Instagram Features

Instagram

Capture, edit, and share photos, videos, and messages

4.56/5 (198 reviews)

Instagram Feature Summary

  • Image editing
  • Location tagging
  • Private messaging
  • Commenting
  • @mentions
  • Push notifications
  • Group messaging
  • Hashtags
  • Filters
  • Video editing tools
  • Text & drawing tools
  • Live video streaming
  • Stories feature
  • Disappearing photos & videos
  • Search functionality
  • User tagging
  • User profiles
  • Public & private profiles

Competitor Feature Comparison

@mentions
Automatic Notifications
Chat
Commenting
Email Invitations & Reminders
Geolocation
Image Editing
Instant Messaging
Real Time Notifications
Search Functionality
Tagging
User Photos
Video Editing
Video Streaming
Video Support
Learn moreCompare App
@mentions
Automatic Notifications
Chat
Commenting
Email Invitations & Reminders
Geolocation
Image Editing
Instant Messaging
Real Time Notifications
Search Functionality
Tagging
User Photos
Video Editing
Video Streaming
Video Support
Visit WebsiteCompare App
@mentions
Automatic Notifications
Chat
Commenting
Email Invitations & Reminders
Geolocation
Image Editing
Instant Messaging
Real Time Notifications
Search Functionality
Tagging
User Photos
Video Editing
Video Streaming
Video Support
Visit WebsiteCompare App

Mobile apps

iOS App


17,432,413 reviews

Requires iOS 11.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


101,045,719 reviews

Instagram Feature Reviews

25 reviewers had the following to say about Instagram's features:

Tierra B

Verified Reviewer

Free social media with lots of marketing opportunities, if done right

2019-01-16

Pros

Instagram is one of the largest social media platforms, worldwide and it FREE!

Cons

It's mobile centric, therefore it can very inconvenient to upload content that was created and saved on either a laptop or desktop, especially if the content consist of files that are too large for email attachments

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Danish Sheikh

Verified Reviewer

Say it with images

2018-10-03

Pros

The beat social media to share your moments and images with world and get response.

Cons

Very confusing content and interface.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Director of Women's Ministry and Community Life (Religious Institutions company, 11-50 employees)
Verified Reviewer

Great for our brand

2018-06-27

Pros

Instagram has been very helpful in promoting our brand. It is easy to get people to view your content thanks to the algorithm that drives instagram.

Cons

The tricky thing with social media is that there is such an overload of information out there that it can never be the only platform we use.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Kyle Musser

Verified Reviewer

One of THE Top Social Business Growth Tools in 2018

2018-07-01

Pros

- Beautifully designed platform - Built for mobile - Engaged user base - Incredible growth - Phenomenal targeting tools - Deep social search capability - Phenomenal biz dev ops for small & large businesses (brands) alike - MUST BE ON PLATFORM for 2018 (and beyond)

Cons

- Don't really have any cons, FB from a digital marketing standpoint is doing an amazing job allowing marketers to attract & convert leads into customers while maintaining the integrity of the social network & it's users

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Customer Marketing Manager (Information Technology and Services company, 11-50 employees)
Verified Reviewer

Instagram is great, although removing features, not so much!

2019-11-12

It's super visual and great to show your brand image to the Instagram 'world'.

Pros

It's great to share simple content quickly, especially to our brand audience.

Cons

They recently removed the following section which was a loss for our business account as we used it to see what content our influencers and customers preferred.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Sam Greavu

Verified Reviewer

Love this product

2019-12-05

Great product and easy social media to spread information.

Pros

It is fantastic to spread business Antietam and get your face or product in front of potential clients.

Cons

Instagram stories are not saved longer than 24 hours. You have to make an official post to save post.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Author (Publishing company, 1-10 employees)
Verified Reviewer

Great way to share photos with friends and family

2018-12-05

Pros

Awesome way to see photos from others Very easy to use Multi-platform, can access from any of my mobile devices

Cons

Seems easier to view photos than to add/upload them User interface not that intuitive, sometimes confusing on how to do things

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anyugel Marcano Torres

Verified Reviewer

Great program to marketing and advertising

2018-05-09

Pros

As a social network it is great to visualize the interests of your potential clients online.

Cons

An element to improve is that managing it from the computer is complicated, because it was designed for mobile phones.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Junaid Ahmad

Verified Reviewer

Customized features & Hashtags and geotag

2019-02-12

Pros

Instagram allows you to edit your photos You can easily share business content, photos, video and creative posts to a wide audience through the app Frequent updates use Instagram hashtags and geotag to personalize your content very easily allows you to link to other social media platforms like Facebook and Twitter

Cons

Limited to photo sharing very Addictive Not web optimized image editing features are Limited peoples can advertise fake news in order to gain more followers

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Associate Consultant (Management Consulting company, 51-200 employees)
Verified Reviewer

Best Photo Centric Application

2018-03-09

Pros

Instagram is THE social media for pictures.

