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Instagram Logo

Instagram

4.7
(4.8K)

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Capture, edit, and share photos, videos, and messages

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(113)

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Instagram Features

Features Summary

Functionality

4.6

/5

4.8K

Total features

41

5 categories

Instagram features

@mentions
Activity/News Feed
Alerts/Notifications
Automated Publishing
Automated Scheduling
Brand Tracking
Campaign Analytics
Campaign Management

Common features of Community software

@mentions
API
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Calendar Management
Chat/Messaging

Price starts from

0

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

4.8K

Price starts from

0

learn more

Total Features

41

Unique features

  • Media Management

  • Automated Scheduling

  • Content Sharing

  • Social Sharing

Functionality

4.4

/5

2.2K

Price starts from

ic-pricetag

No pricing info

learn more

Total Features

21

Features in Common

16

Unique features

  • Document Management

  • Real-Time Chat

  • Multi-Campaign

  • Content Library

Functionality

4.3

/5

2.9K

Price starts from

16

Per month

learn more

Total Features

117

Features in Common

21

Unique features

  • CAN-SPAM Compliance

  • Third-Party Integrations

  • Customer Accounts

  • Pageview Tracking

Common Instagram comparisons

Instagram logo
Meta for Business logo
InstagramvsMeta for Business
Instagram logo
Zoho Social logo
InstagramvsZoho Social
Instagram logo
Twitter/X logo
InstagramvsTwitter/X
Instagram logo
Snapchat logo
InstagramvsSnapchat
Instagram logo
Facebook Apps and Tabs logo
InstagramvsFacebook Apps and Tabs
Instagram logo
monday.com logo
Instagramvsmonday.com

Reviewers who mentioned features said:

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Abbas Yusufzai K.

Oil & Energy, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram.. Let others have a glimpse of your life..

Reviewed 3 years ago

I spend quite a good portion of my me time surfing Instagram alsmost every day. It's very useful to have a platform dedicated to exhibiting or sharing our pictures and short videos, which are usually accompanied by small captions. I prefer Instagram also because of the face that it doesn't have that much political content that we see on FB or twitter.

Pros

Instagram, in my opinion, is the best platform to connect with the rest of the globe. Instagram currently has a high number of users, owing to the fact that it is a simple and effective way to communicate with others. Not only is Instagram quickly evolving, but it has also been releasing new features that are quite spectacular, such as IGTV, highlights, reels, and other features that have been a huge success. It also helps freelancers and content creators to earn money for their work.

Cons

Instagram for most people becomes addictive, and they end up spending way more time on it. Also it shows a lot of ads but that is ok as this is what keeps it free for public.

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mohamad b.

Commercial Real Estate, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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For me as a social media manager and as someone who use Instagram daily I think the app is good.

Reviewed 9 months ago

Well, after using Instagram for 2 years I think it's good for entertainment and marketing and make you contact your friends easily and message them, Instagram also gives you the possibility to meet new friends too

Pros

This app is easy to use like, it's simple and fast, it's easy to post something or share something with your friend, you can follow people that you know personally or anyone else, and it's also easy to start a conversation on it with some cause there is a place where you can send messages on it, the recommended page is good and clear from the unacceptable content.

Cons

Actually, there are some features that should be on Instagram like the availability of making long videos on Instagram like 3 minutes or 5 minutes videos, and adding the option of reacting to posts with funny reactions and angry reactions just like Facebook and other social media platform does.

MA
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Mohamed A.

Education Management, 1-10 employees

Used daily for 1-2 years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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review of instagram

Reviewed 4 months ago

overall, its a wonderful app that can allow to gain a lot of different videos and pictures in little time so I really admire .

Pros

I like a lot about his easy way in order to see all videos and pictures in the same time . also , can allow volume so that you can continue surfing more.

Cons

I need to be the chat on this app must be updated and be more common.

sw
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saif w.

Marketing and Advertising, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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My opinion about Instagram

Reviewed 15 days ago

It's truly one of the best online experiences I've ever had, and I'm even a fan of Instagram

Pros

Ease of use. It is really a fun application. In fact, I use it for about 4 hours a day and I do not feel bored

Cons

There is a lot of pornographic content and there is a lot of bugs when used

AR
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Verified reviewer

Information Technology and Services, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Review of Instagram

Reviewed 3 years ago

I am satisfied with Instagram, as it delivers the best possible content to me and which satisfies my taste ( for instance I like to see a lot of content about anime, games and swords ).

