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Instagram Logo

Instagram

Capture, edit, and share photos, videos, and messages

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(60)

Instagram Features

Features Summary

Functionality

4.6

/5

3.3K

Total features

27

5 categories

Instagram features

@mentions
Activity/News Feed
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Chat/Messaging
Collaboration Tools

Common features of Social Media Marketing software

AB Testing
API
Activity Dashboard
Activity Tracking
Automated Publishing
Automated Scheduling
Calendar Management
Campaign Analytics

Price starts from

Free

Pricing options
Free plan
Subscription
Free trial

Screenshots

Contenders comparison

Functionality

4.6

/5

3.3K

Price starts from

Free

learn more

Total Features

27

Unique features

  • @mentions

  • Brand Tracking

  • User Profiles

  • Content Sharing

Functionality

4.4

/5

2K

Price starts from

ic-pricetag

No pricing info

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Total Features

22

Features in Common

12

Unique features

  • Document Management

  • Multi-Campaign

  • Social Advertising

  • Image Library

Functionality

4.3

/5

2.5K

Price starts from

19

Per month

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Total Features

118

Features in Common

14

Unique features

  • Data Import/Export

  • Referral Tracking

  • Activity Tracking

  • Gift Card Management

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Semrush logo
InstagramvsSemrush

Reviewers who mentioned features said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Emerging as the king of social media

Reviewed a month ago

I have been using Instagram for 5 plus years now and have seen it getting better with every new update. I highly recommend it for small businesses as it may turn out to be a boon for them. It is easy to run ads on Instagram and generate leads by capturing information. Instagram also provides a deep analytics and insights about the content posted by an user from business account. This can really help a business take informed marketing decisions. It is a great platform to promote and sell products and services easily.

Pros

Instagram is a marvelous social media platform which lets an user share photos, videos, reels, stories etc. It is also a great platform for running ads, live videos, generating leads, blogging, interacting with customers etc. Instagram has a nice and vibrant community of creators which motivates users to express themselves. Instagram has a clean interface and does provides powerful integrations with various apps.

Cons

Instagram is as a great platform for networking, and creating content. But over the years Instagram has emerged as a great marketplace for promoting and selling goods as well. Only thing that bugs me a little is sometimes long videos take a lot of time to get posted.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Not as great as it used to be

Reviewed 3 months ago

I’ve used instagram for over ten years and i’ve seen its many changes over the years. I’ve used it for a personal blog, small business, makeup page and to promote my campaigns. Instagram has a special place in my heart because i’ve used it for so long but the quality of the platform has been diluted over the years due to attempts to commercialize it

Pros

A platform that allows you to interact with content from friends. It really bridges gaps and brings people together Many different types of posts can be created. My recent favorite is the guide because it is innovative

Cons

Instagram has become too commercial. I see too many sponsored posts and very little from the accounts I actually follow and want to interact with. There’s a favorite feature to make a timelines just for the accounts you want to see but I believe that I should not have to do that. if I follow someone their posts should show up on my timeline. Also the abolishment of the chronological feed is one of the worst things Instagram has done. It promotes popular posts but hides posts from smaller pages lower down on the feed. Small businesses and creators get the short end of the stick

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Not just another social channel!

Reviewed 2 months ago

Instagram has changed the way we socialize. Let us hope it keeps us busy with regular but valuable updates.

Pros

1. Get the latest stories from your family, friends, and acquaintances. Know about their lives when they share their tidbits on the storyboard. 2. You can introduce yourself to the world in exciting ways, including videos, images, music, portfolios, or any other creative way you want. 3. The app shows posts from your social circle and informs you when you are all caught up. Still, you can view older...

Cons

1. You can only connect to people who approve. So, at times, you may feel lonely. 2. Like other social media, it adds to the fatigue of information overload. 3. It is highly addictive and has the potential to waste your precious hours. 4. The recent takeover by Facebook has diluted its original image. 5. Its platform has some known issues with spurious ads and fraudulent activities.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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It is essential for your business to have a presence on Instagram

Reviewed a month ago

Although it depends on the different audiences, Instagram is currently one of the most used social networks. Having a business presence on this social network will allow you to reach a large audience.

Pros

Instagram and its advertising allows you to access a large amount of public worldwide.

