Instagram Features List

Instagram

Capture, edit, and share photos, videos, and messages

4.63/5 (87 reviews)

Instagram Feature Summary

  • Image editing
  • Location tagging
  • Private messaging
  • Commenting
  • @mentions
  • Push notifications
  • Group messaging
  • Hashtags
  • Filters
  • Video editing tools
  • Text & drawing tools
  • Live video streaming
  • Stories feature
  • Disappearing photos & videos
  • Search functionality
  • User tagging
  • User profiles
  • Public & private profiles

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Mobile apps

iOS App


11,556,015 reviews

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Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.

Android App


0 reviews

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Instagram Feature Reviews

25 reviewers had the following to say about Instagram's features:

Anonymous
Director of Women's Ministry and Community Life (Religious Institutions company, 11-50 employees)
Verified Reviewer

Great for our brand

2018-06-27

Pros

Instagram has been very helpful in promoting our brand. It is easy to get people to view your content thanks to the algorithm that drives instagram.

Cons

The tricky thing with social media is that there is such an overload of information out there that it can never be the only platform we use.

Rating breakdown

Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Kyle Musser

Verified Reviewer

One of THE Top Social Business Growth Tools in 2018

2018-07-01

Pros

- Beautifully designed platform - Built for mobile - Engaged user base - Incredible growth - Phenomenal targeting tools - Deep social search capability - Phenomenal biz dev ops for small & large businesses (brands) alike - MUST BE ON PLATFORM for 2018 (and beyond)

Cons

- Don't really have any cons, FB from a digital marketing standpoint is doing an amazing job allowing marketers to attract & convert leads into customers while maintaining the integrity of the social network & it's users

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anyugel Marcano Torres

Verified Reviewer

Great program to marketing and advertising

2018-05-09

Pros

As a social network it is great to visualize the interests of your potential clients online.

Cons

An element to improve is that managing it from the computer is complicated, because it was designed for mobile phones.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Associate Solutions Analyst (Computer Software company, 1001-5000 employees)
Verified Reviewer

Best Photo Centric Application

2018-03-09

Pros

Instagram is THE social media for pictures.

Cons

Only cons I would say is the way the story feature is displayed alongside the newsfeed.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Daniel Berry

Verified Reviewer

No Longer Up-and-Coming... It's a Social Media Giant

2018-03-10

Pros

- Large user base (and growing) - Effective usage of hashtags - Lets you publish across multiple platforms, such as Twitter - Integrates with other software, such as HubSpot - Innovative in-app advertising (#ad)

Cons

- Limited features - Doesn't pass on full message to other social channels - Only ideal for image-forward brands

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing Director, The Laue Team (Real Estate company, 201-500 employees)
Verified Reviewer

Leading social media platform

2018-02-16

Pros

Instagram has become my social media platform of choice because of its simplicity, and the general absence of pettiness.

Cons

The recommended posts and ads have gotten out of control. The algorithm is a continual source of frustration for all users.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Katharina Schmidt

Verified Reviewer

This generation's Facebook

2018-07-17

Pros

There is no doubt that Instagram is The New Social Media of the age.

Cons

I really do like Instagram, I just find it lacking in comparison to social media sites like Facebook, which seem to offer a lot larger of a universe in terms of features.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Honoree Tigrett

Verified Reviewer

Instagram is a Powerful Social Media App

2017-11-17

Pros

Wonderful tool if you have a local brick and mortar business- you can send leads messages for special discounts or free samples to increase likelihood of sales.

Cons

Currently, there’s no way to set up auto posting from Buffer, Hootsuite or other social media automation tools.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Ping Thong

Verified Reviewer

A way to stay updated on the latest news/trends

2018-07-03

Pros

A great platform to keep friends/family updated on your daily activities. It's a great way to market yourself/products.

Cons

I don't like some of the content that shows up on my home page.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Abhinav Trivedi

Verified Reviewer

Amazing But Can Be Better For Web Though

2018-07-11

Pros

It's Unique UI Design Make It best...

Cons

Firstly they are not avilable for windows you can only access it via Web And on Web Too You Can Only the Feeds...

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Cynthia Garcia

Verified Reviewer

Good to share media with followers

2017-12-31

Pros

The explore page allows you to quickly find content and information that is better suited for you through the feature "see more or fewer posts like this".

Cons

There are also ads that appear on your timeline that are sometimes unrelated to the content you like.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Logistics Customer Service Co-ordinator (Wholesale company, 1-10 employees)
Verified Reviewer

Instagram

2018-06-21

Pros

I like Instagram's ability to share on Facebook, the filters, the hashtags, the privacy settings, the search function, etc.