Pros

I like how it is easy to use Instagram, both for personal and business use ( to promote your brand and products for instance ). By using the Instagram, I am able to maintain a small blog, without need to create a webpage just for this. Also, app is constantly getting new updates and functions, so in general it's usability and quality is also increasing greatly by the time.

Cons

Because there is a lot of users ( children especially ), it would be good to have +18 and sort of children protection option, so some of users are divided as such ( regarding the feed which they get during the daily use ). This would be good, because there is a lot of Mature content ( even with the restrictions made by Instagram ) which is being viewed and commented daily by underaged users, which can lead to cyber bullying sometimes and this needs to be stopped.

SM
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Shar M.

Nonprofit Organization Management, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Our choice social media platform on an uneven playing field

Reviewed 3 years ago

Instagram will always be our go-to. It's accessible and has many features to keep content interesting. Personal I love it but professionally I wish Instagram had an even playing field for organizations that want to increase engagement and stay relevant.

Pros

We love instagram! It's an easy way to share mental health resources, important educational content, messages of hope, organization promotion, videos, etc. We love that content can be easily shared between users and through other social platforms. Recently we've been using IG lives and that method has increased our engagement.

Cons

The algorithm is always changing. Features like likes, shares or saves switch and you never really know which one is most important. It's difficult to have a social media plan to increase engagement when Instagram isn't consistent in what they feature at the top of the page or on the FYP "For your page." The IG Live feature needs some work. I wish there was a feature to set the live to private to settle all the players before setting the video to live. That awkward couple of minutes waiting for people to hop on or invite members is weird. Also, what does it take to get verified. We've tried multiple times and we can't seem t get through. There isn't any support for small non-profits that want to make a difference.

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Hiran T.

Oil & Energy, 10,001+ employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A quality feeds and stories with a stable user platform.

Reviewed 3 years ago

The standardization of the quality of the posts and stories are great with loaded of built-in features like filters, stickers and many more which keep this social media platform quality and fun.

Pros

In posting the pictures and videos various built-in cool filters are available to apply. Can switch the app theme from light mode to dark mode. Login activity option helps the user to check their login history from various location. Instagram stories are loaded with the various filter which makes stories more fun and interesting. Also, Instagram stories have close friends option where the user can create their own list of friends who can view their Instagram stories. Instagram search feed is loaded based on the user relevant interests which is don't keep boring. Following particular hashtags keep the user following their interests. Good responsive for reporting sensitive content and posts. The user can switch their profile from public to personal and open to lock based on their wish.

Cons

The Instagram website version is not as stable as the mobile version. Instagram consumes more internet data. Instagram should control the adult contents which may increase interests in adultery. Although the platform is great but addictive. The stories and posts are great but sometimes ads are irritative. The support team need to increase response time in resolving the issue.

WA
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Williane A.

Individual & Family Services, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very interactive and easy to use.

Reviewed 3 years ago

Instagram is an excellent platform for personal and business use. It went from simple photo publishing software to advertising and promotion software, from real life and business. Full of user and own content, with interactive and fun tools, which you can take with you wherever you want, as it is a mobile app that fits in the palm of your hand and pocket, in addition to bringing you closer to those you love, friends, and meeting people close to you and distant, in addition to approaching that favorite artist if you want too.

Pros

Instagram has interesting and fun filters available when uploading images, this is good for low quality images or to improve quality. The option of light and dark mode that Instagram has is very attractive. Historys become a lot of fun thanks to the various filter options and with the option to add sounds and music, as well as the option of close friends, I can create my own list of friends from whom...

Cons

For better quality of use, only by the mobile app. The web version of Instagram is more unstable, has few functions and is not as interactive as the mobile version. It is of good use in wifi networks but with mobile internet it consumes a lot of data. The stories and posts are great, but sometimes the ads are annoying. It would be nice if you had the option to edit / delete the first photo, since unfortunately you either have to delete everything or post all the stories again. Some images uploaded when viewing, end up being cropped by Instagram if it doesn't fit the required size, not allowing the image to be published completely.

LV
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Laura V.

Cosmetics, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Small Boutiques MUST Have

Reviewed 3 years ago

I think that, without instagram, I wouldn't be able to reach some of the people that I have worked with. I am able to interact with people all over the world and all they have to do is double-tap on my picture. I can post about content, a personal post, ask for people's opinions, and so much more. I truly think that, if a small business is going to invest time in a social media app, it should be instagram.