Cons

Sometimes content display criteria can harm your posts.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram - a great app for all types of people.

Reviewed 2 months ago

Overall I really enjoy using Instagram, it is a great app full of lots of cool and useful features that is able to improve your social life, market and promote your business and even just keep you entertained for hours. I enjoy using the Insights feature to see how well my promotions and posts are doing and to see which ones need work. I would like for Instagram to add in a report hacked account button just to make it safer for all. This is definitely an app I would recommend.

Pros

Being able to go live at any moment is really great, it has helped me gain a lot of new followers and also promote my brand which led to an increase in my productivity and social life. I especially like how Insights is able to show me exactly how many interactions my post has had and how many users decided to view my profile based on interest in my post. It also shows me how many skipped and from that I am able to realize I need to improve on my content or brand.

Cons

I really dislike how fake accounts are able to easily access Instagram and spam you with messages and links to try to hack your account. I feel like Instagram can greatly improve on this type of security that's needed to prevent this or at least give us the option to report a hacked or stolen account and freeze it till it can be reviewed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Not as good as it should be having such a big users community.

Reviewed 4 months ago

Instagram is both good and bad at the same time. It does provide a channel to deploy information and advertisement, but it does no offer clear rules to do it. The new argued "inclusive" guidelines of their working algorithm foster or not the distribution of your publications, then, many of your followers will or won't see what you have to show.

Pros

Does have a lot of active users worldwide. It allows integrating with platforms like Facebook. The app is fairly simple to use

Cons

Does not have defined game rules The algorithm shows your content or hides you despite your follower's amount but their interest. The customer service is a shame, it is almost no existent.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Favourite Social Media App!

Reviewed 7 months ago

When I started my small business, I wanted to find a way to increase awareness about my business and the services I offer. I am a makeup artist and Instagram was a perfect fit. I can essentially create and share my portfolio with everyone who comes across my account without actually engaging in one-on-one conversations. It has been an incredible tool in building my clientele and has allowed me to network and collaborate with other makeup artists and small business owners.

Pros

Instagram is so user-friendly. Anyone can use it! The layout is really attractive. All the labels and icons are accurate and easily identifiable. All the features are at your fingertips and this makes the social media experience that much more enjoyable. I love using Instagram as a social media marketing tool for my business. I am a freelance makeup artist and Instagram has several business integrations...

Cons

Using Instagram has been one of those decisions that has resulted in the considerable growth of my business. It is, generally, easy to manoeuvre. However, when Instagram Reels was released, I had a bit of difficulty with learning how to use it properly. I watched a few Youtube videos, played around with the features a little and quickly got the hang of it. It's not nearly as complicated as it may seem.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram for Small Business Networking

Reviewed 8 months ago

Instagram is great for small businesses. I originally thought Instagram was for sharing personal content, but once I realized that you can market your business on there, I joined immediately. It is so easy to post content to share with your desired audience. I don’t have to worry about spending money to advertise to people that are not in my area or demographic. It is easy to track my ads, my post interactions, and my conversion rates through the analytics. The cost for ads and promotions is relatively cheap compared to other social media platforms and gives a lot of customization to give the best suited options for my business. I highly recommend Instagram, it has really helped me connect with my customers and grow my business.

Pros

I like that I am able to share my media and create ads and promotions that are special specifically for my business.

Cons

I don’t have a lot of dislikes, but the financials could be better.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Easy to Use and Earn Money

Reviewed 9 months ago

I used to use alot of money in marketing but it's now easy to market my business via Instagram

Pros

Sharing videos and photos is more impactful you can also earn real money through monetization when you're consistent with Instagram it's easy to use you can upload your videos and photos about your business

Cons

Instagram is a bit expensive if you're using mobile data

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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How can Instagram improve?

Reviewed 9 months ago

In general, from 1 to 5 I give it a score of 4. For what I said in the negative points section. It can still improve a lot. Although it is my favorite application, the issue of not being able to translate the comments bothers me. But it is very effective and interactive.

Pros

I am a beta user of the application, I really like knowing that we have the dark theme which other apps do not have. The inclusion between Instagram and Facebook messages in an application makes me more comfortable, to manage both messages by Messenger. That it allows to use 2 simultaneous accounts at the same time is incredible. just by pressing twice on the profile photo, you can change the account very easily. The buttons are located in a good place where it is easy to access. I want to emphasize that the most interesting thing about the application to my liking is that I can pause the video of a reel by pressing on it, and not like before that I had to hold down to make it pause. It's a nice change.