Cons

Only cons I would say is the way the story feature is displayed alongside the newsfeed.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Daniel Berry

Verified Reviewer

No Longer Up-and-Coming... It's a Social Media Giant

2018-03-10

Pros

- Large user base (and growing) - Effective usage of hashtags - Lets you publish across multiple platforms, such as Twitter - Integrates with other software, such as HubSpot - Innovative in-app advertising (#ad)

Cons

- Limited features - Doesn't pass on full message to other social channels - Only ideal for image-forward brands

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Director, The Laue Team (Real Estate company, 201-500 employees)
Verified Reviewer

Leading social media platform

2018-02-16

Pros

Instagram has become my social media platform of choice because of its simplicity, and the general absence of pettiness.

Cons

The recommended posts and ads have gotten out of control. The algorithm is a continual source of frustration for all users.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Evan Wu

Verified Reviewer

fun and exciting!

2018-08-14

Pros

It helps you keep up to date with all the social media going on around you

Cons

The interface when watching a video on the browse feed is especially frustrating because it does not allow me to see the time while watching videos.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Lana Moore

Verified Reviewer

A must have for personal and business brands

2019-12-30

One of the best features was/is the ability to schedule posts via third party apps.

Pros

An Instagram account and quality pics will go far for a personal or business brand.

Cons

There aren't too many things that I don't like about Instagram. The only thing I would like to see is usernames be made available if they are not in use. Instagram purges every so often, but some people need their handles now lol.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Kevin Williams

Verified Reviewer

Use Instagram Don't Let Instagram Use You

2019-02-01

Pros

The seem to be adding more "Snapchat like" caption options every month that allow you to have more customizable images.

Cons

Using it for marketing it would be great if I didnt have to integrate it with FB it works out but I personally just like to keep platforms separate

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Director Of Sales And Business Development (Computer Software company, 51-200 employees)
Verified Reviewer

The BEST social media platform out there! End of story.

2018-08-23

Pros

Instagram is the best social media platform out there, simply because the content is so engaging.

Cons

This is probably to prevent spam on the platform but it would be nice if you could include links in your posts, and use other automated platforms to help post content on a schedule for you.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Katharina Schmidt

Verified Reviewer

This generation's Facebook

2018-07-17

Pros

There is no doubt that Instagram is The New Social Media of the age.

Cons

I really do like Instagram, I just find it lacking in comparison to social media sites like Facebook, which seem to offer a lot larger of a universe in terms of features.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Omni Channel Marketing Manager (Apparel & Fashion company, 51-200 employees)
Verified Reviewer

Debatable marketing value

2018-08-25

Pros

It is very popular with high engagement rates therefore it provides the brands with access to large audiences, directly or through influencers.

Cons

Additionally the in app advertising interface as well as the analytics are of really poor quality.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Jeroni Vinyet

Verified Reviewer

Instagram.. the softly way to share...

2018-06-05

Pros

Is the platform that born to be visual, not long literature posts. And t5hat's mahe instagram unique.

Cons

I think if this platform expand their features to website will increase exponentiality the scope media users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Construction company, 51-200 employees)
Verified Reviewer

Instagram - Keep your clients up to date with your projects

2018-07-10

Pros

Instagram is a great tool for marketing. Being in the building industry, photos of am empty lot constructed with progress, and then completion photos tell a story that words cannot alone. We have had countless leads generated by this method. It is also great for the staff who can see the progress of projects visually while in the office, and it allows members of other project teams to stay up to date with what we are up to as a company. There is definitely a lot of use in business for this often overlooked app.

Cons

I would like to see more control and options available via the website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Pat Crosscombe

Verified Reviewer

Instagram: Making visual stories happen

2018-08-01

Pros

Finally, 3rd party integrations allow for posting from other than the phone.

Cons

There was no clear error message nor was that any guidelines that stated images must be jpg and sized no larger than x by y. I search the Internet and got different opinions as to the correct size and format.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Public Relations and Communications company, myself only employees)
Verified Reviewer

Great platform to share my photography

2019-10-11

Great photography and social media platform rolled into one.

Pros

Very straightforward and easy to use.

Cons

Drastic decrease in image resolution, resulting to pixelated images.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Gabriel Maxwell

Verified Reviewer

Sneak a peek into the lives of your customers

2018-09-07

Pros

Everyone wants quick, easy consumption of social media, and that's exactly what Instagram gives you.

Cons

It's extremely annoying with the pop-ups constantly as soon as you open the app (even in a business profile) and I find it redundant, because barely anyone sees the content on there compared with the normal stream, or even YouTube.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Account Manager (Computer Software company, 51-200 employees)
Verified Reviewer

Careful! Highly addictive!

2018-09-14

Pros

I like how it allows you to skip irrelevant content, I love the design and UI.

Cons

I really don't understand how the algorithm showing pictures in my feed works but I can tell that it's missing some important stuff. Also, it can be too addictive and in the end consumes too much time.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Marc Charette

Verified Reviewer

Not for desktop or laptop users

2018-08-21

Pros

Simple to post mobile phone photos shot on your mobile device Has a seemingly big following for people who like 'look at photos'

Cons

A great photo is worth sharing but photos I take with my phone are essentially business data captures and when you're not into selfies for selfies sake, it's a waste of time.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

3/10
Source: GetApp
Helpful?   Yes   No
Read more