App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categories Blog & research About us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.

Our commitment

Independent research methodology

Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

Learn more

How GetApp verifies reviews

GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Learn more

How GetApp ensures transparency

GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

Learn more

Later

4.4

(391)

Marketing and scheduling tool for Instagram

Last updated: January 2025

see alternatives

Later Reviews (2025)

Overall rating

4.4

391

Rating criteria

Value for money
Ease of use
Features
Customer support
Likelihood to recommend8.17/10

Reviews by rating

235

107

Suggested alternatives

HubSpot Marketing Hub

4.5

(6.1K)

VISIT WEBSITE

Semrush

4.7

(2.2K)

VISIT WEBSITE

Marketing 360

4.6

(1.1K)

VISIT WEBSITE

Pros and cons

“It's easy to quickly and efficiently schedule a month or more in advance, and having the ability to create and save multiple captions to reuse at the click of a button is so helpful.”

Olivia M.

Social Media Manager

“You can save groups of hashtags there and if you pay for premium Later will help you find good hashtags to use for your content. My personal favourite feature is the grid view for posts.”

Tara P.

Founder/Strategist

“Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.”

Verified reviewer

Anonymity request

“If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.”

Darren W.

Company Director

“Remembering to occasionally log in and refresh the connection can be inconvenient, especially if the connection isn't refreshed in time because your posts will not publish.”

Olivia M.

Social Media Manager

“I had a lot of problems with posting through the app when I was creating carousel posts. A lot of the times the carousel posts wouldn't go on my IG and then I'd have to do them manually anyway.”

Rahel W.

Owner

391 reviews

Sort by

Recommended