Cons

I have a few things to mention. The description of an image or a publication in general can be translated, but I would like it to also be able to translate the comments. It is a bit annoying to enter a publication and come across comments in other languages and not being able to translate what it means. Another point is that if there is a video and I enter it, sometimes the audio is not activated by itself, and I have to exit, press on the speaker and go back in. In the reels when one sees the video in full screen, there are times where we cannot translate the description, at least users like me would like to know what it says or what is written there. Lastly, I would like you to extend the word limit for the description of the presentation part in the profiles.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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An excellent application

Reviewed a year ago

Although this social network is constantly evolving to satisfy its users, there are still actions that require the use of external applications in addition to Instagram: sharing content, editing photos, testing short formats

Pros

I really like this app, Instagram especially! It's also very well secured. Unfortunately the app doesn't exist on Mac and to have it as an app would be more useful than going via the internet, if you want to go from the computer. Instagram has a great presence on the internet, and I'm sure on app it would be even better! My request would be that Instagram create the app on Mac please!

Cons

One of the most effective ways to develop a brand image is to communicate through visuals. Indeed, it is common to say, "a picture is worth a thousand words". This means that it is easier to convey an emotion to the consumer through a visual rather than text. In this sense, Instagram is probably the most effective social network to work on your company's identity. It allows you to creatively express the visual universe associated with your brand, while showcasing your products or services.   It's also the social network of intimacy: take advantage of it to film behind the scenes or your typical day, introduce your partners and customers...  I like this application

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Mixed feelings but mostly good

Reviewed a year ago

My overall experience with using Instagram is pretty great, I really enjoy posting my work online so others can critique it and it's just a really it's just a fun and creative space in my opinion I definitely recommend if you're a creative, artistic photographic person.

Pros

I really love this software application it's very futuristic and modern, it has a very intuitive design and is just hands down easy to use, it helps me tremendously throughout my career as a [SENSITIVE CONTENT] because I'm able to post the best work from my personal brand or my small business, my most favorite feature on Instagram is the photo editor feature before posting and the paid promotion just in case I'd love for my post to reach a wider audience.

Cons

I'd say my least favorite thing about Instagram is based on the fact that it's easy to receive unwanted messages from Bots and also how somewhat easy it is to hack someone else's account, I strongly believe that Instagram definitely needs a higher and stronger security system than what it is now

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Instagram: Content Vs. Memories

Reviewed a year ago

Overall, my experience has been good, but not exemplary. Instagram has a lot of social and technical ramifications to work out, but for what it's worth, the app gets the job done and can provide a meaningful way to connect with people or know what my friends are up to. They say a picture says a thousand words, but sometimes the sense of capturing a moment is lost in the pseudo-marketing of it all. Instagram is an app that has evolved over time, and it's likely that I need to evolve with it.

Pros

I like how easy Instagram is to use--the notion that a post is just a click away. From a user perspective, I enjoy writing captions for my photos and applying a location; it makes my post feel more complete and gives a little bit of backstory for viewers. I also appreciate the Story feature, mostly as a way of checking in with what my friends in real life are doing, sometimes in real time, or very recently. While I feel Instagram's main purpose is to share photos, the video aspect, while short-term, is rewarding as well.

Cons

I dislike the stigma that surrounds Instagram, which sometimes feels like it's there to churn out content--even duplicate posts, and repetitive creativity--as opposed to share memories. With an unlimited amount of photos at my disposal, I can scroll for hours but never get a sense of who I'm really seeing. Posts lose their specialness by prioritizing the fact that it was posted at all over the notion...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Instagram is overall a beneficial app though it has some flaws.

Reviewed a year ago

Overall Instagram has been beneficial, I've made lots of friends and respectful people. I can communicate quickly with my friends, I can promote my business to my audience and I probably wouldn't have gotten any sales if it wasn't for Instagram. There have been some unpleasant experiences on the app but I don't think they outweigh the good.