Pros

Instagram is incredibly easy to use and very user-friendly. They keep adding new features on a regular basis that continues to improve upon the app itself and, as long as you pay attention, they will absolutely make a difference. A boutique shop of any kind; jewelry, makeup, clothing, customization of shoes, etc, that doesn't have an instagram account that they regularly post on is doing a disservice...

Cons

Something that irritated me personally was the limit on hashtags. You can only hashtag 30 things. If you have a unique shop, you want to be able to be found as easily as possible and with the ability to reach anyone who may have interest. I sometimes use my desktop for instagram to reply to messages but that's really all I can do. There is no posting feature for the desktop. That's just a small pet peeve of mine. Links posted in comments or posts are not hyperlinked and you can't copy/paste them. Super annoying for content creators that are promoting a new article.

de
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damla e.

Research, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram lags behind in producing content

Reviewed 3 years ago

For me, the Instagram application, like other applications, is a channel where people can communicate with people they do not know, and where photos and personal information can be shared. As with other social media tools, it is an effective platform that can affect my perceptions and behaviors. It would not be wrong to say that besides adding convenience to my life in many ways, undesirable situations occur. Nevertheless, it is a platform where I can feel comfortable and share what I want, and I like to use it.

Pros

Instagram, in another dissemination, is a social media platform that is much more effective and faster than all social media in advertising. Among the advantages of Instagram for business visionaries, the advantages of web-based media incorporate making individuals heard with the assistance of different missions, notices, stages to build the benefit of the brand or any business. In this sense, it draws in a great deal of consideration by brands. The most ideal approach to grow the client portfolio is to utilize online media effectively and knowing all the details.At a similar time, Instagram frequently gives individuals trust and empowers them to experience new position openings.

Cons

Instagram couldn't thrive in terms of content production and couldn't beat TikTok in that regard. TikTok, which surpassed Instagram and Facebook, which are among the most used social media applications in the world, ranked 3rd among the most downloaded non-game applications of this year. Even 90% of real videos on Instagram these days can be called Tiktok videos. Unfortunately, it has turned into a social platform that spreads content, not content production.

MB
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Mack B.

Telecommunications, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram: Content Vs. Memories

Reviewed 2 years ago

Overall, my experience has been good, but not exemplary. Instagram has a lot of social and technical ramifications to work out, but for what it's worth, the app gets the job done and can provide a meaningful way to connect with people or know what my friends are up to. They say a picture says a thousand words, but sometimes the sense of capturing a moment is lost in the pseudo-marketing of it all. Instagram is an app that has evolved over time, and it's likely that I need to evolve with it.

Pros

I like how easy Instagram is to use--the notion that a post is just a click away. From a user perspective, I enjoy writing captions for my photos and applying a location; it makes my post feel more complete and gives a little bit of backstory for viewers. I also appreciate the Story feature, mostly as a way of checking in with what my friends in real life are doing, sometimes in real time, or very recently. While I feel Instagram's main purpose is to share photos, the video aspect, while short-term, is rewarding as well.

Cons

I dislike the stigma that surrounds Instagram, which sometimes feels like it's there to churn out content--even duplicate posts, and repetitive creativity--as opposed to share memories. With an unlimited amount of photos at my disposal, I can scroll for hours but never get a sense of who I'm really seeing. Posts lose their specialness by prioritizing the fact that it was posted at all over the notion...

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Guillermo B.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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How can Instagram improve?

Reviewed 2 years ago

In general, from 1 to 5 I give it a score of 4. For what I said in the negative points section. It can still improve a lot. Although it is my favorite application, the issue of not being able to translate the comments bothers me. But it is very effective and interactive.

Pros

I am a beta user of the application, I really like knowing that we have the dark theme which other apps do not have. The inclusion between Instagram and Facebook messages in an application makes me more comfortable, to manage both messages by Messenger. That it allows to use 2 simultaneous accounts at the same time is incredible. just by pressing twice on the profile photo, you can change the account very easily. The buttons are located in a good place where it is easy to access. I want to emphasize that the most interesting thing about the application to my liking is that I can pause the video of a reel by pressing on it, and not like before that I had to hold down to make it pause. It's a nice change.

Cons

I have a few things to mention. The description of an image or a publication in general can be translated, but I would like it to also be able to translate the comments. It is a bit annoying to enter a publication and come across comments in other languages and not being able to translate what it means. Another point is that if there is a video and I enter it, sometimes the audio is not activated by itself, and I have to exit, press on the speaker and go back in. In the reels when one sees the video in full screen, there are times where we cannot translate the description, at least users like me would like to know what it says or what is written there. Lastly, I would like you to extend the word limit for the description of the presentation part in the profiles.

