Instagram Features

Instagram

Capture, edit, and share photos, videos, and messages

4.58/5 (149 reviews)

Instagram Feature Summary

  • Image editing
  • Location tagging
  • Private messaging
  • Commenting
  • @mentions
  • Push notifications
  • Group messaging
  • Hashtags
  • Filters
  • Video editing tools
  • Text & drawing tools
  • Live video streaming
  • Stories feature
  • Disappearing photos & videos
  • Search functionality
  • User tagging
  • User profiles
  • Public & private profiles

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Mobile apps

iOS App


14,956,581 reviews

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Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


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Instagram Feature Reviews

25 reviewers had the following to say about Instagram's features:

Tierra B

Verified Reviewer

Free social media with lots of marketing opportunities, if done right

2019-01-16

Pros

Instagram is one of the largest social media platforms, worldwide and it FREE!

Cons

It's mobile centric, therefore it can very inconvenient to upload content that was created and saved on either a laptop or desktop, especially if the content consist of files that are too large for email attachments

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Danish Sheikh

Verified Reviewer

Say it with images

2018-10-03

Pros

The beat social media to share your moments and images with world and get response.

Cons

Very confusing content and interface.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Director of Women's Ministry and Community Life (Religious Institutions company, 11-50 employees)
Verified Reviewer

Great for our brand

2018-06-27

Pros

Instagram has been very helpful in promoting our brand. It is easy to get people to view your content thanks to the algorithm that drives instagram.

Cons

The tricky thing with social media is that there is such an overload of information out there that it can never be the only platform we use.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Kyle Musser

Verified Reviewer

One of THE Top Social Business Growth Tools in 2018

2018-07-01

Pros

- Beautifully designed platform - Built for mobile - Engaged user base - Incredible growth - Phenomenal targeting tools - Deep social search capability - Phenomenal biz dev ops for small & large businesses (brands) alike - MUST BE ON PLATFORM for 2018 (and beyond)

Cons

- Don't really have any cons, FB from a digital marketing standpoint is doing an amazing job allowing marketers to attract & convert leads into customers while maintaining the integrity of the social network & it's users

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Author (Publishing company, 1-10 employees)
Verified Reviewer

Great way to share photos with friends and family

2018-12-05

Pros

Awesome way to see photos from others Very easy to use Multi-platform, can access from any of my mobile devices

Cons

Seems easier to view photos than to add/upload them User interface not that intuitive, sometimes confusing on how to do things

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anyugel Marcano Torres

Verified Reviewer

Great program to marketing and advertising

2018-05-09

Pros

As a social network it is great to visualize the interests of your potential clients online.

Cons

An element to improve is that managing it from the computer is complicated, because it was designed for mobile phones.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Associate Consultant (Management Consulting company, 51-200 employees)
Verified Reviewer

Best Photo Centric Application

2018-03-09

Pros

Instagram is THE social media for pictures.

Cons

Only cons I would say is the way the story feature is displayed alongside the newsfeed.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Daniel Berry

Verified Reviewer

No Longer Up-and-Coming... It's a Social Media Giant

2018-03-10

Pros

- Large user base (and growing) - Effective usage of hashtags - Lets you publish across multiple platforms, such as Twitter - Integrates with other software, such as HubSpot - Innovative in-app advertising (#ad)

Cons

- Limited features - Doesn't pass on full message to other social channels - Only ideal for image-forward brands

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Director, The Laue Team (Real Estate company, 201-500 employees)
Verified Reviewer

Leading social media platform

2018-02-16

Pros

Instagram has become my social media platform of choice because of its simplicity, and the general absence of pettiness.

Cons

The recommended posts and ads have gotten out of control. The algorithm is a continual source of frustration for all users.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Evan Wu

Verified Reviewer

fun and exciting!

2018-08-14

Pros

It helps you keep up to date with all the social media going on around you

Cons

The interface when watching a video on the browse feed is especially frustrating because it does not allow me to see the time while watching videos.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Honoree Tigrett

Verified Reviewer

Instagram is a Powerful Social Media App

2017-11-17

Pros

Wonderful tool if you have a local brick and mortar business- you can send leads messages for special discounts or free samples to increase likelihood of sales.

Cons

Currently, there’s no way to set up auto posting from Buffer, Hootsuite or other social media automation tools.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Katharina Schmidt

Verified Reviewer

This generation's Facebook

2018-07-17

Pros

There is no doubt that Instagram is The New Social Media of the age.