Pros

- I like that it's somewhat easy to reach an audience given that you have useful/good content, use tags etc. - It's easy to communicate with friends and you can have privacy (to a high extent). -It can be a good way to promote your business too - It allows me to find a community I belong in and make new friends. - I appreciate them allowing users to add pronouns - I like that you don't need 10,000 followers to share links on your story now - Most of the new features are awesome, though I can't use some yet - It's nice that you can limit who can message you, you can hide your story and mute people

Cons

- When people are harassing you, (giving you death threats or sharing hateful content for example) and you report it, Instagram basically says it's fine behavior and does nothing about it. - I wish they had a feature where you could mute or block certain posts with keywords from showing up in your feed like you can on twitter. - If you make an additional account, Instagram will send some people from your previous account a notification asking if you know the person which is a bit worrisome especially if someone wanted to separate a business profile from their personal. - They don't always show your posts to your followers, they're more focused on reels right now

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram is among the top 5 social networking platforms on earth. Also an ecommerce platform

Reviewed a year ago

I will highly recommend IG for anybody with a business. This will help increase or expand your audience

Pros

IG is not only a social media platform but it is also an eCommerce platform. As a business owner, IG has helped me a lot, in fact, my business relies on IG to survive. Because this platform is most visited, selling on this platform can link you to lots or customer. IG helps you match your products to buyers who are most likely to buy those products. For instance, someone who usually search information...

Cons

I think what I have encountered as draw back with IG is that many users are not well informed or they are skeptical shopping on IG. Also, more features like chats and other data analysis tools should be included. Also, IG should also improve its customer service. Users should also be able to connect to a real human either by phone call or email.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Entertaining and Useful But At Times Irksome

Reviewed a year ago

I have been using Instagram for over 7 years and I find that I have used the app relatively consistently over the years. There are features that I dislike, though I have continued to use Instagram. However, I have also begun to incorporate other apps for similar benefits and find that I have begun to use the alternatives more frequently.

Pros

I enjoy the ability to interact with family, friends, influencers, and companies. Based on the people and pages that you follow, the app is helpful in keeping you up to date, providing entertainment, as well as providing helpful information. The integration with other apps has been helpful in some respects. For example, being able to share the same story or picture across platforms with ease. Instagram is also a very useful platform for small businesses and helps to not only market the business but also helps to establish the business as more legitimate and accessible.

Cons

The move from a photo-sharing to a content creation service focused on entertainment and video was not my preference. At the same time, while they have made some progress towards instituting new features, too frequently, so many persons do not have access to the feature for a long time. For example, Reels were introduced over a year ago in 2020; however, in October of 2021, there are so many persons...

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  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Our choice social media platform on an uneven playing field

Reviewed a year ago

Instagram will always be our go-to. It's accessible and has many features to keep content interesting. Personal I love it but professionally I wish Instagram had an even playing field for organizations that want to increase engagement and stay relevant.

Pros

We love instagram! It's an easy way to share mental health resources, important educational content, messages of hope, organization promotion, videos, etc. We love that content can be easily shared between users and through other social platforms. Recently we've been using IG lives and that method has increased our engagement.

Cons

The algorithm is always changing. Features like likes, shares or saves switch and you never really know which one is most important. It's difficult to have a social media plan to increase engagement when Instagram isn't consistent in what they feature at the top of the page or on the FYP "For your page." The IG Live feature needs some work. I wish there was a feature to set the live to private to settle all the players before setting the video to live. That awkward couple of minutes waiting for people to hop on or invite members is weird. Also, what does it take to get verified. We've tried multiple times and we can't seem t get through. There isn't any support for small non-profits that want to make a difference.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Share your moment and grow your business on Instagram

Reviewed a year ago

I've been using Instagram for a long time and prefer it to other social media networks due to its simplicity and absence of long text updates. Instagram has been great for connecting with new consumers and marketing my brand. New ways to share material include the Explore page, search boxes, and hashtags. Using Linkedin/Facebook was one thing, but I couldn't overcome corporate difficulties until I adopted BizzBook. I My societal norms have been adjusted, whether for commercial or personal motives. If you have other tasks to complete, you can create multiple logins and switch between them as needed. You can also create a store under your profile.

Pros

The best feature is Instagram's UI. It's easy to have too much information on my profile. This platform's amazing organization makes my profile more appealing. I joined Instagram for its design. I can edit my photos before posting them to Instagram using filters and geotags. I may also limit who sees my material by setting privacy controls. I may share photos, movies, and other original content with...