AR
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Verified reviewer

Accounting, 5,001-10,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram - a great app for all types of people.

Reviewed 2 years ago

Overall I really enjoy using Instagram, it is a great app full of lots of cool and useful features that is able to improve your social life, market and promote your business and even just keep you entertained for hours. I enjoy using the Insights feature to see how well my promotions and posts are doing and to see which ones need work. I would like for Instagram to add in a report hacked account button just to make it safer for all. This is definitely an app I would recommend.

Pros

Being able to go live at any moment is really great, it has helped me gain a lot of new followers and also promote my brand which led to an increase in my productivity and social life. I especially like how Insights is able to show me exactly how many interactions my post has had and how many users decided to view my profile based on interest in my post. It also shows me how many skipped and from that I am able to realize I need to improve on my content or brand.

Cons

I really dislike how fake accounts are able to easily access Instagram and spam you with messages and links to try to hack your account. I feel like Instagram can greatly improve on this type of security that's needed to prevent this or at least give us the option to report a hacked or stolen account and freeze it till it can be reviewed.

ML
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Mark L.

Writing and Editing, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great for getting your company known

Reviewed a year ago

Whilst high Instagram foot traffic does not directly lead to high sales, the ability to market yourself as a person rather than a faceless company is often crucial in freelance work. As a result, even personal posts on Instagram are helpful when growing a brand image although ultimately impact will be determined by the quality of the content.

Pros

Instagram represents the apex of the era of social media influencing we are currently in. Instagram can boast one of the largest user bases of all of the social media apps. As a freelance writer the ability to put my work out on a platform with high foot traffic has been critical to attracting new customers. Growth on Instagram is no doubt exponential and has a huge potential to introduce your business to new customers. The UI is effortless to manage and with the "infinite scrolling" archetype any post on Instagram you make also has the potential to be recommended to those outside of your follower base, reaching new customers.

Cons

Instagram'd "infinite scrolling" archetype both is its greatest strength but also its weakness. With the high number of posts on Instagram everyday there is potential for a post that appears uninspired or lacks creativity to be disregarded by the majority of Instagram's users. As a result, each post whilst easy to post requires good quality content and eye catching material in order to even be noticed by some people. There is also n increasing number of spam bots and hacker son Instagram- account security is critical and you must ensure you are vigilant to prevent your amount being compromised.

MS
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Mahesh S.

Research, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A good Social Platform compared to Facebook

Reviewed 4 months ago
Pros

Instagram, a powerhouse among social media applications, boasts immense popularity for its versatile features. Serving as a photo-sharing hub, it extends beyond mere images, enabling users to post text and videos. The ephemeral nature of stories adds a dynamic touch, vanishing after a day, while Instagram Messenger facilitates seamless communication with the option to retract messages. With a rich array of filters and photo editing tools, users can unleash their creative flair. The platform's InstagramTV feature caters to those who wish to share and watch longer videos. Not just for socializing, Instagram has become a pivotal tool for entrepreneurs and brands, serving as a gateway to a vast audience.

Cons

However, amidst its allure, Instagram harbors a potential drawback. The abundance of intriguing content can captivate users to such an extent that they may lose track of time while engrossed in endless scrolling.

AK
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Akshita K.

Retail, self-employed

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A great place for small businesses

Reviewed 6 months ago

My overall experience has been great! Instagram is a need of the hour. Connecting with new people and be able to know what’s going around me has become so fun through Instagram.

Pros

I love Instagram! It has given me a chance to show what my business has through user profiles, great campaign management and its other features such as alerts and notifiCations have helped in increasing my sales. I would definitely recommend all businesses to use Instagram to promote their business. It is great and so easy to use!! For a person like me who doesn’t know much about technology, Instagram is the easiest and simplest platform to use and yet it provides me with so many cool features and opportunities.

Cons

Sometimes there are glitches in Instagram due to which there are issues with posting new products so I have to use stories feature to put new products. Those glitches sometimes affect the sales a lot because people are usually signed up for alerts for posts and not stories and since stories get removed after 24 hours not a lot of people are able to see the products.

AR
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Verified reviewer

Pharmaceuticals, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Social Media Platform for Everyone

Reviewed 8 months ago

My overall experience with Instagram has been positive. I like the way it allows me to connect with friends and family, as well as discover new people and interests. I also appreciate the creative tools that Instagram offers, which allow me to express myself visually.Here are some of the things I like about Instagram:* The ability to connect with friends and family: I enjoy seeing what my friends and...

