and more.
Sparkroom helps users make strategic decisions by centralizing and simplifying campaign management operations with tools such as segmented buying, submission, routing and tracking, CSV-based media plans, custom posting and validation rules, and allocation setting. Sparkroom stores all campaign and lead data, serving as a transactional-level point of reference. Rule-based routing technology allows users to assign leads to sales reps automatically based on any data point, including zip codes, time of day, product or program. Users can check their most important KPIs quickly from the executive lead dashboard, as well as drill down into performance graphs.