Cons

Instagram is a photo-sharing network, and as such, only photographs can be shared. Though you may also include videos. Instagram's design is disorganized due to the fact that it is not accessible via the web and must be viewed via a mobile device. Web images are impossible to display correctly in each unique shape. The program is mostly reliant on pictures, and the editing capabilities are relatively limited. There are ways to use images shared by professionals on Instagram without obtaining permission from the copyright holder.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram lags behind in producing content

Reviewed a year ago

For me, the Instagram application, like other applications, is a channel where people can communicate with people they do not know, and where photos and personal information can be shared. As with other social media tools, it is an effective platform that can affect my perceptions and behaviors. It would not be wrong to say that besides adding convenience to my life in many ways, undesirable situations occur. Nevertheless, it is a platform where I can feel comfortable and share what I want, and I like to use it.

Pros

Instagram, in another dissemination, is a social media platform that is much more effective and faster than all social media in advertising. Among the advantages of Instagram for business visionaries, the advantages of web-based media incorporate making individuals heard with the assistance of different missions, notices, stages to build the benefit of the brand or any business. In this sense, it draws in a great deal of consideration by brands. The most ideal approach to grow the client portfolio is to utilize online media effectively and knowing all the details.At a similar time, Instagram frequently gives individuals trust and empowers them to experience new position openings.

Cons

Instagram couldn't thrive in terms of content production and couldn't beat TikTok in that regard. TikTok, which surpassed Instagram and Facebook, which are among the most used social media applications in the world, ranked 3rd among the most downloaded non-game applications of this year. Even 90% of real videos on Instagram these days can be called Tiktok videos. Unfortunately, it has turned into a social platform that spreads content, not content production.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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A content creator's app!

Reviewed a year ago

Like many, Instagram is my favorite social media app - it's full of aesthetics, it helps me connect, network, showcase my work and whenever I'm taking a break from my office work, I open Instagram. It's my number one source of news, and it also provides me with a platform to voice my opinions. So to say, for me, Instagram is an all-in-one app that I use for entertainment, information, and even education!

Pros

Instagram may have started as a mere photo-sharing app but it has now become a content creator's home. I'm a freelance photographer and I use Instagram as my photography portfolio. It helps me connect with fellow photographers, build community with them, and simply appreciate our shared love for photography with each other. It's a great social networking app that a lot of us use for leisure but now our purposes have moved much beyond that. Features like reels, IGTV, stories, guides and so much more provide creators like me with endless possibilities of showcasing our work in many formats. The use of hashtags makes it even more interesting!

Cons

Since it is primarily a social media app that most of us use for leisure, Instagram can be really addicting. Sometimes you open your phone to do some important work but end up scrolling Instagram instead. If you can control your addiction with the app, you can put it to great use! Moreover, their customer support isn't satisfactory at all. I haven't received the reels feature on my account even though it's been months since Instagram launched it. I have written to them countless times about it, yet there has been no response or certifications. There is no email id or phone number provided by them, and the only way of reaching out to them, i.e., 'help' section of your account, doesn't work either.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram.

Reviewed a year ago

Instagram is the primary social media paltform that I mostly use now a days. I use it majorly to see the pictures and short videos of friends and family and get a glimpse of thier daily life, especially those who are living far away.

Pros

Instagram is amoung the most popular social media applications. It is primarily a photo sharing app, though you can also share text and videos posts on it. It also allows you to share stories with your friends, that unlikely regular posts disappears after a day. You can also avail Instagram Messenger to send messages to your insta contacts and allows you to unsend your messages whenever you want. It offers a lot of filters to apply to your photos along with a lot of other photo editing tools. You can share and watch long videos on its InstagramTV feature. Apart from socializing, Instagram is also widely used by entrepreneurs and big brands equally to expand their business and reach to mass audience.

Cons

Instagram hosts a lot of interesting content due to which sometimes a person indulge too much in it that he loses track of time while scrolling through it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Instagram.. Let others have a glimpse of your life..

Reviewed a year ago

I spend quite a good portion of my me time surfing Instagram alsmost every day. It's very useful to have a platform dedicated to exhibiting or sharing our pictures and short videos, which are usually accompanied by small captions. I prefer Instagram also because of the face that it doesn't have that much political content that we see on FB or twitter.