Cons

I really do like Instagram, I just find it lacking in comparison to social media sites like Facebook, which seem to offer a lot larger of a universe in terms of features.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Director Of Sales And Business Development (Computer Software company, 51-200 employees)
Verified Reviewer

The BEST social media platform out there! End of story.

2018-08-23

Pros

Instagram is the best social media platform out there, simply because the content is so engaging.

Cons

This is probably to prevent spam on the platform but it would be nice if you could include links in your posts, and use other automated platforms to help post content on a schedule for you.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Omni Channel Marketing Manager (Apparel & Fashion company, 51-200 employees)
Verified Reviewer

Debatable marketing value

2018-08-25

Pros

It is very popular with high engagement rates therefore it provides the brands with access to large audiences, directly or through influencers.

Cons

Additionally the in app advertising interface as well as the analytics are of really poor quality.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Gabriel Maxwell

Verified Reviewer

Sneak a peek into the lives of your customers

2018-09-07

Pros

Everyone wants quick, easy consumption of social media, and that's exactly what Instagram gives you.

Cons

It's extremely annoying with the pop-ups constantly as soon as you open the app (even in a business profile) and I find it redundant, because barely anyone sees the content on there compared with the normal stream, or even YouTube.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Pat Crosscombe

Verified Reviewer

Instagram: Making visual stories happen

2018-08-01

Pros

Finally, 3rd party integrations allow for posting from other than the phone.

Cons

There was no clear error message nor was that any guidelines that stated images must be jpg and sized no larger than x by y. I search the Internet and got different opinions as to the correct size and format.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Customer Success Manager (Computer Software company, 51-200 employees)
Verified Reviewer

Careful! Highly addictive!

2018-09-14

Pros

I like how it allows you to skip irrelevant content, I love the design and UI.

Cons

I really don't understand how the algorithm showing pictures in my feed works but I can tell that it's missing some important stuff. Also, it can be too addictive and in the end consumes too much time.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Marc Charette

Verified Reviewer

Not for desktop or laptop users

2018-08-21

Pros

Simple to post mobile phone photos shot on your mobile device Has a seemingly big following for people who like 'look at photos'

Cons

A great photo is worth sharing but photos I take with my phone are essentially business data captures and when you're not into selfies for selfies sake, it's a waste of time.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

3/10
Source: GetApp
Helpful?   Yes   No
Read more
Ping Thong

Verified Reviewer

A way to stay updated on the latest news/trends

2018-07-03

Pros

A great platform to keep friends/family updated on your daily activities. It's a great way to market yourself/products.

Cons

I don't like some of the content that shows up on my home page.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Elena W Gatens

Verified Reviewer

Social Photo Magazine

2018-12-21

Pros

Instagram also has a feature where you can connect other social apps and upload the same photo across all platforms.

Cons

It is a great app, but it does not have many functional features on the desktop.

Rating breakdown

Ease of use
Features

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Stephen Chen

Verified Reviewer

Social Media Through Pictures

2019-01-08

Pros

Their filters and integration of stories is a way to keep up with people's activities in a fun way.

Cons

Only con would be that your Instagram feed is no longer in chronological order, which is obviously to prolong user retention.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Abhinav Trivedi

Verified Reviewer

Amazing But Can Be Better For Web Though

2018-07-11

Pros

It's Unique UI Design Make It best...

Cons

Firstly they are not avilable for windows you can only access it via Web And on Web Too You Can Only the Feeds...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
RN (Hospital & Health Care company, 10001+ employees)
Verified Reviewer

Instagram review

2019-01-09

Pros

I love how easy it is to share pictures with friends and family as well as leave comments.

Cons

I feel like this has made Instagram more like other social media platforms.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
john ritchie

Verified Reviewer

share your way of seeing the world

2018-10-22

Pros

.- to be a massive platform, allows to have hundreds of followers very quickly and easily, so it is ideal to share some propaganda or viralize some content.

Cons

I think the only disadvantage is that you can not take a total order of everything you upload, but besides that, I think that instagram is a perfect tool to socialize images.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Cynthia Garcia

Verified Reviewer

Good to share media with followers

2017-12-31

Pros

The explore page allows you to quickly find content and information that is better suited for you through the feature "see more or fewer posts like this".

Cons

There are also ads that appear on your timeline that are sometimes unrelated to the content you like.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more