Pros

I liked Instagram for many reasons, but here are some of my favorites:* **The focus on visuals.** Instagram is a visual platform, and I love that. I can scroll through my feed and see beautiful photos and videos from all over the world. It's a great way to be inspired and to learn about different cultures.* **The community.** I found a great community of people on Instagram who share my interests....

Cons

I think the thing I liked least about Instagram was the pressure to create perfect content. There is always a pressure on social media to present the best version of ourselves, and Instagram is no exception. This can lead to people feeling insecure about their own lives and comparing themselves to others. It can also lead to people spending a lot of time and energy curating their feeds, which can be...

az
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abdellatif z.

Photography, 51-200 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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vision fitur

Reviewed 10 months ago

The Explore feature of Instagram provides users with personalized recommendations and content tailored to their interests. It helps users discover new accounts, posts, and trends based on their preferences, engagement, and the accounts they follow. This feature makes it easy for users to explore different content categories and find inspiration.

Pros

Instagram is renowned for its focus on visual content, making it a platform where users can share and discover captivating photos and videos. The emphasis on visual storytelling allows users to express their creativity, showcase their experiences, and engage with content in a visually appealing manner.Instagram fosters a vibrant community where users can connect, interact, and engage with others. Users can follow friends, family, celebrities, influencers, and brands to stay updated on their activities, and they can also participate in conversations through likes, comments, and direct messages. This sense of community and engagement is a key aspect of Instagram's appeal.

Cons

Algorithmic Feed: Some users have expressed frustration with Instagram's algorithmic feed, which determines the order in which posts appear in the feed. Some feel that the algorithm can prioritize popular or sponsored content over recent posts from accounts they follow, resulting in a less chronological and less personalized feed.Privacy and Data Handling: Privacy concerns have been raised regarding Instagram's data handling practices. As a social media platform, Instagram collects user data for various purposes, such as personalizing the feed, displaying targeted ads, and analyzing user behavior. Some users have expressed concerns about the security and privacy of their personal information on the platform.

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Kavindu Githsara K.

E-Learning, 11-50 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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My Take on Instagram

Reviewed a year ago

Despite its flaws, Instagram has become a big part of my daily social media routine. The visual focus, Stories feature, and discovery options make it an engaging and enjoyable platform to use. However, users should be aware of the downsides, like the prevalence of ads and the pressure to maintain a perfect image. If you can balance these aspects, Instagram can be a fun and rewarding way to connect with others and share your life's moments.

Pros

I've been using Instagram for a while now, and it's become one of my favorite social media platforms. I love the visual focus of the app, and it's a great way to share moments of my life with friends and family. The "Stories" feature is super fun, letting me post short-lived updates without cluttering my main feed. I've also found it to be a great place to discover new artists, photographers, and interesting...

Cons

Even though Instagram has a lot of great features, there are some downsides as well. One issue I've noticed is the prevalence of ads in the feed. I understand that ads are necessary for a free platform, but sometimes it feels like they're taking over my entire feed. Another concern is the pressure to maintain a perfect online image. I've found myself getting caught up in the "likes" game, and it can be stressful trying to create content that will get a lot of attention. Lastly, I wish there was a better way to manage and organize the content I've saved or liked. It can be tough to find something I've saved a few weeks or months ago.

Aa
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Amr a.

Design, 201-500 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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I really liked Instagram and it is the best social network

Reviewed a year ago

Some specific business problems that companies might be trying to solve with Instagram include:Increasing brand awareness: By regularly posting content on Instagram, businesses can reach a larger audience and get more visibility for their brand.Boosting sales: By using Instagram to promote special offers, discounts, or new products, businesses can encourage their followers to make purchases.Improving...

Pros

It is a popular platform with a large user base, which can make it easier to connect with friends and family, discover new accounts to follow, and potentially gain a larger audience for your own content.Instagram has a simple and user-friendly interface, which makes it easy to navigate and use.It offers a wide range of features and tools, including the ability to edit and enhance photos and videos,...

Cons

It needs to be featured on Instagram. for example:Temporary Comments: Users can comment on posts, but comments are deleted after a few days. This is useful for reducing negative comments and sexual harassment.Control how long links are valid: Users can control how long the links they promote in comments are valid. This can protect users from malicious and deceptive links.Comment cancellation feature: Users can cancel the comments they have made on their posts. This can help users control their content and prevent negative comments on their content.Blocked Comments Feature: Users can block comments from their own posts. This can help users reduce negative comments and sexual harassment

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Raj K.