Pros

Instagram, in my opinion, is the best platform to connect with the rest of the globe. Instagram currently has a high number of users, owing to the fact that it is a simple and effective way to communicate with others. Not only is Instagram quickly evolving, but it has also been releasing new features that are quite spectacular, such as IGTV, highlights, reels, and other features that have been a huge success. It also helps freelancers and content creators to earn money for their work.

Cons

Instagram for most people becomes addictive, and they end up spending way more time on it. Also it shows a lot of ads but that is ok as this is what keeps it free for public.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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A fun and classy way of connecting socially

Reviewed a year ago

As an organization, we have been using Instagram for publicity and as a way of engaging with our audience. In as much as it functions well with enough data or a stable internet connection. The posts have a wider reach especially for those who are in a similar niche as ours. Over time I have been able to connect to like minded professionals based on the posts that I put up. The software is classy and helps give our posts a sophisticated look.

Pros

It has beautiful photos and videos that I can share on Facebook and my whatsapp status. It has up-scaled my advocacy efforts as I have been able to reach more audience within my niche which is mental health. Since I use art and music as my tools of advocacy, as a team we have been able to reach out to organizations that do similar work like we do, which is a bit hard with Facebook or even Twitter. It is easier to reach out to celebrities on Instagram than on Facebook or Twitter. The Multi account feature has allowed me to run both a personal account and official account on the same app, which helps in sharing information across profiles. Ever since I upgraded to a professional user profile, my posts have a wider reach.

Cons

One cannot add links to articles as it lacks the hyperlink feature. Very long posts cannot be posted as captions on photos, which is not an issue on Facebook. This has limited me when posting articles on our mental health advocacy efforts, especially when the story is too long beyond the required limit. Gaining followers is not easy, especially, when you are not a celebrity. I have stuck with the same number of followers for a long time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Small Boutiques MUST Have

Reviewed a year ago

I think that, without instagram, I wouldn't be able to reach some of the people that I have worked with. I am able to interact with people all over the world and all they have to do is double-tap on my picture. I can post about content, a personal post, ask for people's opinions, and so much more. I truly think that, if a small business is going to invest time in a social media app, it should be instagram.

Pros

Instagram is incredibly easy to use and very user-friendly. They keep adding new features on a regular basis that continues to improve upon the app itself and, as long as you pay attention, they will absolutely make a difference. A boutique shop of any kind; jewelry, makeup, clothing, customization of shoes, etc, that doesn't have an instagram account that they regularly post on is doing a disservice...

Cons

Something that irritated me personally was the limit on hashtags. You can only hashtag 30 things. If you have a unique shop, you want to be able to be found as easily as possible and with the ability to reach anyone who may have interest. I sometimes use my desktop for instagram to reply to messages but that's really all I can do. There is no posting feature for the desktop. That's just a small pet peeve of mine. Links posted in comments or posts are not hyperlinked and you can't copy/paste them. Super annoying for content creators that are promoting a new article.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very interactive and easy to use.

Reviewed a year ago

Instagram is an excellent platform for personal and business use. It went from simple photo publishing software to advertising and promotion software, from real life and business. Full of user and own content, with interactive and fun tools, which you can take with you wherever you want, as it is a mobile app that fits in the palm of your hand and pocket, in addition to bringing you closer to those you love, friends, and meeting people close to you and distant, in addition to approaching that favorite artist if you want too.

Pros

Instagram has interesting and fun filters available when uploading images, this is good for low quality images or to improve quality. The option of light and dark mode that Instagram has is very attractive. Historys become a lot of fun thanks to the various filter options and with the option to add sounds and music, as well as the option of close friends, I can create my own list of friends from whom...

Cons

For better quality of use, only by the mobile app. The web version of Instagram is more unstable, has few functions and is not as interactive as the mobile version. It is of good use in wifi networks but with mobile internet it consumes a lot of data. The stories and posts are great, but sometimes the ads are annoying. It would be nice if you had the option to edit / delete the first photo, since unfortunately you either have to delete everything or post all the stories again. Some images uploaded when viewing, end up being cropped by Instagram if it doesn't fit the required size, not allowing the image to be published completely.