Instagram Features

Instagram

Capture, edit, and share photos, videos, and messages

4.67/5 (1,586 reviews)

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Content Import/Export
Content Management
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Conversion Rate Optimization
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Customer Engagement
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Drag & Drop
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Image Library
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Multi-Account Management
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Real Time Editing
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@mentions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Categorization/Grouping
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Contact Management
Content Import/Export
Content Management
Content Sharing
Conversion Rate Optimization
Conversion Tracking
Customer Engagement
Customer Segmentation
Dashboard
Drag & Drop
Feedback Management
Image Library
Live Chat
Media Library
Monitoring
Multi-Account Management
Multi-Channel Campaigns
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Negative Feedback Management
Post Scheduling
Publish Scheduling
Real Time Editing
Real Time Notifications
Real Time Reporting
Real-Time Chat
Reporting/Analytics
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Social Media Integration
Social Media Management
Social Media Monitoring
Social Promotion
Tagging
User Profiles
Visual Analytics
Visit WebsiteCompare App
@mentions
Activity Dashboard
Activity Tracking
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Categorization/Grouping
Chat/Messaging
Collaboration Tools
Commenting/Notes
Communication Management
Contact Management
Content Import/Export
Content Management
Content Sharing
Conversion Rate Optimization
Conversion Tracking
Customer Engagement
Customer Segmentation
Dashboard
Drag & Drop
Feedback Management
Image Library
Live Chat
Media Library
Monitoring
Multi-Account Management
Multi-Channel Campaigns
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Negative Feedback Management
Post Scheduling
Publish Scheduling
Real Time Editing
Real Time Notifications
Real Time Reporting
Real-Time Chat
Reporting/Analytics
Response Management
Review Monitoring
Search/Filter
Sentiment Analysis
Social Media Integration
Social Media Management
Social Media Monitoring
Social Promotion
Tagging
User Profiles
Visual Analytics
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Mobile apps

iOS App


21,634,587 reviews

Requires iOS 12.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


115,651,786 reviews

Instagram Feature Reviews

25 reviewers had the following to say about Instagram's features:

Mostafa E.

good channel to market your fashion store

2021-09-07

I like instagram at all

Pros

amazing design with pretty UI & super fast loading experience i like Instagram photo editing filters i like the idea of marketing your products while following people life style hashtags made life easier while searching or marketing a profile

Cons

I don't like complicated profile management & the way it's connected with Facebook accounts , it causes confusion to me.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Josue Manuel M.

Great way to promote your content

2021-09-09

Great tool for content management and personal social networking

Pros

I love instagram, i have been promoting my channel and my content in there and has a great reach.

Cons

It’s a little difficult to get noticed when you are new user, but adding content daily helps

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Madhur S.

Waste of time and hence money too

2021-06-14

Awful. advertising business on instagram is worthless. No target audience, no impact on business.

Pros

Photographic patient education content can be used to attract young generation's attention for awhile.

Cons

Advt management is poor as instagram haven't well categorized their users so business can focus on marketing their target group.

Rating breakdown

Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

4/10
Source: Capterra
Helpful?   Yes   No
Read more
Mohammad Arif H.

Instagram is a new horizon for social networking

2021-07-15

The app is very easy to use.

Pros

There are several amazing features to share content especially photos and videos on the application.

Cons

The content management such as suggestions for users needs to be more updated.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Ghazal Z.

Not a Perfection, but definitely an exception

2021-09-16

It is terrific to use Instagram as a marketing tool and attract the attention of your prospects.

Pros

Drag & Drop is a cool feature where the import/export of images is equally impressive.

Cons

The mobile application is fully loaded with so many cool features, but the website version doesn't have a lot to offer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Juan Carlos O.

Useful when used wisely

2021-07-01

Product and marketing management can be useful to improve the consumer experience.

Pros

Your brand can be easily projected and sold.

Cons

Support can be something to struggle with. Not a lot of bad features since there are not some good features as well.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

6/10
Source: Capterra
Helpful?   Yes   No
Read more
Hiran T.

A quality feeds and stories with a stable user platform.

2021-02-19

The standardization of the quality of the posts and stories are great with loaded of built-in features like filters, stickers and many more which keep this social media platform quality and fun.

Pros

In posting the pictures and videos various built-in cool filters are available to apply.

Cons

Instagram should control the adult contents which may increase interests in adultery.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Christopher W.

Why our brands find it impossible to organically grow on Instagram

2021-04-12

However, our original content is stolen and posted on other Instagram accounts daily.

Pros

Instagram is free and as an image-focused media company having an Instagram account is a must for all of our brands. The filters are great and it's pretty easy to use.

Cons

They also change the layout frequently so, for example, the like button goes from the bottom to the top, and quite honestly it becomes a chore rather than enjoying showcasing our content. Then there's the never ending ads.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

3/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Great idea sharing

2020-11-25

I really enjoy using this format over other formats and apps out there. I feel it is new and upcoming but ideas are so original that it draws me to keep learning.

Pros

This has been a great place to find new resources for classroom management and activities, lesson plan ideas, and connect with other teachers!

Cons

I don’t love when teachers do sponsored ads with company’s, honestly. I am all for a teacher self creating a product and selling it but it often feels fake when showing off something else.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Senior Manager, Global Social Media (Computer Software company, 1001-5000 employees)
Verified Reviewer

Improvements every day!