Cons

My friend said I can post photos in its full form without having to the do square crop that was du rigeur when Instagram first started however I still can't post any of my photos in its full form.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Mike Calabro

Verified Reviewer

A must used tool in marketing your company with major caveats

2018-04-10

Pros

Instagram has tons of users, therefore it is the best way to get many eyes on your product. It is easy to use but could be easier.

Cons

There needs to be a better way to check for copyright violations as many other Instagram users have stolen my content. The algorithm for who sees my content is terrible.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Jeroni Vinyet

Verified Reviewer

Instagram.. the softly way to share...

2018-06-05

Pros

Is the platform that born to be visual, not long literature posts. And t5hat's mahe instagram unique.

Cons

I think if this platform expand their features to website will increase exponentiality the scope media users.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
CRA II (Global Study Management) (Biotechnology company, 501-1000 employees)
Verified Reviewer

Instragram Review

2018-07-01

Pros

Instragram app is good for sharing pictures with your friends and community. Features like sharing your story for 24 hours is good when you dont want to share your pictures permanently.

Cons

Since Instragram has been acquired by Facebook it is becoming more like any social media with ads all over your feed.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
Nina Kostic

Verified Reviewer

Easy and fun app, with a lot of potential for advertising

2018-03-19

Pros

And it helped my friend to build up a brand, which is now selling a lot of products.

Cons

What I don't like is that photos are not anymore sorted by the time of publishing. Instead of, it has an algorithm which calculates what to show you first.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Ryan Olsen 📱

Verified Reviewer

Marketing Gold

2018-03-21

Pros

The highly visual nature and current status as a leading social platform means there is a lot of great opportunities for marketing pros.

Cons

There is a lot of other photo sharing apps and Instagram needs to adapt to meeting that changes can mean strategy that needs to change at the drop of a hat.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Global Social Media Manager (Computer Software company, 1001-5000 employees)
Verified Reviewer

Improvements every day!

2018-03-08

Pros

Instagram is becoming a great tool for businesses - including the new ad options. Really love all of the filter options.

Cons

The analytics are lacking and cannot export data. It would be great to see how many new followers you'd get.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more
N. A.  Le Brun

Verified Reviewer

Quick and easy way to reach your audience

2018-05-04

Pros

For an author this is a quick and easy way to reach an audience, advertising your books, you and your brand. The filters help create some amazing photos and it's simple to get set up and running.

Cons

Also nothing is in chronological order anymore which is a pain.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Construction company, 51-200 employees)
Verified Reviewer

Instagram - Keep your clients up to date with your projects

2018-07-10

Pros

Instagram is a great tool for marketing. Being in the building industry, photos of am empty lot constructed with progress, and then completion photos tell a story that words cannot alone. We have had countless leads generated by this method. It is also great for the staff who can see the progress of projects visually while in the office, and it allows members of other project teams to stay up to date with what we are up to as a company. There is definitely a lot of use in business for this often overlooked app.

Cons

I would like to see more control and options available via the website.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Andreina Carrasco

Verified Reviewer

I love it, I use it every day to keep connected with my friends

2018-06-23

Pros

It has what a social media should have: videos, photos, chat, comments, likes.

Cons

Sometimes the application closes suddenly when trying to see your friend's stories. Video stories do not play well either. There are also flaws when trying to publish a story.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Dental Student (Higher Education company, 1001-5000 employees)
Verified Reviewer

Instagram jumpstarted my social media profile

2018-04-25

Pros

Instagram is an awesome tool for connecting with your community. The built in analytics if you link to a FB page are excellent, and provide just enough of an insight to your community to be useful without overwhelming.

Cons

Instagram has a lot of gaming of the algorithms used for showing content on the timeline.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Jessica de Vries

Verified Reviewer

Beautiful VIsual Marketing tool

2018-06-15

Pros

It's easy to connect with other users, the stories feature means I can post quick looks behind the scenes and goofy things that just don't fit into my timeline.

Cons

Occasionally there's a lot of bugs and I wish there was more integration options.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: GetApp
Helpful?   Yes   No
Read more

A panoramic window to the world!!

2018-06-07

Pros

I really like the features, filters and GIF of stories, its an amazing app for refresh and actualize our view of so many professionals, products, campaign´s; once you get in and register your profile you are not gonna regret...

Cons

when you get in the app and the content is refreshed, and if you were reading or watching something of your interest, you'll have to scroll down back again and search the post that you were reviewing to start over this drives up to waste a little of your time.

Rating breakdown

Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Jesús Badel

Verified Reviewer

Instagram just keeps getting better

2018-06-30

Pros

Also its a good looking, colorful user interface with addictive content. Great explore tab, where I can spend so much time just looking at things that I enjoy.

Cons

To many ads now days, especially from people that I don't care. Other than that, this app is just amazing.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more