Mining & Metals, 1,001-5,000 employees

Used daily for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Not just another social channel!

Reviewed 2 years ago

Instagram has changed the way we socialize. Let us hope it keeps us busy with regular but valuable updates.

Pros

1. Get the latest stories from your family, friends, and acquaintances. Know about their lives when they share their tidbits on the storyboard. 2. You can introduce yourself to the world in exciting ways, including videos, images, music, portfolios, or any other creative way you want. 3. The app shows posts from your social circle and informs you when you are all caught up. Still, you can view older...

Cons

1. You can only connect to people who approve. So, at times, you may feel lonely. 2. Like other social media, it adds to the fatigue of information overload. 3. It is highly addictive and has the potential to waste your precious hours. 4. The recent takeover by Facebook has diluted its original image. 5. Its platform has some known issues with spurious ads and fraudulent activities.

AR
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Verified reviewer

Health, Wellness and Fitness, 501-1,000 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Not as great as it used to be

Reviewed 2 years ago

I’ve used instagram for over ten years and i’ve seen its many changes over the years. I’ve used it for a personal blog, small business, makeup page and to promote my campaigns. Instagram has a special place in my heart because i’ve used it for so long but the quality of the platform has been diluted over the years due to attempts to commercialize it

Pros

A platform that allows you to interact with content from friends. It really bridges gaps and brings people together Many different types of posts can be created. My recent favorite is the guide because it is innovative

Cons

Instagram has become too commercial. I see too many sponsored posts and very little from the accounts I actually follow and want to interact with. There’s a favorite feature to make a timelines just for the accounts you want to see but I believe that I should not have to do that. if I follow someone their posts should show up on my timeline. Also the abolishment of the chronological feed is one of the worst things Instagram has done. It promotes popular posts but hides posts from smaller pages lower down on the feed. Small businesses and creators get the short end of the stick

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Evelyn F.

Marketing and Advertising, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Not as good as it should be having such a big users community.

Reviewed 2 years ago

Instagram is both good and bad at the same time. It does provide a channel to deploy information and advertisement, but it does no offer clear rules to do it. The new argued "inclusive" guidelines of their working algorithm foster or not the distribution of your publications, then, many of your followers will or won't see what you have to show.

Pros

Does have a lot of active users worldwide. It allows integrating with platforms like Facebook. The app is fairly simple to use

Cons

Does not have defined game rules The algorithm shows your content or hides you despite your follower's amount but their interest. The customer service is a shame, it is almost no existent.

SB
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Sashana B.

Cosmetics, self-employed

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Favourite Social Media App!

Reviewed 2 years ago

When I started my small business, I wanted to find a way to increase awareness about my business and the services I offer. I am a makeup artist and Instagram was a perfect fit. I can essentially create and share my portfolio with everyone who comes across my account without actually engaging in one-on-one conversations. It has been an incredible tool in building my clientele and has allowed me to network and collaborate with other makeup artists and small business owners.

Pros

Instagram is so user-friendly. Anyone can use it! The layout is really attractive. All the labels and icons are accurate and easily identifiable. All the features are at your fingertips and this makes the social media experience that much more enjoyable. I love using Instagram as a social media marketing tool for my business. I am a freelance makeup artist and Instagram has several business integrations...

Cons

Using Instagram has been one of those decisions that has resulted in the considerable growth of my business. It is, generally, easy to manoeuvre. However, when Instagram Reels was released, I had a bit of difficulty with learning how to use it properly. I watched a few Youtube videos, played around with the features a little and quickly got the hang of it. It's not nearly as complicated as it may seem.

LV
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Lena V.

Veterinary, 1-10 employees

Used daily for 2+ years

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Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram for Small Business Networking

Reviewed 2 years ago

Instagram is great for small businesses. I originally thought Instagram was for sharing personal content, but once I realized that you can market your business on there, I joined immediately. It is so easy to post content to share with your desired audience. I don’t have to worry about spending money to advertise to people that are not in my area or demographic. It is easy to track my ads, my post interactions, and my conversion rates through the analytics. The cost for ads and promotions is relatively cheap compared to other social media platforms and gives a lot of customization to give the best suited options for my business. I highly recommend Instagram, it has really helped me connect with my customers and grow my business.

Pros

I like that I am able to share my media and create ads and promotions that are special specifically for my business.

Cons

I don’t have a lot of dislikes, but the financials could be better.