2018-03-08

Pros

Really love all of the filter options.

Cons

The analytics are lacking and cannot export data. It would be great to see how many new followers you'd get.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Author (Publishing company, 1-10 employees)
Verified Reviewer

Great way to share photos with friends and family

2018-12-05

Pros

Awesome way to see photos from others Very easy to use Multi-platform, can access from any of my mobile devices

Cons

Seems easier to view photos than to add/upload them User interface not that intuitive, sometimes confusing on how to do things

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Yassine E.

Share your moment and grow your business on Instagram

2021-09-06

Instagram has been great for connecting with new consumers and marketing my brand. New ways to share material include the Explore page, search boxes, and hashtags.

Pros

Instagram has made visualizing my brand easy. To attract buyers, I publish fantastic images of my stuff.

Cons

There are ways to use images shared by professionals on Instagram without obtaining permission from the copyright holder.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Sanjeep L.

Add feature

2020-12-21

According to my experience of using Instagram more than 2 year I have found that Instagram is one of user friendly app with well manage. We don't have to bother for find any post or to see old post. But sill there are need to be improve and need to add some features.

Pros

- One of best feature Instagram has well manage which makes user to search and find post easily. - Easy to use - User friendly

Cons

- It would be better if Instagram consume less mobile data while there is not WIFI.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Lexi M.

Verified Reviewer

Handy, easy-to-use tool

2021-06-01

Instagram is very easy to use and allows training and education to become easier and adjustable for all to learn.

Pros

Our company uses Instagram mainly for regularly scheduled content and engagement.

Cons

It is not easy to post content daily, if needed, and companies must rely on third party apps to schedule for them, which can be costly.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Kyle M.

Verified Reviewer

One of THE Top Social Business Growth Tools in 2018

2018-07-01

Pros

- Beautifully designed platform - Built for mobile - Engaged user base - Incredible growth - Phenomenal targeting tools - Deep social search capability - Phenomenal biz dev ops for small & large businesses (brands) alike - MUST BE ON PLATFORM for 2018 (and beyond)

Cons

- Don't really have any cons, FB from a digital marketing standpoint is doing an amazing job allowing marketers to attract & convert leads into customers while maintaining the integrity of the social network & it's users

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Reotshepile M.

Instagram review.

2021-08-14

A great application overall for sharing picture stories and videos and also a great tool for marketing.

Pros

A great app with customizable and amazing features such as the stories feature, filters, and hashtags.

Cons

The rules and regulations are not as much enforced as on the "Live" feature than it is on the overall app which some content could be shown that is not suitable for the younger audiences and app users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Akshay P.

Instant'gram

2021-08-02

Pros

Ease of editing and amazing filters. Searching with hashtags etc., eases the content search

Cons

Integration with facebook is a bit troublesome in terms of privacy

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
James C.

Instgram - More like Facebookgram

2021-07-25

Very addictive application but I do like and enjoy seeing the content that is tailored to my preferences.

Pros

I know Instagram has algorithms that sort and display content based on search history, liked images, etc.

Cons

- I also reported other graphic content that popped up in my suggest page and Instagram and there bots reported within 5 minutes saying the graphic image I reported didn't violate there ToS .

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Kayla O.

Helpful for reaching younger audiences

2021-08-11

It can be worth the investment for the right types of brands.

Pros

It requires access to high quality images and it can be work to stay on top of stories, but it can pay off for brand building.

Cons

I dislike how hard it is to post content sometime in the future and to monitor from a phone.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Great marketing tool

2021-03-04

Great platform to establish your brand and rich out to potential customers.

Pros

It is also very easy to upload the promotion content. The promotional content is easily accessible for the end consumer via the story feature.

Cons

There is no way to automate the content uploading.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Michele R.

love Instagram!

2021-06-22

I like that it's easy to integrate with third parties to schedule posts.

Pros

We love using Instagram for our business! It's nice that you can easily toggle between all of your business accounts without having to log in and out every time.

Cons

There's no real cons to Instagram for us. It's a great software and something we need to use as a business!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Tierra B.

Verified Reviewer

Free social media with lots of marketing opportunities, if done right

2019-01-16

Pros

It is a great tool for business and help create brand awareness when creating and publishing engaging and creative content

Cons

It's mobile centric, therefore it can very inconvenient to upload content that was created and saved on either a laptop or desktop, especially if the content consist of files that are too large for email attachments

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
jazmine j.

Great for creatives! And easy to use.

2021-06-21

But it does makes it extremely easy to post across all platforms.

Pros

Instagram has tons of features to add to the content like filters, stickers, captions, music.

Cons

There are a lot of spam messages and no way to report them. You can only block and delete the messages.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Easy to connect both academic and non-academic staff.

2021-05-26

Overall experience is good. It is a good platform for enhancing any business and make development.

Pros

Reach of any content to public is also good.

Cons

There is no filter to block fake peoples.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Ruhi S.

The future of content marketing!!

2021-08-11

I am a content creater, so it really helps me to connect with different people and showcase my talent

Pros

A plethora of third-party filters to experiment with. 5.

Cons

Most significantly, Instagram lacks an aggressive adult content filter, allowing models to freely post provocative stuff.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more